Prospecting: 10 Proven Ways to Build Your Client Base

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Prospecting: 10 Proven Ways to Build Your Client Base A best-selling author offers economical but effective steps for professional and financial service providers to carve out a competitive advantage in attracting new clients. With competition ramping up in the financial services and professional services markets, prospecting has become increasingly challenging. In his new online minibook, 16 Ways to Land More Clients, best-selling author Gene Walden offers a comprehensive list of some of the most economical yet effective steps you can take to build your prospect list and your client base. Here are 10 of the most important actions you can take to build a better prospect base and close more clients: (To read the full version of “16 Ways to Land More Clients,” go to: http://investmentwritingservices.com/16-ways-to-land-more-clients/ ) 1. Start with a better website All roads lead to your website. It’s the first place people go to learn about you and your business. Whether they’ve met you, seen you, heard of you, or read about you, if people want to find out more about you, they’re going to go online to check you out. It may start with Google or Facebook or LinkedIn, but ultimately, they’re going to land at your website. That’s your first, best, and probably last opportunity to impress them. Competition is fierce in your profession, and competitive advantages are few and far between. If you really do want to take advantage of a rare marketing edge over the competition, you need to go the extra mile to create a web site that is different, distinctive, professional and compelling. 2. Take a professional to breakfast Try to hook up with professionals in other specialties to build strategic alliances. If you’re a financial advisor, you should try to form alliances with accountants, attorneys, mortgage brokers, architects, and other professional service providers. The relationship can work both ways, you may refer some of your clients to them for their specific services and they may refer some to you for yours. 3. Decide on an expertise What do you most enjoy doing? What gets you out of bed in the morning? What area do you believe is the most promising for the future of your business? Once you figure that out, make it your specialty, and begin positioning yourself as an expert in that specialty.


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