__ SAVOIR-FAIRE & TERRITORIES
__ THE SEASON MAJOR THEME
__ THE COLOR RANGE
__ THE SEASON’S DECODINGS :
_ KEY TRANSVERSAL HIGHLIGHTS
_ MAISON D’EXCEPTIONS
_ FABRICS: Tailoring Shirting Casual wear Knits Silkies
_ SPORT&OUTDOOR
_ ECO-INNOVATION
_ DENIM
_ DECORATION: Prints Fancy Jacquards Embroidery Laces
_ DESIGNS
_ LEATHER
_ ACCESSORIES & COMPONENTS
In a world where commercial and identity geographies are being reconfigured, where global trade is disrupted and where scales must be reconsidered, Première Vision is continuing its strategic commitment to supporting knowhow and has chosen to highlight territories.
This is because territories are rich in know-how and, in some cases, have managed to catalogue it, preserve it and regenerate it, and also to meld memory with movement, to associate heritage with innovation. Because territories are a source of foresight.
The show is conceived as a journey and will reveal identities of know-how and their geography, exploring Japan, Portugal and France in particular, so as to inspire new ways of doing, seeing, creating and thinking. It is a hotbed of rich and different experiences, of stakeholders pushing the boundaries and shaping know-how into a set of human, social, artisanal, cultural and heritage resources.
For this February 2026 edition, we will set out to encounter the world’s pools of know-how and truly experience KNOW-HOW & TERRITORIES!
In a world overwhelmed by urgency, polycrisis and social tension, creation is becoming an act of resistance. The season’s collections express a radiant vitality, reaffirming the power of play, connections and authentic emotion.
One emotion dominates Summer 2027: joy. Powerful and deliberate, it is returning to the very heart of the creative process.
In recent seasons, a hedonistic impulse combined with a search for intensity has begun to reshape both aesthetics and consumption patterns.
In Summer 2027, desire has shifted. The craving for heightened emotions is still there, but it has moved away from the short-term dopamine hit towards a more lasting, meaningful, shared and restorative joy.
Signals indicate that the “dopamine culture” has reached its peak: the rotation of microtrends is slowing down and attention is turning to longer, more engaging, formats.
Joy no represents longer a fleeting escape from tension — it has become a conscious choice, a bold manifesto for a more vibrant world.
Alongside the season’s surge of joy, play, and connection, a new axis of conscious functionality is emerging, prioritizing genuine comfort, the relevant performance and suitable solutions for everyday life. The balance between efficiency, style, comfort and longevity has become the new measure of beauty. Strength and versatility are guaranteeing the tangible and the reliable; protective materials and accessories are rising to the status of a luxurious, understated and pragmatic utility wardrobe. It embodies a thoughtful timelessness championing emotional sustainability, perfectly aligned with contemporary expectations of style.
