Lawrence Presbyterian Manor
Motherhood MAY 2019
PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system.
The soggy, songfilled motherhood of Pat Blair For Pat Blair, motherhood is made up of intimate moments of harmony punctuated by extended outbursts of all-out family raucousness.
The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. -Logo, continued on page 2
ABERDEEN VILLAGE A PMMA COMMUNITY
Pat Blair shares her secrets to motherhood: “I remember praying a lot. And one of the most important things is to try and listen and hear what they’re really saying.”
Growing up, it was a mutual love of music that enabled Pat to connect with her own mother and spend some quality time together. “We played piano duets together,” said Pat. “We mainly just played for ourselves. Family would be around, but it was something we did together.”
Logo examples
-Blair, continued on page 2
Lawrence Presbyterian Manor | A PMMA COMMUNITY
1