Q communications provides tips for ensuring great search engine results

Q Communications Provides Tips for Ensuring Great Search Engine Results In today's world of internet and social media, creating an online presence is an important segment of PR activities. This can be made possible by focussing on great search engine results.

There is no denying that the internet has transformed the way companies undertake PR activities.

Search engines have emerged as robust tools for marketing, as they possess the power to make a brand stand out or exit from the market within a short period of time.

The CEO of Q Communications, a PR firm offering excellent PR and media management services in Dubai states “Most customers take the help of search engines to find details about a product or service, before making a purchase decision. When they conduct the search, the negative reviews will often pop up at the top of the page, thus impacting the buyer’s perception about the brand.

Hence, it is important that companies take initiatives to ensure greater returns of their PR efforts in the online realm.” He adds “There are several tactics of achieving positive search engine results.

Firstly, the company should focus on collecting as many positive reviews as possible. It should try to find out new and creative ways of reaching out to happy customers and convincing them to publish their positive feedback. Secondly, the organization should aim at dominating the first two pages of the search results. Having positive reviews on the first page is vital for the success and reputation of the brand. Further, posting fresh and quality content on the website on a regular basis, helps in increasing the page rankings. Thirdly, it is essential to decrease the number of negative testimonials published on the web. With the help of a PR crisis management Dubai firm, one may negate the effects of bad reviews, by publicizing the positive opinions on social media sites. This practice will automatically push down the negative feedback in the search rankings.”

The organization should also ensure to respond to each query, positive or negative, within a time period of 12 hours. This goes a long way in garnering the trust of potential and existing customers.

It renders a feeling that the enterprise cares about the concerns of its customers. One may also post a link to the webpage which contains the answer to the question asked.

One should bear in mind that as time passes, more and more customers will become dependant on search engines for deriving information about a brand’s reputation. Posting positive content on the web is often the only way of safeguarding the brand from negative publicity. It is best to take assistance of a PR firm which specializes in offering PR crisis management Dubai.

For more information :- http://www.qcomms.ae/ Address :Office 1107, HDS Tower JLT, Cluster F,Dubai, UAE PO Box 634314 Email Id:- katie@Q.ae Phn No.:- +971 56 170 4816