Volume 77, Issue 5
Marketing efforts reach radio waves this fall Three spots airing on KMOX BY Jack STAFF
Kiehl
S
t. Louis U. High’s efforts to publicize its mission and identity are anchored by a new tagline this year, and the school has purchased advertising time on KMOX in addition to print and web outlets. The three advertisements began after Labor Day and will run for seven weeks, featuring testimonials from Tim Cooney, ’10; Lee Fetter, the father of three alumni and President of Children’s Hospital; and Jim Knapp, S.J., a member of the class of 1969 and a teacher at Kenrick Seminary. The three testimonials are each just over a minute long, and all three present a different perspective of SLUH. Cooney’s spot describes his excitement upon being accepted into SLUH and how, upon graduating, he left with a sense of purpose and a better preparation for college. Fetter’s describes the ways Jesuit education helped his sons lead successful lives after graduation, and Knapp’s encourages students to make the most of their time at
SLUH. While each have different messages, all three end with the words, “SLUH. Believe it. Become it.” Talk of creating radio spots have been going on for a while now. This year, interest during marketing led to the decision to create the testimonials. “We evaluate what are some avenues for exposure to our school … this opportunity arose, and after evaluating some of the options we thought it’d be a good one for SLUH to see what the response is,” said Admissions Director Anja Schmelter. While fall is an important season for admissions and fundraising, the radio campaigns aren’t designed for prospective parents and students alone, but also for alumni who are thinking about attending their class reunions. Schmelter also hopes the ads give the St. Louis community a sense of SLUH’s mission. “(We’re) creating awareness, strengthening our brand of who SLUH is, and strengthening our presence in the community,” said Schmelter. Response to the radio spots has already been positive. According to Schmelter, parents have contacted the school saying the spots increased their pride in continued on page 3
Record-breaking food drive fills kitchens
photo | Mr. Matt Sciuto
Juniors Paul Fister and Kyle MacDonald place their homeroom’s cans in the Commons. As of press time,bd gnt 14,495 points had been collected. BY Jacob REPORTER
Hilmes
A
fter a week of announcements, reminders, and bags of canned goods, the Community Service Project (CSP) food drive concludes today. Led by the junior class pastoral team, the drive had yielded more than 14,000 points through Thursday. A donation of one can is worth a point; a donation of a dollar is worth two points. “We get more organized ev-
Language lab falls silent, classes adjust photo | Ben Banet
School exploring alternatives BY Jack Godar and CORE STAFF, REPORTER
sluh.org/prepnews
St. Louis University High School | Friday, September 21, 2012
hallways and two trailers shown at morning prayer services and lunch. President David Laughlin has also been making announcements, to encourage students, both over the PA and in person, and students have received daily emails with the latest point tallies from CSP co-coordinator Simonie Anzalone. “So, realizing how much planning, organization, and effort goes into making sure that continued on page 4
Houlihan celebrates 60 years in Society of Jesus
photo | Mr. Matt Sciuto
BY John Webb EDITOR IN CHIEF
D
Leo Heinz
L
anguage classes have been hampered recently by the breakdown of one of the language labs. French teacher Jennifer Crespin discovered that the language lab in M220 was broken on August 21. The language labs are used for French, Spanish, and Russian. With the absence of one language lab, teachers have had to make adjustments to their schedules and work around the problem. Crespin explained that when both of the labs were operational, she typically used the lab at least
ery year,” said junior pastoral representative Paul Fister. “Last year we were hoping to double what we got the year before, and we didn’t quite achieve that, but we’re hoping to get even more than that this year. And we’re already showing amazing results. We’ve just done a great job promoting it, and we’re making sure everyone is surrounded by reminders that this is a food drive.” The food drive has been promoted with countless fliers in the
The language lab has been inoperable since August 21.
twice a week. Spanish teacher Katherine Toussaint said that she uses the lab about once a week. The language lab allows students to hear native speakers and try to comprehend what they are
The weekly student newspaper of St. Louis University High School 4970 Oakland Ave. - St. Louis, MO 63110 (314) 531-0330 ext. 2241 online at sluh.org/prepnews prepnews@sluh.org ©2012 St. Louis University High School Prep News. No material may be reprinted without the permission of the editors and moderator.
saying. Crespin and Toussaint acknowledged that some of what is done in the lab can be done in the classroom via the SMARTboard, but it is much more difficult and continued on page 4
uring Ralph Houlihan’s 60 years in the Society of Jesus, he has held a wide variety of roles, including principal of St. Louis U. High. As he enters his landmark jubilee year, Houlihan continues to make a lasting impression on SLUH as a teacher. Houlihan graduated from SLUH in 1952 and then entered the Society of Jesus. He later returned to SLUH as a scholastic. Houlihan served as principal of DeSmet for five years before becoming principal of SLUH in 1974. “I really enjoyed, probably of all the administrative posts I had, when I was principal here,” said Houlihan. The SLUH of 1974 was very
Sports
Sports
News
News
News
News
Footbills blaze past Vianney Wingo has record performance in 69-35 win against the Golden Griffins. Page 7 Roaming the River City Urban Adventure Club explores St. Louis and its many points of historical and ethnic interest. Page 8
Soccer opens in CYC Tourney Jr. Bills begin play in CYC tournament as they prepare to play third-ranked team in the nation, Chaminade. Page 6 Protest For Life Pax Christi and Students for Life send six to rally against the Death Penalty in support of inmate Reggie Clemons. Page 3
Houlihan celebrates Mass.
different from the one that Houlihan walks around in today. The upper field was mostly student parking. An auditorium occucontinued on page 5
Spirit Week 2012 STUCO’s spirits soar in preparation for Spirit Week. Events include an all-school recess. Page 2 Scholarship Golf Tourney Alums prepare to tee off for scholarships, with a free two-year lease on Lexus to winner. Page 2