Top 3 Best Video Monetization Models to Make Money From VOD Platforms In the early days, people never used to watch videos as the internet speed was slower and mobile phones were not much compatible to support videos but in today's world, it's just the other way round where people spend 80% of their time on the internet watching videos. Many online VOD platforms emerged in the last few years as people spend time watching media content. Nowadays broadcasters stream their video on their own streaming platform rather than popular video platforms like youtube. This is mainly because streaming on their own platform gives complete control over the video whereas in other platforms you lose partial ownership. One of the main advantages is that Video Monetization while streaming on its own VOD platform helps in a huge way to make money in different ways whereas streaming on other platforms will not generate more revenue as expected. Before Video Monetization, the first step for creators is to create their own online VOD platform. There are many online video platforms providers in the market at present. Webnexs VOD is one of the online Video streaming platform providers which help in building its own video platform for many businesses. Video Monetization is the process of making money by creating and sharing content online. The top 3 best Video monetization models are SVOD, TVOD and AVOD.
SVOD (Subscription Video On Demand): It is a Model in which viewers pay money on a monthly or yearly basis for unlimited access to media content on the platform. It is one of the popular methods used by VOD platforms as it helps in making money on a regular basis. Viewers can watch any content at any time and anywhere. There would be a gradual and continuous increase in income in this type of monetization method. Example: Netflix
TVOD (Transactional Video On Demand): It is a model in which viewers pay money for the particular video content on pay per view basis. TVOD method is of two types: Electronic sale through (EST) and Download to rent (DRT).In EST method Viewers gain permanent access to the content by paying money for a particular video. In DRT method viewers gain access to the content for a particular period of time like renting video for a particular time interval. Content creators have full control over the video what content their viewers watch and for how long Example: Apple iTunes
AVOD (Advertising Video On Demand): It is the model in which viewers need not pay money to access this content as it is a free platform. VOD platforms that use this type of monetization generally aim to attract a larger audience. The advertisers pay money to video streaming platforms to place their ads in between videos, so the viewers will also watch ads when streaming through video. There are two types in AVOD: Direct advertising and advertising networks.