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Celebrating 10 Years

December 5-7, 2016 Fort Myers, FL

US Sports Congress December 5-7, 2016 Fort Myers, FL

WELCOME US Sports Congress LLC 2018 Genevieve Court Beloit, WI 53511 P: 608-363-0873 Lou Mengsol President Cell: 608-346-6681

Cathy Mengsol Director of Operations Cell: 608-346-6682

NEVER STOP STOP PLAYING NEVER PLAYING 2016 2016 US Sports SportsCongress Congress December December 5-7, 5-7,2016 2016

Welcome To The Welcome TheBeaches Beaches ofFort Fort Myers Myers And of AndSanibel Sanibel

Welcome to the 10th Annual US Sports Congress What a difference a decade makes! From the inaugural Congress at Copper Mountain Colorado with 36 participants and 6 sponsors to Ft. Myers with over 120 participants and 30 sponsors. None of this would be possible without the support of the sports event industry and the US Sports Congress family. If you’ll indulge me for just a moment, we’d like to take a quick look back. In 2007, when we created the USSC, the sports event industry was, in many ways, still maturing. The economy was about to encounter a historic downturn but shortly thereafter we learned that our industry was and is very resilient - some had called it “recession proof.” Based on the foundational belief in what we were doing and a tremendous amount of encouragement from our attendees, the USSC stayed the course and we’re glad we did. From our partnerships with ACES and Sponsors, to insight from our Advisory Board and our loyal attendees we’ve listened and learned from your suggestions and council. We’re grateful for the support and encouragement from so many of you. This year’s Congress is our largest with more attendees than ever before. We’d like to recognize Jennifer Miles of the AAU who has been with us for all ten years. Finally, we’d like to thank Jeff Mielke, Gary Ewen and Lee County Sports Development. We rarely repeat destinations but we couldn’t resist the lure to return to Ft. Myers. We know from experience that we have the best events where we have strong partners and a dynamic destination. We hope you’ll have a chance to acquaint yourself with both during your time at the US Sports Congress. Enjoy your stay in Fort Myers,

Lou Mengsol, CSEE, SMP President US Sports Congress

2018 Genevieve Ct. Beloit, WI 53511 P: 608-363-0873

We gratefully acknowledge the contributions of all the sponsors and organizing partners. Without them, the Congress would not be possible.

7:00am-1:00pm REGISTRATION

Marriott– Palms/Garden Foyer



Tarpon House Restaurant (at


SESSION 1 Managing Through Change; Dave St. Peter, President. MN Twins

Gardens Ballroom


SESSION 2 Gardens Ballroom TeamProv Workshop; Will Luera



Pool Deck, weather permitting,



Gardens Ballroom



Palms Ballroom


OPENING RECEPTION Marina at Edison Ford Estates Transportation provided by: Meet buses in front of ho- (cocktails & dinner) tel for a 5:15pm departure Followed by self guided tour of The Edison & Ford Estates

At your leisure


hotel) Vouchers provided

back up is Island Room


Monday December 5, 2016

SESSION 1 - Managing Through Change 9:00am-10:00am - Gardens Ballroom

SESSION DESCRIPTION - Sports organizations change and are challenged on a daily basis. Mr. St. Peter will delve into the process of managing through change while changing athletes, coaches and front office personnel. Hear first hand how you can develop a strategy to get and stay at the top of your game. DAVE ST. PETER, President MN Twins

Dave St. Peter was named the fourth president in Minnesota Twins history on November 26, 2002. He oversees the team’s day-to-day operations, strategic planning and interaction with Major League Baseball. St. Peter played a central role in the approval, design, construction and opening of Target Field, which was named 2011 Sports Facility of the Year by the Sports Business Journal/Sports Business Daily. He also recently led the Twins effort to secure and host the 2014 Major League Baseball All-Star Game; expansion of the CenturyLink Sports Complex in Fort Myers, FL – named Ballpark Digest’s 2015 Major Ballpark Renovation of the Year; as well as the team’s partnership with Hennepin County on the design and programming of Minnesota’s newest intermodal transit hub - Target Field Station. At age 49, St. Peter begins his 27th year with the Twins. He joined the organization as an intern in 1990 and, over his first decade with the franchise, held a variety of positions including Pro Shop Manager, Communications Manager, Vice President of Corporate Communications and Senior Vice President of Business Affairs. As the club president, the Twins’ established a new single season franchise attendance record in 2010 by attracting more than 3.2 million fans to Target Field while the team was recognized by ESPN as having the best stadium experience in all of professional sports. St. Peter’s leadership has been integral in the team’s growing corporate partnership base; development of the “Magic Moments” customer service initiative; the “Go Twins, Go Green” environmental stewardship platform; expansion of the Treasure Island Baseball Network; aggressive community outreach; and enhanced alumni involvement -- including creation of the Twins Hall of Fame. St. Peter has been part of a leadership team helping the franchise win six American League Central Division championships (2002-04, 06 and 09-10). During St. Peter’s leadership tenure, the Twins have twice been named “Organization of the Year” by Baseball America (2002 and 04). In 2006, the entire Twins organization was recognized as the Minneapolis Star Tribune’s “Sports Person of the Year.” The franchise received the Atlanta Sports Council’s Horizon Award (2002) as the Professional Sports Organization of the Year while the Twins Community Fund was a 2000 recipient of the Greater Minneapolis Chamber of Commerce’s Quality of Life Award and a 2006 recipient of a Project Evergreen Award. The State of Minnesota named the Twins organization a Yellow Ribbon Company in 2014. Six of the past seven years (2010, 2012-2016) the Twins have been honored by the Star Tribune as one of the “Top 100” workplaces in Minnesota. In 2011, the Twins were the recipient of the Minneapolis Park and Recreation Board’s “Living the Dream” Award. In 2016, the Minneapolis Regional Chamber of Commerce presented the Twins with an “Honored Company” Award in recognition of outstanding community service. Individually, St. Peter has been named to the Street and Smith’s Sports Business Journal and Minneapolis-St. Paul Business Journal’s “Forty under 40” lists. In the community, St. Peter currently serves on the boards of the Minnesota Twins Community Fund, Ronald McDonald House Charities of the Upper Midwest, the YMCA of the Twin Cities, the Minnesota Chapter of Positive Coaching Alliance and 2020 Partners. St. Peter was born in Bismarck, North Dakota, and graduated Magna Cum Laude from the University of North Dakota in 1989. Dave, son Jack and twin sons Eric and Ben make their home in Chanhassen, MN.

SESSION 2 - TeamProv Workshop 10:15am-12:00pm - Gardens Ballroom

Sponsored by:

SESSION DESCRIPTION -TeamBonding is back after their very successful "Build-A-Bike" session last year. They return with their creative team to inspire us again. TeamProv uses improvisational theatre games for teambuilding. Your group will play with your collective imaginations through activities that involve creating fake circumstances and relationships, throwing in some high stakes and making strong, detailed choices – as a whole group, in pairs, in small teams, and solo within teams. You’ll support one another to achieve the goal of each game, cheer each other on, and succeed in a more creative way than you ever could have imagined. WILL LUERA; Team Bonding Will Luera is a TeamBonding facilitator and the Director of Improvisation at Florida Studio Theatre, Director of Big Bang Improv and serves as the Artistic Director Emeritus of ImprovBoston, Artistic Director of the Pilsen Improv Festival, Artistic Associate of the Chicago Improv Festival, Artistic Advisor to the Women in Comedy Festival and Part-time Faculty at Boston College.

He has appeared in numerous improv festivals around the world and has studied improvisation with ImprovOlympic, The Second City, The Annoyance Theater, The Upright Citizens Brigade, and Keith Johnstone. Will has been working with Florida Studio Theatre since 2014. Before that he was with ImprovBoston where he had worked since 1997 directing the Mainstage cast and developing the nationally renowned productions of Sitcom, Secret Society, Blue Screen, Playbook and Quest. In 2004, Will was the Boston and national winner of PAX-TVs World Cup Comedy. He is also a producer and actor in Strange Faculty, which was accepted to the 2007 New York Television Festival, the 2008 Los Angeles Independent Television Festival and was a winner of the 2008 NBC Comedy Short Cuts competition. Will tours globally as improv and theater actor, director and instructor that performs and teaches regularly all across North America, South America, Europe and Asia. Will is the lucky husband of a beautiful woman and proud father of two.

Presented by:


ROUND TABLE #1 - Employee vs Volunteer; Rick Mack RICK MACK; Rick Mack Consulting Rick Mack is a career human resources and nonprofit executive who has managed teams in all functional areas of HR and also served as Chief Executive officer of two nonprofit organizations. He currently serves as a consultant through his company, Rick Mack Consulting, LLC, focusing on Executive Search and Executive Coaching. His executive search practice is primarily dedicated to CEO searches for nonprofit organizations, an arena in which he has rich and diverse experience. From his early roots in HR as a U.S. Naval Officer and founding faculty member of the U.S. Navy’s Human Resources Management School, through his 2013 retirement as Sr. V.P. of Human Resources at AspenPointe in Colorado Springs, Rick has been a strategically focused leader. After several HR management positions in the oil and gas industry in the 1980’s, and two years as an executive search consultant, he served for 13 years as Sr. Director/Managing Director of Human Resources for the United States Olympic Committee (USOC) where he led the transition from a traditional service-based HR function to an HR strategic partner model. Additionally, he managed the recruitment process for several CEOs and numerous other senior executive positions. Within the Olympic Family, he also served as Executive Director of USA Archery. During the final six-plus years of his corporate career, Rick served as Sr. VP of HR at AspenPointe, a nonprofit mental healthcare and social enterprise organization. He served as a member of the organization’s “Officer Team” and played a key role in a successful rebranding effort in which AspenPointe refocused its mission and reinvented its business model. He also led the implementation of a strategic talent management program and was instrumental in the creation of a new customer service model. His final significant project in 2013 was to support the Board and coordinated its efforts in the hiring of a new CEO. Rick is active in the Colorado Springs community. His board service includes the YMCA of the Pikes Peak Region where he is Chair of its HR Committee. He recently retired as the Chair of Ent Federal Credit Union’s Supervisory (audit) committee, is Chair of USA Badminton’s Nominating and Governance Committee, and is a member of the Independence Center’s and Pikes Peak United Way’s HR Committees. He is a former Board Chair of Pikes Peak United Way. He Holds a B.A. in communications from Penn State University and a M.S. in Operations Management from the University of Arkansas. Contact Information: (719)930-8033



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With a legendary theme park, three pristine Ozark mountain lakes, great shopping, dining and plenty of wholesome family entertainment all at an affordable price, it’s no wonder everyone wants to make the team heading to Branson. As a sports event destination, Branson can accommodate everything from large tournaments to a corporate golf weekend. With a helpful community to support event organizers, modern indoor facilities, outdoor venues and plenty of post-game entertainment, holding your event in Branson is always a winning call.

ExploreBransonSpor 87 7-BR ANSON


ROUND TABLE #2 - Athletic Trainers at Events; Mike Chandler MIKE CHANDLER; Altitude Event Consulting Mike began his professional career as the Volleyball Commissioner in 1984 for the Wisconsin Badger State Games and continued his career as the Regional Commissioner for the USA Volleyball Wisconsin, formerly known as the USVBA Lakeland Region. In 1991, Chandler moved to Tampa, Florida and founded Gulf Coast Juniors, a non-profit junior volleyball club located in Clearwater, Florida where he served as the President, Director and Head Coach. Highlighting his major contributions while a volunteer with USA Volleyball’s National Championships Division, Chandler was responsible for moving the USA Volleyball Junior Olympics into a convention center “Under One Roof”. As a result, USA Volleyball grew from less than 300 boys and girls teams in 1991, to today's championships consisting of over 1200 girls, 400 boys’ teams and 400 adult teams at their respective championships. This move changed the sport and is now used as the standard for hosting volleyball events. Currently, Chandler is the Principal and founder of Altitude Event Consulting and has over 25 years of event development and management experience. AEC has the resources and knowledge to help event organizers, rights holders, CVB’s and Sports Commissions with all aspects related to events from the bid process to the reconciliation of the event and everything in between. Currently, Mike resides in Florissant, Colorado.


ROUND TABLE #3 - Marketing Programs—What’s Your Gorilla?; Lou Mengsol LOU MENGSOL; US Sports Congress LLC and Innovations Consulting, LLC An active member of the tourism industry for more than 25 years, Lou Mengsol joined the Greater Woodfield Convention & Visitors Bureau (GWCVB) in April of 1999 after serving in multiple positions in the tourism industry including hotels, car rental and meeting planning. In his position as Director of Sports Sales and Marketing, Mengsol has played a pivotal role in the Bureau’s hosting of major events including the National Softball Association’s Girls Fastpitch World Series and the National Weightlifting Championships and led to the creation of the Northwest Suburban Chicago Sports Council – serving as their first Executive Director. In 2007, Lou launched Innovations Consulting, a revolutionary sports marketing consultancy which specializes in representing convention and visitor bureau and sports commissions. One of their endeavors, the US Sports Congress, creates opportunities for National Governing Bodies and Rights Holders to network with destinations in an environment that is designed to enhance their professional development and productivity. Innovations Consulting also partners with sports-related organizations such as the US Indoor Sports Association to produce their meetings and events and provide sponsorship consulting. In 2014 the US Sports Congress was moved from underneath the umbrella of Innovations Consulting to its’ own, stand-alone, organization and is celebrating their 10th anniversary in 2016. Mengsol received his degree in travel and tourism management from Bryant & Stratton College located in Milwaukee. He has also received the prestigious Certified Sports Event Executive (CSEE) designation and has received his Sports Marketing Professional (SMP) designation from the University of Kentucky’s Sports Marketing Academy.

Trade Receptions

Sponsored by:

Located in the Palms Ballroom

We are trying something new this year. We will still have 2 trade reception times, but Rights Holders will exhibit on the first night and Destinations will exhibit on the second night. Our sponsor, Rockford CVB will exhibit both nights, as will our Industry Suppliers. RIGHTS HOLDERS: Monday December 5, 2016; 3:00-4:45pm; Refreshments will be served. DESTINATIONS: Wednesday December 6, 2016; 11:45am-1:45pm; Lunch will be served.

Opening Reception Cocktails and Dinner at The Marina at Edison Ford 2360 W. 1st St., Fort Myers, FL

Self guided tour of Edison and Ford Winter Estates following dinner Meet the buses in front of hotel for a 5:15pm departure. Visitors to the Edison & Ford Winter Estates in Fort Myers will enjoy 20 acres of historical buildings, historic gardens, the Edison Botanic Research Lab and the Edison Ford Museum. The newly restored buildings include the Edison Main House, Guest House, Caretaker’s House and the Ford House. The 1929 historic landscape is throughout the property including the award winning Moonlight Garden. The Edison Ford Museum has hundreds of inventions, artifacts and special exhibits. During the holidays the homes and gardens of the Edison and Ford families are seasonally decorated with millions of lights and historic decorations.

I T ’ S







US Sports Congress Trade Reception Sponsored by:

Rights Holders - Monday December 5, 2016 3:00-4:45pm Destinations - Wednesday December 7, 2016 11:45am-1:45pm Palms Ballroom The floor plan below corresponds with the list of Exhibitors on the back of this page. It is listed alphabetically by organization.

TRADE RECEPTION MONDAY DECEMBER 5, 2016 RIGHTS HOLDERS AND INDUSTRY SUPPLIERS EXHIBIT Booth Number 303 207 203 208 211 205 209 406 407 301 408 403 307 513 202 210 312 308 402 405 212 311 412 214 310 414 302, 301 204 302 409 309 508 506 401 510 507 504 305 304

First Name Mike Brian Amanda

Last Name Chandler LeMay Steelman

Jennifer Crystal Chris Katie Frank Nancy Phillip Stephen David Lynn Matthew Ross Kirsten Michael Manuel Sara Mike Hannah Rob Jeffrey Matt Brian Richard Nick Roland Nick Nick Justin Bert Randy William Shaun Jim Kyle Matthew Dave

Miles Mannino Fox Loberg Geers Hobbs Johnson Ducoff Banner Hillman Libber Balling Jenkins Zellner Ferrero Van Hook Nichols Harmon Coggin Jarnecke Goley Graham Pintcke Povalitis Rivera Povalitis Wood Roach Wells Sparks Luera Keough Fox Deery Simms Vander Weide

Organization Altitude Event Consulting/Travel Courts Amateur Athletic Union (AAU) - Baseball Amateur Athletic Union (AAU) - Gymnastics, Aquatics & Cheer Amateur Athletic Union (AAU) - Karate & Taekwondo Amateur Athletic Union (AAU) - Volleyball Amateur Athletic Union (AAU) - Wrestling Amateur Athletic Union (AAU) -Basketball American Cornhole, LLC American Trail Running Association (ATRA) Arachnid 360 Association of Chief Executives for Sport Athletx Youth Baseball and Softball Nationals Can-Am Police-Fire Games Federaton Elite Tournaments EVP Beach Volleyball Tour G6 Hospitality LLC / Motel 6 Nationwide International Shuffleboard Association International Slow Pitch Softball ISSA LPGA Symetra Tour National Association of Intercollegiate Athletics National Collegiate Roller Hockey Assn NCAA Professional Graphics Inc. Profssional Disc Golf Association Regions Archery Inc. RACVB Rivera Sport Consulting/Triple Crown Sports Rockford Area CVB SponsorFX Sports Planning Guide Sugar Bert Boxing Promotions Team IP TeamBonding/Florida Studio Theatre Traveling Teams Inc. U.S. Figure Skating U.S. Masters Swimming United States Collegiate Athletic Association (USCAA) United States of America Pickleball Association (USAPA)

RIGHTS HOLDERS AND INDUSTRY SUPPLIERS CONT. 501 411 503 410 511 404 505 306 509

Rick Ravi John Priscilla Robert Byron Kristy Pete Troy

Adams Rajcoomar Amabile Ribic Mitchell Hicks Cox Isais Gerber

US Olympic Committee USA CRITS - National Cycling Series USA Pentathlon USA Powerlifting USA Shooting USA Ultimate USA Volleyball USA Wrestling Verified Volunteers

TRADE RECEPTION WEDNESDAY DECEMBER 7, 2016 DESTINATIONS AND INDUSTRY SUPPLIERS EXHIBIT Booth Number 208 101 213 211 207 102 408 205 406 411 407 114 112

First Name Meaghan Sean Terra Pete Terry Greg Joel Rachel Merri Tara Brian Brent Anand

Last Name Hughes Walter Alphonso Harvey Sjolin Edevane Koester Rogers Sherman Hamburger Persky Snyder Patel

Organization Ann Arbor Sports Commission Bradenton Area Sports Commission Branson CVB Buffalo Sports Commission Campbell County Convention & Visitors Bureau Chester County Conference and Visitors Bureau Chicago Southland Convention & Visitors Bureau Cobb Sports Alliance Columbus, GA Sports Council Daytona Beach CVB Discover Kalamazoo Discover St. Louis Park Fairfield Conference & Visitors Bureau

505 507 504 210 103

Kali Donald Josh Kirsten Tonia

Mork Staley Dill Jenkins Whatley

Fargo-Moorhead Athletic Commission powered by the Foley Sports Tourism Complex Fort Worth Sports Marketing G6 Hospitality LLC / Motel 6 Nationwide Greater Birmingham CVB

104 113 306 308 203

Katie Carol Michael Leigh Jason

Fencl Hudson Price Hooten Schilling

Greater Des Moines Convention & Visitors Bureau/ Des Greater Ft. Lauderdale CVB Greater Lansing Sports Authority Gwinnett Sports Commission Henrico County Recreation and Parks / Visit Henrico

201 109 105 501 108

Don John Gary Cris Terry

Dukemineer, CSEE, Poole Ewen Rohrer Hasseltine

Huntsville/Madison County CVB Kissimmee Sports Commission Lee County Sports Development Lubbock Sports Maryland Sports

DESTINATIONS AND INDUSTRY SUPPLIERS CONT. 503 107 404 111 214 410 302, 301 212 310 307 303 414 409 309 206 506 401 510 412 311 509 513 511 304 312 110 403 508 405 106 204 202 305 402 209

Joshua Michael Corry Matt Matt Mike Nick Shelli Danielle Edward Benjamin Chase Nick Justin Robin Randy Will Tim Rick Jay Troy Matt Nathan Ed Jennie Marissa Craig Anissa Rob Tim Bonny Robin John Stephanie Ben

Anderson Obyc Locke Dunn Goley Guswiler Povalitis Fine Vincenti Hruska Wilder Griffin Wood Roach Gwaltney-Harris Sparks Luera Flynn Hatcher Kasten Gerber Billingsley Gaw Carnathan Denison Werner Mackay Brown Wells Pasisz Bernat Wright Pohl Martin Huffman

Minneapolis Northwest Tourism Naples, Marco Island Everglades CVB Ocala/Marion County Sports Commission Palm Coast & Flager Beaches Pro Graphics Pure Michigan Sports RACVB Reno Tahoe USA Richmond Region Tourism Rochester Amateur Sports Commission Savannah Sports Council Snohomish County Sports Commission SponsorFX Sports Planning Guide St. Pete/Clearwater Sports Team IP TeamBonding Traveling Teams Inc. Treasure Coast Sports Commission Tuscaloosa Tourism & Sports Verified Volunteers Visit Bakersfield Visit Franklin, TN - Nashville South Visit Las Cruces Visit Mesa VISIT Milwaukee Visit Mississippi Gulf Coast Visit Ogden Visit Sarasota County Visit Stockton Visit Winston-Salem VisitGreenvilleSC VisitLEX VisitMidland Warren County CVB


RAISE YOUR GAME ––––––––––––––––––––––––– For years as a youth, Fred VanVleet of the Toronto Raptors raised his game on the hardwood courts of Rockford, Illinois - one 5:45 a.m. workout at time. The Rockford Area Convention & Visitors Bureau, the NASC Sports Tourism Organization of The Year, has done the same and is pleased to announce the opening of our new state-of-the-art 105,000 sq. ft. UW Health Sports Factory, as well as dramatic updates to our outstanding Mercyhealth Sportscore Two. Contact Nick Povalitis, sports destination and sales manager, at or at 815.489.1652 today.


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Tuesday December 6, 2016 Grab and Go Breakfast Hotel Lobby


Kayak Tour

Ding Darling Nature Preserve

Golf Outing

The Dunes Golf Club

Spa Outing

The Spa at Sanibel Harbour




Bus Boards at 7:50am, De- 900 Tarpon Bay Rd parts at 8:00am Sanibel, FL

Bus Boarding at 7:00am Departs at 7:15am

949 Sand Castle Rd Sanibel, FL

12:00 Networking Lunch (host hotel) in Spa for all participants; Treatments as scheduled

SESSION 3– Tech Tues- Gardens Ballroom day– Drones in Sports; Everything You Need to Know; Michael Shabun; DJI

Open Evening for Networking 8:00-10:00pm

Congress After Hours

Morning Beach, near the pool at host hotel



THEY BELIEVE IN US. FOR ALL THE RIGHT REASONS. USA Volleyball. Triple Crown Sports. USA Fencing... Some of the most prestigious names in sports host their events here. They learned first-hand that Reno Tahoe is a destination that goes above and beyond the RFP. Believe us when we say our willingness to help your event succeed defines our hands-on approach. Become a believer. Contact Shelli Fine, Director of Sports Development, to make your event too good to be true. (775) 827-7704 or

SPA OUTING The Spa at Sanibel Harbour offers a serene haven for refreshing and rejuvenating your mind, body and spirit. At every turn inside this luxury day spa near Fort Myers guests enjoy personal pampering. Many years ago the Caloosa Native Americans of Florida’s Gulf Coast used piles of shells to guide them through physical and spiritual journeys. That same energy welcomes guests to The Spa at Sanibel Harbour, a tranquil Marriott waterfront retreat. Each of the attendees will enjoy their choice of one treatment including massage, facial or manicure/pedicure as well as the networking lunch. Tuesday Dec 6, 2016 8:00am-2:00pm Spa at Sanibel Harbour Resort Networking lunch starts at 12:00pm for all participants and will be held inside the spa. Treatments will be prior and post lunch as scheduled.

GOLF OUTING Recently voted the best golf course in Lee County by GulfShore Magazine, our spectacular 18-hole championship golf course was masterfully designed by 10-time P.G.A. Tour winner and world renowned golf course designer, Mark McCumber. It sits within a stunning wildlife preserve that has been sanctioned by the Audubon Society. Tuesday Dec. 6, 2016 7:00am-1:30pm The Dunes Golf Club 949 Sand Castle Rd Sanibel, FL Meet the bus in the front of the hotel at 7:00am Departing at 7:15am Clubs are available to rent at the course. If you have brought your own clubs, please bring them with you when you board the bus. Lunch will be served on course.

Sponsored By:


KAYAK TOUR See wildlife up-close and discover the J.N. “Ding” Darling National Wildlife Refuge with an experienced naturalist by your side. A great introduction to Tarpon Bay and the coastal environment. Kayak with a naturalist through the mangrove forest along the Commodore Creek water trail. Learn about the rich back-bay ecosystem and the wildlife that lives there. You’ll be surrounded by red mangroves, wading birds, and unsurpassed peace and quiet. Tuesday Dec 6, 2016 8:00am-2:00pm Tarpon Bay Explorers Nature Tours 900 Tarpon Bay Rd Sanibel, FL 33957 Meet the bus at front of hotel at 7:50am departing at 8:00am We will load the bus to go to lunch at 11:15am’ George & Wendy’s Seafood Grill 2499 Periwinkle Way, Sanibel, FL Sponsored By:

Thank You to the 2016 Advisory Committee Each year our Advisory Committee meets to discus past and future US Sports Congress events. This year, we all met in Colorado Springs on April 27th for another very crucial and inciteful gathering. Please feel free to speak with any of the members with ideas or concerns you may have about this year’s conference or ideas for future events. 2016 USSC Advisory Committee We gratefully acknowledge their contributions to this year’s US Sports Congress. Terra Alphonso; Branson CVB, Mike Chandler; Altitude Event Consulting, Rob Coggin; National Collegiate Roller Hockey, Josh Dill; Fort Worth CVB, Steve Ducoff; ACES, Gary Ewing; Lee County Sports Development, Shelli Fine; Reno Sparks CVA, Brian Graham; PDGA, Lou & Cathy Mengsol; Innovations Consulting, LLC and US Sports Congress LLC, Nick Povalitis, Rockford CVB, Justin Roach; Premier Tourism Marketing Cris Rohrer; Lubbock CVB, Dani Timm; Virginia Beach CVB Ben Wilder; Savannah Sports Council

SESSION 3 - TECH TUESDAY– Drones in Sports; Everything You Need to Know 3:30pm-5:00pm - Gardens Ballroom

Sponsored by:

SESSION DESCRIPTION - In the evolving technological landscape, it is important to stay up -to-date with the latest innovations to give your organization an upper hand. In recent years, drone technology has become readily accessible to mainstream users and has intuitively found its way into the sports industry. From helping with gameplay and training, to creating high end marketing assets and experiences for guests, drones are already being used in a variety of ways, with more applications on the way. Come take advantage of this opportunity to learn about the different types of DJI drones on the market and interact with our industry experts to see how drones could benefit your organization MICHAEL SHABUN, DJI Michael Shabun is Marketing Manager of DJI and helps lead partnerships and efforts for the company in North America. Since joining DJI in 2014, Michael has been instrumental in moving the company into the public spotlight through a series of strategic alliances within emerging consumer and industrial verticals. Prior to his work at DJI, Michael held business development positions at various global marketing agencies where he helped large scale technology manufacturers expand their North American partner portfolios. Michael holds a Bachelor's degree in Rhetoric and Political Science from the University of California, Berkeley. About DJI - DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

-The Sports Commission for the State of MarylandMaryland’s Economic Engine Through Sports Maryland Sports is a Division of the Maryland Stadium Authority

Wednesday December 7, 2016 BREAKFAST

Tarpon House Restaurant (at hotel) Vouchers provided


SESSION 4—What Gardens Ballroom Rights Holders Really Want; Robert Mitchell, USA Shooting Ret.


Gardens Ballroom SESSION 5– Sponsorship 365; Ron Seaver, Seaver Marketing Group


Trade Reception & Lunch

Palms Ballroom

Destinations Exhibit


Round Tables #2 1-3

Gardens Ballroom


Closing Reception

Pool Deck weather permitting, back up Palms Ballroom


?-8:50am At your leisure


VisitGreenvilleSC is proud to sponsor this year’s US Sports Congress. We hope you’ll say hello to VisitGreenvilleSC’s Robin Wright and learn more about our award-winning destination. It won’t take you long to understand why we’re not just any Greenville - we’re THAT Greenville!

SESSION 4– What Rights Holders Really Want 9:00am-10:15am - Gardens Ballroom

SESSION DESCRIPTION- Different organizations have different priorities and Rights Holder and Sports Commissions have different ones too. Mr. Mitchell will lift the curtain on what drives Rights Holder and how you can assist them in achieving their priorities and secure more business.

Robert Mitchell; USA Shooting, Ret. Robert (Bob) Mitchell served as Executive Director and Chief Executive Officer for the Olympic National Governing Body for Shooting from 2009 to 2016. During that span Mitchell was responsible for organizing and hosting 18 world cup competitions for the International Shooting Sport Federation and oversaw the execution of over 40 national Olympic-style shooting championships. Bob has been a member of the International Shooting Sport Federation’s Administrative Council since 2006 and has been elected to the international organization’s Executive Committee where responsibilities include the selection of nations and cities to host world cup and world championship competitions. He has also performed duties as championship Technical Delegate to oversee championship events to ensure successful execution and compliance with rules and hosting requirements. Mitchell and his wife, Suzanne who is also a competitive rifle shooter, live in south Denver and have two sons, Jeffery (32) and Kristopher (27) both also residing in the Denver area.

This could be the perfect place for athletic events of all kinds. As a matter of fact, it is. Dozens of sporting facilities of all kinds - from outdoor lighted fields to indoor courts - are here, a straight shot from anywhere in the Midwest, a short distance from either Chicago airport and just 30 minutes from Chicago’s Loop. Every day, athletes and their families win with our services and incentives, affordable and comfortable hotels and family-friendly restaurants. It’s the perfect place for them - and for you.

Contact Joel Koester 888-895-3211

Sports Venue Guide

Contact us to see if your next sporting event qualifies for a grant.

Score big in Midland, Texas. -Over 40 Hotels - State of the art sports venues -Brand new soccer and football fields- | (800) 624-6435

SESSION 5 - Sponsorship 365 10:30am-11:30am - Gardens Ballroom

SESSION DESCRIPTION - You don’t need thousands of attendees at your event(s) to get sponsored, but you do need to be dedicated to getting sponsorship! Learn how to reap the rewards of a dedicated, 365 days a year sponsorship system. Whether you have one event or 100, 100 attendees or 100,000 without structure you are not maximizing your revenue potential. Come discover things you can start doing today to help you start maximizing your sponsorship revenue tomorrow!

RON SEAVER; Seaver Marketing Group As the President and Founder of Seaver Marketing Group, National Sports Forum & SponsorFx, Ron Seaver has over 30 years of experience in the fields of sponsorship, marketing and promotions. He has been distinguished nationally as an expert in these fields by Major League Baseball, Westfield Group & Denny’s Corporation. Ron’s career started in ticket sales before working his way up and spending eight years as the Director of Sponsorship & Promotions with the San Diego Padres. Ron then made the move into the corporate world where he served as the Vice President of Fantastic Sports Promotions, where he worked on sponsorship programs for corporations such as Gillette, Evian Waters of France, Ralston-Purina, Denny’s Restaurants and Upper Deck Trading Cards, among others. For the last 20 years Ron has focused his time and energy on developing The National Sports Forum, North America’s only cross team/sports business conference which brings together 1,000+ sports business executives annually for 3-days to talk about sponsorship, marketing and business development strategies. The National Sports Forum is largely supported by its sponsorship revenues which averages in excess of over $1 Million annually. Seeing a need to share his sponsorship expertise with other businesses, Ron created the “Brought to you By…” Sponsorship System. From his efforts in developing this Sponsorship System, Ron created SponsorFx. A full service agency focused on hiring, training and consulting companies on how to maximize their sponsorship revenue/investment. For more information about Ron or how to get sponsored visit the SponsorFx website:


ROUND TABLE #1 - Building Local Events Through Rights Holder Partnerships; Roland Rivera Roland Rivera, Rivera Sport Consulting Roland G. Rivera Jr. is a 30 year sports event veteran that specializes in sports tourism (CVB support), and assisting sports event rights holders/planners to maximize revenues while increasing participant satisfaction. Rivera has developed a niche in the implementation of the “Stay to Play” housing process with amateur sporting events. He was instrumental as the lead in this process with Triple Crown Sports, which changed their business dramatically over the past 8 years (from $8 million revenue in 2008 to $20 million today). In 1987, Rivera (then 27) began his twenty-nine year run as a founding member of Triple Crown Sports, the successful amateur sports event company based in Fort Collins, CO. Losing millions of dollars in the early years, Triple Crown managed to stay afloat through the sheer determination of a loyal staff. Displaying a natural instinct for sports tourism, Rivera rolled out the first Triple Crown baseball events from 1995-2005 nationwide. That program was immediately successful and the company began to turn around. In 2008, Triple Crown started discussing the required lodging application internally with their management team of which Rivera was a part of. At that time, Triple Crown was generating about $250,000 in lodging commissions and had grown to $8 million in total revenue. Stay to Play was a “Game Changer” for the Triple Crown business. It allowed the previously profit challenged organization to build their event business to the premium status it is today. By 2016, Triple Crown was over $3 million in lodging commissions and had captured the housing reservation data to solidify their community partnerships. Roland Rivera has stepped into the world of private consultation. He is also an expert on working with Convention & Visitors Bureaus/Sports Commissions to place new events and “build the circle of sports tourism” in their communities. Rivera Sport Consulting will assist events rights holders on how to best facilitate their events housing needs, and grow their business. Roland resides in Fort Collins, CO with his wife Carrie who still works as TCS East Coast softball director. They have two daughters, Carly and Lorel, both married. They also have two grandsons, Scout and Henry.







The City of Cowboys and Culture is serious about sports. Experience our world-renowned hospitality, sports facilities and dazzling downtown. For your teams and tournaments, choose Fort Worth and feel like a champion.

Josh Dill, Director of Sports Marketing,








The City of Cowboys and Culture is serious about sports. Experience our world-renowned hospitality, sports facilities and dazzling downtown. For your teams and tournaments, choose Fort Worth and feel like a champion.

Josh Dill, Director of Sports Marketing,



ROUND TABLE #2 - Community Based Programs; Josh Dill Josh Dill; Fort Worth Sports Marketing Sports have always played a starting role in the life of Josh Dill, so it comes as no surprise that he has spent his entire professional career in the sports event industry. In July of 2013, Josh was tasked with leading the sports marketing efforts for the Fort Worth Convention & Visitors Bureau. In his time in Fort Worth, Josh has served on local organizing committees for major events like the NCAA Men’s Final Four and the inaugural College Football Playoff Championship Game. He was also instrumental in securing NCAA Women’s Gymnastics National Championships, the first major NCAA Championship to be hosted within the Fort Worth city limits. He currently serves on the Advisory Boards of the U.S. Sports Congress and Fort Worth Tennis Association, as well as the Sports Advisory Council for Fort Worth Parks & Community Services. In October of 2012, Josh completed a 4-year process to earn his Certified Sports Event Executive designation from the National Association of Sports Commissions. Josh and his wife, Meghan, are avid fans of the Texas Tech Red Raiders, Cowboys, Stars and Mavericks. They plan to share their love of sports with their children, Mackenzie (4) and Madison (3 months).


ROUND TABLE #3 - ACES Update; Steve Ducoff Steve Ducoff; Ducoff Enterprises LLC Stephen D. Ducoff is President and CEO of Ducoff Enterprises LLC, a Colorado company providing consulting services, association management, event management, organization development, feasibility studies, aviation consulting, flight instruction and fundraising, among other activities. Clients have included: The Association of Chief Executives for Sport, The Pikes Peak Lodging Association, The Festival of Lights, and The United States Olympic Committee, Formerly he was President/CEO of the Billiard Congress of America and the Colorado Springs Sports Corporation. He has or currently is a member of the board of directors of the numerous national sports governing bodies, the United States Olympic Committee, the Boys and Girls Clubs of the Pikes Peak Region, Chairman of the Festival of Lights and a member of the Colorado Springs Parks and Recreation Advisory Board, Ent Federal Credit Union Board of Directors (Board Secretary) and the Chairman of the Colorado Springs Airport Advisory Commission. He spent 25 years as a USAF civilian employee and is a commercial pilot with instrument and instrument flight instructor ratings.

Sponsored By:

Closing Reception Join us for one more opportunity to network with your US Sports Congress family. We will have food, fun and games with a baseball theme! Pool Deck at the host hotel

(Gardens Ballroom for bad weather back up)

Wednesday December 7, 2016 5:30-7:30pm


Mesa, Arizona’s numerous sports facilities, event venues and name-brand hotels keep you focused on your event. The amazing weather and outdoor activities prevent you from losing sight of the fun. Book your sporting event today. VISITMESA.COM/USSC

Attendees Destinations Industry Suppliers Rights Holders


DESTINATIONS Terra Alphonso Director of Sports Marketing & Development Branson CVB 417-324-32124

Joshua Anderson Sports Business Development Manager Minneapolis Northwest Tourism 763-229-6911

Bonny Bernat Senior Sports & Events Sales Manager Visit Winston-Salem 336-728-4215

Matt Billingsley Sales Manager Visit Bakersfield 661-852-7236

Anissa Brown Director of Sales Visit Ogden 801-778-6254

Ed Carnathan Sports Manager Visit Las Cruces 575-541-2216

Jennie Denison Director of National Sales Visit Mesa 480-827-4700

Josh Dill Director of Sports Marketing Fort Worth Sports Marketing 817-698-7827

Don Dukemineer, CSEE, CHSP Convention Sales Manager Huntsville/Madison County CVB 256-551-2270

Matthew Dunn Executive Director Palm Coast and the Flagler Beaches 386-313-4225

Greg Edevane Director of Sales Chester County Conference and Visitors Bureau 484-840-7216

Gary Ewen Business Development Manager Lee County Sports Development 239-533-5273

Katie Fencl Director of Sports Greater Des Moines CVB & Area Sports Commission 515-699-3452

Shelli Fine Director of Sports Development Reno Tahoe USA 775-827-7790

Nathan Gaw Sales Manager Visit Franklin, TN - Nashville South 615-550-2701

Kayla Gostnell Sports Coordinator Fort Worth Sports Marketing 830-225-0800

Chase Griffin Sports Sales Manager Snohomish County Sports Commission 425-309-2742

Mike Guswiler Member Pure Michigan Sports 616-608-1840

Robin Gwaltney-Harris Services Manager St. Pete Clearwater Sports Commission 727-464-7253

Tara Hamburger Sports Sales Manager Daytona Beach CVB 386-255-0415

Pete Harvey Director Buffalo Sports Commission 716-218-2929

Terry Hasseltine Executive Director Maryland Sports 410-207-8814

Rick Hatcher Executive Director Treasure Coast Sports Commission 772-871-5458

Linsy Hoosier Operations Coordinator Rochester Amateur Sports Commission 507-280-4701

Leigh Hooten Sales Manager Gwinnett Sports Commission 770-814-6051

Edward Hruska Executive Director Rochester Amateur Sports Commission 507.280.4701

Carol Hudson VP Sports Development Greater Fort Lauderdale CVB Sports Dev. Dept. 954-767-2470

Ben Huffman Director of Sports Marketing Warren County CVB 513-204-7050

Meaghan Hughes Sales and Event Manager Ann Arbor Sports Commission 734-794-0654

Jay Kasten Director of Sports Tuscaloosa Tourism & Sports 205-382-7081

DESTINATIONS Suzanne Keller Director of Sports Visit Mesa 480-827-4700

Nikki King Sports Marketing Manager Naples, Marco Island, Everglades CVB 239-580-9490

Joel Koester Sports Market Manager Chicago Southland CVB 708-895-8200

Craig Lenniger Sales and Grants Manager Palm Coast and the Flagler Beaches 386-313-4228

Corry Locke Sports Marketing Specialist Ocala/Marion County Sports Commission 352-438-2839

Craig Mackay Sports Development Manager Visit Mississippi Gulf Coast 228-896-6699

Stephanie Martin Director of Sales VisitMidland 432-686-3561

Kali Mork Director of Sports Fargo-Moorhead Athletic Commission/ FMCVB 701-365-4563

Michael Obyc Senior Sports Marketing Manager Naples, Marco Island, Everglades CVB 239-821-3909

Danielle Paine National Sales Manager Fort Worth Convention Center 817-392-2508

Tim Pasisz Director of Sports & Tourism Development Visit Stockton 209-938-1556

Anand Patel President/CEO Fairfield Conference & Visitors Bureau 925-788-7239

Brian Persky Sports Event Development Manager Discover Kalamazoo 269-488-0055

John Pohl Director of Sports and Equine Sales VisitLEX 859-244-7716

J. C. Poma Sports Development Manager Richmond Region Tourism 804-783-7421

John Poole Director of Sports Marketing and Development Kissimmee Sports Commission 407-408-9598

Nick Povalitis Sports Sales RACVB 815-708-1644

Michael Price Executive Director Greater Lansing Sports Authority 517-377-1406

Rachel Rogers Sports Sales Cobb Sports Alliance 678-303-2630

Cris Rohrer Sales manager Lubbock Sports 806-723-8232

Jason Schilling Sports Tourism Coordinator Henrico County Recreation and Parks / Visit Henrico 804-501-4142

Elek Sebestyen Director of Sports Development Silver Legacy Resort 775-325-7351

Merri Sherman Executive Director Columbus, GA Sports Council 706-660-1996

Dana Shores Director of Sports Development Peppermill Resort 775-689-7016

Terry Sjolin DMO Sales Manager Campbell County CVB 307-686-0040

Mark Smith Marketing Manager Cam-Plex Multi-Events Facilities 307-682-0552

Brent Snyder Director of Sales Discover St. Louis Park 952-426-4047

Donald Staley Executive Director of Sports Foley Sports Tourism Complex 205-394-0700

Ryan Strickland Director of Business Development & Marketing Treasure Coast Sports Comission 772-871-5458

Dani Timm National Sales Manager Virginia Beach Sports Marketing 757-385-6648

DESTINATIONS Danielle Vincenti Senior Sports Development Manager Richmond Region Tourism 804-783-7422

Sean Walter Director of Sports Bradenton Area Sports Commission 941-729-9177

Rob Wells Director of Sports Visit Sarasota County 941-313-1362

Marissa Werner Sports & Entertainment Sales Manager VISIT Milwaukee 414-287-6232

Tonia Whatley National Sports Marketing Sales Manager Greater Birmingham CVB 205-214-9211

Clay Whittlesey Director of Recreation Fargo Park District 701-499-6074

Benjamin Wilder Director Savannah Sports Council 912-644-6414

Robin Wright Senior Sales Sports Manager VisitGreenvilleSC 864-569-2504


Contact: Don Staley Executive Director Sports 205-394-0700 Sports Tourism City of Foley, Alabama Contact: Don Staley, Executive Director Sports • • (251) 923-3332 • C O M P L E X FOLEY

INDUSTRY SUPPLIERS Tim Flynn Sales Manager Traveling Teams Inc. 248-513-2912

Jeff Gayduk President Premier Travel Media 630-794-0696

Troy Gerber Senior Account Executive, Sports Verified Volunteers 612-723-8377

Matt Goley Account Representative Professional Graphics Inc. 815-226-9422

Kirsten Jenkins Manager, Special Markets G6 Hospitality LLC / Motel 6 Nationwide 972-346-7154

Shaun Keough Director of Events Traveling Teams Inc. 866-468-3268

William Luera Director of Improvisation Florida Studio Theatre 941-955-4137

Rick Mack Principal Rick Mack Consulting, LLC 719-930-8033

Tanja Nichols Director, National Sales G6 Hospitality 972-360-5962

Justin Roach Director of Sports Sports Planning Guide 478-213-5502

Michael Shabun Marketing Manager DJI 818-606-2396

Randy Sparks President and CEO Team IP 772-398-4664

Nick Wood Director of Operations SponsorFX 619-469-4101




RIGHTS HOLDERS Rick Adams Chief, NGB Development and Paralympics US Olympic Committee 719-237-9772

John Amabile Communications Director USA Pentathlon 732-804-8232

Ross Balling Commissioner EVP Beach Volleyball Tour 312-287-5988

David Banner Business Development Athletx Youth Baseball and Softball Nationals 561-718-4622

Mike Chandler CEO / Founder Altitude Event Consulting 719-694-1879

Rob Coggin Director of Leauge Operations National Collegiate Roller Hockey Assn 719-331-7344

Kristy Cox Senior Manager, Events USA Volleyball 719-228-6800

Kyle Deery Marketing Director U.S. Masters Swimming 941-556-6274

Stephen Ducoff Founder/President/CEO Association of Chief Executives for Sport 719-633-4303

Manuel Ferrero CEO/Commissioner International Slow Pitch Softball 855-576-8522

Jim Fox Special Assistant to the ED U.S. Figure Skating 719-228-3433

Chris Fox Sports Coordinator AAU 407-828-3262

Frank Geers President American Cornhole, LLC 513-965-8687

Brian Graham Executive Director Profssional Disc Golf Association 706-261-6342

Hannah Harmon Championship Event Manager National Association of Intercollegiate Athletics 816-595-8156

Byron Hicks Manager - Events USA Ultimate 719-219-8324

Lynn Hillman US President / Treasurer Can-Am Police-Fire Games Federaton 503-930-2770

Nancy Hobbs Executive Director American Trail Running Association (ATRA) 719-573-4133

Pete Isais Director of National Events USA Wrestling 719-265-3608

Jeffery Jarnecke Director of Championships and Alliances NCAA 317-917-6229

Phillip Johnson Regional Sales Manager Arachnid 360 800-435-8319

Steve Kearney USA Para-Badminton USA Badminton 719-866-4801

Brian LeMay Sport Manager, Baseball Amateur Athletic Union 407-212-5312

Matthew Libber VP, Business Operations Elite Tournaments 443-542-9649

Katie Loberg Sport Manager Amateur Athletic Union 407-828-3165

Lawrence Maile President USA Powerlifting 260-248-4889

Crystal Mannino Sport Manager Amateur Athletic Union (AAU) 407-934-7200

Jennifer Miles Senior Sports Manager AAU 407-828-3704

Robert Mitchell Advisor USA Shooting 303-771-6603

Mike Nichols Chief Business Officer LPGA Symetra Tour 386-274-6204

RIGHTS HOLDERS Richard Pintcke owner Regions Archery Inc. 859-582-8661

Ravi Rajcoomar Founder USA CRITS - National Cycling Series 561-371-0867

Priscilla Ribic Executive Director USA Powerlifting 907-947-7830

Roland Rivera Founder/Owner Rivera Sport Consulting 970-556-0782

Matthew Simms Executive Director United States Collegiate Athletic Association (USCAA) 757-706-3756

Amanda Steelman Sports Coordinator Amateur Athletic Union of the U.S., Inc. 407-828-3765

Sara Van Hook Asst. Executive Director ISSA 571-221-8561

Dave Vander Weide Greater Orlando Area Ambassador United States of America Pickleball Association (USAPA) 407-877-6661

Jean Vander Weide Greater Orlando Area Ambassador United States of America Pickleball Associaton 407-877-6661

Bert Wells President/ CEO Sugar Bert Boxing Promotions 770.833.7888

Michael Zellner President International Shuffleboard Association 845-326-6608

For more information, including venues, go to:

Join Us Again Next Year In Mesa, AZ December 4 - 6, 2017 Hosted By:

Our Host Hotel Will Be: Sheraton Mesa Hotel at Wrigleyville West 860 North Riverview Mesa, AZ 85201 480-664-1221