Withania Somnifera Market Is Set To Experience A Revolutionary Growth In Future Key Players | 2017 – 2025 Most commonly known as Ashwagandha, also recognized as Indian ginseng, poison gooseberry, and winter cherry has been used from ancient times in many cultures for its health benefits such as Indian Ayurvedic system uses Withania somnifera as medicine Rasayana (tonic), particularly since a nerve tonic. The wide spread popularity of Withania somnifera has led to manufacturers introducing different products with health benefits such as sports nutrition, memory, and aging, immune support among others. Ashwagandha can be used in weight management program and thus has picked up in the herbal segment as natural weight management remedy. The rise in demand for dietary supplements has been driving the withania somnifera market. The market has not yet reached to high widespread acceptance, but the increasing consumer awareness and increasing trust in herbal/botanical supplements have unquestionably cemented the growth of withania somnifera. The withania somifera market is growing at a rapid pace with growing demand for natural products.
Withania Somnifera market is segmented by form, application, distribution channel and region. By form, it is segmented as dry root, powder, and liquid extract. The use of conventional dry form has been widely accepted in certain cultures, but the availability of different dosage forms such as capsule formulation being more popular in use due to its convenience, and therefore the powdered form is expected to endure its steady growth rate. Also, factors like increasing health awareness