ARCHITECTURAL DESIGN PORTFOLIO
PRIMA ROJANAPIYAWONG
About
Prima is a digital design team leader whose interests lie in parametric design, BIM, and sustainability. These interests are all related to creating computational designs and immersive experiences.
She has developed a keen interest in computational design to contribute to the integration of advanced technologies into the design and construction processes, such as innovative facades and sustainability in environmental performance. With experience in renowned global firms, has delivered resilient and sustainable projects across various scales, including commercial projects, hotels, offices, factories, and landscapes.
Technical Proficiencies Experience
Team Lead Manager
Full Time at VVL, Bangkok, Thailand
Digital Design Specialist
Full Time at DWP, Bangkok, Thailand
BIM Specialist
Internship at DWP, Bangkok, Thailand
Designing, tech and sustainability from the Bay Area to Bangkok
BIM & Sustainability / AIA San Francisco
BPMC 2021
(+66)82-444-9001
Email: Prima Rojanapiyawong
Linkedin: https://www.linkedin.com/in/prima-rojanapiyawong-2176aa233/
Professional Experience
Benchasiri Alliance
BIM and Facade Design
Master Planning and Simulation
Hilton Garden Inn
Interior Design & Interactive Website
The Terrace : Centara Ayutthaya
Interior Design & BIM Interior Design & Animation
Parc
Bim & Interactive App
Tomorrowland Development Cyborg Architecture
Academic Built Project
Ceramic Pavilion
Rethinking the process of gentrification and Architectural Design
VR And Installation Arts
Bim & Interactive App Bim & Interactive Website
OVER/UNDER
Rethinking the process of gentrification and Architectural Design
Rethinking the accessibility and Architectural Design Landscape infrastucture and Ecological Reclamation
Benchasiri Alliance
BIM /Parametric Design/ Simulation
RHINO/REVIT/UNREAL ENGINE
“Benchasiri Building, situated in the bustling area of Promprong Sukhumvit in Thailand, is an innovative mixeduse development. Our primary design objective is to prioritize sustainability and integrate cutting-edge building technology into every aspect of the project.Using adaptive components and coding, we’ve bridged Revit and Grasshopper to overcome traditional limitations. This allows us to create a dynamic contemporary facade that reflects local essence and climate, pushing design boundaries.”
Computational Facade Design
In the design of mixed-use high-rise buildings, meticulous attention to the facade system is crucial, particularly given the diverse lease spans of office and hotel spaces.
Effective facade design directly impacts both the aesthetic appeal and functional performance of the building.
Parametric Design Integration
Our approach is the development of a custom Grasshopper script integrated with Revit. This integration facilitates the seamless transfer of parametric designs between platforms.
Utilizing Python coding, we have engineered a method to transpose Grasshopper’s additive components directly into Revit, resulting in the creation of a dynamic and responsive facade system.
Sustainability Optimization
Moreover, this methodology allows us to enhance sustainability features within Revit. By importing shading analysis data from Grasshopper, we can effectively implement optimized shading strategies into Revit models.
This not only improves energy efficiency but also significantly enhances occupant comfort, aligning with our commitment to sustainable building practices.
Create Adaptive Components through Grasshopper
Employ Python code to clean and optimize parametric
Transpose Grasshopper’s additive components directly into Revit
Tomorrowland Development
Master Planing & Simulation
3DSMAX/UNREAL ENGINE
“Studio’s masterplan for the New District in Thailand embraces the nation’s rich beach culture and fertile landscapes, while seamlessly integrating the iconic Tomorrowland festival with a new sustainable living and entertainment district. By securing the rights to host Tomorrowland, The Studio aims to elevate its Beach Club, resorts, and real estate developments, significantly enhancing their allure and commercial value.”
Land Prototype Development
Master Planning
The design approach includes a comprehensive analysis of programmatic and site-specific organizational principles to create strong connections with larger networks and in-
The result is a vibrant, dynamic district that not only celebrates Thailand’s heritage but also sets new standards for sustainable and iconic urban development. This masterplan emphasizes sustainability across ecology, economy, and social cohesion by introducing a variety of public and commercial spaces that are intimately connected to the natural landscape.
Land Prototype Development
Land Layout Prototyping
I developed a sophisticated land development simulation software using Unreal Engine, designed to enhance both land planning and event management.
This application enables users to prototype and customize land layouts, incorporating infrastructure elements such as roads and buildings with ease.
Festival Stage Configuration
Additionally, it features a festival stage configuration module, allowing users to select and compare products from various manufacturers, including DJ stations, stereo systems, and structural components like metal sheets and columns.
Real-Time Data Integration
The software integrates real-time data, providing users with insights into material arrival times and error tracking through a seamless connection to Excel sheets. This data is visually represented through interactive 3D charts within the Unreal Engine environment, offering an immersive and dynamic tool for effective land development and event planning.
Hilton Garden Inn
Interior Design and Interactive website
3DSMAX/UNREAL ENGINE/HTML
“Hilton Garden Inn’s innovative regional room prototype represents a new era in hotel design, with cutting-edge features and amenities tailored to redefine the guest experience. Through research into customer preferences and competition, the brand’s core features have been refined. Furthermore, tailored programming uniquely blends Hilton Garden Inn’s global standards with the specific tastes of each local market.”
The Hilton Garden Inn’s new prototype space
Each room prototype is crafted to reflect its unique location while maintaining Hilton Garden Inn’s signature style and comfort. Utilizing BIM technology, we integrate precise design elements and real-time adjustments for seamless execution. Advanced prototyping techniques refine every detail, from decor to technology, ensuring a warm, inviting atmosphere and a memorable guest experience. Hilton Garden Inn continues to set the standard for modern hospitality through meticulous design and innovation.
The Terrace
Interior Design and BIM
“Centara Ayutthaya offers a diverse array of dining experiences, among which the The Terrace stands out as a striking architectural achievement. This all-day bistro seamlessly blends contemporary design with traditional Thai elements, creating a space that is both visually captivating and highly functional.”
3DSMAX/REVIT
The Bar
Indoor Space
Architectural Design Integration
The design seamlessly integrates polished concrete floors with warm teakwood accents and handcrafted Thai silk textiles. This sophisticated combination creates a contemporary yet culturally resonant atmosphere, with every element meticulously curated to enhance the dining experience.
Functional Layout and Space Planning
The Terrace is strategically designed to accommodate both intimate dining experiences and larger gatherings. The layout features versatile seating arrangements, including cozy alcoves and communal tables, to facilitate a range of social interactions and events.
Central Bar and Scenic Enhancements
The central bar is distinguished by its elegant wooden cladding and an undulating feature wall, creating a visually striking focal point. It serves a selection of expertly crafted cocktails inspired by local flavors.
Lanecove
Interior Design and Animation
3DSMAX/UNREAL ENGINE
“Located on Yannawa Road, Rama III, LaneCove is strategically positioned with easy access to Bangkok’s Central Business District and surrounded by prestigious international schools and upscale amenities. Designed as a tranquil retreat, our private cul-de-sac community is crafted exclusively for the discerning few.”
Design Strategy and Flexibility
Each home is meticulously crafted to provide flexible interior configurations, allowing residents to customize their living spaces according to their needs and preferences. From spacious open-plan layouts to cozy private retreats, residences cater to diverse lifestyles. The residences are designed to maximize natural light, creating bright and airy living spaces that promote a sense of well-being. Large windows and strategically placed skylights flood the interiors with sunlight, while carefully selected materials and finishes add a touch of elegance and sophistication to every room.
COCO Parc
BIM and Interactive App
3DSMAX/UNREAL ENGINE
COCO Parc’s design concept revolves around the fusion of luxury and privacy, creating an oasis of elegance in the heart of Bangkok. Inspired by the city’s dynamic energy and the tranquility of nature, the architectural design aims to provide residents with a sense of exclusivity and indulgence.Designed with meticulous attention to detail, COCO Parc features opulent marble and high-end materials throughout. From the grand entrance lobby to the sumptuous residents’ lounge, every corner exudes sophistication and elegance.”
Enhancing
Resident Experience >>The Interactive App
Residents at COCO Parc have access to an interactive app, allowing them to customize their living spaces with personalized design schemes, materials, and furniture selections. With this app, residents can explore different options,
visualize their choices in real-time, and share screenshots and walkthroughs with friends and family, ensuring their home reflects their unique style and preferences.
BMW Performance Motor Ratchaphruek
BIM and Interactive App
3DSMAX/HTML
“The showroom follows the concept of “Retail Next,” prioritizing customer experience. It seamlessly integrates physical and digital touchpoints, providing visitors with a unique, contemporary experience that feels like being in a cozy living room at home.
The showroom features an advanced interactive website that supports private sales through virtual walkthroughs. Clients can explore the showroom and examine the cars in detail from the comfort of their own homes.
The platform also integrates spatial technology to facilitate private, real-time conversations with sales representatives, offering a personalized and convenient service experience.
Thaistick
Structural Design and Simulation
“located in Smut Sakorn, is part of our state-of-the-art cultivation facility in Mahachai, Samut Sakhon. It features a custom-designed environment with advanced technology, including a fully automated environmental control system in a mixed-light greenhouse. The architecture focuses on creating a positive workplace, emphasizing themes such as renewable energy, passive climate control, and integration with the natural landscape. Abundant natural light and views of the surrounding area enhance the interior spaces.” AUTOCAD/3DSMAX/UNREAL
BAK BODHI PAVILION
BAK BODHI PAVILION “Ban Mueng Kung ‘’ is a well-known pottery handicraft village located 10 kilometers south of Chiang Mai, Thailand, village contains around 300 households
with 30 craftsmen working on pottery handicrafts for the village. They have several pavilions located on the village’s entrances where they hang out together as well as wait for the bus.
CYBORG ARCHITECTURE
VR AND INSTALLATION
The exhibition showcases the tangible architectural spaces and virtual worlds, was designed through digital calculations connecting the real environment with objects and spaces with AR (augmented reality) system and VR.
OVER/UNDER
Rethinking the process of gentrification and Architectural Design
“Over and Under” presents a speculative proposal for a novel housing system and living history museum. It serves as both an immersive archive, preserving the lost, disappearing, and uncanny life of the old Mahakan Fort community, and as a new housing network for future generations. The project proposes a compromise between heritage preservation and the inevitable growth and expansion of the community.
Site Analysis
The project emphasizes heritage preservation, aiming to conserve the unique character and traditions of the community and ensure that the rich history of Mahakan Fort is not forgotten.
It blends old and new architectural elements, preserving historic structures while introducing modern amenities. Adaptive reuse techniques repurpose existing buildings, reducing waste and honoring the community’s past.
Grasshopper is used to create organic forms that seamlessly integrate with the old structure and introduce a new architectural system.
Museum of Preservation
The museum acts as a repository and exhibition space for historical and cultural objects, lived and exhibited by local communities. It embodies the community’s life, often seen as undesired and facing eviction.
Occupants become active participants, shaping the environment through interactions with objects. Minimal interventions preserve the essence of the community.
Community & Design Strategy
Through a bottom-up urban practice, locally found moments are maintained and amplified, fostering a resilient community. This transformation process involves the local community as co-curators of their community life, ensuring their voices and experiences are preserved and celebrated.
As the community becomes more exposed, the public route identified through online experience creates a balance between private and public spaces for both visitors and locals. Thus, in this Museum of the Present, the existing identity of the neighborhood is activated and celebrated.
YOUTH HAS NO AGE
Rethinking the accessibility and Architectural Design
Proposes a vision where overlooked members of the society may immerse themselves in various celebrated ambiences of routines and rituals. Activities and required systems are brought out from buildings to allow accessibility and engagement.
Celebrating The Old Days
They are deployed in a once neglected historic Chinese neighborhood on Charoen Krung Road, where some locals have felt dismissed both physically and psychologically.
The intention is to reconstruct the experiences of certain architectural typologies without their buildings.The related activities are removed from the architecture and brought closer to their homes in the proximity of their streets.
Scenes from small daily individual routines to larger scale gatherings on special occasions are re-created through mobile collapsible structures with layers of atmospheric elements and ornamentation.
Design Strategy >> Grasshopper
The design strategy utilizes origami techniques implemented through Grasshopper, allowing for movable, expandable, and scalable structures to accommodate different activities.
The adaptive component-based system offers benefits like flexibility, adaptability, and space transformation according to each design’s needs.
Constructed mainly from steel frames and canvas roofs, the structures promote materiality, flexibility, and adaptability through tension and compression.
There are 4 specialized typologies I’m looking at. These are a teahouse, a market, a cinema, and a dance hall. This type of structures, which generate benefits such as adaptability, flexibility and space transformation due to the needs of each structural design
GHOSTS IN THE LANDSCAPE
Landscape infrastucture and Ecological Reclamation
The project is a speculative proposal for a new typology of natural history museum and landscape research infrastructure. It is simultaneously an immersive archive that showcases the lost, disappearing, and emerging landscapes of Bangkuntian and a geoengineering network for ecological reclamation. The ongoing coastal erosion is not just swallowing the landscape but sites of historical significance are also disappearing.
Amidst these all too archetypal signifiers of the Anthropocene, the project aims to redefine the typical relationships between human agency and local ecologies through the introduction of a productive synthetic ecology that integrates social, and cultural.
Site Analysis
Bangkuntian is currently facing a series of interrelated issues of anthropogenic origin such as expanding industries, urbanization, coastal erosion, and flooding.
elebrating the cultural and historical significance of the region.
The ongoing coastal erosion is not just swallowing the landscape but sites of historical significance are also disappearing. Amidst these all too archetypal signifiers of the Anthropocene, gnificance of the region.
In response, the project aims to redefine human-nature relationships by introducing a productive synthetic ecology that integrates social, cultural, and economic interests with local biomes.
elebrating the cultural and historical significance of the
Introducing a new typology of space that records the lost environments and history of the landscape that concerned the coastal erosion and flooding that have brought serious environmental damage to the landscape.
1. Landscape Research Infrastructure (Rethinking Contaminated Landscape Sites): Constant Artefacts, a craft center, and a political chamber.
2. Natural History Museum (Rethinking the History and Identity of Bangkhunthien): a data center and gallery.
CONSTANT
: Micro Level To Macro Level Strategy
OPERATING STRATEGY >> IMAGE RECONSTRUCTION DIAGRAM)
To reconstruct the historical landscape, gathered evidence such as satellite imagery, microscope imagery, and historical records from the Ayutthaya period to the present.
Using Grasshopper, I converted 2D images to 3D geometry, incorporating fragments and architectural elements from the site. To preserve both old architecture and existing conditions, used the CycleGAN machine-learning algorithm. This space invites live contributions to shape the identity and history of Bangkhunthien.
Transformation Rendering >> The Living Gallery (VR)
In this space, it exhibits versatile environments through an immersive mixed reality experience; AR and VR and physical objects.
This space allows people to experience tactility, visuals, touch, scents, and sound. These infrastructures functionally work as an archive of Bangkhuntian that replicates the picturesque effects where visitors can experience.
Landscape Research Infrastructure Natural history museum
Rethinking contaminated landscape sites, this area includes temporal artifacts that function as landscape regenerators
They provide a platform for local cooperatives and farmers to rethink and monitor groundwater usage in the shrimp farming industry.
The museum showcases versatile environments through an immersive mixed reality experience, combining AR, VR, and physical objects.
This space serves as an archive of Bangkhuntian, replicating picturesque effects where visitors can experience nostalgic life with rare nature.
Political Debate Chamber
Craft Center
