PROMOTION Several years ago, Québec maple producers came to understand that if they wanted to increase production, consumption of maple syrup would also have to increase. In the 1990s, they voted to pay into a promotion budget to boost product sales at home and around the world. It paid off. Today, Canada exports maple products to more than 60 countries.
Purposes
Financing
– Promotion of maple products through marketing campaigns targeting specific markets and population segments
– 6,75¢/lb of maple syrup delivered and graded.
– Development of communication strategies tailored to each market, namely Japan, United Kingdom, USA, Germany, Canada, and Québec – Stimulation of scientific research to deepen our knowledge of maple – Growth of the promotional budget through financial partnerships – Strengthening of ties and building trust with authorized buyers; maintaining constant communication throughout the maple ecosystem to better identify opportunities and take advantage of them.
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Guide for new maple producers
