On The Front Foot - Issue 21

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ON THE FRONT FOOT AUTUMN 2022 ISSUE 21 PREMIER SPORTS NETWORK ON THE FRONT FOOT AUTUMN 2022 ISSUE 21 www.premiersportsnetwork.com Phishing is not just a sport PAGE 28 LEON EDWARDS A fighting mentality in and out the octagon Planning for life after cricket with Rob Keogh PAGE 34 OLAV STUBBERUD

ELITE PLAYER CARE AND WELLBEING THE

PROGRAMME OVERVIEW >>> COURSE FEE: £1,495

The Certificate in Elite Player Care and Wellbeing has been designed to support sports industry professionals to enhance their practice with a multidisciplinary understanding of the subject.

The programme has been developed to allow delegates to establish a theoretical and practical understanding of player care and wellbeing, by engaging with elements of behavioural science, psychology, psychiatry, and social sciences, with the long-term goal of applying this knowledge across a variety of roles and contexts, at both youth and senior levels.

MODULES & DELIVERY

During their studies, delegates will be exposed to the latest research in the area, as well as a series of real-world scenarios and case studies, developed in conjunction with industry partners.

Delegates will attend four days of face-to-face study sessions at either the Etihad or Wembley Campus covering the modules listed below:

Day 1 – Introduction to Player Care

Day 2 – Mental Health and Sport

Day 3 – Critical Moments in Sport Careers

Day 4 – Player Care and Youth Sport

Delegates will be continuously assessed during the course via a range of individual and group activities held during study sessions.

Abby Carrington

Head of Player Care at Swansea City FC

“I cannot stress the importance and significance of this course. The player care industry currently lacks a formal, recognised qualification. The course covers the key elements involved in the player care process and will equip individuals with the knowledge and tools they require to support athletes holistically, and to empower them, during times it is needed the most.”

TUTORS

“I’m so pleased to see the creation of this course. It will be crucial for any sports professional who is committed to player care and wants to learn how to support the wellbeing of athletes. I strongly believe it will be a game-changer.”

Dr. Richard Elliott

Richard is one of the leading experts on the lived experiences of elite athletes. His most recent research examines the manner in which elite sports environments and the transfers of players can create the conditions for the development of mental illness. Richard has 20 years of experience working with elite athletes, clubs, and sports brands.

Dr. Alan Tonge

Alan is a former professional footballer, having played for Manchester United and Exeter City, before being forced to retire at the age of 24 due to injury. He has since transitioned into academia and has been teaching within further and higher education for 18 years. Alan has recently completed a PhD exploring critical moments, identity and meaning amongst professional football players.

Dr. Tom Buck

Tom has worked with professional football clubs at a variety of levels from The National League to the Premier League, as well as Olympic pathway athletes.

Tom’s research explores perceptions and attitudes toward mental health and common mental disorders in elite sports cultures. His work highlights issues associated with help-seeking, mental health provision in the UK, and outlines recommendations for developing player care in elite sport settings.

BOOK BY 15TH DECEMBER IN ORDER TO JOIN THE JANUARY ‘23 COHORT Scan the QR code or visit ucfb.ac.uk/PSNPlayerCare
CERTIFICATE IN
GIS.sport
Vincent Pericard Former St Etienne, Juventus, Portsmouth and Stoke City striker
CONTENTS Published by Premier Sports Network www.premiersportsnetwork.com Advertising To enquire about advertising please contact: enquiries@premiersports. agency Distributions/ Subscriptions accounts@premiersports.agency To send feedback or articles for publication please email enquiries@premiersports. agency On The Front Foot is published by Premier Sports Agency Limited © 2022. All rights reserved. No part of this publication can be reproduced without permission. Find us on: 4 PSN International Player Care 2022 8 Leon Edwards: A Fighting Mentality In and Out The Octagon 14 On the Move With NFL Hall of Famer Fran Tarkenton 18 A Pitch-Hikers Guide to Smashing Sports Social 22 Reviewing Your Financial Plan to Tackle the Cost-ofLiving Crisis 26 How Organisations and Managers Can Maximise Their People’s Potential 28 Phising is Not Just a Sport 30 The Post Pandemic Live Event Landscape 32 Lower Your Sport Organisation’s Day-to-Day Business Travel Carbon Emissions with Lightning 34 Planning for Life After Cricket With Rob Keogh 36 What are Crypto Brokers? 38 Leading the Luxury Real Estate Market With Purpose 42 Discretion, Efficiency and Value for Yacht Owners and Charter Guests
OTFF ISSUE 21 ★ AUTUMN 2022 | 3
OLAV STUBBERUD
Team operations is the beating heart of a club, but what are teams doing to maximise performance behind the scenes to enable on-field success? IN PARTNERSHIP WITH PRE-REGISTRATION ONLY PSN BREAKFAST NETWORKING EVENT 10:00 – 12:00 THE MAY FAIR HOTEL CAPACITY: 30 GUESTS INTERNATIONAL PLAYER CARE 2022
WORKSHOPS 15:00 – 16:30 THE SHARD, FLOOR 24 CAPACITY: 30 GUESTS WORKSHOP 1: ELITE PLAYER WELLBEING: A SPOTLIGHT ON THE NFL AND PFA How does the meaning of and investment into ‘player care’ compare from the NFL to the Professional Footballers Association? WORKSHOP 2: LALIGA: THE FUTURE OF YOUTH ACADEMIES AND DEVELOPMENT What is LaLiga doing differently to others when it comes to improving academy infrastructure and youth development across Spain? PRE-REGISTRATION ONLY SPEAKERS: Andoni Bombin Head of International Development & Methodology Juan Florit Zapata Head of Football Luis
Head
Carlos
SPEAKERS: Belinda Lerner Vice President, NFL Player Benefits and Former Player Programs Dr.
Director of Player Wellbeing
Vicente Mateo
of Academy
Hugo Director of Academy
Michael Bennett
ECB HIGH PERFORMANCE REVIEW: THE OPPORTUNITY AND THREAT SURROUNDING CRICKET AND PLAYER CARE Should player welfare influence change to congested fixtures for a more sustainable future, MAIN EVENT 16:00 – 23:00 THE VIEW AT THE SHARD SPEAKERS:
James Harris Chairman
of
CEO INTERNATIONAL PLAYER CARE 2022
Mark Chilton,
Director
Cricket Rob Andrew,
SPEAKER: Robert Reid Deputy President for Sport 18:00 – 18:30 ONE-ON-ONE WITH FIA What is the FIA’s new regime doing to improve welfare and development across motorsport? ENGLAND V WALES 19:00 – 23:00 NETWORKING AND SCREENING OF IN PARTNERSHIP WITH 18:30 – 19:00 ONE-ON-ONE WITH TROY DEENEY A footballer’s perspective of player care

LEON EDWARDS

A fighting mentality in and out the octagon

How did you get into MMA?

I got into MMA at the age of 17 because I was getting into trouble as a youth and my mum suggested it to keep me away from hanging around on the streets. As soon as I went to the gym, I fell in love with it.

Who has been your biggest inspiration on the journey to UFC Champion?

My family, my mum and my son. Trying to make a better life

for them and seeing how hard my mum worked motivates me to push harder in training and want to achieve greatness, so I would say they’re my biggest inspiration

What does it mean, for you, to be a fighter and what motivates you?

It means the world to me to be a fighter, especially because I didn’t grow up in an environment where martial arts was around, and now martial arts has

changed my life and my families life. It means the world to me that I can use it to motivate other youth that grew up the way that I grew up.

What would you say separates you from other fighters in the division?

I think it’s my mentality. My will to win and to not give up and keep fighting is what seperates me.

Leon Edwards speaks exclusively with Premier Sports Network about his journey to becoming a UFC Champion, how his mentality has driven his success, and his motivation to inspire the next generation.
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OLAV STUBBERUD
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“It means the world to me that I can use it to motivate other youth that grew up the way that I grew up”

If you could have a dream fight with anyone, who would it be?

Anderson Silva, because he was my idol growing up and when I first got into MMA. He’s a guy I look up to and my MMA GOAT. So, to test my skills against him, that would be my dream fight.

How did you prepare mentally for your championship fight vs Usman, given that you had fought previously?

I’ve always been mentally solid, so I’ve never needed much mental preparation. I get my mental strength from my background and how hard I work in my training camp. I know if I put the work in during camp, I will get the result. For Kamaru, because I’d fought him before, I knew how he felt. So I wasn’t fazed as far as competing against him again. I just had to put the work in, listen to my team and I knew I would be mentally prepared and ready.

As a fighter, how important is it to have a strong support system around you in your journey as an individual?

Having a support system around you, having a great family, a great team, coaches, it means the world. Fighting is an individual sport but before you step into the octagon it’s a team sport, because you’re with your team and family every day and those are the ones that train you and

get you mentally prepared. I feel that your support system has to be right, a happy fighter is a great fighter. I have a great team around me, and they keep me in the right space.

How have Paradigm provided you with guidance in your career and personal life?

By teaming up with Paradigm, in the last five or six years, they have taken my career to the next level. They have helped me in all aspects of sport and even in life. I think it was one of the best decisions I ever made in my career, teaming up with Paradigm sports.

What do you want to be remembered for at the end of your career?

When it’s all said and done, I want to be remembered as the GOAT, as the best to ever do it, one that was for the people and one that never changed up, I stayed myself and achieved my goal. I want to go down as the GOAT and one that did it my way.

What is the most significant lesson you have learnt so far in your career?

Believe in yourself and don’t listen to the outside noise. As long as you believe in yourself and work hard, you can achieve anything.

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OLAV STUBBERUD
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“Having a support system around you, having a great family, a great team, coaches, it means the world.”
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ON THE MOVE WITH NFL HALL OF FAMER FRAN TARKENTON

In the summer of 2020, NFL Hall of Fame quarterback Fran Tarkenton was preparing to move into a new home. There was a lot on his mind, like his first ever game ball, a cherished memory of an unforgettable day. His wife’s gorgeous crystal chandelier. His daughter’s delicate music box from Christmas long ago. His grandchildren’s homemade gifts and letters. Tokens and memories of past teammates, brothers on and off the field.

A move represented an exciting opportunity for him and his family – but also a chance for these irreplaceable items, collected and earned over the course of a lifetime, to be lost, damaged, or even destroyed.

Tarkenton was no stranger to big moves. His 18-year NFL career had sent him all over the United States,

beginning with the 1,000+ mile trek from his hometown of Athens, Georgia, up to Minneapolis, Minnesota, to start a new life as a Minnesota Viking. Six years later, it was all upended by a trade to the New York Giants. Not only would he be changing teams and offensive systems, but transplanting his entire life to the lights and pressures of New York City. A few years after, he was on the move again, this time back to Minnesota. Brought in as the missing piece to help the team reach a championship, the stress of another cross-country move risked being a distraction from the greater mission of winning.

Tarkenton’s NFL days – the MVP award, the Pro Bowls, the Super Bowl appearances, and the alltime records – were long

past in 2020. But he was still competing at the highest levels, now in the business arena. Based in Atlanta, Georgia, he was engaged in partnerships with some of the biggest companies in the world and servicing thousands of business clients, all while navigating the uncharted waters of a global pandemic.

Another high-stress, distracting move was out of the question.

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athlete’s insights into relocating, and the importance of getting it right
An
In 1977, Tarkenton became the first athlete to ever host Saturday Night Live. Tarkenton was inducted into the NFL Hall of Fame in 1986, holding almost every NFL career passing record. Tarkenton remains an active leader in the business community, building more than 20 companies since retiring from the NFL.

This time, Tarkenton reached out to Freya to manage the process, and it made all the difference. “It was unlike any moving experience I’ve ever had,” he said. “They took care of absolutely everything, and it was this tremendous luxury that I could keep my focus on my businesses and all the important things I needed to get done, and not on what condition my belongings were in or where they were going, so it was a stress-free move.”

According to Tarkenton, Freya’s uniquely bespoke approach was a great source of comfort. “My wife and I were able to work directly with Freya’s moving assistant, and that one-to-one attention meant they understood exactly what we needed. I could call or text any time, and that helped earn my trust. Moving a lifetime’s worth of stuff, from furniture to memorabilia to the fine china, is usually pretty hard. But this time, with Freya, it was easy.”

Freya is a luxury moving company that specializes in the most challenging moves for high net worth individuals and families, including athletes, coaches, entertainers, executives, and more. Freya’s parent company, Corporate Relocation International (CRI), has been a leader in helping businesses move their employees for over three decades, and that has helped Freya build a worldwide network of premier, best-ofthe-best service providers.

The mission is to turn the highstress situation of a complicated move – whether across the city, across the country, or even around the world –into a smooth process that lets clients focus on what matters most: winning.

“The life of a professional athlete is unpredictable, and usually comes with the expectation of a transfer at some point,” says Anthony Horton, Freya’s CEO. “When you’re focused on the upcoming match and making a good impression on a new team in a new city, the last thing you want to be thinking about is whether your precious

belongings are safe – if they’ve been lost or damaged. We exist to help you keep your head in the game; you worry about your performance, and we’ll take care of this complex life event.”

In a move, the measurement for “winning” is just how smooth and seamless everything is. So Freya has built an end-to-end process that includes a dedicated assistant for each move, detailed planning, a white glove household goods moving team, and destination services that make sure a new house truly feels like home. “Athletics is a high-stakes world, and a sloppy move can have consequences for the athlete, their family, and their team. We’ve been in this arena a long time, so we understand how much it matters, and we strive to deliver perfect every single time,” Horton says.

Athletes and teams worldwide looking to learn more about how Freya can make their next move a stress-free, luxury experience can visit freyaluxe.com/psn or contact Anthony Horton at Anthony.Horton@CorpRelo.com.

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Top left: Tarkerton during his playing days with the New York Giants. Above and right: During his 18 year NFL career, Tarkenton earned plenty of hardware that he keeps on display, including this 1965 Pro Bowl MVP trophy, some of his many game balls, and other awards. Anthony Horton is the CEO of Corporate Relocation International, parent company of Freya

Proudly serving 150+ professional teams across the globe for more than 12 years.

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A PITCH-HIKER’S GUIDE TO SMASHING SPORTS SOCIAL

Fan engagement, mobilising a community, breaking the internet – David Levin, Executive Creative Director at That Lot, part of the Weber Shandwick Collective, gives his top tips on how sports organisations can make it to the promised land by nailing it on social media

We live in a world where live sport is at our fingertips. And those very same fingertips have round the clock access to favourite players, favourite clubs, and even your favourite James Milner parody accounts. But this level of access is only of benefit to you if you know how to harness it – how to give fans what they want and turn individual passion into an internet-breaking online community. With that goal in mind (arguably goal of the season), here’s some tips for nailing a match-fit sportssocial presence.

Punch Above Your Weight

One of the worst social media crimes, particularly in sports social, is mediocrity. Fans want tailor-made access to content they can’t get anywhere else. Shows like “All Or Nothing” and “Drive To Survive” have made that a reality, with huge success. Posting standard stock pics from training no longer cuts the mustard and is unlikely to cut through the noise. Because it’s more boring than James Milner.

Set The Tone

Something that sets average sport-social accounts apart from excellent ones is tone of voice. The sweet-spot tends to be capturing the tone, and some cases the humour, of the fans and being brave enough to let it shine through. Most important thing? It needs to feel human. A great example of this is Leyton Orient FC. The tone of their community management stops thumbs and pleases fans. Such as their recent take-down of grumpy Man United influencer Mark Goldridge. And if you needed further evidence of how important words are in sport, what pray tell is the latest addition to the Oxford English Dictionary? That’s right, “squeaky bum time”.

Add Values

In 2022, you need to stand for something. Whether you’re a brand or a club, there’s an expectation for you to be a force for good. The meteoric efforts of Marcus Rashford to harness social momentum and change government policy have raised the bar here. To many, Rashford isn’t just a footballer, he’s an activist and a hero.

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Get Creative

Some of my favourite sportssocial accounts are the ones that look beyond sport and lean-in to culture to create their content.

Bleacher Report are heavyweight champions of this artform. They recently nailed using a BBC show, Industry (plus quality Photoshop skills), to react to a Barcelona defeat. I’m also a fan of sports-social accounts that zero-in creatively on a very specific niche, such as ageing 1980s footballers

Get Reactive

All social media strategy should have reactive at its core. Reacting in real-time to what’s happening in the world, and finding a way to make it relevant to your fans, is how you reach the promised land. Southampton

FC smashed this out of the park when they hit top spot in the Premier League for the first time in their history with their tweet, just a day after Donald Trump had posted the same as the US election drama unfolded.

Or may I present to you again Leyton Orient (maybe

I’m a closet Orient fan?) – here’s how they reacted to Harry Kane scoring the penalty that took England to the Euros final. It’s short, sharp and guaranteed to resonate with Orient fans and beyond.

Honesty is a Solid Policy

In sports-social, there’s a lot to be said for honest commentary, even if that means accepting defeat. One of my favourite tweets of all time was from the boxer, George Groves, a couple of hours after he was defeated by Carl Froch with a punch that would’ve flattened a bus. Rather than make any excuses, Groves put his hands/gloves up and took it on the chin

Don’t Chase Followers, Build a Community

More than ever, social media is about community. Partly

because we’ve all spent two years indoors realising we actually quite like human interaction, and partly algorithmically: platforms prioritise content that sparks conversation, so you need to be followed by people that actually engage meaningfully with your content. Ultimately, there are commercial implications for growing and engaging that community as well. Giving them the content that they feel compelled to react with and share, showcases to prospective commercial partners an engaged community that they will be desperate to tap into.

With this in mind, consider posting conversation starters that fans will want to jump on. Put your fans up-front in your feed. And make sure you engage in two-way conversation. Because at the end of the day, social media is a game of two-halves – you and the fans.

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Reviewing Your Financial Plan To Tackle The Cost-OfLiving Crises

While inflation is likely affecting your bottom line in some shape or form, it could be worth making some simple changes to your budget and spending habits. Some planning and self-awareness around your spending could help you scope out opportunities to save. If you don't have a budget, now is a good time to start one.

Reviewing your finances has therefore become increasingly important to understand the effect inflation has had on your lifestyle. High inflation means an increase in the cost of living. You will essentially be able to buy less with the same amount of money as you did before. There are many factors that contribute to rising inflation, including the war between Russia and Ukraine, which has disrupted energy and food supplies.

Ofgem released data stating that the average home's energy bill in the UK will increase to £3,549 a year, with this set to increase in 2023. This represents an 80% increase in the average energy bill - UK Prime Minister Liz Truss has, however, announced that she intends on capping this at £2,500.

This increase in the cost of living is not matched by an increase in wages and as a result, many are turning to using credit cards to sustain or improve their current

situation. Whilst this method can be useful for unexpected emergencies, this is very unlikely to exacerbate the problem over the long-term.

Costs are clearly sky high, interest rates are rising, and experts seem to think that we're headed for an economic crash. Although there might not be one specifc solution to each individual's situation, here are a few steps that I'm doing to prepare during such uncertain times.

Reviewing my finances

How much money do you make and how much do you spend? When I subtract the two, that number tells me how I'm doing. If it's positive, I'm good. If it's negative, then I'm overspending.

• Doing a deep dive into what spending is essential and discretionary will help you manage your cost better but also give you clarity on how you might be able to reduce your expenditure. Many are switching supermarkets and especially switching to own-brand product rather than big brands. Although this may not seem like much, doing a plethora of small changes like this will all contribute to easing the increase in the cost of living.

A lot of your cash flow this year could be consumed by increased prices, not just for food or goods, but also for living expenses.
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Adding to my emergency fund

• According to research by Hargreaves Landsdown, 51% of UK adults do not have enough emergency savings. This should ideally be 3-6 months' worth of essential expenditure in an easyaccess account. If this seems unattainable, start by aiming for £1,000 and then build from there.

Rethinking Risk

• What percentage of your money is in high-risk investments (crypto, NFTs, options) versus traditional investments? Risk is inherent to investing but if your life savings is in a bet on the market's movements, ask yourself whether you're okay losing 100% of your money.

Sticking to my plan

If you've been investing for your future, don't stop. History shows that despite short-term volatility, the market tends to rebound and reach new all-time highs over the long-term. If you're going to ride out periods of negative or flat returns, stay consistent.

• The stock market is the only place where people run a mile

when things go on sale. During the volatile times, most retail investors tend to shy away from investing when a lot of the time this could present some of the best buying-in opportunities if held over the long-term.

• We always look back in hindsight and wish we had invested during various market dips but in reality, when the 'dip' occurs, fear takes place and investors are naturally more hesitant.

• You have to be comfortable with seeing your money go down in value as the volatility is the price you pay for increased returns over the long-term compared to keeping cash in the bank.

Cashflow modelling for confidence

• During times of uncertainty, cashflow modelling can be an exercise that brings clarity to your overall financial position and can stress test any income strategy against any range of likely and unlikely events.

If you're using assets to create an income, such as your pension, you need to be aware of how increased withdrawals may affect you. Could taking a higher income from your pension now

to cover costs mean that you deplete your savings faster than you expect? if so, it could mean you face an income shortfall later in life.

The above steps are only a few of many other steps that you could take to navigate your way through the cost-ofliving crises. It is therefore important to speak to an expert so that you can have clarity on your specific circumstance.

FLM is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Groups wealth management products and services, more details of which are set out on the Group's website www.sjp.co.uk/products. The title 'Partner Practice' is the marketing term used to describe St James's Place representatives. FLM is a trading name of Financial Lifestyle Management Ltd which is registered in England and Wales, No. 04426632. Registered Office: 37 Warren Street, London, W1T 6AD.

For more information visit www. flmltd.com or contact Jean-Pierre Stone by email: jean-pierre.stone@ sjpp.co.uk

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If you've been investing for your future, don't stop. History shows that despite short-term volatility, the market tends to rebound and reach new all-time highs over the long-term.

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Innovation is for Everyone: How Organizations and Managers Can Maximize Their People's Potential

Everyone these days is looking for innovation within their sports organization - something different, something new, something that will really make a difference. But, it is the employees behind-the-scenes that are an organization's biggest resource to build potential.

For many executives, the idea of innovations in their industry doesn’t immediately resonate. “Innovation” has become an over-used buzzword associated with high-tech products, start-ups, and market disruptions. But innovation is both more—and less—than that. For centuries, people believed that a legendary “fountain of youth” could reverse the aging process for those who bathed in its enchanted waters. Popular articles on innovation seem to give it that kind of magical aura, implying that it could make any business the next ServiceNow, Netflix, Amazon, or Apple.

Innovation can mean a whole new life for companies. For most though, rather than thinking of innovation as a fountain of youth—similarly magical and elusive—it can help to consider it as more of a health and wellness program. Ongoing innovation is crucial for organizations to compete, grow, and succeed.

C ustomers’ growing expectations of personalized products, services, and experiences, advances in automation, AI and robotics, ongoing developments in materials and processes, new competitors, and even entirely new business models, are all pushing organizations to innovate. On the pull side, there is research that suggests almost half of growth in some industries is now due to innovative new products, services, or ways of working, and that for every 1% increase in innovation spend, organizations are realizing, on average, an estimated 1.95% increase in overall revenues. [1]

Innovation Really is for Everyone

Even traditionally low-tech, highly competitive restaurant sector provides a good example of how fostering creative ideas and making innovation part of its core work has helped a decades-old organization remain healthy and viable: McDonald’s. The globally franchised organization is not only making big investments in technology to radically transform their customer experience (mobile ordering, voice recognition and digital ordering kiosks, integrated delivery, and personalized, dynamic drive-thru menu boards), but also constantly innovates and tests creative new food items. New menu items aren’t radical innovation; they are variations rather than wholly novel foods. While many are failures, a few are immensely successful and profitable, drawing customers from competitors to help make the fast-food chain one of the most enduring and successful brands worldwide.

Steve Jobs famously demystified the creativity that underpins innovation by saying “it’s just connecting things.” Connecting ideas in new ways, big or small, is something that anyone can do. So, with the idea that every organization can and should consider innovation as part of their regular core work, American Management Association (AMA) set out to examine practical strategies to help them maximize their innovative potential with a survey of nearly 6,000 employees across 11 countries. [2]

In the US, a central feature of The Great Resignation was entrepreneurial employees leaving their employers to start their own new businesses. And, despite record numbers of employees who have already quit, 23% of respondents in the AMA survey still intend to leave their current organization within the next 12 months. Whether due to retirement or resignation, those departures often mean losing valuable experience and insight that could have helped drive innovation.

In fact, nearly one-quarter of all respondents said their teams have lost valuable knowledge, skills, and abilities compared with a year ago. So, while efforts to attract, hire, and retain people with specialized skills and backgrounds in innovation remain essential, especially in certain industries, many leaders are looking for additional strategies. Overall N. America Asia

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Almost half of growth in some industries is now due to innovative new products, services, or ways of working.
23% 23% 22% 23%
EMEA
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Employees who intend to leave their current employer within the next 12 months

Missed Opportunities

When it comes to innovation, an organization’s own employees are its #1 resource. Yet, data suggests that resource may be underutilized, with many organizations missing opportunities to identify and act on innovative ideas. Among the key findings of the AMA survey, nearly 4 in 10 employees report they’ve had an idea to improve something at work that they did not even bother to share. Every idea that isn’t shared is potentially a missed opportunity to improve an organization’s performance.

In the next sections of this paper, we will examine that research, along with results from the AMA study that suggest ways organizations can maximize their existing innovative potential.

What It Takes to Maximize People’s Innovative Potential

From idea generation to development, to gaining needed resources and approval and finally implementation, successful innovation can be encouraged or stalled at any number of points along the way.

• Leveraging identified motivation. Unlike extrinsic motivation, which relies on tangible rewards and has generally been shown to be ineffective at increasing innovative work behaviors, and intrinsic motivation, which is determined solely by whether an employee finds the work inherently fun or interesting, identified motivation can be leveraged to stimulate innovative work behaviors.

• Supporting the continuous growth of skills and knowledge. Creative production depends on the raw material that comes from fresh perspectives, new information, and deep expertise. It has been argued that a certain minimum level of talent density enables organizations to innovate more effectively, because being surrounded by high-performing colleagues drives higher performance in individuals. To reach and sustain this level of talent density, leaders can either hire top performers or develop their own people into top performers—or employ both approaches.

• Creating a favorable climate for innovation. New ideas that go nowhere aren’t innovation. Unless ideas get the support they need to be developed, resourced, and implemented, generating ideas is a futile exercise. When teams and organizations embrace new ideas and move quickly to implement those that are viable, participation in the innovation process is self-reinforcing.

The Path Forward

As many have recognized, innovation happens when people do the work to make it happen. Organizations enjoy long, healthy lives when their employees help them adapt to changing competitive environments with creative ideas. Today’s intense competition for innovative thinkers makes developing managers’ capacity to encourage the innovative potential of their current teams imperative.

Clearly, however, many organizations are missing out on the innovative potential of a significant percentage of their workforce. In sharp contrast, others manage not only to create an environment that welcomes new ideas from everyone, but also actively support their advancement and implementation. Their success isn’t magic. Research is making the drivers that support innovation clearer, and leaders can decide to make it a priority to ensure that those drivers are functioning in their own organization.

While today’s leaders cannot possibly foresee and prepare for every potential challenge ahead, they can enhance their organization’s readiness to react with novel, creative solutions and a willingness and determination to realize them. The era of hyperinnovation has arrived, and it’s time for everyone to get involved.

What is your organization doing to create an environment where people feel they belong and empowered to offer new ideas and solutions?

AMA is a ready resource to help you build a culture of learning with a strong commitment to creative and diverse thinking.

Learn more at amanet.org/ innovation or call 877-880-0264 to speak with a Relationship Partner.

Helping organizations achieve their strategic objectives through greater execution:

• 100 Years experience

• World-class curriculum

• Research-based solutions

• Proven client engagement and implementation

• Customer focused and outcome driven

• Faculty of business experts

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Nearly 4 in 10 employees report having an idea to improve something at work that they did not even bother to share.
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Phishing is not just a sport

Sports organisations are valuable targets for attacks and need exceptional cybersecurity posture. Phishing is popular with cybercriminals, as it is far easier to trick someone into clicking a link in a seemingly legitimate email than trying to hack into a computer.

Phishing attacks, and more specifically, targeted spear phishing attacks, are one of the most common types of reported cybercriminal activity in the United States.

According to the FBI’s Internet Crime Complaint Center, phishing attacks made up just over 38% of 847,376 reported cyberattacks in 2021.

Phishing attacks use social engineering to convince an individual to open a file or click on a link that infects their electronic device with malware and allows the attacker some level of unwanted access to a user’s accounts, devices, or even the entire network.

In the Cyber Attack Cycle, attackers typically use phishing attacks to establish a foothold within their victim’s device or network in order to conduct more surveillance and collect more information in order to launch a more sophisticated (and lucrative or disruptive) attack later on.

Dangling the Worm

Generic phishing attacks are typically easy to spot and easy to avoid.

They look like spam, promise results that are clearly too good to be true (eg. Unexpected inheritance windfalls or promises of sexual performance improvements) and anyone with basic experience using emails or text messages knows to either ignore them or better yet, to delete and report them to their IT departments as junk or malicious.

But as internet users grow savvier, attacks have grown more sophisticated.

Modern-day phishing campaigns may include fake, but realistic-sounding news headlines goading the recipient to click on the link to learn more.

They may take advantage of current events such as the war in Ukraine by using subject lines such as “Russia Withdraws Military Forces From Ukraine” to lure recipients into clicking what appears to be a link to the news story.

But the link may actually take the user to a corrupted website that loads malware to their computers.

Other tactics exploit more mundane day-to-day email tasks by, for example, mimicking an email from Dropbox to alert a user that they have received files and need to log in to their account to access them.

The link may take the victim to a site that looks identical to their Dropbox login page, but it is in fact an imitation.

When the user enters his or her login credentials, they are logged by the attacker who can use them to extract more information later.

Email attachments claiming to be bank statements, invoices, or resumes from prospective employees are also popular ways to convince victims to open files that infect their device with malware and grant the attacker access.

Reeling in the Big One

The difference between phishing and spear phishing is the degree of specificity.

Phishing attacks are generally not specific to the user and sent out to tens

of thousands of email accounts at a time.

Spear phishing, on the other hand, is typically more targeted and tailored to a specific victim than a generic phishing attack – spear phishing prefers quality over quantity.

If an attacker has identified a vulnerable target and collected a few datapoints (such as family member names, employer, hobbies, etc.) they can craft more believable message to the victim that may appear to come from their parent, co-worker, or promote a sporting event that the potential victim has demonstrated interest in.

The more intelligence the attacker has on the victim, the more detailed and believable the approach may be.

If, for example, the attacked knows that the victim has an upcoming flight to New York on American Airlines, they can craft an email imitating the airline with fake links encouraging the victim to log in to their account to check updated flight information.

Or they may disguise malware in a PDF claiming to contain boarding passes of the flight.

My Voice is My Passport

Even the most sophisticated spear phishing attacks are vulnerable to detection and wary users can avoid becoming a victim.

Most malware in circulation that phishers and spear phishers rely upon to infect and gain access to their victim’s devices rely on bugs and exploits that are already known.

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TorchStone Global

Keeping software patched and up to date will prevent an attack from being successful even if the user clicks a bad link or opens a corrupted file.

However, since it is difficult to know specifically what type of malware is lurking behind a suspicious email, the user should never assume they are protected and always avoid exposing their devices to malware.

Tell-tale clues of a phishing or spear phishing attack include sender email addresses with misspellings or alternate suffixes, links to websites that do not appear to be the one advertised or appeals to urgently complete a requested task.

The sender’s email address may appear similar to the actual address, but may include a typo, or use “.net” (or other URL suffixes instead of “.com”.

The user can hover their cursor over th link to preview the URL it will take them to and determine if it appears to be safe or not, being aware that spear phishers may also imitate legitimate websites with slight misspellings or alternate suffixes.

Like other scammer, spear phishing attacks also appeal to urgency, warning the victim that they are at risk if they do not click on a link or view a document immediately.

This is an effort to rush the potential victim into a rash decision rather than more carefully checking the clues outline above.

Verify Me

When in doubt, it is best to verify an email or text message through alternate

means.

Rather than clicking the link purportedly from Dropbox or American Airlines or any other service you may have an account with, open a new tab in your browser and log in to your account to confirm whether there really is a new document to view of updates to your upcoming flight.

This puts control over accounts back in the hands of the user and avoids relying on email or text messages, which can easily be used for nefarious purposes.

Finally, if you suspect that you have been victimized by a phishing or spear phishing attack, report the matter immediately to your IT department.

As mentioned in the beginning, phishing attacks are often used to establish a foothold on a device or network to collect more intelligence so that the attacker can elevate access and cause more harm in the future.

The faster a phishing attack is caught and addressed, the lower the likelihood that the attacker can exploit the access and cause more damage in the future.

This report is part of a five-part series addressing cyber threats to organizations and individuals by TorchStone Global, discreet risk mitigation and security advisory firm. The series also covers the Cyber Attack Cycle and its progression, Business Email Compromise, Ransomware Attacks and Supply Chain Attacks.

For more information, visit: www.torchstoneglobal.com

5 TIPS TO PROTECT YOU AND YOUR CLUB FROM PHISHING ATTACKS

1. Learn to identify phishing: If you are aware of the most commonly imitated organisations and the types of messages sent, your alarm bells will ring whenever you recieve such a message.

2. Think before you click: Many of us can spot a phishing scam in a test environment but fall victim in a practical setting. That is because our guard is down, leaving us more susceptible to the tricks that scammers use, such as making a message seem urgent in order to make us panic. Take a few seconds to re-read the email and look for signs that it could be a scam.

3. Verify the site's address: Phishing emails will either ask you to download an attachment or to click a link. If it's the latter, you should check the destination link before you click. You can do this on a laptop or PC by hovering your cursor over the link to display the destination URL on a small bar in the bottom of the browser. On a mobile phone, hold your finger on the link and the URL address will appear as a pop-up. Doing this might immediately reveal that the link is bogus if the link looks unfamiliar.

4. Verify the site's legitimacy: It's not too late if you click a bogus link by mistake. Simply visiting a website is unlikely to pose a risk, as every major browser is sandboxed, meaning a malicious script on the page can't infect your device. The intention of a criminal is to make you believe the site is genuine and get you to enter your login details and give them access to whatever information is linked to that account and, because people often use the same credentials across multiple sites, potentially enables them to compromise other accounts. Look for a green padlock next to the URL, which generally indicates the site is secure. This doesn't guarentee that the website is legitimate, it simply means that the organisation that owns the site has a SSL certificate, but if it doesn't, it's almost certainly malicious.

5. Never provide personal information from an email request: These requests aren't always suspicious, but if you want to avoid the threat of phishing altogether, you should simply avoid the risk. Instead of following any email links, you can instead log in to your account from the browser.

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The postpandemic live event landscape

Sixty-one billion dollars - the amount of lost revenue in the sports industry in 2020. Theatres and music venues didn't fare any better, with revenue down $30 billion. These losses have had far reaching effects, ranging from grim to destructive within the live event industry. While devastating to cash flow, the Covid-19 pandemic has undeniably challenged many fundamentaly accepted assumptions about the fan experience at live events. So how are venues going to adapt?

Snackr's mobile ordering platform both increases concession revenue and unlocks marketing opportunities for corporate partners. 30 | OTFF ISSUE 21 ★ AUTUMN 2022

FAN ACTIVATION

Technology drives the world we live in. Nearly every person has a reliance on their phone, whether it be for their work life, social life or family life. The opportunity for venues to not only engage in this space but leverage it is huge.

Something as small as having specially designed 'insta' locations provides fans an opportunity to build both their and the venues online identity. With these images getting shared online with thousands upon thousands of followers, the potential marketing opportunity is enormous.

Food ordering platforms have boomed during the pandemic. Imagine a scenario where fans can order their food and drinks to be delivered to their seat, ensuring they don't miss that Steph Curry buzzer beater or Cristiano Ronaldo piece of magic while waiting in the concession queue. This scenario has become a reality, and with it comes endless potential marketing opportunities for existing partners.

POWER OF MOMENTS

Then there is the WOW factor; the things that reall immerse fans in the experience. You don't need to look further than the debut of the Carolina Panthers in 2021. In fact, technology is getting so advanced that, through the use of holograms, we could soon be greeted by a virtual Mo Salag at the entrance to Anfield.

One thing is certain. Technology is fundamental to the fan experience now and will continue to shape it into the future. For venues to remain competitive there is going to be an expectatio that they have quality connectivity throughout the venue.

Snackr is the mobile ordering platform designed for large scale events. Snackr increases revenue, smooths the demand curve, improves staff utilisation and provides bespoke marketing opportunities - all in the name of delivering a marketleading venue experience.

For more information regarding Snackr or if you are interested in discussing anything stadium tech, you can reach out to Snackr's Chief Commercial Officer, Cale Walsh by contacting: cwalsh@ snackrapp.com

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Lower your sport organisation's day-to-day business travel carbon emissions with Lightning

Travel is back and a new mindset around sustainability has flourished.

Sports organisations around the world are committing to ambitious net-zero targets, as well as signing up to the UN Sports for Climate Action Framework.

Sustainable travel choices and more detailed information on the environmental impact of supply chains have continued to rise in the customer priorities in CTM's Global Consumer Survey for 2022.

Travellers, Travel Bookers, and those managing travel spend want an online booking platform that provides accurate guidance on emissions for flights, hotels and train travel so they can make informed decisions and influence a more sustainable restart, as well as making a meaningful difference to travel

for their sports organisation.

Those managing travel want to be able to set and monitor achievable reducations in their carbon emissions from travel.

To support these needs of our clients and partners around the world, we have developed a whole range of tools and functionality in our online booking platform, Lightning, to help organisations drive greener travel initiatives.

It's greener on this side: CO2 per airfare segment in Lightning search results

For many years, we have provided dedicated carbon emissions reporting and offsetting through our dedicated Climate+ dashboard and suite of reports

where you can see a breakdown of emissions by travel type, travel class, region, cost centre and more, as well as real carbon market dara on offset costs per tonne, per trip and traveller.

Analytics and reporting are great for understanding the level of impact or what key drivers are, but influencing new behaviours is a different challenge, one that requires different tools to engage individuals in new ways. That’s why we’re adding CO2 calculations at the individual airfare, hotel night and car hire segments in Lightning search results.

Did you know that the emissions for a flight from London to New York can vary as much as 25% from one business seat on one flight to another that same day? Or that the variance between the biggest emissions and lowest between flights in economy on the same route is as much as 39%?

With such a significant variance in emissions from one airline to another, travellers must be informed at the point of search and booking, which is why we’ve made it easily visible alongside the price of each fare segment for all classes.

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Understand passenger emissions by aircraft and cabin

• 62% of passenger flights are on narrow-body craft, which contributes to over hald of passenger emissions (RDC)

• The average global passenger emitted 90g CO2 per RPK (revenue passenger kilometre from Jan-Jun 2022 (RDC).

Around 17% of passenger emissions came from premium seating in 2022 (RDC).

Widebody economy class has the lowest emissions at around 60g CO2 per RPK in 2022 (RDC).

The proof is in the data

For accurate flight CO2 calculations, we had to turn to aviation specialists who understood how airlines operated, how elements like seat configuration mattered but also where to source, analyse and model that data to help deliver accurate and useful CO2 calculations that were also readily available to be consumed in an API format for our products and services.

This has been accomplished in partnership with RDC Aviation, a dedicated data aggregation provider to airlines and the aviation industry that

strives to make aviation data accessible.

RDC works directly with many of the world’s best-known airlines and also more recently, airports and other partners in the travel supply chain. Thanks to their granular data aggregation and analysis, we can show the different CO2 emissions impact for economy vs premium and business cabins onboard the same flight, quickly helping travellers to understand the proportional share of emissions larger seats take up on each flight.

For flights, emissions are calculated using official data from RDC’s multidimensional methodology that provides more accuracy in comparison to other respected sources. RDC takes route and aircraft type plus more granular factors such as engine type, age, fuel burn, and much more to give you a detailed picture. They maintain a comprehensive database of airlines, aircraft and engine types, and seating configurations of more than 35,000 airframes which enables a more granular calculation to be made.

RDCs database also includes:

• The fuel efficiency of the aircraft type.

• The efficiency of the airline – seat capacity and load factor.

• Use of Sustainable Alternative Fuels.

Whether the route is part of compliance or regulatory emissions program such as CORSIA, EU ETS, etc.

• Whether the operator offsets emissions over and above that which is legally required.

CTM continues to work very closely with RDC to ensure all our routes are covered and we deliver carbon emission estimates that are as accurate as scientifically possible.

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The CTM Sport team is committed to creating a more sustainable future for travel through a combination of innovation, strategic guidance for our customers, and investment in sustainable aviation fuels like our partnership with Delta Airlines. If you’d like to see what the power of Lightning can bring to your travel programme, book a demo today.

PLANNING FOR LIFE AFTER CRICKET, WITH ROB KEOGH

"For me, the long term goal is to take the pressure off lige after cricket"Northamptonshire Batsman Rob Keogh discusses his next innings within the world of property, with investment specialists, Thirlmere Deacon.

Here at Thirlmere Deacon, our clients have a diverse range of backgrounds, not to mention needs as investors that we are especially keen to understand. Most are busy working professionals who are looking for an investment that will work hard on their behalf, as a reliable form of passive income in the short term, with a view to holding onto their property to realise its true value over the long term.

As well as corporate working profesisonals, we also have a particularly close relationship with various sporting figures. We recently invited one of the newest clients, cricketer Rob Keogh, into our Mayfair office for a chat with our Founder and CEO, Stuart Williams, to tell us more about his decision to invest in property. Rob is now more than a decade into his professional career as a cricketer. As the closing chapter of his tenure as an exceptionally talented batsman for Northamptonshire inches ever closer, no felt like the right time for Rob to make his first investment with us as he looks towards his future off the pitch

As we ask all our investors when looking to match up the right opportunity with their needs, Stuart

began the interview with the age-old question of 'why?'. Specifically, in terms of what Rob was looking to achive with his property invesment. Also, why the offerings we provide our clients here at Thirlmere Deacon made sense for Rob at this particular point within his career.

Rob explained: "One of the reasons for getting in touch with Thirlmere Deacon is thinking about my life after sport and trying to make my money work for me now while I'm still playing."

He added: "My long term goal is to take the pressure off my life after cricket. If I go into a job that isn't as well paid as cricket is for me now, it's about knowing that my bills will be covered during the transition period."

We're sure that Rob's need for long term security will resonate with investors of all backgrounds, but particularly those within the sporting world. As a career, sport can be difficult to navigate financially because the high earning potential can often be capped to a specific set of years when the individual is at their peak professioally. Without careful financial management, not to mention forward planning, the individual could suffer a sharp drop in the living standards once they retire from their sport, which is why making the right

investments at the right time is key.

In terms of why Rob chose property to gain that sense of financial security, he told us his reasons for doing so specifically over investing in other commodities such as stocks or cryptocurrencies: "I think it's just well known that properties are safer investments. I mean, obviously, we've seen the recent crypto crashes, and I've dabbled a little bit in stocks and shares. but I'm a cautious sort of guy when it comes to that sort of thing, and after looking at what Thirlmere Deacon has to offer, it was just perfect for my personality and for my investment goals."

Stuart added: "From the commodities point of view, property is always seen as the safe bet because no matter what happens, people will always need a roof over their head. Crypto, as we can see now - I mean, it's fantastic when it's going in your favour - but with a stoke of a pen or a tweet from a certain billionaire, things just fall off the face of the earth. So it can change overnight, whereas property is always steadily rising. You might not get absolutely uber rich overnight, but you're going to do well over the long term period."

The rental assurance Thirlmere Deacon guarantees for its clients was

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also particularly appealling for Rob, as he explained: "I always wanted to get into property, but I was worried about void periods with tenants, not having anyone in and potentially losing money. So the rental assurance stood out for me. It just seemed safer for my first investment. It's been really easy for me to just concentrate on cricket and other stuff that I have going on in my life and let yourselves take care of everything else."

Asking Rob whether he had any advice for like-minded first time investors, he highlighted the importance of doing your research, telling us: "I think it's important to understand property and being a landlord first. Understand the risks because there's always a risk with every investment. Work out your end goal and find the best route for you."

Stuart agreed, adding: "That's good advice. If you're going to put money into something, spend some time on it, speak to different people and see if

you get the right fit. That is always my advice.

"The other main thing that everybody hears me say in all my articles and my videos is to look at the long term. Don't think about buying property or any investment to turn it around in 18 months, six months.

If you're thinking about it from a 10, 12, even 15 year time view in mind, then you're never going to go wrong. There's always peaks and troughs, but usually, things are always on the way up."

Looking ahead, we were keen to ask Rob what was next for his investmet portfolio, as he aims to create a solid plan that will allow him to transition from professional sport into other ventures over the coming years.

Top of Rob's agenda was investing in additional property abroad, with our offerings here at Thirlmere Deacon, including the likes of our Peninsula development located in Business Bay Dubai having caught his eye. He added

that one of his current thought plans is to "own something abroad, either to use personally or to rent out while I'm not there."

Investing in a property such as our Dubai apartments would give ROb the option to live part-time abroad or to keep the property strictly as rental income for his life back home. Once again, this sense of flexibility is something that we are finding really appeals to our investors, especially as it's possible to suit so many different lifestyle requirements within a single investment strategy. In addition, the Dubai property market is performing exceptionally well and paired with low entry points, the city has become an attractive proposition to investors of all calibres in recent times.

Our chat with Rob was extremely insightful, and we wish him all the best for the rest of his professional career with Northamptonshire, and his future plans to build up his investment.

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What are crypto brokers? I

When you trade cryptocurrencies with a broker, you'll find various derivative products. Marcus Sotiriou of GlobalBlock provides an insight into trading with a broker.

f you have ever used a cryptocurrency exchange, you understand the convoluted process of working out how deposit money and successfully buy/sell, whilst not a person to go to directly when issues arise, or even understand the whole crypto investment process in place.

Crypto brokers solve this problem, by giving clients the opportunity to deal with people promptly when they need if things go wrong.

A crypto broker therefore serves as a middleman between people buying and selling the cryptocurrency, whilst always providing a personalised service.

Advantages of a Crypto Broker

• Service-driven

experience

• Typically, greater transparency with pricing as a result dealing with people

• You usually know who you are dealing with on a personal

Disadvantages of a Crypto Broker

• Some brokers could be unregulated, leading to a lack for clients.

• Some brokers may have anonymous identities - if the will not share their identity, there is likely a good reason

What is GlobalBlock?

GlobalBlock is a cryptocurrency brokerage based in Mayfair, London, and publicly listed on a Canadian stock exchange Venture Exchange) under the symbol “BLOK”.

GlobalBlock was founded in 2018 by traditional finance entrepreneurs, who experienced how frustrating it was to cryptocurrency at the time. They had a vision - to create cryptocurrency investing journey that was straightforward where you deal with people who you can trust, hence founding GlobalBlock.

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GlobalBlock
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LEADING THE LUXURY REAL ESTATE MARKET WITH PURPOSE

Founded in 1973, The Corcoran Group is one of the largest residential real estate firms in New York. After expanding to other luxury markets and acquiring leading firms in the Hamptons and South Florida, Corcoran’s ambitious affiliate strategy launched in 2020 and has since become a franchise success story. Additionally, Corcoran Sunshine Marketing Group is the recognized industry leader in the planning, design, marketing and sale of new luxury residential development. Led by President and CEO, Pamela Liebman Right (pictured), Corcoran remains a dominant force in its original markets, and now two years into targeted affiliate expansion, they now operate in more than 170 offices across the United States and the Caribbean.

Purpose is deeply ingrained in the brand’s

culture

Corcoran’s ‘Live Who You Are’ brand philosophy is really what sets the firm apart and has been ingrained in their culture for almost 20 years. More than just a tagline, ‘Live Who You Are’ is a purpose-driven call to action that colors everything the team does and empowers Corcoran agents and employees to forge emotional connections with their team, clients and communities. Nothing says more about you then where you live and Corcoran is the real estate brand that will take the time to understand that. Most firms are focused on simply closing a deal, but they are all about people and their individual needs. Corcoran agents

can help you find the home that’s just right for you – whether in an urban, suburban or resort market. Purpose isn’t ingrained in Corcoran’s culture – it is their culture.

The Corcoran Difference

Corcoran is also a step ahead of the competition due to their market expertise, neighborhood fluency and agents’ ability to forge strong relationships with their clients. Liebman has based their entire business model around prioritizing relationships over transactions and earning and keeping clients’ trust through an unwavering commitment to integrity and innovation. “I’ve always reinforced the importance of bringing value to every conversation which is why we were the first New York City brokerage to release a market report and the first to launch a dedicated business development and training center,” said Liebman. “At Corcoran, we prioritize developing our agents’ skills and our ability to bring their businesses to the next level is exactly

why we continue to lead the industry.”

For the second year in a row, Corcoran was named the #1 residential real estate brokerage in Manhattan by The Real Deal. With 200 fewer agents than their closest competitor, they continue to close more sales volume defining quality over quantity.

Prioritizing Corporate Responsibility

Corcoran has a long history of leading in corporate social responsibility through Corcoran Cares, the brand’s highly regarded philanthropic arm. Corcoran Cares was developed as a way for the firm’s agents and employees to be able to directly support the local communities they operate in, in the areas that matter most. All of the charities and organizations that they work come via personal recommendation from the team and they are vetted by the Corcoran Cares Executive Committee to ensure they align with the firm’s overarching goals. Ultimately, Corcoran Cares’ mission is to positively impact the communities where they live and work and since its inception, has raised over $4 million for worthy charities in New York City, on the East End of Long Island, and across South Florida. “Our agents and staff are always acting in service of our communities and that commitment speaks volumes about who we are and what we stand for,” said Liebman. “I am continuously in awe of the passion our team has to help others in need.”

The Corcoran Group, the #1 residential brokerage in Manhattan, operates in more than 170 offices across the United States and the Caribbean
www.corcoran.com 38 | OTFF ISSUE 21 ★ AUTUMN 2022

© 2021 Corcoran Group LLC. All rights reserved. Corcoran® and the Corcoran Logo are registered service marks owned by Corcoran Group LLC. Corcoran Group LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.

FIND YOUR HOME AT CORCORAN.COM
be skills be thrills be breakfast be home.

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Our Team of legal professionals provides tailored support at special rates to PSN Members including to Athletes, Agents, Officials, Clubs, and Federations. Thanks to decades of experience and software we developed in house, we can provide high-quality advice expeditiously on matters such as image rights, contracts, governance, compliance, discipline, anti-doping, sponsorship, events, transfers & dispute resolution. FREE INITIAL CONSULTATION FLEXILEX® – BSD 613 Limited, Registered in England & Wales, n° 13204748 3rd floor, 82 King Street, Manchester, M2 4WQ, England, +44.161.394.1355 www.flexilex.com © 2022 : BSD 613 Limited. Photo ”Columbia Rising” © 2022 Tobias Stoerkle
AT SPEED

Making the green choice

why choosing a sustainable travel programme is important for your organisation.

Find out more visit: www.travelctm.co.uk/ctm-sport/

Discretion, efficiency and value for yacht owners and charter guests

Moravia Yachting is one of the world’s oldest yachting brands serving today’s elite clientele in all aspects of yacht acquisition, sales and charter.

Having been a staple in Monaco’s glittering Port Hercule since the early 1960s, Moravia Yachting specialises in providing superyacht brokerage and charter services to the world’s most discerning clients. The mission of Moravia Yachting is simple: to match prospective superyacht owners and charterers with their perfect vessel, with discretion and efficiency, while adding the value afforded by its expert knowledge at every opportunity. As such, Moravia Yachting is trusted by clients around the world to deliver the optimal investment choice on all aspects of yacht acquisition, sales and charter.

In fact, Moravia Yachting’s client base includes high-profile, professional athletes who value the company’s

understanding of their needs and expectations, particularly in terms of confidentiality and discretion. As Adam Papadakis, Head of Sales at Moravia Yachting, explains; “Confidentiality is a key part of Moravia’s code of professional conduct for all its employees, especially the brokers. We want our clients to feel comfortable with their broker and be confident that we’re looking after their best interests.”

Yacht charter

Based in Monaco but with global reach, Moravia Yachting’s charter options cover the world over. Each experience is tailormade to match the exacting requirements of each client, with expectations exceeded as standard.

Lisa Christensen, Charter Broker at Moravia Yachting, has had extensive experience representing high-profile

athletes. “Respect of privacy is paramount to a long-term relationship, and I am very happy every time a client returns to me to find them the perfect yacht for their holiday,” she says.

“Clients know that they can rely on my full commitment to find them the right yacht while being very discreet, acting as their trusted yachting partner.”

Moravia Yachting’s unambiguous focus on privacy has both earned its clients’ trust and afforded it access to a vast array of superyachts, ranging from historic vessels to the most pioneering launches. Moravia’s charter

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brokers will advise on budget, size, style of yacht, and destination, crafting you an unforgettable charter odyssey.

From tropical wildlife trekking in Costa Rica to regatta racing in New Zealand, or family-focused cruising along the French Riviera, anything is possible. Choose security and serenity, culture and cuisine, or simply the luxurious celebration of time.

A carefully curated cast of personnel can be brought together to enhance the on-board experience. From ice pilots and cetacean specialists to gurus of wellbeing and boutique vintners,

voyages can extend beyond the ordinary. And experiences need not stop at the superyacht: whether it’s a tour the ocean bed in a submersible, tracing the coastline by helicopter or seaplane, every requirement can be met.

Yacht acquisition

A luxury yacht may be a unique and extraordinarily complex asset, but like any it is governed by popularity, singularity, and market forces. Moravia Yachting exists to help prospective owners acquire their perfect vessel at the best possible price.

Having a long-term approach towards its relationships with clients is what sets Moravia Yachting apart in the sector, and confidentiality is a key part of this. Adam adds; “Our number one priority is to sustain and develop our relationships with our clients – that’s why we have the respect of our clients and they keep coming back to us.”

There are thousands of new and pre-owned yachts on the market, and a purchase must be treated with due diligence. With the needs of the purchaser at the forefront, Moravia brokers evaluate and refine the selection, using their industry intelligence to guide the keenest figure.

Moravia Yachting provides purchase recommendations from a financial and technical outlook, while focusing on the client’s ambitions every step of the way. Its negotiation strategy is based upon deep background knowledge, which frequently results in significant savings.

Yacht sale

In recent years, Moravia Yachting has seamlessly executed several highprofile yacht transactions on behalf of the seller. Each negotiation was closed with the prudence and professionalism with which the company name has become synonymous, with several sales conducted between long-term Moravia associates.

Moravia Yachting’s yacht marketing strategies are highly personalised; instead of blanket publicity for a hundred competing yachts, a distinct campaign is created for each vessel it represents. We take the time to understand each yacht’s story, its condition and value proposition, and implement a strategic and coordinated marketing campaign that shares a yacht’s full narrative with a targeted audience to maximise its potential.

https://moraviayachting.mc

OTFF ISSUE 21 ★ AUTUMN 2022 | 43

DIRECTORY

AIRCRAFT CHARTER

ACC Aviation

18 Priority Drive, Castlefield Road, Reigate, Rh2 0AP www.accaviation.com

Contact: Richard Smith, Director E: richard.smith@accaviation.com T: +44 (0)17 3723 2230

ATHLETE OPERATING SYSTEM

Teamworks

122 E Parrish Street, Durham, NC 27701, USA www.teamworks.com

Contact: Paul Dudley, VP and GM for Enterprise & International Sales E: pdudley@teamworks.com T: +1 (215) 260 5230

DIGITAL ASSETS

GlobalBlock

65 Curzon St, London, W1J 8PE www.globalblock.co.uk

Contact: Ben Small, Head of Partnerships E: ben@globalblock.co.uk

DIVERSITY & INCLUSION

Kick It Out

20 Market Road, London, N7 9PW www.kickitout.org

E: info@kickitout.org T: +44 (0)20 3967 8989

EXECUTIVE EDUCATION

UCFB Education Wembley Stadium, Wembley, HA9 0WS www.ucfb.com

E: info@ucfb.com T: +44 (0)33 3060 1456

FAN ENGAGEMENT

Snackr

Suite 21, 22 Railway Road, SUBIACO, WA 6008 www.snackrapp.com

Contact: Cale Walsh, Chief Commercial Officer

E: cwalsh@snackrapp.com T: +44 (0)74 8570 8299

FOREIGN EXCHANGE (BUSINESSES)

Western Union Business Solutions 200 Hammersmith Road, London, W6 7DL www.business.westernunion.com

Contact: Dominic Page, Head of Desk E: dominic.page@westernunionbank. com

FOREIGN EXCHANGE (INDIVIDUALS)

Argentex LLP

24 Argyll Street, Soho, London, W1F 7TU www.argentex.com

Contact: Chris Canning E: chris.canning@argentex.com T: +44 (0)20 3772 0318

INVESTMENT PROPERTY (UK & DUBAI)

Thirlmere Deacon

Landsdowne House, Berkeley Square, London, W1J 6ER www.tdpropertyinvestment.com

Contact: Stuart Williams E:: stuart@thirlmeredeacon,com T: 07944 099243

LEGAL

Contact: Mr. Angelos Zavolakis Head of Sports Business Law T: +44.161.394.1355 (ext. 893) E: angelos.zavolakis@flexilex.com

PR & COMMUNICATIONS

Weber Shandwick 135 Bishopsgate, Liverpool Street, London, EC2M 3AN www.webershandwick.co.uk

Contact: Chris Harris, Director of Client Experience E: charris@webershandwick.com T: +44 (0)20 3353 8740

PROFESSIONAL DEVELOPMENT

American Management Association (AMA)

1601 Broadway Suite, 7 New York, NY 10019 United States www.amanet.org / www.mce.eu

E: info@mce.eu T: +1 (0)21 2586 8100 / +32 (0)2 543 2100

REAL ESTATE (USA)

The Corcoran Group www.corcoran.com

Contact: Gary Malin E: gm@corcoran.com

REAL ESTATE (UK)

Knight Frank 56 Baker Street, London, W1U 8AN www.knightfrank.com

Contact 1: Alex McLean, Head of Sports Desk

E: alexander.mclean@knightfrank.com T: +44 (0)20 4502 3143

Contact 2: Kate Doyle, Graduate & Early Careers Manager

E: kate.doyle@knightfrank.com T: +44 (0)20 3811 1762

RELOCATION

Freya

1432 Wainwright Way, Ste 100, Carrollton, TX 75007 www.freyaluxe.com

Contact: Anthony Horton, CEO E: anthony.horton@corprelo.com

SCOUTING & TRAINING

Ellevate Football

75 Park Lane, Fountain House, W1K 7HG www.ellevate-football.co.uk

Contact: Akshay Lugani, CEO E: akshay@e11evate.co.uk T: +44 (0)77 4107 0002

SECURITY & RISK MITIGATION

TorchStone Global 295 Madison Avenue, 12th Floor, New York, NY 10017 www.torchstoneglobal.com

Contact: Christopher Sanchez, VP E: csanchez@torchstoneglobal.com T: +1 (540) 424 8755

TRAVEL MANAGEMENT

CTM Sport

Senator House, 85 Queen Victoria St, London, EC4V 4AB www.travelctm.co.uk/ctm-sport

Contact: Shelley Mathews, General Manager, Sales EMEA E: shelley.mathews@travelctm.com T: +44 (0)77 9176 8019

WEALTH MANAGEMENT

FLM

Basildon House, 7-11 Moorgate, London, EC2R 6AF www.flmltd.com

Contact: Ben Smith, Senior Advisor & Chartered Financial Planner

E: ben.smith@sjpp.co.uk T: +44 (0)20 7710 3422

YACHT CHARTER

Moravia Yachting www.flmltd.com

Contact: William Molloy El: william.molloy@ moraviayahcting.mc T: +377 93 10 29 29

46 | OTFF ISSUE 21 ★ AUTUMN 2022
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