Premiere Plus Realty, Co. Agent Presentation Book

PLUS ALL OF THE SUPPORT YOU’LL EVER NEED

Real Estate is complicated, we make it simple.

A letter from our President

here are many real estate companies to choose from when deciding where to hang your license in SWFL. Each company has its own flavor, benefits, and cost.

It’s true that, at the end of the day, we all have the same basic goal: to sell homes. We believe that there are some major advantages to joining our team at Premiere Plus that you won’t find anywhere else.

We’ve spent over 20 years crafting the best tools, training, and assistance for our agents. This brokerage is designed to give you every opportunity to thrive in this real estate market. We hope you enjoy learning about all we have to offer and choose to join the team.

If you have any questions, we’re just a phone call away.

contents

04 Your Secret Weapons 05 It’s All About You 06 Compensation Plan 08 All-in-one Platform 10 Leadshare 11 PPR Luxury 12 PPR Commercial 13 Transaction Coordinator 14 Rental Listings & Leases 15 Photography Services 16 MentorEDGE 18 Realtor® Boards 19 Agent Workspace 20 Our Purpose 21 PPR Cares 22 Who We Are 23 Stats & Awards 24 Off ice Locations 25 Checklist To Join PPR

You’re in the f ield making magic happen, but you are not alone. You have a team of humble, hungry and smart experts who are just a phone call away.

READ ABOUT YOUR SUPPORT STAFF HERE Open the camera app. Center the QR code to scan on the screen until a link is available & tap the notif ication that pops up to open the link.

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CLIENTS

ACCOUNTING

MARKETING

ADMINISTRATION

YOU

AGENT SUPPORT

BUSINESS DEVELOPMENT

EVENTS & TRAINING

OUR ORG. CHART, WHERE YOUR CLIENTS ARE AT THE TOP AND YOU ARE AT THE CENTER.

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$112 MONTHLY INVESTMENT The table will help you better understand the fees and amounts due per transaction associated with each type of closing scenario

SALES ASSOCIATE TRANSACTION FEE

IF YOU REPRESENT THE BUYER

IF YOU REPRESENT THE SELLER

IF YOU REPRESENT BOTH BUYER & SELLER

$155

$155

$155

(Includes E & O Insurance)

*BUYERS PROCESSING FEE

Only fee charged to the buyer if disclosed in writing prior to closing

*$245

*$245

*SELLERS PROCESSING FEE

Only fee charged to the seller if disclosed in writing prior to closing

TOTAL DUE TO PREMIERE PLUS REALTY

$400

*$245

*$245

$400

$645

Reduced fees for sales at $40,000 or below, you can find more details on Policies & Procedures.

*The Buyers and Sellers Processing Fee is the ONLY fee that may be charged to either or both parties and must be disclosed in writing prior to closing.

If agent chooses not to charge either party the Processing Fee, then the agent is responsible for this charge. To disclose this fee, please use the “PPR Disclosures & Notices Form.”

This fee also applies to FOR SALE BY OWNER and NO BROKERAGE situations. *Premiere Plus charges buyers and sellers working with Premiere Plus Salesperson a $245 processing fee per closing for facilitating the file and processing the transaction.

OTHER FEES |06

3% fee for Credit Card charges

10% up to $100 collected on referral & rental transactions

$15 wire transfer fee

$25 late fee for Listings & Sales contracts

SPECIAL PROGRAMS LeadShare Program - $100 monthly and Commission Plan 25% Commission to PPR for qualifying MentorEDGE Transactions PPR Luxury - $500 annually PPR Luxury Team - $1000 annually (for a team of up to 10 members)

$150 early termination fee for MentorEDGE agents

*Referred sales associates must remain active with Premiere Plus Realty and be current on monthly billing.

Base fee starts at $112 monthly.

CRM FEATURES • Full Contact Management System • A unique 239 marketing text number to contact leads from the platform • Email builder with pre-set templates • Marketing e-blasts and drip campaigns • Marketing materials

WORKSPACE FEATURES • Message Board • Searchable office documents • MLS integrated marketing materials • Easy conference room and event booking • Send questions to departments for quick answers

MEET YOUR

• Training Video Library

TRANSACTION MANAGEMENT TOOLS YOU’LL LOVE Consistent workflow at every stage of your deal, every time. Enable smoother, more reliable closings with intelligent transaction management that provides step-by-step prompts to ensure compliance for sales associates.

• Custom workflows by transaction type • Checklists with due dates and notifications • Built-in eSignature • Sales Volume and Commission Income Reports • Automated funding requests (get paid faster) • Share transactions with partners, team members, and transaction parties • Zipform

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STAND OUT WITH A BEAUTIFUL WEBSITE An online brand that’s as good as your offline brand. Get an award-winning real estate website that brings your story to life and provides a comprehensive set of tools to reach and grow your audience. YOU HAVE CONTROL OVER THE LOOK & LAYOUT OF YOUR ENTIRE WEBSITE. • Standard URL is firstnamelastname.premiereplusrealty.com • Custom URL is an option!

• Unlimited pages include the following: • Landing Pages • Lead Capture • Search Filter Pages

• Area Profiles • Development Profiles • Market Insights (pulled from MLS data)

• Completely customizable with easy drag-and-drop website builder • Support available • All leads to your Agent Site are YOURS • Leads inquiring on a PPR listing from premiereplusrealty.com will go to the PPR listing agent for free

CUSTOM NEIGHBORHOODS & EVERY SEARCH FILTER YOU CAN DREAM UP Connect buyers with their dream home by putting them in control of their search experience. IDX search, favorite neighborhood, or even handdraw a specif ic area on the map.

BUILT TO CAPTURE 3X MORE LEADS

ZILLOW-LIKE PROPERTY SEARCH

Get more leads in the f ront door with hyper-local SEO and convert them through custom forms, market trends, and saved search functionality.

Turn browsing into buying with the glossiest, most real-time IDX search experience on the market. Visitors can search advanced criteria and save their preferences to receive updates.

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• Buyer & Seller leads every month • Lead capture website • Artificial Intelligence Technology • Customer Relationship Management (CRM) • Regular training sessions that take you from conversations to close

*Seasoned associates only.

MentorEDGE student not applicable.

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LUXURY SALES ASSOCIATE OPPORTUNITIES Brand yourself as a luxury sales associate with Premiere Plus Realty.

Take advantage of the opportunity to be listed on LuxuryRealEstate.com.

MEMBERSHIP BENEFITS • Who’s Who in Luxury Real Estate Featured Account • Unlimited luxury listings $500k and above on LuxuryRealEstate.com • Use of all Luxury Real Estate Marketing Resources: logos, Luxury Lounge, Week in Review, Blog on LuxuryRealEstate.com and PR and Social Media services • Print advertising discounts available in Luxury Real Estate Magazine, Wall Street Journal, Unique Homes, and duPont Registry • Global Luxury Search – the entire LuxuryRealEstate.com database viewable on your website with your contact information so you can refer any incoming inquiries • Invitation to Who’s Who exclusive members-only conferences • LuxuryRealEstate.com Property Sites: Each property on LuxuryRealEstate.com receives its own property site for marketing • Use of the Premiere Plus Realty Luxury Logo • Brand yourself as a Luxury Real Estate Professional • Banner ad and featured profile on PremierePlusRealty.com Luxury page

SIGN UP & REQUIREMENTS • PPR Luxury Membership Agreement • 3 closed transactions in the last 12 months over 1 Million dollars or higher.

• $500 Annual Fee (Monthly payment option not available) • Go to your Agent Workspace> Shared Docs> Luxury Real Estate Program to apply

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Sales Associate must meet the Premiere Plus Realty commercial guidelines and comply with the restrictions set forth in order to service commercial listings, sales, lease listings and/or leasing (excluding business listings).

COMMERCIAL STATUS Commercial Agent - Salesperson with (0-3) closed commercial sales transactions excluding leasing. Onboarding

Commercial Agents require “Commercial Advisor” assistance with transactions until (3) closed transactions are completed.

Referral fee amounts depend on the type of transaction and are negotiated between Sales Associate and “Commercial Advisor” and is in addition to the Broker 5% base commercial transaction fee. Previously closed commercial transactions are not required to be closed under Broker but require verification.

“Approved” Commercial Agent - Sales Associate with (4+) verified closed commercial sales transactions. Excluding leasing. Previously closed commercial transactions are not required to be closed under Broker but require verification.

Verification of Sales: Previously closed commercial transactions are not required to be closed under Broker but require verification.

COMPENSATION & FEE STRUCTIRE Commission Split for Sales - (Commercial Sales Transaction Fee (excludes leasing) split between parties shall be 95% to

sales associate and (5% or $350, whichever is greater) to Broker. A transaction fee cap shall apply to all commercial sales with $5,000 per deal and $15,000 per calendar year.

Waived Commission - Sales Associate may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater. (example: $500,000x2.5%= $12,500x5%= $625 to Broker)

Commission Split for Leasing - Commercial Leasing Transaction Fee split between parties is 90% to sales associate and 10% to Broker. Leasing fees are applied to salesperson $15,000 annual commercial cap.

Transaction and GCI Annual Cap - Transaction fee cap shall apply to all commercial sales with a $15,000 per annual commercial cap. Commercial leasing fees are applied to sales associate $15,000 annual commercial cap.

SPECIAL CONDITIONS Sales Associate Owned Commercial Real Estate - Owner/Sales Associate commercial properties may be listed or sold

with Broker provided full disclosure of Owner/Salesperson interest and all ethical and legal requirements are met.

Waived Commission - Salesperson may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater.

Attorney Representation - Sales associate understands and agrees all commercial transactions, including sales and leases, will be serviced by licensed Florida real estate attorneys.

Waived Commission - Sales associate may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater. (example: $500,000x2.5%= $12,500x5%= $625 to Broker)

Business Listings - Business sales opportunities are restricted to only Business Brokers with verified status and designated by Broker.

Marketing - Sales associate agrees all marketing including but not limited to websites, postcards, business cards,

signage, social media, open house propaganda, tv and radio placement, ads, etc. are the responsibility of salesperson and must be approved by Broker’s Marketing Dept.

Marketing Platforms - Sales associate agrees all listing and marketing platforms are the responsibility of Sales Associate including but not limited to platforms such as: (Loopnet, Costar, Crexi, Brevitas).

NAR, FAR & Local Board Membership Required - Sales associate understands Broker is a member of the National

Association of REALTORS® and that all Sales Associate with licenses placed with Broker must incorporate membership with the National Assoc. of REALTORS®, Florida Assoc. of Realtors and a primary local board of REALTORS®.

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LISTING SIDE $550 - $100 Non-refundable fee - Input Listing into MLS - Generate agreement, disclosures & deliver to seller for execution - Upload photos in the MLS - Upload supplements in MLS - Input virtual tour in MLS - Add open houses to MLS - Make changes/updates to MLS as needed - Retrieve all HOA and/or Condo documents - Input Listing contract, counter offers, disclosures, amendments in Transaction Software - Submit Listing for Broker signature - Manage and track signatures on all documents - Track deadlines, receipt of earnest money - Notify agent of missing paperwork - Ensure closing agent receives all required documents - Upload paperwork to Transaction Software as listing progresses - Facilitate f inal commission disbursement, add closing statement into software and submit to Transaction - Software for payment

BUYER SIDE $450 - $100 Non-refundable fee - Review sales contract, counter offers, all addendums - Ensure seller disclosures are provided and deliver to buyers for execution - Prepare all necessary disclosures - Upload sales contract, counter offers, disclosures, amendments in software - Ensure earnest money is in receipt - Ensure closing agent is in receipt of necessary documents & commission disbursement - Track deadlines - Manage and track signatures on all documents facilitate f inal commission disbursement, add closing statement into software and submit to Transaction - Software for payment - Includes up to 3 offers submitted on behalf of the Buyer. This applies when Buyer has submitted multiple offers that have been rejected. After 3 offers have been submitted and rejected, a new BUYER f ile will be started and agent will be charged an additional $100 Non-refundable setup fee.

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The Premiere Plus Realty, Co. policies define sales associate rental duties to ONLY the following: • List properties for lease (6 months +) • Advertise listings for lease • Assist in approved lease agreements • NO PROPERTY MANAGEMENT IS PERMITTED

• All landlords must comply with the required PPR listing paperwork.

• All listing agreements, must be in the name of the brokerage only.

• Listing and lease agreements are due in the office within 5 business days of effective date.

• Commissions are paid to PPR from Landlord.

• No property management is performed by brokerage or its agents.

• No security deposits are held by PPR and are paid directly to landlord to be deposited in a FL non-interest bearing account to comply with FL law.

• HOA or association application fees are paid separately.

• $50 per tenant, per lease fee due to Premiere Plus Realty, Co.

03 PPR SALES ASSOCIATE FEES FOR ANNUAL RENTALS Transaction fees apply for every rental commission received as follows: • 10% agent transaction fee for any commission amount under $1,000.00 • $100 agent transaction fee with any commission amount over $1,000.00 • $50 agent transaction fee applies to all rentals, where sales associate is opting out of commission

NOTE: NO PROPERTY MANAGEMENT IS ALLOWED UNDER THE NAME OF PREMIERE PLUS REALTY

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OVER 20 YEARS OF REAL ESTATE PHOTOGRAPHY EXPERIENCE • Property website • Photos of common areas & amenities • Sellers home prep list • Weekly stats report on views • Brochure templates for self-printing • Unbranded link for MLS • Link with PPR branding for sharing • Will upload photos to MLS upon request • Multiple text and email notif ications regarding scheduled shoots

Every month we have a special day for sales associates to get their headshots with a professional photographer. Visit your Agent Workspace calendar to sign up for your headshot!

CONTENT DAY

Learn how to attract more leads and thousands of views on your social media without spending extra money!

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TOPICS INCLUDE THE A-Z OF REAL ESTATE TOOLS & RESOURCES TO GROW YOUR BUSINESS LIVE GROUP WORKSHOPS

SELF-PACED TRAINING TRAINING RESOURCES ACCESSIBLE 24/7

ONE-ON-ONE SUPPORT

25% MENTOREDGE TRANSACTION FEE. Due to PPR upon closing of your l f irst 3 qualif ied transactions. *Exclusions apply. No commission split for r residential sales closings under $95,000, , referral fees, commercial sales, or rental_ transactions. $150 early termination fee..

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WE STRONGLY BELIEVE IN YOUR SUCCESS

Agent Training Roadmap

1

WATCH INTRODUCTION TO MENTOREDGE

Complete Course and Activities

WATCH WORKING YOUR REAL ESTATE BUSINESS COURSE

Complete Course and Activities

3

WATCH WORKING WITH SELLERS COURSE

Complete Course and Activities

WATCH WORKING WITH BUYERS COURSE

Complete Course and Activities

5

2 4

WATCH WORKING THE TRANSACTION COURSE

Complete Course and Activities

REPEAT UNTIL MENTOREDGE TRANSACTIONS ARE CLOSED!

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Premiere Plus Realty is a member of the National Association of REALTORS®. That means every licensed associate must join their local board.

We are members of the following REALTOR® boards:

• Naples (NABOR) - Matrix MLS • Bonita Springs/Estero (BER) - Matrix MLS • Royal Palm Coast Fort Myers - Matrix MLS • Royal Palm Coast Cape Coral - Matrix MLS • Marco Island - FLEX MLS • Miami (MIAMIRE) - Matrix MLS • Sarasota and Manatee (RASM) - Stellar MLS • Punta Gorda - Port Charlotte - North Port - Desoto - Stellar MLS • Florida Keys Board of REALTORS® • St. Augustine Board of REALTORS® • Northeast Florida Association of REALTORS® - NEFAR • Ocala/Marion County Association of REALTORS®(OMCAR)

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Complete all highlighted areas of Independent Contractor Agreement.

Complete newly licensed agent Training Amendment (if applicable).

Include copy of voided check and/or direct deposit authorization.

Return completed Independent Contractor Agreement.

Join Affiliated Board of Realtors® within 7 Business days.

Send MLS ID to Business Development Team.

Check your email for onboarding instructions and complete all items .

Schedule MentorEDGE Initial Meet & Greet (if applicable).

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We began with a clear focus to put agents before ourselves. We believe in giving everything we can to support their growth, their families and their real estate business.

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Premiere Plus Realty and our agents support the local community through donating their time with PPR Cares Serve Days, donating items at Company Breakfasts, and several more opportunities throughout the year.

We support the following nonprof its:

PPR has been greatly blessed, and our giving should reflect that.

We are proud to partner with our sales associates in this effort to be intentional with our giving and work with a higher purpose.

That’s why 10% of the PPR transaction fee per closing (excluding rentals) will go to support local and national ministry partners.

For where your treasure is, there your heart will be also.

MATTHEW 6:21

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WHO WE ARE

Premiere Plus Realty, Co. is a privately owned, debt-f ree real estate company. We are a family focused business offering hands-on, personal service and care to our sales associates and customers. You are f ree to run your own business with as little interference as possible.

At the same time, we are available and have all the resources you’ll need to overcome any problems and answer your questions. Through our consistent communication you are sure to be informed about new laws, forms, and company updates.

WHAT WE DO TO HELP YOUR CAREER

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We offer listing and sales services both locally and internationally for luxury homes, waterf ront property, business sales, residential, commercial, rentals, and land opportunities.

Our team of qualif ied sales associates enhances the buying and selling experience by servicing customers with excellence.

We keep our overhead very low so that we may consistently offer and expand our business to our agents and the community. We encourage, motivate, and most importantly, train our professionals to perform at the knowledgeable and ethical levels necessary to provide the best service possible.

serving SWFL 20 Years locations 6 SWFL with meeting spaces to refer, 1500+ Realtors® network & partner Total $3.5B 2022 sales volume

5782 Transactions in 2022

SWFL BUSINESS AWARDS 2022 RISMedia Power Broker 2022 INC 5000 2021 INC 5000 2021 RISMedia Newsmaker 2021 Real Trends Five Hundred 2021 RISMedia Power Broker 2020 Best of Business 2020 SWFL MLS - Top Transactions 2019 RISMedia Newsmaker 2019 SWFL MLS - Top Transactions 2019 Gulfshore Business - Best Residential/ Commercial/ Small Business/ Family Owned 2018 Florida’s Top 50 - Brokers/Owners

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CAPE CORAL

3637 Del Prado Blvd S, Suite 201, Cape Coral, FL 33904 Office: (239) 206-2777 3 agent workstations | 2 conference rooms | 4 private desk areas Wi-Fi, scan, print & fax | Private boat slip

FORT MYERS

5237 Summerlin Commons, Blvd #104, Fort Myers, FL 33907 Office: (239) 206-2777 Agent workstation | Cafe with Wi-Fi | 1 conference room | Scan & print Non-staffed executive suite.

BONITA SPRINGS

3409 Pelican Landing Parkway, Ste #1, Bonita Springs, FL 34134 Office: (239) 206-2777 4 agent workstations | 1 conference room | Wi-Fi, scan & print

NORTH NAPLES

9015 Strada Stell Ct, Suite 104, Naples, FL 34109 Office: (239) 732-7837 5 agent workstations | 2 conference rooms | Wi-Fi, scan, print & fax

DOWNTOWN NAPLES

1100 5th Ave South, Suite #101B, Naples, FL 34102 Office: (239) 732-7837 4 agent workstations | 1 conference room | Wi-Fi, scan, print & fax

MARCO ISLAND

886 Park Ave. #103, Marco Island, FL 34145 Office: (239) 732-7837 3 agent workstations | 1 conference room | Wi-Fi, scan, print & fax

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Branded marketing materials and services:

AGENTWORKSPACE

• Free CRM & Agent Website • Social Media Templates • Print Marketing Materials • Marketing Guides

• Marketing Checklists • Signs • E-mail Notifiers • Agent Training in-person & online

We offer weekly online and in-person training, monthly meetings, and education seminars for your benefit, along with regular industry updates.

Access our training 24/7 on the Agent Workspace. Learn about contracts, marketing, sales techniques, social media, transaction management software and much, much more.

All sales associates are invited to our meetings at select communities.

Hear from national speakers and trainers, local attorneys covering the latest news and legal advice, marketing companies, and broker reports with company and current market updates.

This is for new and seasoned sales associates that covers company policies, paperwork, procedures, staff, Online Workspace, office use, and much more.

For years our Founder, Broker Dave Gallus, has faithfully answered questions to on-the-job problems our Realtors are having. He, along with the managing brokers, posts them on your Agent Workspace. This is an educational and growth opportunity for all.

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