Marque Magazine Winter 2016

Page 27

FAST FACTS The BMW Group With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately to $137.15 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees globally

VISIONARY The next 100 years are sure to maintain the BMW Group at the forefront of engineering excellence and design.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Mobility will be increasingly flexible and tailored to individual needs.

becoming a wholly sustainable company.

Responsibility is becoming diverse. In the future, it will become even more important for global companies like the BMW Group to take responsibility for the environment, but also for the people

directly or indirectly in its sphere of activity. One aspect – concerning both the company’s international workforce of more than 100 different nationalities and people connected with its various locations – is to promote intercultural exchange and improve lives. The BMW Group already supports more than 200 environmental and social projects in MARQUE WINTER

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over 42 countries engaging in various projects involving its associates and local communities to maximise its impact in the future. (To find out more about Corporate and Intercultural Responsibility at the BMW Group, visit the PressClub at: bmwgroup.com/responsibility). These six focus areas comprise the BMW Group’s view of the future. They also form the basis and inspiration for the design of the Vision Vehicles the company is unveiling to the public to mark its centenary. Each BMW Group brand interprets the mobility of the future in a way that reflects its own particular values: The BMW VISION NEXT 100 provides a glimpse of what “Sheer Driving Pleasure” could look like in the future. The MINI VISION NEXT 100 offers a completely individualised, permanently available form of urban mobility. The Rolls-Royce VISION NEXT 100 epitomises bespoke automotive luxury. For future riding pleasure, the BMW Motorrad VISION NEXT 100 promises limitless freedom. MQ

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