Fort Scott Presbyterian Village
Our resident: MAY 2019
Finding “home” when life changes
PMMA unveils new logo, brand identity
PMMA
As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a A PMMA journey to create a brand COMMUNITY image that could represent all its communities and provide greater brand awareness for the entire PMMA system.
Presbyterian Manors Of Mid-America
FORT SCOTT Presbyterian Village
ABERDEEN VILLAGE A PMMA COMMUNITY
The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. The elements of the logo represent the three levels of living (independent, assisted and healthcare) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it empowers residents to remain healthy, active and engaged. It also underscores respect and understanding that seniors, as citizens and individuals, retain their rights to life, liberty and the pursuit of happiness. The logo has three different diamond colors, utilizing colors from the previous PMMA logos. The diamond elements sit atop the “V” elements to signify the core purpose of our organization. The PMMA gold diamond relates to the Presbyterian Manor gold standard for providing quality senior – continued on page 4
Earline Foster
As anyone who’s gone around the sun more than a few times can tell you, life changes. Sometimes gradually, and sometimes lightning fast. One day, you’re living with your spouse in a home you’ve owned for years, and not long after, your spouse has passed and you’re faced with tough choices. That’s where Earline Foster found herself in December 2018. Her children no longer reside in Fort Scott, and after her husband Leon passed, she had to make some decisions. “My husband Leon had been president of the community college here, and we’ve always been very involved in things going on. Fort Scott is home. So, when it came time to find a better living situation for me, I came here,” said Earline. Earline moved into Fort Scott Presbyterian Village in January, – continued on page 4
Fort Scott Presbyterian Village | A PMMA COMMUNITY
1