A Complete Guide To Digital Marketing Training

DIGITAL MARKETING

Important Announcement Digital Marketing is one of the most creative areas in the advertising field. You will be working with creative, fun people who are passionate about their work. At the same time, you will be getting paid to learn and grow your skills. If you're looking for a career that provides endless opportunities to expand your knowledge base while making an impact in the world - then digital marketing may be just right for you!

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Introduction The world today is a digital place. In this digital era, digital marketing is the best way that helps you to

Meet Our New Teacher, Mr Prasanna!

I'm an engineering graduate, digital marketing trainer and consultant with a focus on one to one training for SMEs and professionals.

reach your target customers by using

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WHAT IS DIGITAL MARKETING? Digital marketing is the process of promoting your business and brand online. It can be used in most industries and businesses, but it's most commonly associated with ecommerce websites.

Digital marketing includes paid advertising, SEO, content creation, email marketing, social media management and much more.

Digital marketing is the most effective way to build up your business. It helps you connect with your customers at a personal level and allows you to deliver the right message to the audience exactly when they need it.

HOW TO DO DIGITAL MARKETING ON YOUR OWN? Digital marketing is a great way to promote products and services. Unfortunately, it can be quite expensive when you have to rely on others to do the job for you. If you're starting out, get trained from a professional. You can also train your staff.

Get trained for posting content, creating videos, making and maintaining your own website, doing email marketing, generating leads with Google and Facebook Ads and much more.

VARIOUS MODULES OF DIGITAL MARKETING 1. DESIGNING. 2. VIDEO. 3. CONTENT CREATION. 4. WEBSITE CREATION. 5. EMAIL MARKETING. 6. GENERATING LEADS.

A social media marketing strategy will help your brand tackle its goals with a sense of purpose. But to implement this social media marketing, you need to identify softwares which will give you the required content or help you in creating it.

MODULE 1 DESIGNING 1. Canva : https://www.canva.com/en_in/ 2. PosterMyWall : https://www.postermywall.com/ 3. Snappa : https://snappa.com/ 4. Crello : https://crello.com/ 5. Design Bold : https://www.designbold.com/

MODULE 1 DESIGNING My choice out of the above five is No. 1 : CANVA. Canva has 10 million users and provides universal tools using which you can design anything you want, including email headers, presentations and infographics for blogs. The design of their website is very intuitive and beginner-friendly. It also has a drag-and-drop function and high-quality templates.

This software is a popular option for nondesigners at a last resort. It works well with graphics.

Thus, if you are going to work with simple graphics, this is the best free online graphic design software.

MODULE 2 VIDEO 1. Canva : https://www.canva.com/en_in/ 2. PosterMyWall : https://www.postermywall.com/ 3. Lumen5 : https://lumen5.com/ 4. Wave.Video : https://wave.video/ 5. Renderforest : https://www.renderforest.com/

MODULE 2 VIDEO Wave.video is an online drag-and-drop social media video maker. You can even resize your videos (vertical, horizontal, square) in just a click to create videos ideal for each social media platform.

On its free plan, you can create up to 10 videos and export them up to two-minute-long each in standard definition quality. The videos will have the Wave.video watermark. Also, you can upload only 10 video clips, 20 images, and 10 audio files (up to 500MB each). You could also use their stock videos, images, and audio files but they do come at an additional cost.

Lumen5 and PosterMyWall are other options for FREE.

MODULE 3 CONTENT CREATION 1. Simplified: https://simplified.app/login 2. Peppertype.ai: https://www.peppertype.ai/ 3. Article Creator: http://articlecreator.fullcontentrss.com/ 4. Article Spinner: https://free-article-spinner.com/ 5. Real Time SEO Content Analysis: https://yoast.com/research/real-time-content-analysis/

MODULE 3 CONTENT CREATION Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. You’re also generating some major ROI: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.

SMBs that use content marketing get 126% more leads than those that don’t.

61% of online purchases are the direct result of a customer reading a blog.

Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.

MODULE 4 WEBSITE CREATION 1. WIX : https://www.wix.com/ 2. WordPress : https://wordpress.org/ 3. Constant Contact : https://www.constantcontact.com/website/ 4. Square Space : https://www.squarespace.com/ 5. GoDaddy : https://www.godaddy.com/websites/website-builder/

MODULE 4 WEBSITE CREATION WIX is by far the simplest and cheapest Website Builder Software compared to others. Of course, WordPress holds an advantage over Wix when it comes to SEO, but for a beginner, Wix is a easy drag and drop software while WordPress is an open-source CMS. For further comparison, read the article : https://www.sitebuilderreport.com/wix-vs-wordpress Wix has free plans with their own branded domain name and advertisements. Their paid plans allow you to remove the branding and use your own domain name and they start at $4.50 per month with very limited storage and features. Your costs increase if you want to upgrade to more feature rich plans.

On the other hand, WordPress just needs hosting and domain name. For instance, you can get started with Bluehost for $2.75 per month with a free domain name and SSL certificate. Considering that it also gives you flexibility to add any feature you want to your website, WordPress becomes a lot cheaper in the long run.

MODULE 5 EMAIL MARKETING Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media. View my complete Lead Magnet on Email Marketing here: https://www.prasannarisbud.com/email-marketing-tips

MODULE 6 GENERATING LEADS Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

Here are the five steps to more effective lead generation: 1. Acquire Leads 2. Nurture Existing Leads 3. Nurture Existing Leads 4. Pass Along Leads to Sales 5. Evaluate Lead Generation Process

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In the Digital world, just creating a website or building a YouTube channel or a Facebook Page does not give you leads and business. You need to promote extensively and this needs a huge budget.

Now, here is an opportunity for you to go digital and put your business on the internet with a small budget also.

Learn Digital Marketing as well as execute it and that too at one-tenth of the required budget.

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