Farmington Presbyterian Manor
MAY 2019
PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system.
Sowing seeds of love Life is best lived when our horizons are constantly being expanded and each day is nurtured and enriched. We each have an innate need to connect with the world around us and those we share it.
The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. The elements of the logo represent the three levels of living (independent, assisted and healthcare) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it empowers residents to remain healthy, active and engaged. It also underscores respect and understanding that seniors, as citizens and individuals, retain their rights to life, liberty and the pursuit of happiness. -Logos, continued on page 4
ABERDEEN VILLAGE A PMMA COMMUNITY
Logo examples
When Farmington Presbyterian Manor was built in 1962, little space was allocated for gathering and ease of access to nature. To remedy the problem, members of the Farmington community have joined forces to create the GIVE. GATHER. GROW. Fundraising Campaign. This $1,250,000 campaign will provide the funding needed to build a new, 3,500 squarefoot fellowship center where community members can hold everything from weekly worship -Love, continued on page 2
Farmington Presbyterian Manor | A PMMA COMMUNITY
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