The Premier Pioneer - Summer 2020

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Summer 2020

THE RACE TO SUCCESS Any NASCAR fans out there? If so, great! If not, bear with us for a couple of minutes. Although the spotlight is usually on the driver in a stock car race, countless others support the driver and keep everything running smoothly. The owner oversees the financial aspects of the team, the team manager oversees day-to-day administrative duties, the crew chief makes sure the maintenance and design of the car aim the driver towards success, and a plethora of others including engine specialists, tire specialists, engineers, mechanics, and more focus on all of the details. The driver can’t—and shouldn’t be expected to—do all of these things on his own.

a pandemic, tough markets, political uncertainty, and a rapidly changing industry, it’s more important than ever to have a trusted support team. You are not expected to navigate these times alone. At Premier, we want to be more than a logo on your car. We want to be part of your crew, getting our hands dirty and helping you get back in gear when its crunch time. We want to give you what you need to stay on the track and pull away from the pack. Having a car (or a management plan) that

As a beef or dairy producer, you’re in the driver’s seat. You’re determining the speed and direction you want to take your operation, and you’re doing your best to navigate the MANY hazards and roadblocks out there right now. In the midst of

IN THIS EDITION:

is just like everyone else’s is not going to help you win the race. You need to focus on new opportunities that allow you to capitalize on your strengths as a unique operation. Trying to produce a commodity and do it cheaper than everyone else has proven to be a losing battle that ends up in a race to zero. Your Premier team of specialists wants to work with your farm team to help you explore new opportunities and produce something that gets extra value. As we’ve faced the challenges brought by 2020 with you, your Premier team has been researching and building new programs to add to our portfolio of customer-driven solutions. In the following pages, we hope you’ll see some new opportunities that, in conjunction with our other programs, services, industryleading genetics, and team of passionate employees, will help you achieve success and pull ahead as you Ride With Premier.

Message from the CEO................................................................... 2 Trust the Brand: Premier Beef Brands Excel................................. 3 Raising the Bar on Passive Transfer............................................... 4 Strategic Beef x Dairy Crossbreeding with ProfitSOURCETM.......... 6 New Opportunities with HerdFlexTM Beef Embryos......................... 7 ZoetisTM Genetic Testing.................................................................. 8 Capturing Genetic Trends with NxGEN ........................................... 9 CowManager at Singing Brook Farms........................................... 10 ®

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