Los Angeles Local Highlights | Top Picks | Events That Inspire | Integrated Event Solutions | Sustainability
Malinda Lenzo
Regional Sales Manager
Malinda.Lenzo@PRA.com
Thank you for your interest in visiting our beautiful state of California! We offer experiences for every type of guest and memorable, unique details that will stun. By looking at each opportunity from our shared guests’ perspective, we are uniquely positioned to craft experiences that resonate for years to come. We’re consistently challenging ourselves to grow ahead of our clients’ ever-changing desires and making investments in creative development and technology that will provide detail and efficiencies so we can continue to be our clients’ top choice of DMC partner.
Through PRA’s past 40 years in business, it’s been the moments that drive our passion – the moments that leave you breathless and the moments that make you say wow. Over four decades, PRA has been so lucky to work with thousands of clients to make moments matter. As we look to the future, we ask ourselves, what will define our next moment, and how can we help you experience yours?
We’re confident that we will make defining and unique experiences for your program. You have an experienced team here at PRA Los Angeles that is committed to working as an extension of your team any way we can. We look forward to continuing our collaborative approach with you as you explore all our destination offers.
www.pra.com | @PRABusinessEvents Welcome
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Adventure History + Art Food + Breweries
From shopping on the famed Rodeo Drive, to hiking to the Hollywood Sign or winetasting in Malibu, Los Angeles truly has a unique adventure for everyone.
Being privy to a temperature climate that yields abundant produce all year long, and home to a culturally diverse population willing to share their culinary heritage, whatever your preference, you are sure to find it all here in Los Angeles.
Los Angeles is known as the entertainment capital of the United States, but it also has a culturally rich art scene, boasting 93 local art museums.
www.pra.com | @PRABusinessEvents Local Highlights
LOS ANGELES
Destination Map
Airport
Los Angeles International Airport
Los Angeles International Airport is the second busiest airport in the United States and is located 18 miles from downtown Los Angeles
Transportation
One-Way Transfers
PRA to manage manifests to organize single or group transfers. Shuttle Service
Scheduled transfers to/from the airport with PRA staff to assist for a seamless arrive and departure experience
www.pra.com | @PRABusinessEvents
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ANGELES
LOS
Westlake Village
Santa Monica
Beverly Hills
Los Angeles International Airport
Let Us Transport You
LOS ANGELES
Airport Arrivals + Departures
Meet + Greet Services
Event Transportation
Activity + Recreation Transfers
Private Aviation Greets
Shuttle Planning Execution
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Commonly Asked Questions
If I am having an outdoor event or activity, what should I expect the weather to be like?
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Nothing says "come to LA" like an outdoor event with awe-inspiring west coast views. Los Angeles, with its yearround, near-perfect weather, has a wide array of unique event venues that can offer meeting planners a breath of fresh air...literally.
What is the typical transfer time to an event or activity?
Depending where guests are staying to which venue or activity is selected, most transfer times hover between 15 minutes and 45 minutes.
Where is the “Wow” venue in Los Angeles?
Q A Q A Q A Q
Guests will be in awe from the SoFi Stadium. SoFi Stadium is the home of the Los Angeles Chargers and the Los Angeles Rams. It is an unprecedented and unparalleled sports and entertainment destination. The first indoor-outdoor stadium to be constructed, has scenic views and multiple spaces for a memorable event.
What is Los Angeles’s top activities for groups?
Hiking or biking along the Hollywood Sign, personal shopping experience on Rodeo Drive, a local foodie tour, and many watersports in Santa Monica are our most popular activities.
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ANGELES
LOS
Los Angeles Convention Center
The Los Angeles Convention Center is located in the cultural, business, and entertainment mecca of Downtown Los Angeles, and remains an enduring symbol of environmental sustainability and social responsibility for the community. From the GRAMMYs and E3 to administering professional exams, the Los Angeles Convention Center services a wide array of events.
LEED Gold Certification from the U.S. Green Building Council
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LOS ANGELES
720,000 sq. ft. of exhibit hall space 147,000 sq. ft. of meeting room space 64 column free meeting rooms
2023 Day 1 Day 2 Day 3 Day 4
Morning Airport Arrivals
Meet and Greet
VIP Transfer with Beverages
Welcome Amenities
RAEN Sun Glasses
Afternoon
Choose your favorite design at the hospitality station and wear them for the whole trip!
Optional Daytime Activities
•Hollywood Sign Hike
Group Activity
Studio Tour
Guests will get a VIP tour of Warner Bros Studios with a private lunch on set.
•Beverly Hills Bike Tour
•Personal shopping Rodeo Drive
•Foodie Tour
•Celebrity Chef Cooking Class
•TMZ Tour
•Watersports in Santa Monica
•Red Line Movie Tour
Airport Departures
Manifest coordination by PRA staff
Evening
Welcome Reception On-Property
California Sunset
Set the tone of the beautiful California beaches at sunset.
Off Property Evening Rodeo Drive
Welcome your guests with a Julia Roberts and Richard Gere lookalike, bringing the Beverly Hills fantasy to life.
Gala Evening
On Property
A private show followed by a gourmet dinner.
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Program Overview LOS ANGELES
Beverly Hills Hotel
For over a century, The Beverly Hills Hotel has been the spot for Hollywood’s brightest lights, the ultimate beacon of glamour. You’ll be greeted like a movie star from the moment you pass the iconic signage, step onto the signature red carpet and enter the grand lobby. Featured amenities include a business center, a laptop to use in your private guestroom and an elegant boardroom for up to 12 guests.
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Hotels LOS ANGELES
Preferred
Hotel Bel-Air
A legendary LA estate amongst the famous canyon hills, untouched by the clamor of life beyond the gates of Bel-Air. A 12-acre paradise of sophisticated enchantment. An exclusive paradise. A whisper of fountains. The hidden grotto and delicate scent of hibiscus. Here they host the most impressive of events to celebrate any occasion.
10 Preferred Hotels LOS ANGELES
Adventures + Activities
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4
BEVERLY HILLS + HOLLYWOOD
Warner Brothers
Tour The Grove Farmer’s Market Food Tour Milk Bar Baking Class Red Line Movie Tour
Petersen Automotive Museum
Beverly Hills Bike Tour
3 2 1
7 6 5 8
Celebrity Chef Cooking Class Hollywood Sign Hike
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Sailing Food Tour Biking Dodger Stadium
Adventures + Activities DOWNTOWN LA + COASTAL
Tour
The Broad + MOCA Museum Beer Tour Architecture and History Tour
3 2 1 4 7 6 5 8
Malibu Wine Tasting
Academy Museum of Motion Pictures SoFi Stadium Grammy Museum Getty Museum
Spend the afternoon at the Academy Museum of Motion Pictures, the largest museum in the United States devoted to the arts, sciences, and artists of moviemaking. The museum features seven floors of exhibition space, so there is sure to be a genre for everyone.
SoFi Stadium, home to the Los Angeles Rams and Los Angeles Chargers, is nestled in the heart of the sports and entertainment capital of the world. Here you can experience what it’s like to be a LA fan, game viewer, broadcaster, player and more, on and off the field. Tours feature a behind-the-scenes experience of SoFi Stadium's most exclusive spaces including premium suites, team locker rooms, the player tunnel and more.
Paying tribute to our collective musical heritage, the Grammy Museum values and celebrates the dynamic connection in people’s diverse backgrounds, telling the stories that inspire us, and creative expression that music creates.
Known for its gardens, architecture and sweeping views of Los Angeles, the Getty Museum while only accessible by tram creates a unique and quiet space to enjoy all eight exhibitions and walk through all thoughtfully curated gardens.
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LOS ANGELES
Exclusive to Our City
www.pra.com | @PRABusinessEvents 5 6 7 8 1 2 3 4 14 Must Try Restaurants BEVERLY HILLS + HOLLYWOOD Cecconi’s Teese Catch Spago Craft Avra A.O.C. 3 2 1 4 7 6 5 8 Gwen
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Elephante
Above 3 2 1 4 7 6 5 8 Redbird
Brera Ristorante Pasjoli
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16 Venues
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BEVERLY
HILLS + HOLLYWOOD Academy Museum of Motion Pictures Petersen Automotive Museum The Ebell of Los Angeles Universal Studios
Greystone Mansion
Two Rodeo
Paramount Studios
3 2 1
7 6 5 8
Warner Bros Studio
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17 Venues
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DOWNTOWN LA + COASTAL
Bel Air Bay Club
Annenberg Beach House
Harbor Cruise
Catalina View Gardens
Grammy Museum
California Science Center
SoFi Stadium
3 2 1
7 6 5 8
Hammer Museum
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Events That Inspire
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Guests dined on the tented rooftop of The London West Hollywood Hotel for rooftop garden party. The views and décor of this e vent topped off the end of their Oscar program.
Events That Inspire
Guests dined like the rich and the famous on Rodeo Drive. Greeted with drinks from a champagne wall and celebrity lookalikes from the famous film Pretty Woman.
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PRA in Action – Ready to Partner with You
PRA Service Capabilities
PRA delivers experiences anywhere – throughout the world, in destinations, on stage and on screen. Through our unique service capabilities, PRA event architects guide organizations in bringing people together with highly produced, strategic program design, brand engagement and authentic destination experiences.
Destination Services
Creative Services
Production Services
Digital Services
Themed Décor +
Entertainment
Activities + Excursions
Offsite Venues
Teambuilding
Integrated ESG Planning
Ground Transportation
Social Impact Programs
Event Strategy
Holistic Journey Mapping
Experience Design
Activations + Experiential
Multi-City Campaigns
Product Launches
Content + Messaging
Media Production
Production Management
Theatrical Design + Delivery
AV Specification + Sourcing
Stage Direction +
Performance Coaching
Hybrid Events
Broadcast Production
Immersive + Inclusive
Virtual Environments
Digital Experiences
Remote Networking + Teambuilding
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PRA has dedicated itself to be stewards of People, Planet and Purpose. With that ethos, we have committed to and developed several partnerships to ensure we reach our goals & objectives. Join us and learn more by clicking on any of these logos to see how you can accelerate your sustainability journey.
Striving for Zero Empowering our People Advocates for Action
www.pra.com | @PRABusinessEvents PRA Commitments
Affiliations
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Sector-Leading Impact Strategy
How PRA Impacts YOUR EVENT
• Identifies your company’s ESG objectives
• Understands required metrics + measurement for stakeholder reporting
• Apply the Design Thinking Process to develop a customized event strategy
• Assess + select supply chain partners who deliver your unique ESG goals + objectives
• Weave your ESG initiatives into our services
• Examples: Locally sourced food, reusable + replanted centerpieces, local impact projects, alternative transportation options
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Our ESG Process – Integrating with your Event Design
We work to pair clients with event sustainability + social impact solutions that fit your goals and budget
IdentifySustainability Initiatives
• Holistic approach
• Weaving goals + objectives into event design
• ESG theme focus
• Identify post event metrics needed
Incorporate Throughout Event Strategy + Design
• Weave sustainability objectives throughout event design options
• Highlight PRA’s diverse supply chain
• Develop legacy opportunities in the community
• Engage the stakeholders through design
Implement, Advocate + Measure
• Fully trained team for seamless sustainability integration
• Community partnerships to further your mission
• Working with partners to ensure accurate measurement / reporting of impact
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Local Youth Initiative for Global Warming
Global warming and the environment have been “hot” topics for several years. With a little help from each of us, we can make a change! The most important population to “drive” this home is our youth.
Ready, Set, GO GREEN!
This race showcases the importance of recycling, alternative energy, and green transportation. The goal of the event is to make a worthy donation to a local school or afterschool program. Although there will be a “winner” of the teambuilding activity based on performance during the program, the real winners are the school children who receive the solar cars built by your teams, along with brand new solar car kits they can assemble themselves. The solar cars made during the event, along with brand new solar car kits will be donated to a local school.
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LOS ANGELES
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www.pra.com | @PRABusinessEvents PRA Climate Change Fund
that’s tied to doing good.
Join PRA’s Climate Change Fund when booking ground transportation
Partnership with American Forest Foundation (AFF)
Ground transportation
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AFF partnership plants trees but more importantly, addresses overall land management, forest fire prevention + supports biodiversity
Add to your existing ESG initiatives or start your ESG journey with us
Contributing to the My Sierra Woods program in northern California
If you are interested in participating in this program, ask for more details!
www.pra.com | @PRABusinessEvents 27 Meet Your Team LOS ANGELES Connect Today! Patty Kindness Regional Director of Sales Patty.Kindess@PRA.com Kellie Collins Regional Director of Events Kellie.Collins@PRA.com Malinda Lenzo Regional Sales Manager Malinda.Lenzo@PRA.com Kathryn Sweeney Senior Event Producer Kathryn.Sweeney@PRA.com 5601 W Slauson Avenue, Suite 290 Culver City, CA 90230 Phone: 1+ 949.266.9590 Email: info@PRA.com DeAnne Millais Experience Designer DeAnne.Millais@PRA.com
Thank You! Thank you for giving us the opportunity to share highlights of beautiful Los Angeles with you. We look forward to discussing next steps and to our future partnership. Malinda Lenzo Malinda.Lenzo@PRA.com Regional Sales Manager D +1 310.846.4902 | M +1 949.293.6392