How To Include Apps In Your Inbound Marketing Strategy

2/7/2020

How To Include Apps In Your Inbound Marketing Strategy

How To Include Apps In Your Inbound Marketing Strategy FuGenx Technology Feb 7 · 4 min read

When we think of an inbound marketing strategy, the first thing that usually comes to mind is the website, right? Prototypal is based on attracting traffic to the landing page to generate inbound process leads and then switching to email marketing.

But app builders’ inbound methodology will go further and cover different channels and strategies. For example, did you know that you can use inbound marketing for your mobile app and generate traffic and leads? Yes, we are talking about inbound marketing with apps. Let’s see how!

How to do Inbound Marketing with Applications?

Inbound marketing strategy with apps helps your business more than your normal inbound marketing strategy. You already realize that the vast majority of users who visit your website do so from their mobile devices, right? So let’s look at the basic keys. https://medium.com/@fugenxmobileapp/how-to-include-apps-in-your-inbound-marketing-strategy-50cc6962c188

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2/7/2020

How To Include Apps In Your Inbound Marketing Strategy

ASO — the key to attracting traffic to your app If we use SEO to generate traffic to a website in “traditional” inbound marketing, this is achieved by ASO positioning in inbound marketing with apps.

As you have it, ASO has a number of methods to get traffic to your app through app stores and get users to download it. As 63% of users find their apps through store searches, ASO optimization is the source of the traffic to your website.

On-page ASO for inbound marketing with applications We have elements that can be optimized for our app’s listings in stores. These are important: Application title.

This element is crucial for the branding of the app and for the keywords it appears to be.

To find out which words to use, think about the searches of potential users of your app.

Remember that naturalism should always prevail: Spamming the title of keywords is harmful.

Description.

This is your chance to explain to users what your application is and download it. Be clear and concise and focus on explaining what your app can bring to users.

Icon.

The app’s logo has a function similar to the meta description of web pages, which is an element not directly visible to search engines, but required for the user to click. The more visits to your app page in the app store, the better the rankings, so you should be interested in having an icon that communicates well about your brand and sets it apart from the competition.

A related strategy is to apply the new indexing functionality of Google Apps. The search engine represents a part of your app, so if a user installs the app on their mobile device and does a related search on Google, this search redirects him to the app. https://medium.com/@fugenxmobileapp/how-to-include-apps-in-your-inbound-marketing-strategy-50cc6962c188

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2/7/2020

How To Include Apps In Your Inbound Marketing Strategy

Off-page ASO for inbound marketing with applications Off-page ASO addresses factors that can positively impact the location of our app in stores, but we cannot directly control it. Basically, they are user ratings and external links.

The more comments and positive scores the app has, the more it will appear on the lists and the more it will appear. Therefore, we need to look for strategies to help customers leave feedback and conduct negative reviews quickly and efficiently.

When it comes to external links, the first step is to create a specific microsite to encourage users to download your application and include download buttons on the main website. To get links from other sites, you can apply link building techniques.

Other inbound marketing resources to drive traffic to applications ASO has a major role in inbound marketing with apps, but this is not the only thing we can do to promote our app and integrate it into the brand’s inbound strategy. Let’s look at some additional resources: - Include options to share on social networks. Integrating social networks and mobile apps offer many opportunities to go viral. Users can not only share the app, but also its functionality and achievements. An example of this is physical activity apps that allow you to share your training data on Facebook or Twitter. If you take advantage of this option, you can take advantage of the viral effect your users get on social certification.

Use push and app notifications wisely. In a way, push notifications for an inbound marketing app are what email marketing means to traditional inbound. To get the most out of them, you need to subscribe to the users by clarifying their interests and then using them as part of a meditative core nurturing strategy.

Customize and contextualize the content. Generally, apps are not taken into account in content marketing, but the truth is that they are also a way to transmit information to the user and reflect the values ?? and essence of our brand. To be more effective, this content must be fully adapted to the preferences of the user and the context, for example, the time of day or the location in which it is at a given time.

https://medium.com/@fugenxmobileapp/how-to-include-apps-in-your-inbound-marketing-strategy-50cc6962c188

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2/7/2020

How To Include Apps In Your Inbound Marketing Strategy

In short, applications can be your great strategic allies to develop the entire inbound marketing process: attract users to your brand with ASO techniques, make them become users of your application (the equivalent of leads) and accompany them in the way to be loyal customers of your brand.

Increase your business productivity, grow your market, and promote your brand with mobile application development and software solutions FuGenX. FuGenX of Dubai is not only on the list of mobile app development companies in the UAE but also one of the best mobile app development companies in the Chantilly, Dallas, Ahmedabad, Hyderabad, Bangalore. Contact us today and advance our team of mobile application developers and software experts from the best mobile app development company, as we’ve done for SmartSalic and DIB mobile apps and solutions.

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