PRESSIdeas April 2014 Issue

Page 46

Esko: Full HD Flexo and CDI technology supports VEEPEE’s technology embracing ethos ‘Game changer’ digital flexo solution delivers results that rival offset and gravure for VEEPEE A ‘game changer’ investment has enabled Bangalore based VEEPEE Graphic Solutions to become one of the first Asian companies to adopt Esko “Full HD Flexo” and obtain the Full HD Flexo Certification. “The installation of Esko’s CDI with Full HD Flexo technology and the subsequent certification has put us in a select group of elite operations, globally certified to Esko Full HD Flexo,” states Jai Chandra, VEEPEE’s Managing Director.

“Working with Esko Full HD Flexo, we achieve higher solid ink densities with the existing press parameters. We can print clean solids and extend the colour gamut thanks to the microcell technology; and we can eliminate the halo around text and lines – a common phenomenon with flexo printing.” – Jai Chandra, VEEPEE.

Key Notes : > One of the earliest adopters of Esko Full HD Flexo. > Already had entire front-end on the Esko platform. > Took label and flexible packaging printing to the next level; results comparable to Offset or Gravure.

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As a longstanding Esko customer, VEEPEE followed the development of Esko’s Full HD screening and Inline UV technology. “With numerous developments in the flexible packaging industry favouring flexographic printing, there was a need for higher solid ink density and better ink lay to match the quality of gravure printing,” says Chandra. “Though there were a few competing technologies, we decided, again, to work with Esko as Full HD Flexo has proven to be a stable, consistent and reliable technology.”

Leading edge technology VEEPEE’s relationship with Esko started in 2006 with the installation of a CDI (Cyrel Digital Imager). “This was a conscious decision. Esko has a strong focus on flexo prepress solutions, both for software and hardware, and we already had our entire front-end on the Esko platform,” explains Chandra. “Following

a detailed research of all technologies available on the market, we realized that CDIs accounted for most of the CTP systems installed in the world during that period. Our trust in Esko and its technology was the decisive factor to invest in our first CDI. Going digital was the order of the day then – otherwise we would have been out of business by now. Esko helped us to easily enter the digital market.” Other investments over the past years include licenses for a raft of Esko prepress software solutions such as PackEdge, FlexRip and Plato to name a few. As the flexo printing process evolved over the years, and with lot more packaging jobs shifting from offset and gravure to flexographic printing, the challenge was to reproduce high quality graphics. This is when Esko launched their inline UV technology with HD Flexo screening. VEEPEE once again leveraged on the technology evolution by installing the first CDI with the inline UV and HD screening in the Asian region by the end of 2009. Last year, VEEPEE extended its cooperation with Esko by adopting Full HD Flexo, which enabled the company to increase production capabilities. “Working with Esko Full HD Flexo, we achieve higher solid ink densities with the existing press parameters. We can print clean solids and extend the colour gamut thanks to the microcell technology; and we


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