Is Flexographic printing is necessary ? Flexography is an advanced form of letterpress printing. This conventional technique for printing can be utilized on any form of substrate, including folded cardboard, cellophane, plastic, name stock, fabric texture and metallic film. Flexography utilizes fast drying, semi-fluid inks. In this new era of advanced digital printing, flexography stands its ground in the zones of huge order requests, especially for packaging and labelling items. Unlike the individual sheets of paper utilized as a part of offset printing, the kind of material utilized as a part of flexography enable substantial order requests to keep running with few interruptions like to reload the substrate. Advantages of FLEXOGRAPHY An advantage of flexography is that is a fast and economical method to print relatively simple designs on stand up packaging. ● It supports a range of colors. ● It can be used with water-based inks as well as oil-based inks. Currently waterbased inks are popular because of their non-toxicity. But it has also some limitations ; ● The colors in the final product of flexographic printing are neither as bold nor as crisp as they are in rotogravure printing. ● Flexographic printing is not very advanced. It cannot produce complicated and extensive artwork as compared to that produced by rotogravure printing. DESIGNING FOR FLEXOGRAPHY Like a wide range of printing, flexography has specifics pertaining to the types of proofs, layout and die cut details, issues with knockouts, drop shadows, textual styles, tints, ink hues, image resolution and picture designs.