here are many real estate companies to choose from when deciding where to hang your license in SWFL. Each company has its own flavor, benefits, and cost.
It’s true that, at the end of the day, we all have the same basic goal: to sell homes. We believe that there are some major advantages to joining our team at Premiere Plus that you won’t find anywhere else.
We’ve spent over 21 years crafting the best tools, training, and assistance for our agents. This brokerage is designed to give you every opportunity to thrive in this real estate market. We hope you enjoy learning about all we have to offer and choose to join the team. If you have any questions, we’re just a phone call away.
PPR
Leadboost
PPR
PPR
Transaction
Rental
PPR
You’re in the field making magic happen, but you are not alone. You have a team of humble, hungry and smart experts who are just a phone call away.
READ ABOUT YOUR SUPPORT STAFF HERE
Open the camera app. Center the QR code to scan on the screen until a link is available & tap the notification that pops up to open the link.
CLIENTS
MARKETING
ACCOUNTING ADMINISTRATION
EVENTS & TRAINING
AGENT SUPPORT
OUR ORG. CHART, WHERE YOUR CLIENTS ARE AT THE TOP AND YOU ARE AT THE CENTER.
BUSINESS DEVELOPMENT
$100 MONTHLY INVESTMENT
The table will help you better understand the fees and amounts due per transaction associated with each type of closing scenario
*BUYERS PROCESSING FEE Only fee charged to the buyer if disclosed in writing prior to closing
PROCESSING FEE
Reduced fees for sales at $40,000 or below, you can find more details on Policies & Procedures.
*The Buyers and Sellers Processing Fee is the ONLY fee that may be charged to either or both parties and must be disclosed in writing prior to closing. If agent chooses not to charge either party the Processing Fee, then the agent is responsible for this charge. To disclose this fee, please use the “PPR Disclosures & Notices Form.”
This fee also applies to FOR SALE BY OWNER and NO BROKERAGE situations.
*Premiere Plus charges buyers and sellers working with Premiere Plus Salesperson a $400 processing fee per closing for facilitating the file and processing the transaction.
OTHER FEES
SPECIAL PROGRAMS
LeadShare Program - $100 monthly and Commission Plan
25% Commission to PPR for qualifying MentorEDGE Transactions
PPR Luxury - $60 monthly
PPR Luxury Team - $100 annually (for a team of up to 10 members)
Premiere Plus Realty is a member of the National Association of REALTORS®. That means every licensed associate must join their local board.
We are members of the following REALTOR® boards:
• Naples (NABOR) - Matrix MLS
• Bonita Springs/Estero (BER) - Matrix MLS
• Royal Palm Coast Fort Myers - Matrix MLS
• Royal Palm Coast Cape Coral - Matrix MLS
• Marco Island - FLEX MLS
• Miami (MIAMIRE) - Matrix MLS
• Sarasota and Manatee (RASM) - Stellar MLS
• Punta Gorda - Port Charlotte - North Port - Desoto - Stellar MLS
• Florida Keys Board of REALTORS®
• St. Augustine Board of REALTORS®
• Northeast Florida Association of REALTORS® - NEFAR
• Ocala/Marion County Association of REALTORS®(OMCAR)
CRM FEATURES
Our CRM system includes a full contact management tool, a unique 239 marketing text number, an email builder with templates, and features for marketing e-blasts & drip campaigns.
STAND OUT WITH A BEAUTIFUL WEBSITE
An online brand that’s as good as your offline brand. Get an award-winning real estate website that brings your story to life and provides a comprehensive set of tools to reach and grow your audience. You have control over the look & layout of your entire website.
Our platform allows for a custom URL and provides unlimited pages with a fully customizable website using an easy drag-and-drop builder. We offer support to assist you as needed. All leads from your Agent Site are exclusively yours, while leads from PPR listings on premiereplusrealty.com go to the listing agent at no extra cost.
CUSTOM NEIGBORHOODS & EVERY SEARCH FILTER YOU CAN DREAM UP
You can aslo connect buyers with their dream home by putting them in control of their search experience. IDX search, favorite neighborhood, or even hand-draw a specific area on the map.
TRANSACTION MANAGEMENT TOOLS YOU’LL LOVE
Consistent workflow at every stage of your deal, every time. Enable smoother, more reliable closings with intelligent transaction management that provides step-by-step prompts to ensure compliance for sales associates.
• Custom workflows by transaction type
• Checklists with due dates and notifications
• Built-in eSignature
• Sales volume and commission Income reports
• Automated funding requests (get paid faster)
• Share transactions with partners, team members, and transaction parties
• Zipform
Branded marketing materials and services:
• Free CRM & Agent Website
• Social Media Templates
• Print Marketing Materials
• Marketing Guides
• Marketing Checklists
• Signs
• E-mail Notifiers
• Agent Training in-person & online
We offer weekly online and in-person training, monthly meetings, and education seminars for your benefit, along with regular industry updates.
Access our training 24/7 on the Agent Workspace. Learn about contracts, marketing, sales techniques, social media, transaction management software and much, much more.
All sales associates are invited to our meetings at select communities.
Hear from national speakers and trainers, local attorneys covering the latest news and legal advice, marketing companies, and broker reports with company and current market updates.
This is for new and seasoned sales associates that covers company policies, paperwork, procedures, staff, Online Workspace, office use, and much more.
For years our Founder, Broker Dave Gallus, has faithfully answered questions to on-the-job problems our Realtors are having. He, along with the managing brokers, posts them on your Agent Workspace. This is an educational and growth opportunity for all.
We make transferring your listings to Premiere Plus Realty simple! Just follow a few key steps, and you’ll be all set. Our team is here to guide you and ensure a smooth, hassle-free transition every step of the way.
1. Review Your Documents: Start by checking your independent contractor agreement (ICA) with your current brokerage and your current listing agreements to understand any special terms about terminating or transferring the listing to another brokerage.
2. Notify Your Current Brokerage: Let your current brokerage know you intend to transfer the listing to Premiere Plus Realty.
3. Get Seller’s Consent: Talk to the seller and get their written approval to move the listing to Premiere Plus Realty. This is crucial to ensure the transfer goes smoothly.
4. Terminate the Existing Agreement: You’ll need to formally terminate your current listing agreement. Make sure to follow your current brokerage’s specific procedures for this.
5. Create a New Listing Agreement: Prepare a new listing agreement with Premiere Plus Realty, including all the necessary property details.
6. Transfer of MLS Listing Form (Optional): If you want to transfer the existing MLS listing to avoid having to input a new one, you’ll need to fill out a permission form to transfer the MLS listing from your current brokerage to Premiere Plus Realty, which both current and new brokers must sign. You can usually get this form from your local board and note that some boards don’t allow this.
7. Transfer Property Information: Collect everything you’ll need—photos, descriptions, showing instructions—and prepare to move it over.
8. Go Live with Premiere Plus Realty: Once the new listing agreement is signed by a broker, get the listing live on the MLS and any other platforms we use.
9. Keep Communication Open: Stay in touch with the seller, Premiere Plus Realty, and any interested buyers to make sure the transition is seamless.
10. Follow Up: After the transfer, follow up to ensure everything is running smoothly with the listing under Premiere Plus Realty.
As always, check your local board regulations and brokerage policies as processes can vary.
At Premiere Plus Realty, we know you work hard to grow your business and deserve to keep more of what you earn. With our 100% commission model, you keep what you earn and now you can earn even more with our Referral Rewards Program!
Here’s how it works:
- EARN $25 PER CLOSING SIDE
When an agent you refer to Premiere Plus Realty closes a deal, you will earn a $25 credit toward your next transaction.
- NO CAPS, NO LIMITS
There’s no cap on how many agents you can refer and no limit to how many credits you can earn.
- NO EXPIRATION
Your credits never expire while you remain active at Premiere Plus Realty and will be automatically applied to your future transaction fees, so you save more with every deal.
- 100% COMMISSION, 100% OPPORTUNITY
Combine our 100% commission model with unlimited earning potential through referrals. It’s the ultimate win-win for your real estate career!
- EASY TO START, SIMPLE TO SUCCEED
Referring agents is effortless, and you’ll enjoy watching your network grow while helping others thrive, all while adding to your own financial success.
Start growing your income today with the Referral Rewards Program! It’s the perfect complement to our 100% commission model and your path to earning more while helping others succeed.
SHARING SUCCESS HAS NEVER BEEN SO REWARDING.
BOOST YOUR BUSINESS WITH
Get leads fast with our lead generation and branding tool that creates ad programs that fit your budget and launch with the push of a button!
LEAD GENERATION MADE EASY!
FILL YOUR PIPELINE FAST WITH LEADBOOST.
LUXURY SALES ASSOCIATE OPPORTUNITIES
Brand yourself as a luxury sales associate with Premiere Plus Realty. Take advantage of the opportunity to be listed on LuxuryRealEstate.com.
MEMBERSHIP BENEFITS
•Who’s Who in Luxury Real Estate Featured Account
•Unlimited luxury listings $500k and above on LuxuryRealEstate.com
•Use of all Luxury Real Estate Marketing Resources: logos, Luxury Lounge, Week in Review, Blog on LuxuryRealEstate.com and PR and Social Media services
•Print advertising discounts available in Luxury Real Estate Magazine, Wall Street Journal, Unique Homes, and duPont Registry
•Global Luxury Search – the entire LuxuryRealEstate.com database viewable on your website with your contact information so you can refer any incoming inquiries
•Invitation to Who’s Who exclusive members-only conferences
•LuxuryRealEstate.com Property Sites: Each property on LuxuryRealEstate.com receives its own property site for marketing
•Use of the Premiere Plus Realty Luxury Logo
•Brand yourself as a Luxury Real Estate Professional
•Banner ad and featured profile on PremierePlusRealty.com Luxury page
SIGN UP & REQUIREMENTS
•PPR Luxury Membership Agreement
•3 closed transactions in the last 12 months over 1 Million dollars or higher.
•Individual LRE Member ($60/mo). Team Lead LRE membership ($100/mo)
•Go to your Agent Workspace> Shared Docs> Luxury Real Estate Program to apply
Sales Associate must meet the Premiere Plus Realty commercial guidelines and comply with the restrictions set forth in order to service commercial listings, sales, lease listings and/or leasing (excluding business listings).
COMMERCIAL STATUS
Commercial Agent - Salesperson with (0-3) closed commercial sales transactions excluding leasing. Onboarding Commercial Agents require “Commercial Advisor” assistance with transactions until (3) closed transactions are completed. Referral fee amounts depend on the type of transaction and are negotiated between Sales Associate and “Commercial Advisor” and is in addition to the Broker 5% base commercial transaction fee. Previously closed commercial transactions are not required to be closed under Broker but require verification.
“Approved” Commercial Agent - Sales Associate with (4+) verified closed commercial sales transactions. Excluding leasing. Previously closed commercial transactions are not required to be closed under Broker but require verification.
Verification of Sales: Previously closed commercial transactions are not required to be closed under Broker but require verification.
COMPENSATION & FEE STRUCTIRE
Commission Split for Sales - (Commercial Sales Transaction Fee (excludes leasing) split between parties shall be 95% to sales associate and (5% or $350, whichever is greater) to Broker. A transaction fee cap shall apply to all commercial sales with $5,000 per deal and $15,000 per calendar year.
Waived Commission - Sales Associate may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater. (example: $500,000x2.5%= $12,500x5%= $625 to Broker)
Commission Split for Leasing - Commercial Leasing Transaction Fee split between parties is 90% to sales associate and 10% to Broker. Leasing fees are applied to salesperson $15,000 annual commercial cap.
Transaction and GCI Annual Cap - Transaction fee cap shall apply to all commercial sales with a $15,000 per annual commercial cap. Commercial leasing fees are applied to sales associate $15,000 annual commercial cap.
SPECIAL CONDITIONS
Sales Associate Owned Commercial Real Estate - Owner/Sales Associate commercial properties may be listed or sold with Broker provided full disclosure of Owner/Salesperson interest and all ethical and legal requirements are met.
Waived Commission - Salesperson may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater.
Attorney Representation - Sales associate understands and agrees all commercial transactions, including sales and leases, will be serviced by licensed Florida real estate attorneys.
Waived Commission - Sales associate may waive all or part of commission except for 5% of 2.5% of sales price or $350 whichever is greater. (example: $500,000x2.5%= $12,500x5%= $625 to Broker)
Business Listings - Business sales opportunities are restricted to only Business Brokers with verified status and designated by Broker.
Marketing - Sales associate agrees all marketing including but not limited to websites, postcards, business cards, signage, social media, open house propaganda, tv and radio placement, ads, etc. are the responsibility of salesperson and must be approved by Broker’s Marketing Dept.
Marketing Platforms - Sales associate agrees all listing and marketing platforms are the responsibility of Sales Associate including but not limited to platforms such as: (Loopnet, Costar, Crexi, Brevitas).
NAR, FAR & Local Board Membership Required - Sales associate understands Broker is a member of the National Association of REALTORS® and that all Sales Associate with licenses placed with Broker must incorporate membership with the National Assoc. of REALTORS®, Florida Assoc. of Realtors and a primary local board of REALTORS®.
LISTING SIDE $550
-$100 Non-refundable fee.
-Input Listing into MLS.
-Generate agreement, disclosures & deliver to seller for execution.
-Upload photos in the MLS.
-Upload supplements in MLS.
-Input virtual tour in MLS.
-Add open houses to MLS.
-Make changes/updates to MLS as needed.
-Retrieve all HOA and/or Condo documents.
-Input Listing contract, counter offers, disclosures, amendments in Transaction Software.
-Submit Listing for Broker signature.
-Manage and track signatures on all documents.
-Track deadlines, receipt of earnest money.
-Notify agent of missing paperwork.
BUYER SIDE $550
-$100 Non-refundable fee.
-Review sales contract, counter offers, all addendums
-Ensure seller disclosures are provided and deliver to buyers for execution.
-Prepare all necessary disclosures.
-Upload sales contract, counter offers, disclosures, amendments in software.
-Ensure earnest money is in receipt.
-Ensure closing agent is in receipt of necessary documents & commission disbursement.
-Track deadlines.
-Ensure closing agent receives all required documents. -Upload paperwork to Transaction Software as listing progresses.
-Facilitate final commission disbursement, add closing statement into software and submit to Transaction Software for payment.
-If TC is requested to input listing into a second MLS platform an additional MLS input fee of $100 will apply.
-If agent brings the Buyer to their Listing, the Buyer Side TC Fee of $450 applies in addition to the Listing Side Fee of $550. A $100 initial deposit is charged at time of service for the Buyer side, and balance of both fees ($800) are due at closing.
-If Listing is terminated and relisted at a later date, a New Listing file and initial $100 deposit will apply.
-Manage and track signatures on all documents, facilitate final commission disbursement, add closing statement into software and submit to Transaction Software for payment.
-Includes up to 2 offers submitted on behalf of the Buyer. This applies when Buyer has submitted multiple offers that have been rejected. After 2 offers have been submitted and rejected, a new BUYER file will be started and agent will be charged an additional $100 Non-refundable setup fee.
-If Buyer file is terminated after being under contract and buyer proceeds with another transaction, a New Buyer File and initial $100 deposit will apply.
TOPICS INCLUDE THE A-Z OF REAL ESTATE
TOOLS & RESOURCES TO GROW YOUR BUSINESS
LIVE GROUP WORKSHOPS
SELF-PACED TRAINING
ONE-ON-ONE SUPPORT TRAINING RESOURCES ACCESSIBLE 24/7
25% MENTOREDGE TRANSACTION FEE. Due to PPR upon closing of your l first 3 qualified transactions.
*Exclusions apply. No commission split for residential sales closings under $95,000, referral fees, commercial sales, or rental transactions. $150 early termination fee.
3
1
WATCH INTRODUCTION TO MENTOREDGE
Complete Course and Activities
Schedule an Initial Meet & Greet with your MentorEDGE Support Team
WORKING REAL ESTATE YOUR BUSINESS
WATCH WORKING YOUR REAL ESTATE BUSINESS COURSE
Complete Course and Activities Join MentorEDGE Training Events
WATCH WORKING WITH SELLERS COURSE
Complete Course and Activities Join MentorEDGE Training Events
5
WORKING BUYERS WITH
2
WORKING SELLERS WITH
WATCH WORKING WITH BUYERS COURSE
Complete Course and Activities Join MentorEDGE Training Events
WATCH WORKING THE TRANSACTION COURSE
Complete Course and Activities Join MentorEDGE Training Events
REPEAT UNTIL MENTOREDGE TRANSACTIONS ARE CLOSED!
4
WORKING TRANSACTION THE
6
The Premiere Plus Realty, Co. policies define sales associate rental duties to ONLY the following:
• List properties for lease (6 months +)
• Advertise listings for lease
• Assist in approved lease agreements
• NO PROPERTY MANAGEMENT IS PERMITTED
• All landlords must comply with the required PPR listing paperwork.
• All listing agreements, must be in the name of the brokerage only.
• Listing and lease agreements are due in the office within 5 business days of effective date.
• Commissions are paid to PPR from Landlord.
• No property management is performed by brokerage or its agents.
• No security deposits are held by PPR and are paid directly to landlord to be deposited in a FL non-interest bearing account to comply with FL law.
• HOA or association application fees are paid separately.
• $50 per tenant, per lease fee due to Premiere Plus Realty, Co.
03
PPR SALES ASSOCIATE FEES FOR ANNUAL RENTALS
Transaction fees apply for every rental commission received as follows:
• 10% agent transaction fee for any commission amount under $1,000.00
• $100 agent transaction fee with any commission amount over $1,000.00
• $50 agent transaction fee applies to all rentals, where sales associate is opting out of commission
NOTE: NO PROPERTY MANAGEMENT IS ALLOWED UNDER THE NAME OF PREMIERE PLUS REALTY
OVER 20 YEARS OF REAL ESTATE PHOTOGRAPHY EXPERIENCE
• Property website
• Photos of common areas & amenities
• Sellers home prep list
• Weekly stats report on views
• Brochure templates for self-printing
• Unbranded link for MLS
• Link with PPR branding for sharing
• Will upload photos to MLS upon request
• Multiple text and email notifications regarding scheduled shoots
CONTENT DAY
Learn how to attract more leads and thousands of views on your social media without spending extra money with just 3 simple steps.
STEP 1: Learn Proven Strategies
Discover insider tips and tricks for attracting more leads and views on social media.
STEP 2: Get Scripted & Recorded
Access a variety of scripts tailored to different styles and topics, then receive personalized recordings capturing your unique voice and style.
STEP 3: Expert Editing & Posting
Watch as our editing wizards transform your recordings into polished gems ready to captivate audiences, and leave with your content ready to post for maximum impact.
At Premiere Plus Realty, your career success is our top priority.
That’s why we’ve partnered with United Real Estate, connecting you to a vast network of over 590 offices and 23,100 real estate and auction professionals across four continents. This collaboration provides you with unmatched marketing tools and the latest technology.
Our decision to join forces with United Real Estate was driven by shared values—growth, collaboration, and servant leadership. Both Premiere Plus Realty and United Real Estate are deeply committed to putting clients and agents first. We’ve embraced a culture that values humility, ambition and intelligence, setting the stage for us to achieve our goal of becoming the most successful brokerage in Florida and ranking among the top 25 in the United States.
With this partnership, we’re enhancing the benefits we offer.
In addition to all the great perks you already enjoy at Premiere Plus Realty, you now have access to an even broader range of tools and resources that are designed to make your work more efficient, your client relationships stronger, and your business more successful.
Find all these tools on the Bullseye platform, which offers marketing, lead generation, video, CRM, and more from a single dashboard.
Bullseye streamlines your operations and boosts your business effici ency.
We’re all about giving you the tools and support you need to thrive in your real estate career. We’re here to help you succeed!
WHO WE ARE
WHAT WE DO TO HELP YOUR CAREER
Premiere Plus Realty, Co. is a privately owned, debt-f ree real estate company. We are a family focused business offering hands-on, personal service and care to our sales associates and customers. You are free to run your own business with as little interference as possible.
At the same time, we are available and have all the resources you’ll need to overcome any problems and answer your questions. Through our consistent communication you are sure to be informed about new laws, forms, and company updates.
We offer listing and sales services both locally and internationally for luxury homes, waterfront property, business sales, residential, commercial, rentals, and land opportunities. Our team of qualified sales associates enhances the buying and selling experience by servicing customers with excellence.
We keep our overhead very low so that we may consistently offer and expand our business to our agents and the community. We encourage, motivate, and most importantly, train our professionals to perform at the knowledgeable and ethical levels necessary to provide the best service possible.
Years serving SWFL
SWFL locations with meeting spaces
Realtors® to refer,Ă network & partner
2024 TotalĂ sales volume
Transactions in 2024
2024 INC 5000
2023 RISMedia Power Broker
2023 Realtrends Top Brokerage
2023 T3 Sixty Mega Brokerage
2022 RISMedia Power Broker
2022 INC 5000
2021 INC 5000
2021 RISMedia Newsmaker
2021 Real Trends Five Hundred
2021 RISMedia Power Broker
2020 Best of Business
2020 SWFL MLS - Top Transactions
2019 RISMedia Newsmaker
2019 SWFL MLS - Top Transactions
2019 Gulfshore Business - Best Residential/
We began with a clear focus to put agents before ourselves. We believe in giving everything we can to support their growth, their families and their real estate business.
Premiere Plus Realty and our agents support the local community through donating their time with PPR Cares Serve Days, donating items at Company Breakfasts, and several more opportunities throughout the year.
We support the following nonprofits:
PPR has been greatly blessed, and our giving should reflect that.
We are proud to partner with our sales associates in this effort to be intentional with our giving and work with a higher purpose. That’s why 10% of the PPR transaction fee per closing (excluding rentals) will go to support local and national ministry partners.
For where your treasure is, there your heart will be also.
MATTHEW 6:21
CAPE CORAL
3637 Del Prado Blvd S, Suite 201, Cape Coral, FL 33904 Office: (239) 206-2777
