on student travel ❖
jacqueline kassteen
&
YOUTH
STUDENT T R AV E L TRENDS I N 2 011 O
China looms as a hot destination for students, many of whom will enroll in study abroad programs.
nce a year, professionals in the youth, student and educational travel industry gather at the World Youth and Student Travel Conference (WYSTC) to formulate partnerships, strengthen business relationships and discover the latest youth trends both globally and regionally. This fall's event in Beijing revealed the behavior of youth and student travelers today, where they’re coming from, where they’re headed and what industry professionals can do to connect with them and gain their business. YOUTH AND STUDENTS TODAY There are 1.7 billion people on Earth today who are 1530 years old. In an insightful seminar entitled Global Youth Trends, WYSTC speaker John Solomon discussed this important consumer group in both the context of a radically changing global youth population and an emerging China. Solomon predicts that in a not-too-distant future, Chinese
Photos Courtesy of © 2010 JUPITER IMAGES Corporation
12 December 2010
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