on the record ❖
Readers Share Their Plans for Marketing New Tours in 2010 FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to the question: What new types of tours are you trying for 2010?
During a most trying time in the hospitality industry it is easy to step back and not take chances. In 2009 Mayflower Tours experimented with chartering a river cruise ship in the Netherlands. Although chartering an entire vessel for one’s own needs has many advantages, it also comes with risk. We are happy to report that we sold out the 2009 charter. In 2010 we wanted to do the same – we sold out the first charter, reserved and sold out a second charter, and then reserved and sold out a third charter. The traveling public is ready for a new way to look at cruising – and river cruising is turning out to be a very positive and long-lasting trend. We are pleased that we “took a chance” on this exciting means of touring – and know it will be an integral part of our philosophy for years to come. John Stachnik, CTP, CTC President, Mayflower Tours Downers Grove, IL
We have been successful promoting a variety of different tours with our valuable group leaders in 2010. River cruising has been especially popular as our leaders have successfully promoted European river cruises (Rhine, Danube, Rhone and others) with Avalon Waterways. Some of these groups are extending their vacation and visiting the LeisureGroupTravel.com
MeliSSa McKinley
Michael lundquiSt
German village of Oberammergau for the Passion Play in 2010. Our group leaders have also successfully promoted tours to the National Parks, England and worldwide. We can work with groups as small as eight passengers and as large as our group leaders make them grow. We even offer customized tours. In fact, we have a group leader who is taking members on a historical James Bond and movie-focused tour in Europe. Michael Lundquist National Group Sales Manager Globus Family of Brands Littleton, CO
Collette’s itineraries are designed for the mature market, namely baby boomers ages 55+ with experiences crafted specifically for this market segment. One such popular experience has been train journeys and for 2010, Collette introduces the “Trains & Canyons of the Southwest” itinerary. This nineday tour with a starting rate of $1,999 per person, double, land only, covers Arizona and New Mexico and features the resort towns of Scottsdale, Sedona and Santa Fe. Rides aboard the historic
Sandra Pellegrin
Grand Canyon Railway and vintage Verde Canyon Railroad pass ancient Indian ruins, and travel over trestles and through tunnels. Melissa McKee, Public Relations Collette Vacations Pawtucket, RI
The new tour I am currently offering is a custom group itinerary to Milan, Stresa and Venice, Italy this September. It is upscale-oriented with many inclusions. Highlights include five-star accommodations, a guided tour of the palace and gardens of Isola Bella, viewing of Leonardo DaVinci’s The Last Supper, sampling wines at an organic winery in the Gattinara region, a private after-hours guided tour of the Doges Palace, private pre-opening tour of St. Mark’s Basilica, a visit to four wine shops in Venice, and a train ride through Switzerland and Northern Italy. Melissa McKinley Want To Go Travel Dallas, TX It is not so much what we are doing for new tours but how we are changing old tours: April 2010 19