Community Matters The Glen at Aberdeen Heights
June 2019
ABERDEEN HEIGHTS A PMMA COMMUNITY
FARMINGTON Presbyterian Manor
Examples of the new PMMA logos. Did you know Aberdeen Heights is home to one of the best bow-makers in the world? Well maybe not officially, but Bethany Holohan thinks so. After noticing her Cardinals wreath, Bethany has asked Independent living resident Bea Wolshock to tie bows on decor and packages. The purple bows were just perfect. Thanks, Bea!
Volunteer appreciation
April 10 was the Volunteer Appreciation Brunch, with 23 residents in attendance. Volunteers received truffles from The Sweet Shop and dined on an eggs benedict brunch made by our own Shepherd Center Chef War Championship Erik’s team! Rick Cumberland, executive director, thanked volunteers for their dedication and service to our community.
PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system. The challenges were great. The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. The elements of the logo represent the three levels of living (independent, assisted and health care) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it empowers residents to remain healthy, active and engaged. It also underscores respect and understanding that seniors, as citizens and
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A proud member of Presbyterian Manors of Mid-America
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