Ryte Launches as First Benefit Corporation in Direct Sales Industry New class of corporation reflects Ryte’s mission-driven values and desire to give back. South Jordan, UT, December 08, 2014 -- Ryte is honored to launch as the first Benefit Corporation in the Direct Sales industry. Ryte is a giving company, and offers its Members the opportunity to live an active, healthy lifestyle and at the same time give back to causes, people, and programs they are passionate about. Ryte’s product lineup is designed to help in areas where most people struggle, including energy, weight loss, mood, relaxation, and sleep (www.ryte.com). Benefit Corporations are a new class of corporation that are legally required to 1) create a material positive impact on society and the environment; 2) meet higher standards of accountability and transparency; 3) provide consideration to the interests of workers, the community and the environment and; 4) publicly report on overall social and environmental performance each year. “We feel very strongly that corporations should give back and make a positive impact on society. When I learned about Benefit Corporations it aligned with my beliefs about how a company should behave, and provided the perfect platform to launch a massive giving movement,” said Founder, CEO, & Chief Giving Officer, Jeff Wilson. “Ryte will focus on people, planet, and profits. We know that we need to be profitable to be sustainable, but it doesn’t have to be at the expense of everything else. These values drive all of our decisions from personnel and partners, to growth strategies and giving. We couldn’t be prouder to be the first Benefit Corporation in our industry, and to be a part of the growing movement of social responsibility.” Founder and Chief Marketing Officer, Riley Schaugaard said, “Choosing to be a Benefit Corporation really lets us stay true to our ideals and values. We want to make a difference and be different. We have been inspired by companies outside of direct sales like Patagonia, Toms, Warby Parker, Ben & Jerry’s, and other mission-driven companies that have lead the way. Being a Benefit Corporation holds us to a higher standard, and we welcome it.” The Direct Selling Association (DSA) estimated U.S. sales of over $32 billion in 2013, with 16.8 million people involved. These numbers continue to increase each year.
Ryte Launches as First Benefit Corporation in Direct Sales Industry
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