VENUE OPERATIONS
Melbourne & Olympic Parks gains greater visibility across their operations using 24/7 Software The Melbourne & Olympic Parks operates to provide world-class sport, events, and entertainment facilities for the people of the State of Victoria and has implemented 24/7 Software’s operations management software to enhance their real-time communications, maximise experience, and reduce risk. The Melbourne & Olympic Parks (M&OP) precinct includes four of Victoria’s most well-known venues (AAMI Park, John Cain Arena, Margaret Court Arena, and Rod Laver Arena) that welcomes over 2.6 million visitors annually and is the home of the Australian Open Grand Slam Tournament.
M&OP continues to grow and evolve. The final stages of the AUS$972 million Melbourne Park Redevelopment are due for completion in 2021, further reinforcing Melbourne and Olympic Parks as Australia's premier sport, event, and entertainment precinct. Before 24/7 Software Katrina Haby is Director of Event Resourcing, and Ben Goodwin is Manager of Strategic Insights & Delivery, for M&OP Before using 24/7 software, M&OP was experiencing growth in the size and scale of events, along with the redevelopment of the precinct (including the opening of new venues) that led to the need for an improved job and management system solution. M&OP recognised the need to move away from their existing system that lacked useability and did not provide a mechanism to capture important live event and incident information. They needed software that was less labour-intensive but also matched all of their strategic objectives. These requirements led to M&OP implementing 24/7 Software’s solution, consisting of 26 | OTFF ISSUE 18 ★ DECEMBER 2021
the incident Management System, Lost & Found, and Task Manager. Now After deployment of 24/7 Software’s platform, M&OP has an industry-focused solution. 24/7 Software provides control centre management of incidents, jobs, and tasks with the customisation and useability M&OP requires to maximise their performance and deliver exceptional service during world-class events, including sports, international concerts, and the Australian Open. Statistics ● 9,000 jobs and incidents recorded in the first month of use ● 71% increase in incidents and jobs recorded using 24/7 Software ● 400 staff using 24/7 Software during events Year-over-Year Growth for the Precinct In 2017, M&OP was operating more events across the precinct than ever before.
“The size, complexity, and scale of events, along with the redevelopment of the precinct, was growing each year,” shared Haby. M&OP is Australia’s heart of sports and entertainment. While they do boast this statement on their website, the fact is, it’s true. The precinct welcomes around 600 events and attracts more than 2.5 million people annually. It’s also home to an array of the most iconic and world-class experiences. The precinct is notably acclaimed for hosting the city's most celebrated national and international sports and entertainment events. M&OP hosts the Australian Open Grand Slam, rugby union, football, rugby league, netball, basketball, cycling, and gymnastics; while also staging the highest calibre of artists and shows, such as Elton John, Lady Gaga, P!NK, Beyoncé, The Rolling Stones, Bruce Springsteen, and Disney on Ice. “Our former tools did not offer the level of sophistication, communication options, or flexibility that was required to operate the precinct at this activity level and with all our operational needs” – Katrina Haby, Director of Event Resourcing – Melbourne & Olympic Parks. Users were disengaged with the former system, and with a focus on enhancing safety processes, real-time communication, and customer service, a new solution was required. "There was a lack of useability, such as search functions and customisation
