Stories by Powder Byrne Issue 3 #PB003

ISSUE THREE

STORIES

by P O W D E R B Y R N E

#PB003

FEAT U RE

F E AT UR E

F E AT UR E

Re-boot Your Skiing Plans

The New Order: Flying with PB-01

Our Private Andalucian Finca

Find out how Powder Byrne is ready and able to deliver you exceptional skiing in a safe environment.

Revel in space and comfort on our All Business Class private flight PB-01 for February half term.

Spain has reopened its doors and Polo Valley is ready and waiting to welcome you this August.

POWDER BYRNE

Unlock your passion.

Reclaim your freedom.

FEST I VE S K I I NG | HA L F T E RM S KIING | EA STER S KIING | WEEKEND S KIIN G Trust us with your precious ski time this season Booking now.

2

3

POWDER BYRNE

Powder skiing in 2001

4

STORIES

Powder Byrne STORIES

As the son of Rory Byrne, I have been involved with the family business all my life. My siblings and I were the first Yetis and Scallywags, I’ve enjoyed ski guiding with clients and now as a member of the management team as we lead Powder Byrne into the next generation in exciting new directions.

Like many clients, I have fond memories of travelling with PB over the years; Yeti races, snorkelling through the caves in Elba, even the notorious helicopter evacuation of Grindelwald in 1999. Family values and attention to detail are still at the core of what we do. Our holidays and award-winning programmes have been created with decades of family experience and I’m passionate about continuing these traditions.

As we rise to the new challenges ahead; health, security, environmental and sustainability considerations are at the forefront of our minds so you can continue to trust us and enjoy travelling around the world in comfort and style.

ED BYRNE , DIREC TOR

5

POWDER BYRNE

CONTENTS

PAG E 8-11

PA G E 16- 1 9

PA GE 2 6 - 2 9

Re-boot Your Skiing Plans

The Last Lift Down

by Cat Weakley

Our Recommendations for Easter 2021

Find out how Powder Byrne is ready and able to deliver you exceptional skiing in a safe environment. We’re ready when you are.

The journalist Cat Weakley shares her experiences of the Powder Byrne service and enjoying the last few days of the 2020 season.

We’ve rounded up a selection of our best options for Easter 2021, from private apartments to 5-star hotels, there’s something for everyone.

PAG E 14-15

PA G E 22- 2 5

PA GE 3 0 - 3 1

The New Order: Flying with PB-01

Skiing with Children

Take the High Road

Our expertly run children’s programmes mean you can trust us with your precious ones on and off the slopes.

Find out more about the benefits of travelling by train with Powder Byrne to some of our favourite Alpine destinations.

Revel in space and comfort on our All Business Class private flight PB-01 for February half term.

6

STORIES

PA GE 5 8 - 5 9

Plan Ahead for Your Dream Summer Holiday We’re taking bookings now for spring and summer 2021. If you want to get ahead and put something in your diary, then let us share some inspiration.

PA GE 6 0 - 6 3

In Search of Sake Learn more about Japan’s national drink and its growing popularity, as well as our sake discovery experiences that can be enjoyed as part of our Air & Space programme.

PAG E 32-35

PA GE 6 4 - 6 5

New: Discover Andermatt for February Half Term 2021

A Tohoku Skiing Odyssey Find out about the hidden treasures and untouched resorts we have added to our exciting programme in Japan.

Welcome to the enchanting Swiss resort of Andermatt, it is time to visit before the secret is out.

PA GE 6 8 - 7 1

PAGE 40-43

Discover Gstaad with Powder Byrne

Make Yourself at Home Stay at one of our hand-picked private properties and you can enjoy exceptional service in your very own luxurious home-away-from-home.

If you have only ever read or heard stories about Gstaad, you need to visit to truly discover its charms for yourself.

PAG E 44-47

PA GE 7 2 - 7 3

Our Private Andalucian Finca

Hot Topic: Sustainability & Responsible Travel

Discover the joys of family holidays at our Private Family Finca centred around the unique laid-back lifestyle and beautiful setting.

Find out about our carbon offsetting programme and the other important steps we are taking towards a more sustainable future.

PAGE 48-49

PA G E 52- 5 5

Life in the Mountains with Stefan Noll

The Road Less Travelled

We had a chat with Stefan Noll, General Manager at the celebrated Tschuggen Grand Hotel, to find out more about his experience and what drew him to the Tschuggen.

Looking for a change from cocktails on the beach? We’ve selected a few of our favourite via ferrata routes to inspire your next intrepid adventure.

7

POWDER BYRNE

Re-boot Your Skiing Plans Covid-19 has swiftly changed the face of travel and presented new and unfamiliar challenges to overcome. We have been rising to these challenges and are equipped to deliver the exceptional service we’re known for as soon as you are ready.

8

RE-BO OT YOUR SKIING PL ANS

Our message is clear and simple: we will be here to support you when you are ready to ski and you can trust us to have done everything possible to ensure all aspects of your holiday are carefully considered.

around travel options even during the busiest holiday weeks.

We believe that now, perhaps more than any other time in our lifetime, we need a holiday to look forward to and something positive to focus on for the future. Covid-19 has come from nowhere in a very short space of time and changed everything. Too many lives have been changed forever, yet out of the adversity there has been light.

Everyone’s experience of these past few months will have been different as we all have different circumstances, however the sense of humanity galvanised in a common cause to defeat the virus and support one another is something that I’m sure will endure and inspire us all with a renewed purpose as everyday life is resumed.

• We continue to invest in programmes in less intensively marketed ski resorts where we can guarantee you a wonderful experience often with quieter slopes and a more relaxed atmosphere.

• We specialise in boutique, often privately or family run hotels who share our commitment to quality and service.

• We have a growing portfolio of beautiful private properties and apartments with flexible, non-intrusive service.

We are immensely grateful for the patience and understanding our clients have shown over this period, particularly those whose immediate holiday plans have been directly affected. Your good wishes and loyalty mean a great deal and we look forward to repaying that support by rising to new challenges and creating solutions and experiences that you can trust and have faith in. We respect the fact that the timing of this is going to be different for everyone, as we all weigh up the risks we are prepared to take to start to enjoy our freedoms again. For some, it may seem too early to be planning your next skiing holiday, for others there is no time to lose!

Why are we so confident you can place your faith in us?

• We’re a fully bonded operator with ABTA and ATOL and all our holidays come with 100% financial security.

• With over 35 years experience in the luxury travel sector, we have a wealth of knowledge and expertise and committed partners engaged in creating the best experiences for our clients.

• We select and train all our staff very carefully - giving us greater contol over delivery of our new policies and procedures particularly in childcare settings to give parents peace of mind.

Our message is clear and simple: we will be here to support you when you are ready to plan and you can trust us to have done everything possible to ensure all aspects of your holiday are carefully considered. New policies and protocols are already in place to safeguard you and your family and we are working with all our staff and local partners to deliver the service quality and attention to detail that you expect from us.

• All our ski and summer programmes are designed, risk assessed, monitored and produced by our own team to our own high standards which track the evolving protocols of hygiene and safety that are in place at any given time.

• We select and scrutinise our hotel and accommodation partners and demand the highest standards. We are finalising our own Covid charter which will require partners to confirm they adhere to new operating best practices.

How is Powder Byrne responding to new challenges?

• We’ve undertaken Covid-19 audits of all our childcare environments with an industry-leading childcare consultancy and are implementing new policies for group sizes and ratios.

• We’re an independent, successful, family-owned, Anglo-Swiss business. Being small and agile is a great advantage in dealing with evolving challenges and identifying new solutions.

• With our private flights and private transfer options we are already well placed to offer greater flexibility

9

POWDER BYRNE

In early June, Forbes Magazine published an article entitled ‘The 100 Safest Countries in the World for COVID-19’...

Switzerland was ranked the No.1 safest country in the world

10

RE-BO OT YOUR SKIING PL ANS

SWITZERLAND LEADS THE WAY BACK FOR SKIERS In early June, Forbes Magazine published an article entitled ‘The 100 Safest Countries in the World for COVID-19’. The article speaks of a report published by a respected consortium of companies and non-profits which looked at over 100 quantitative and qualitative measures to assess the capabilities of countries to handle the ongoing threat of Covid-19. Considerations such as effectiveness of government intervention and protection measures, quarantine efficiency, monitoring and detection, overall strength of health services were all important factors. Switzerland was the No.1 safest country in the world. Switzerland, where the majority of our winter programme is located, has always enjoyed an enviable reputation for quality, efficiency and security. This important recognition for the country’s effectiveness has inspired a new initiative in the tourism and hospitality sector with the launch of its ‘Clean and Safe’ campaign, announced in early June. The Clean and Safe campaign consists of detailed online information, as well as an accredited marque which signifies to guests that the hotel or service provider has made a conscious commitment to comply with new protection guidelines. We welcome the initiative and are working closely with our friends at Switzerland Tourism to promote this message and the reassurance it will bring for our clients returning to Swiss slopes this coming season.

11

POWDER BYRNE

Festive Skiing

FAMILIES REUNITED Celebrate with a big family Christmas you’ll never forget Our private Swiss chalets and apartments offer generous space for extended families to gather together and enjoy a seamless holiday.

Total flexibility to design our service around your needs and a pic ‘n’ mix approach to in-home catering thanks to our Swiss Cook service.

Call to discuss your plans today.

FAMILIES

|

COUPLES

|

G R O U P S 12 |

CELEBRATIONS

|

CORP ORATES

13

POWDER BYRNE

The New Order: Flying with PB-01 W

• Priority Club Class check-in desks at T5 overseen by our Powder Byrne team, including enhanced luggage allowance and free ski carriage.

e launched our new concept ‘All-Business Class’ private flight for February half term 2020 following consultation with clients who wanted to upgrade their flight experience and enjoy more privacy, space and convenience from the very start of their holiday. We’ve been delighted with the response and the early re-bookings as families secured their plans for the coming season.

• Fast Track channel though security for your convenience • A warm welcome to the BA Club Lounge in T5 for all your family so you can relax before your flight.

• Club Class menu upgrades, complimentary bar and newspapers on board as you settle into your flight.

Of course, little did we know what challenges lay ahead of us and the new focus that socially distanced travel would receive.

• On your return flight from Zurich you’ll also enjoy Club Class check-in, Fast Track security channel and a Champagne gate-reception before you board, hosted by members of our senior Powder Byrne team.

We’re excited to offer the additional benefits and distancing that PB-01 affords and we’re confident it will be the right solution for clients who are looking for reassurance in February 2021.

Availability is limited due to bookings already received pre-Covid-19 so we’d urge you to contact us as soon as possible to secure your seats. We may need to make operational amendments to the services on board at short notice in order to comply with guidance at the time of flying as the safety and security of all our clients is our number one priority.

The concept for PB-01 is simple: we’ve taken all the positives and learnings from our Private Flight programme over the past few years, operated in partnership with British Airways, and created a flagship option that elevates the flight experience to a new level, whilst keeping the cost competitive with other options over this high-demand period. We’re reliably informed this was the largest Business Class flight BA have ever flown.

Our Private Flight schedule consists of four private planes for the main half term week, with three flights serving Zurich and one serving Friedrichshafen, the latter allowing convenient access to the resorts of the Austrian Arlberg as well as Eastern Switzerland. Our Private Flight programme is exclusive to Powder Byrne clients and continues to be extremely popular as we aim to keep seat prices as competitive as possible.

The benefits you’ll enjoy on PB-01: • Flying at the most convenient family-friendly times from London Heathrow Terminal 5 departing mid-morning on the 13th February and returning to Heathrow mid-afternoon the following Saturday.

Contact our sales team to discuss your half term ski plans and secure your seats to avoid disappointment

• ‘All-Business Class’ seat formation throughout the plane, meaning the middle seat in each bank of three is left vacant to afford you more space and privacy. We’ll also guarantee that your family is seated together as we have complete control of the seating plan.

We’ve taken all the positives and learnings from our Private Flight programme over the past few years...and created a flagship option that elevates the flight experience to a new level

14

T H E N E W O R D E R : F LY I N G W I T H P B - 0 1

SAFE & SOUND Our spacious and comfortable PB-01 flights come with social distancing built-in

15

POWDER BYRNE

The Last Lift Down

16

The journalist Cat Weakley travelled with us to Arosa, Switzerland just prior to lockdown. She shares her experiences of the Powder Byrne service and enjoying the last few days of the shortened 2020 season.

17

POWDER BYRNE

L

their plans, the email continued, “We are preparing to welcome you and your families and deliver you an unforgettable holiday on the slopes.”

ast Saturday I was standing at the top of a snowy mountain in the small ski resort of Arosa in Switzerland, a glorious view before me. The Alps had just had a phenomenal amount of snow, with Switzerland especially benefiting, the pistes ahead were perfectly prepared, and the sun was out, creating sparkles in the cold air. It was one of those days when you feel lucky to be skiing.

The trip was on. So last Friday, we packed our bags, including plenty of hand sanitiser as well as the more usual ski safety kit of helmets and avalanche transceivers, and set off for London City airport hotly anticpating taking advantage of Switzerland’s great snow conditions, which look set to continue to Easter.

And yet, before the trip I was, like everyone with a ski holiday booked in the near future, watching the effect of coronavirus on ski resorts, checking advice on whether I should go. I’d been concerned to see reports from a chalet in France in February, and, last week the then impending, now confirmed, closure of ski resorts in Italy. Cases elsewhere in the Alps had also risen sharply, including Switzerland and Austria. But I was keenly looking forward to the trip, and had no plans to cancel unless I had to.

During the journey to Arosa, I used my own sanitiser regularly, and took advantage of dispensers, much in evidence at the airports, though not on public transport. I also became acutely aware of all the necessary interactions of travelling - handing over my passport, shuffling trays on the way to departures, opening doors with handles, taking a drink and a sandwich from the air steward – and noticed that more people than usual, from the check-in agent at the Swiss counter onwards, were wearing protective gloves.

My partner and I travelled with tour operator Powder Byrne, which specialises in luxury tailor-made holidays to resorts in Switzerland and Austria, flying Swiss to Zurich, catching a train transfer to the centre of the resort, and staying in a self-catered apartment. And I was glad British tour operators are being proactive with information about coronavirus.

They weren’t, however, wearing masks - and nor were we; I’d followed the advice that the hand sanitiser, frequent and thorough hand washing, and avoiding touching my face, was more useful. The only people I saw wearing masks during the whole trip were Asian travellers in Zurich airport on my way back.

Shortly before the trip, Powder Byrne sent an email reassuring me that it was closely following the Covid-19 situation, and following guidance from the UK Government, the foreign office and the travel trade association ABTA. And, since travellers to Swiss resorts didn’t need to change

The three hour train journey from Zurich to Arosa is beautiful, running past vast, still lakes and high cliffs,

18

THE LAST LIFT DOWN

chef and delivered, beautifully presented, for us to heat and serve ourselves. It was delicious - and while I was glad to know that behind the scenes the company has reiterated the importance of good hygiene practice as well as training staff to recognise coronavirus symptoms and advise concerned clients, I could also forget about it and enjoy the food.

before climbing slowly up from the valley at Chur to the resort. Snow was glittering in the air, the trees were full of snow, and all I was thinking about was the views and the upcoming thrill of skiing in these fantastic conditions.

There were plenty of other skiers on the trains, including many already wearing full ski gear - Zurich is handy enough to Arosa, and several other resorts in Switzerland and Austria, to make a weekend trip possible. Powder Byrne is the only UK operator that goes there, housing guests in self-catering apartments and hotels, and offering a high level of service, including guiding around the pistes and children’s clubs, along with daily visits to accommodation to arrange the next day’s plans.

The only change to my trip was that my return flight was cancelled, and I was rebooked on an earlier flight which I took to be because Swiss, like other airlines, were consolidating empty planes – and it was busier than the flight out. And, while it was still busy enough, Coronavirus had also made the resort quieter. On an evening outing to Arosa’s slope-side five-star Tschuggen Grand hotel, to use the extensive spa and eat at its ‘fine fast food’ Basement restaurant, the manager told me that, like all the hotels, it has had cancellations, no doubt from people who like me had been concerned about Coronavirus, but made the opposite decision.

There’s also its useful MyPB app, which as well as holding information like flight and accommodation details, information on the resort, and how to contact the concierge service, had daily updates of the latest coronavirus advice, and details of the protective measures the company had in place.

And the same is true for Powder Byrne. In a statement, Powder Byrne’s managing director Simon Meeke told the Telegraph, “Unfortunately we have started to receive a small number of cancellations for families skiing over Easter.”

The most noticeable of these was that while resort staff shook my hand on arrival, this was swiftly followed by the offer of hand sanitiser in the car - repeated every time we took Powder Byrne up on its in-resort driver service. Our apartment was spotless, though I was more immediately struck by full-length picture windows with fine mountain views, our welcome hamper of food and drink, and the need for a fast turnaround so we could go skiing almost immediately with the Powder Byrne guides.

Every day I couldn’t wait to draw the curtains to see what the skiing day would hold...evenings were taken up with, eating out and relaxing back at the apartment

While Arosa is not well known to UK skiers and snowboarders, it is linked by lift to neighbouring Lenzerheide, and the two share a sizable 225km ski area.

We found no queues, fairly quiet slopes - not so unusual in Arosa – and, as anticipated, great snow. And, travelling the whole area on Saturday, soft snow giving easily under skis under blue skies, then eating lunch and clinking wine glasses on the sunny terrace of the Mottahütte made me so glad I hadn’t given up on the trip - this was business as usual.

We weren’t alone - restaurants on the mountain were humming with life, and at the end of the day we joined an enthusiastic crowd for music outside the mid-mountain Carmennahütte and rounds of creamy, nutty secret-recipe ‘Munggapfupf’ shots.

But with the current travel advice, many, like I did, are still planning to go ahead. “The vast majority of our clients are still planning to travel and we look forward to welcoming them into their resorts and delivering a fantastic experience,” Meeke said. “Arosa is no exception, there are no travel restrictions in place at the moment.”

I used hand sanitiser regularly, but otherwise, the trip was like most others. Every day I couldn’t wait to draw the curtains to see what the skiing day would hold - more snow and powder turns on Sunday, Monday and Tuesday - and evenings were taken up with, eating in or out, visiting a spa, window shopping Arosa’s long main street, and relaxing back at the apartment.

“We are ensuring clear and regular communication with all our clients through our MyPB App and working closely with ABTA for daily situational updates. Our Easter programme in our Graubunden resorts in Switzerland are all fully operational and we hope to operate our full programme during the Easter holidays.”

On two evenings we took advantage of Powder Byrne’s Swiss Cook service, with meals prepared by its in-resort

By Cat Weakley, March 2020

19

POWDER BYRNE

20

NEW: MAY HALF TERM SUN Powder Byrne’s full programme of resort services and exclusive children’s programmes are now available for May half term 2021.

Treat your family to an early sunshine escape at the beautiful Porto Elounda, the place to stay in Crete.

Call us today for full details.

FAMILIES

|

COUPLES

|

G R O U P S 21 |

CELEBRATIONS

|

CORP ORATES

POWDER BYRNE

Skiing with Children Our expertly designed and run children’s programmes mean you can trust us with your precious ones on and off the slopes - so you can relax and get on with enjoying your holiday.

skiing with one instructor and one Powder Byrne assistant.

This small group dynamic will not only ensure safe ‘bubbles’ on the slopes, but is essential to ensure the children receive the right support on the mountain, allowing the instructor to teach, whilst our assistant provides pastoral support, encouragement, deals with the inevitable loo stops and always has water and a biscuit to hand when energy levels need a boost.

Choosing a holiday with your family can often seem like a daunting process, especially if you have very young children. As parents ourselves, we know what needs to be considered before entrusting someone to look after your brood, so we are here to help provide you with all the information you need and to reassure you that your holiday will be the fabulous experience you are all looking forward to. With over 35 years’ experience, our childcare programme will reassure you from the outset that we’ll deliver the best possible experience.

Because we employ all the Powder Byrne staff who are involved in delivering our programmes directly, it gives us control to ensure they are trained and prepared, and the flexibility to adjust our procedures as necessary in the future as local regulations evolve. The role our staff play in liaising and managing our local suppliers, ensuring they deliver services to the quality we expect, will continue to provide great reassurance in our approach.

We continue to respond to the challenge of keeping everyone safe and happy in our programme so you as parents can relax knowing your children are in the safest possible hands. Of course, we’re adapting our already very thorough policies and procedures in light of the challenges Covid-19 presents and taking all the necessary steps to follow best-practice advice as well as all local requirements.

This includes a full audit of all working practices with a leading international childcare consultancy, and measures will be reflected in the size of our ski groups, which have historically always been small, and rarely above 7 children

For new clients, part of our process is to talk through your specific needs and advise and explain how the Powder Byrne experience works, as it is likely to be quite different from anything else you have experienced. Clients regularly

22

SKIING WITH CHILDREN

Family holidays are taking on an even greater significance to ensure everyone can press the pause button, creating memories together away from it all. As children grow up with increasingly greater distractions and pressures, we believe that creating memories together and sharing time on the slopes is a rare thing - well away from screens and social media.

23

POWDER BYRNE

environment with new friends, so children feel safe and supported and can learn at their own pace. Whilst we always deliver serious instruction and our objective is to teach the building blocks for a lifetime of enjoyable skiing, we do so in a way that doesn’t feel like ‘ski school’... after all, this is their holiday too. We find many children pick up the essential skills of balance and spatial awareness on the slopes through play and discovery, rather than repeating drill after drill after drill… and this theme runs through our approach before novices are ready to be pushed a little further.

tell us that they couldn’t have anticipated just how much additional help and support our local teams provide, and it is this attention to detail and support for every aspect throughout the holiday that sets us apart and allows everything to run so smoothly.

We’re often asked to advise on the right age to start children on the slopes. In truth, parents know their children best and there is no perfect age in our view, it is what is right for your child. Children develop at different speeds, develop natural coordination at different times so we’ll be led by their physical capabilities as well as their appetite to learn and take on new skills. We believe that the first experiences on the slopes should always be fun, and we try to remove any worries or pressures that might distract them. The first experiences are crucial of course, and for those who are ready at age 3 to take their first tentative steps on skis, our carefully designed Yeti Primer programme gives them the perfect start. Over three decades it has been tried, tested and developed with the input of our most demanding clients (the toddlers, of course).

As they progress with their skiing, we ramp it up with more technical sessions and stronger skiers will be pushed to discover new skills and disciplines as we seek to make them rounded skiers in all conditions and terrain.

Mountain awareness and safe skiing is the foundation of our SnoZone (10 - 14 years) and PB Ski Academy (14 years +) programmes which offer structured group instruction through to their teenage years.

Contact us to find out further details about our unique approach to kids’ skiing and how we can help you pass on your passion to your children.

Our primary objective in our Yeti programme, for young skiers aged 4 - 9 years, is to build a friendly group

24

SKIING WITH CHILDREN

Clockwise from top: Yetis out on the slopes for the day; a quick pep talk from one of our Yeti assistants; conquering the assault course in Kinderland

25

POWDER BYRNE

Our Recommendations for Easter 2021 Easter 2021 falls over the first weekend of April, with Easter Sunday on the 4th April which gives you a choice of two excellent holiday weeks commencing Saturday 27th March or the 3rd April, or why not come for a long weekend over the Easter break to really maximise the bank holidays?

26

O U R R E C O M M E N D AT I O N S F O R E A S T E R 2 0 2 1

With so many skiers missing out on their end of season tracks this year we’re predicting Easter 2021 will be a very popular time to travel thanks to a combination of clients rolling their arrangements forward a year alongside new bookings. We’re ready to help recommend the best options for your family, whether it be a private apartment or the luxury of a hotel stay. Here are just some of our favourites...

their own log burner, balconies and some even boasting a private sauna.

With our pb crèche operating from Priva’s fabulous kid’s club and the meet and greet point for our children’s ski programmes and ski guiding all taking place in the village square, Priva really is the perfect apartment option for Easter.

CHESA FORMA , AROSA Chesa Forma is Powder Byrne’s latest development of luxury chalet-style apartments situated in picturesque Arosa with easy access to the 225km of linked skiing across the Arosa-Lenzerheide ski area. There are 7 individually styled apartments that each sleep up to 8 people in luxurious and comfortable accommodation. Each apartment includes a cleverly designed bunk-room that can sleep up to four people in full-size beds, making them the perfect choice for families with older children. Clients staying at Chesa Forma will also enjoy the private spa & wellness area with sauna and steam room and a fantastic boot room complete with its own bar for a quick post-ski tipple.

PRIVATE APARTMENTS OFFERING SPACE AND PRIVACY PRIVA ALPINE LODGE, LENZERHEIDE With everything from 2 bedroom apartments to 4 bedroom chalets and penthouse apartments, ski-in/skiout Priva Alpine Lodge is a fantastic solution for families and groups both large and small. 10 traditional alpine style buildings are centered around an atmospheric village square, complete with an authentic Swiss dining hut, Berghüttli, serving Swiss cheese classics and Grisons specialities. Clients staying at Priva enjoy full hotel-style services with the option to stay on a bed & breakfast or room only basis, two restaurants which also allow you to order take-away meals, on-site mini-market and a lovely swimming pool and gym.

Chesa Forma apartments are available on a self-catering basis with the option to utilise our Swiss Cook meal-delivery service which provides total convenience for an evening in with a good bottle of wine when you don’t feel like lifting a finger. Our kid’s menu is particularly popular to order in to satisfy hungry skiers before your Powder Byrne babysitter arrives. You’ll also receive a welcome hamper chock-full of holiday essentials and goodies and daily delivery of fresh bread and croissants from our in-resort team.

The apartments themselves are extremely well equipped, spacious and luxurious, with modern kitchens, beautiful big en-suite bedrooms with alpine-chic decor, family bathroom and plenty of communal space for relaxing and enjoying the apartment. The open-plan living spaces are well designed and cosy with larger apartments including

27

POWDER BYRNE

THE HIDE APARTMENTS, FLIMS Brand new for the 2020 ski season, The Hide Apartments are the perfect solution for families seeking space, comfort and convenience and immediate access to the ski area of Flims-Laax-Falera. Adjacent to STENNA Flims and The Hide Hotel, The Hide Apartments benefit from access to the bars, restaurants and SPA of The Hide and shopping at STENNA Flims.

CASA FLUMINA & CASA FORTUNA , FLIMS Casa Flumina and Casa Fortuna are Powder Byrne’s 2 exclusive luxury chalets in the Swiss ski resort of Flims.

Each chalet is home to 5 luxury apartments with 3 bedroom apartments sleeping up to 8 people and 4 bedroom apartments sleeping up to 10 people in a range of double rooms, twin rooms and full-size bunk rooms.

Both chalets include luxurious private boot rooms and spa & wellness areas.

These contemporary apartments range in size from 1 bedroom studios to 4 bedroom apartments, boasting light-filled rooms, elegant oak floors and fully-equipped kitchens, enjoying access to our Swiss Cook meal-delivery service providing delicious home-cooked food right to your door.

Flumina and Fortuna occupy a peaceful position in the old part of the village known as Flims Waldhaus, affording stunning forest and mountain views. Our in-resort team and driver service ensure easy access to the slopes during the day and village restaurants during the evening, with the option to enjoy our meal-delivery service, Swiss Cook, providing home-cooked food prepared locally in Flims.

If you do feel like venturing out, there are five restaurants and bars in close proximity, including The Hide Hotel’s two restaurants and gin bar. Our in-resort team and driver service ensure access to neighbouring restaurants could not be easier.

VALSANA APARTMENTS, AROSA The Valsana is one of the most in-demand properties in the Swiss Alps, recently winning the accolade of the World’s Best Green Ski Hotel. Combined with its fresh design concept, excellent gym facilities and a celebrated restaurant with a focus on healthy menus, the lakeside location and proximity to the slopes make the Valsana an all-round winner. The Valsana features 40 luxurious hotel rooms and nine guest apartments, featuring warm wooden decor with individually picked furniture that compliments the Valsana’s contemporary charm. The elegant apartments come complete with rainforest showers, striking fireplaces and south-facing balconies, providing unique views of Arosa’s snow-covered landscape.

OUR MOST POPULAR 4-STAR HOTELS FOR EASTER: ZURS Arlberghaus, Albona Nova and Ulli, Zurs are three of our most popular and best loved hotels with so much of their business coming from clients who come back year after year. Each hotel offers ski-in/ski-out convenience straight into the formidable Arlberg ski circuit.

LENZERHEIDE The Schweizerhof and Valbella Inn, Lenzerheide both offer refined and beautifully appointed bedrooms. The Valbella lies in a peaceful hamlet just a short drive from the lifts and offers excellent facilities for children thanks to it’s amazing Kids Inn Lego space. The Schweizerhof by contrast is in the main village and walking distance to shops and restaurants and offers you the largest hammam spa in the Alps - perfect for relaxing those tired muscles.

28

O U R R E C O M M E N D AT I O N S F O R E A S T E R 2 0 2 1

Clockwise from left: The Zurserfhof, Zurs; The Waldhaus, Flims; Valbella Inn, Lenzerheide

THE KULM HOTEL, AROSA offering ski-in/ski-out convenience at the foot of the nursery slopes of Inner Arosa is a firm favourite with many returning clients.

AROSA The Waldhotel and Cristallo, Arosa have their fair share of charms. The Waldhotel is located above the village in the treeline and offers slopes from the door for morning convenience. It also has a beautiful spa and the friendly bar is always a great place to enjoy a drink and share stories. The Cristallo enjoys a popular following thanks to large family apartment rooms and an excellent restaurant ‘Le Bistro’ with stunning views out over the valley from every floor.

ZURSERHOF, ZURS is a grand and luxurious Austrian classic right on the slopes with a spectacular spa, sumptuously decorated rooms and suits and even offers indoor tennis facilities.

THE WALDHAUS MOUNTAIN RESORT, FLIMS is a haven to retreat and relax in a lovely private forested setting, with excellent facilities, dining and a cosy aprèski bar with huge picture windows looking out over the dramatic Flimserstein.

5-STAR LUXURY HOTELS FOR AN EASTER TREAT: If you prefer the full services of a luxury hotel then these four options will not disappoint:

Contact us today to start to finalise your Easter plans for 2021 and learn where our children’s programmes and ski guiding services will be running so every member of your family has a holiday to remember.

THE TSCHUGGEN GRAND HOTEL, AROSA with its own private ‘roller-coaster’ ride from the boot room to the slopes and one of Switzerland’s greatest spas.

29

POWDER BYRNE

Take the High Road

Travel by train with Powder Byrne to some of our most popular mountain destinations and not only will you experience the stunning surroundings, you’ll also enjoy the peace of mind that comes with more eco-conscious journeys.

30

TA K E T H E H I G H R O A D

Powder Byrne has two fantastic no-fly options for a luxurious and eco-conscious ski trip this season. Jump on the Eurostar from London to Paris in premier seats and then enjoy first-class train transfers from Paris to your chosen ski resort. Travel by train to skier’s paradise Arosa in Switzerland or ski the world-famous Arlberg region and stay in Zurs, Austria. Both options are a perfect choice for an eco-conscious ski trip - staying in sustainability-focused resorts and hotels, travelling by train rather than plane and caring for the environment throughout the trip. You will also enjoy Powder Byrne’s renowned in-resort and pre-travel services including dedicated and experienced resort teams, award-winning ski programmes for all ages and complimentary ski guiding.

Arosa

Zurs

The Valsana Hotel & Apartments have won the award for the World’s Best Green Ski Hotel in 2019 thanks to a sustainability-focused design. Part of this involved using recycled building materials from the old building. A major part of the development is its eco-power source - the entire Valsana complex is heated using their ‘ice battery’ which captures and reuses wasted heat, increasing energy efficiency. As well as their ice battery, the Valsana Hotel & Apartments have implemented numerous sustainability initiatives including offsetting CO2 emissions by aiding various projects through their myclimate partnership.

There are train shuttles to the hotel and free charging stations for electric vehicles. There is a focus on using local produce, going paperless and there is also an option for guests to offset their emissions further by donating to a myclimate mountain gorilla project in Rwanda. The Valsana Hotel & Apartments have outstanding eco-credentials, it’s a brilliant choice for an eco-conscious, no-fly ski trip.

Aside from reducing your carbon footprint by choosing to travel by train, the journey from Chur to Arosa covers magnificent views over the Schanfigg Valley, a jewel in the Canton of Grisons.

Zurs are pioneers in the Alps for sustainability and protecting the environment. The resort built a community biomass plant that was finished in 2011 and since 2013 all hotels and businesses have been connected to it. Saving 8 million litres of heating oil annually and produces 65 million kilowatt-hours of energy per year. CO2-neutral wood chips that originate from a 200km periphery are used instead of fossil fuels and 80% of energy is generated from the renewable biomass. It is a great destination for responsible travellers. Many of the properties in Zurs are making changes to be more energy-efficient so there are lots of eco-conscious options on where to stay. For example, the Arlberghaus has solar panels on the roof which supplies clean energy for the entire hotel. It’s a great choice for an environmentally-friendly ski trip.

Luxury train journey: Eurostar to Paris (2hrs 15) → TGV to Zurich (5.5hrs) → RailJet to St Anton (2hr 20 mins) → Bus to Zurs (15 mins). Round trip under 10.5 hours with an 80% reduction in emissions.

All prices include pre-travel service from Powder Byrne’s Client Concierge team, all train tickets from London to resort, access to Powder Byrne’s award-winning ski programmes for children and adults and full in-resort service from their dedicated teams, including complimentary ski guiding and resort driver service and new for this season Powder Byrne is adding 2 all-electric vehicles to their fleet in Arosa for shuttles and use of the resort teams.

Luxury train journey: Eurostar to Paris (2hrs 15) → TGV to Zurich (5.5hrs) → Train to Arosa via Chur (2.5 hrs). Round trip under 10.5 hours with an 85% reduction in emissions.

Stay at the Arlberghaus, right next to the ski lifts in Zurs, with fantastic family room options in the most convenient location. From £2,080 per person for 7 nights on a half board basis during selected weeks.

Stay at the luxurious Valsana Hotel & Apartments, the winner of the World’s Best Green Ski Hotel 2019 with an enviable slopeside location. From £2,280 per person for 7 nights on bed & breakfast during selected weeks.

31

POWDER BYRNE

New: Discover Andermatt for February Half Term 2021 32

Let us introduce you to the enchanting Swiss resort of Andermatt this coming season, featuring two stunning hotels and a huge investment in new ski lifts and slope facilities, it is time to visit before the secret is out.

33

POWDER BYRNE

ANDERMAT T AWAKENS Andermatt is part of Central Switzerland’s largest ski domain with a linked ski area of 180km between the areas of Andermatt, Sedrun and Disentis. Over the past couple of years the Scandinavian resort operator SkiStar has been involved in re-modelling the ski area and creating new lifts to connect the zones of Natschen and Sedrun and Disentis. The ski area has been rejuvenated to a level that can now rival other Swiss mega-resorts, and the sleepy, poorly-connected resort that time forgot for over 30 years is a distant memory.

We’ve had our eye on Andermatt for a few years, knowing that the exciting investments in hotel facilities, private accommodation and ski infrastructure would create an exciting new opportunity for skiers. With the opening of the world-class Radisson Blu and The Chedi hotels we’ve created a programme for half term that will appeal to skiers of all levels; from the gentle nursery slopes of Natschen, newly linked by new ski lifts and served by new slope facilities, to the off-piste paradise of the iconic Gemstock, one of the most celebrated mountains for serious skiers in Switzerland. Andermatt is one to watch...

The iconic Gemstock mountain that dominates the eastern skyline at 2963m offers steep descents for confident skiers and is home to some of the worlds best off-piste. The top station is one of the great Alpine viewpoints and gives you the option to break right and off towards the Bernhard Russi run (named after the famous ski-racing hero) and the famous off-piste routes such as Giraffe and Geisberg. Turn left from the cable-car and enjoy the beautiful St Anna Gletscher red run which drops 3.5km down to the base.

Andermatt sits at a dramatic crossroads between 4 valleys in the centre of the St-Gotthard Massif, at an altitude of 1437m, within convenient reach of Zurich by road and rail.

It is surrounded on all sides by spectacular views of the high altitude passes which climb off in different directions: the Furka Pass, the Oberalp Pass and the St-Gotthard Pass.

Thanks to these passes travellers have been journeying through these valleys since medieval times, enjoying a warm welcome and hospitality from the friendly locals in all weathers. With close associations to the Swiss military since the late 19th century the village was all but cut off as a garrison town until the end of the Cold War and it was generally overlooked by tourism. However, since the departure of the Swiss army and a significant investment and re-generation programme over the last decade thanks to the charismatic Egyptian-born billionaire Samih Sawiris, everything has changed. What awaits you now as you climb up the steep approach from Gotshenen past the historic ‘Devil’s Bridge’ is nothing short of a revelation.

While you pick your line, younger skiers will be in their element on the Natschen nursery slopes, accessed by quaint mountain train up from the village, whilst improvers will make their way across the new ski terrain linked with Sedrun made possible by two large chair lifts which open up some great cruising terrain. For a full day adventure you can ski all the way to Disentis before taking the train back to Andermatt, enjoying a little après-ski on the way back home to complete a memorable day.

34

N E W : D I S C O V E R A N D E R M AT T F O R F E B R U A R Y H A L F T E R M 2 0 2 1

Clockwise: Spacious and luxurious bedroom Indoor swimming pool with stunning mountain views Comfort and privacy in a Residence Apartment Flying the flag

The Radisson Blu, Andermatt

We’re very excited about the launch of our programme at the Radisson Blu Hotel as it has all the ingredients we feel are essential for families travelling at half term. The hotel describes itself as being based on the concept of a modern Swiss chalet combined with Scandinavian design influences. It has a warm and inviting atmosphere with a large open plan reception, lobby bar and lounge area leading through to a fantastic restaurant. You’ll love the huge indoor pool, gym and spa and all the modern conveniences you’d expect from an international hotel of this standing, it even has its own concert hall which plays host to international concerts and performances throughout the year.

But where the Radisson Blue really delivers is its choice of family accommodation. As well as traditional hotel rooms, they offer a vast selection of 1,2 and 3 bedroom suites and in the connected Residence wing, fully integrated with all the hotel facilities, you’ll have the choice of 1,2 or 3 bedroom Residence Apartments all with full fitted kitchens and stocked with everything from fluffy sofa throws to snuggle under as you relax, to your own fondue and raclette sets for those feeling adventurous!

35

POWDER BYRNE

The Chedi, Andermatt

This 5-star deluxe hotel perfectly combines authentic Alpine chic with Asian design elements thanks to the stunning design of Jean-Michel Gathy. The Chedi plays host to a number of exquisite restaurants, luxurious bedrooms and suites, and a 2,400m2 spa, pool & health club that will blow your mind. This is a super-hotel, a bold and brave vision from another world, created in stark contrast to the sleepy village surrounding it, and so unusual it has to be experienced to be believed.

123 spacious rooms and suites in which traditional materials, such as warm wood, dark leather and natural stone create a stylish and intimate atmosphere. Large picture windows provide breathtaking views over the village of Andermatt to bring the magic of the mountain landscape into your room. Each set of rooms has its own fireplace and balcony, as well as a large bathtub and separate rain shower - everything about the Chedi experience is about your enjoyment and comfort.

With four restaurants and bars to choose from, you are spoilt for choice at the gastronomic Chedi. The exquisite ‘Japanese Restaurant’ is the only Michelin starred restaurant in Andermatt and offers up a six-course culinary delight. In ‘The Restaurant’ four show kitchens serving Asian and European fare tempt you with dishes prepared with theatre and passion. Executive Chef Dietmar Sawyere and Chef de Cuisine Armin Egli expertly oversee the whole gastronomic concept.

As you wander down to prepare for skiing on your first morning, the ski butler service takes care of your every need in the ski lounge - it’s the perfect start to your skiing and no surprise from a hotel that has quite literally thought of everything.

Clockwise from top: The Club House Terrace The spectacular main dining room Relax in the lounge areas of the stunning indoor pool Plush and elegant bedroom

36

N E W : D I S C O V E R A N D E R M AT T F O R F E B R U A R Y H A L F T E R M 2 0 2 1

37

POWDER BYRNE

38

XXXXXXXX

SKIING WITH BABIES & TODDLERS (yes, it’s possible!)

After 35 years of Powder Byrne heritage in Grindelwald we’re delighted that this pioneering alpine region is marching into the new decade...

Grindelwald is back!

We’ve been introducing 3 year olds to skiing in our unique Yeti Primer programme for decades and it remains the ultimate way to fire up their passion. Younger siblings will enjoy snow-time and down-time in our pb crèche from 4 months, so you can hit the slopes and make the most of your holiday time together.

Call us for a bespoke solution for your family.

FAMILIES

|

COUPLES

|

G R O U P S 39 |

CELEBRATIONS

|

CORP ORATES

POWDER BYRNE

Make Yourself at Home Space and privacy are key elements of a holiday for many of our clients. Stay at one of our hand-picked private properties and you can enjoy exceptional service in your very own luxurious home-away-from-home.

40

M A K E Y O U R S E L F AT H O M E

P

owder Byrne’s luxury chalet apartments in Flims and Arosa have been designed, finished and furnished to the highest levels by their owners and each one has its own style and unique features. Original artworks, sumptuous furnishings, cosy living spaces filled with alpine charm await you. For anyone considering a holiday where space and privacy is higher on the agenda than normal, our portfolio of private properties, in conjunction with our flexible resort services, really come into their own.

shuttle and ski guiding services for adults, and exclusive childrens’ ski programmes for your children. For infants, there’s our pb crèche or we can arrange a private nanny to come to your apartment and look after your babies whilst you take to the slopes.

Our properties are perfect for winter skiing holidays but are also available for rentals during spring, summer and autumn months. If you are considering a different style of holiday escape where you can get away from it all and explore the great outdoors then these properties are the perfect base.

A new and exciting innovation using the latest 3D video imaging technology has allowed us to produce walkthrough property plans which show you the real detail of the amenities, accommodation and interior style of each of our properties. It’s great for visualising the space and gives you added peace of mind before you confirm your booking.

If you want to set your own agenda on holiday without the need to adhere to someone else’s timeframe then a private apartment is just for you. In winter you’ll enjoy all the added benefits of our resort service, complimentary

In winter, you are in control of the services you need from Powder Byrne, and if that means a fully contactless experience in the apartment then we will ensure that we deliver our service, cleaning and any food deliveries or meal preparation whilst you are out on the slopes, so you can come back to the smell of fresh cakes and brownies and relax from the moment you return. We’ll ensure you

A new and exciting innovation using the latest 3D video imaging technology has allowed us to produce walk-through property plans which show you the real detail of the amenities

41

POWDER BYRNE

Clockwise: Look at each of our properties in detail with our brand new ‘walk-through’ views Filling up the fridge prior to clients arriving The bar in the bootroom is always well stocked!

42

M A K E Y O U R S E L F AT H O M E

TA K E A G O O D L O O K Explore each of our properties in detail with our brand new ‘walk-through’ views

shuttles and enjoy one of the excellent local restaurants.

have everything you need to tuck yourselves away for cosy family time with your fire roaring, large entertaining spaces for big family meals, all modern conveniences and media to flop in front of your favourite film, or there’s the sauna and steam room which you can reserve for yourselves to switch off after your day on the slopes.

Our new Seamless & Secure payment service with Stripe is another of our latest innovations to improve the overall experience. Once you set up the service pre-travel, you can charge in-resort purchases, Swiss Cook orders and shopping to your extras account without having to worry about local cash. You’ll sign off your bill before you leave and we’ll take your payment without any fuss and send your receipt securely in the portal.

If your idea of a holiday is not having to think about cooking meals for your family then you can leave that to us. Our hand-picked Swiss Cooks are experienced chefs who can either offer a private chef service, designing and preparing bespoke menu plans for you and your party before you travel. Or you can make the most of our popular Swiss Cook delivery service, offering home-cooked fresh meals prepared to order and delivered to your fridge whilst you are out on the mountain. All you need to do is open a good bottle of wine (we can deliver wines and other drinks too), pop your food in the oven for the advised time and you’ll be enjoying delicious dishes without having to lift a finger in no time. Swiss Cook also serves a children’s menu with smaller child-friendly favourites which can be delivered ready for an early supper before your babysitter arrives, leaving you free to hop in one of our complimentary

Because some of our private properties offer additional bedrooms and bunk rooms, why not bring the extended family or share with friends? By using all the accommodation in our private properties (some sleeping 10+ in full beds) you’ll enjoy the very best value for money and are guaranteed to have a wonderfully relaxing time in your new Alpine home from home.

Contact us today to discuss the options available to you in our portfolio and take a 3D tour with our new walk-through viewing solution.

43

POWDER BYRNE

Our Private Andalucian Finca Family holidays at our Private Family Finca are all about enjoying the unique laid-back lifestyle and beautiful setting. Countryside hacks and river rides combine with lazy beach days and day trips to captivating Spanish cities to create the perfect Andalucian adventure.

44

P

olo Valley opened the gates to their purpose built ranch in Sotogrande, Spain in the summer of 2015 with the dream of introducing new players and families to the thrilling, fast paced sport of polo. Born out of Rory Byrne’s own experience of learning to ride and play polo and his son Christian’s desire to share the sport he loves and make it more accessible, Polo Valley has quickly established itself as a one of a kind polo facility and a unique holiday destination for families to saddle up and experience ranchlife in authentic Andalucia.

With first-class stabling, livery and training facilities, home to over 50 expertly trained ponies, a team of grooms and polo professionals, you’d be forgiven for thinking that Polo Valley is a no-go-zone for anyone other than polo aficionados. This however could not be further from the truth. Family holidays at the Polo Valley Finca are all about enjoying the unique laid-back lifestyle and beautiful setting, rather than exclusively playing polo.

Occupying a secluded location in the hills above Sotogrande, a gleaming white Guesthouse occupies a prime position at the entrance to the Finca. The private Guesthouse plays host to families throughout the spring and summer months (with special stays available at Christmas and New Year), serving as their base from which to enjoy all of the activities on offer at the Finca, around Sotogrande and across the region of Andalucia.

The Guesthouse boasts comfortable en-suite bedrooms, a private swimming pool and fabulous dining terrace elegantly set within relaxing gardens. Best of all, the Guesthouse is expertly run by two local cooks ‘el cocinero’ who serve up delicious Spanish cuisine such as gazpacho, tortilla, paella, colourful fresh salads and special Argentinian-style Asado BBQ. Together with the on-site concierge team, they take care of all your requirements throughout your stay at the Finca.

Asado Asado is far more than a BBQ as we know it.

Asado is the technique and social event of grilling meat over an open fire. Tracing its roots back to the days when huge herds of wild cattle roamed the pampa region and a great source of national pride in Argentina, Asado has become popular across the Spanish speaking world. A fire of charcoal and dry seasoned wood is lit under a grill called a parilla. Once the flames have died down cuts of meat are placed on the parilla and grilled slowly for 1-2 hours above the smouldering embers. Top tip: Turning and adjusting the meat is frowned upon, simply sit back and enjoy the experience with a glass of wine.

POWDER BYRNE

The ponies are the beating heart of life at the Finca and the daily routines of the grooms, the ponies and polo professionals create a special buzz and an atmosphere that is exciting to be a part of. In the evenings local players arrive to take part in competitive chukkers, a great spectacle to watch with a gin & tonic in hand from pitchside seats.

With the backdrop of ranch-life and the nature and peace of the countryside setting, the Finca provides the perfect location for a laid-back family holiday of discovery and adventure. Popular family activities include horse riding lessons from beginner to expert, guided hacks in the surrounding countryside combined with picnic stops, river rides that include dipping in and out of the Guadiaro river (a highlight for the ponies and their riders), polo lessons and taster sessions for those who can’t resist giving it a go (particularly popular with competitive dads) and hands on horse-care sessions for children with the grooms.

Guadiaro River Ride The Guadiaro river ride is an enjoyable one hour loop that sets off from the Finca and takes you on a winding and gentle hack through the peaceful Andalucian countryside towards the distant hills. As you meander down the dusty path your guide will lead you through the undergrowth and on to the banks of the Guadiaro. The ponies love this part of the hack and they are very sure-footed over the uneven terrain, responding to gentle adjustments on the reigns, happy to take it slow or slightly faster if you’re feeling confident. Once you’re in the river the fun really starts and the ponies splash and dip their heads to refresh themselves. The river is mainly very shallow and it’s great fun to trot or even gallop through the babbling water. Your guide will help you navigate any slightly tricky sections, they know the surrounding countryside like the back of their hand and have a deep understanding of each and every pony on the ranch.

46

O U R P R I VAT E A N D A L U C I A N F I N C A

where you can hire segways, bikes, electric scooters and even the iconic 1950’s Mini Moke vehicles.

Away from the Finca, Sotogrande is a first class holiday destination and sporting playground with so much to see and do. There are seven excellent golf courses within the immediate vicinity, including Real Club Valderrama, considered one of the best courses in the world, host to the 1997 Ryder Cup and a must play for avid golf fans.

We recommend spending a family day at La Reserva Club Sotogrande, an exclusive country club in the hills of Andalucia with incredible facilities and service to match.

The star attraction is the ‘only private beach in Spain’, a man-made lagoon surrounded by 2,800 square metres of sandy beach and separate 17,000 square metre sports lagoon providing the perfect setting to enjoy water sports including kayaking, stand up paddle boards and Mirage Eclipse water bikes. No engines are allowed on the lake, so peace is secured and the environment protected.

Further afield we can arrange day trips to captivating Spanish cities such as Jerez and Seville. Head to Jerez in the province of Cadiz for a taste of sherry and flamenco dancing. This ancient city is a great day trip from Sotogrande and is home to tours of bodegas and cellars hosting sherry tastings. We also thoroughly recommend a trip to Seville, the capital of Andalucia and the cultural hub of the region. Stroll through the historic streets and soak up the major architectural landmarks, including the ornate Alcázar castle complex, the 18th-century Plaza de Toros de la Maestranza bullring and the Gothic Seville Cathedral.

With so many options for activities, adventures, sightseeing and day trips, every holiday at the Polo Valley Finca is different and unique. Horse riding, golf, spa sessions and beach days, whatever it is that inspires your family, we use our extensive experience and knowledge of Sotogrande and Andalucia to ensure you make the most of your stay at the Polo Valley Finca: a family farm destination.

Sotogrande itself is home to an excellent marina with many vibrant bars, restaurants and shops. It’s great fun to take a stroll on the marina front, soak up the atmosphere and admire the many impressive yachts. There are lots of fun ways to explore the palm tree lined avenues and local beaches and we work with some great local partners

47

POWDER BYRNE

Life in the Mountains with Stefan Noll At the helm of the celebrated 5-star Tschuggen Grand Hotel is internationally experienced hotelier, Stefan Noll. Having travelled all over the world working in the hospitality industry he knows what it takes to successfully run a first-class hotel. We had a chat with Stefan to find out a bit more about his experience and what drew him to Arosa and the Tschuggen.

48

L I F E I N T H E M O U N TA I N S W I T H S T E FA N N O L L

How long have you been General Manager of the Tschuggen?

What do you love about working in the mountains?

Tell us a bit about your background and previous experience?

Where is your favourite place to ski?

I have been General Manager of the Tschuggen since 1st September 2017.

I love nature and I very much enjoy walking in the mountains with my labrador Luna. Enjoying the scenery, wildlife and nature in all its glory!

I started my career in the hospitality industry with an apprenticeship as a hotel specialist in Germany. Following this three year programme, I moved to London, where I got a job as Assistant Back of House Manager at the Mandarin Oriental Hyde Park. After which I was promoted to Head of Department and a year later I took over the Mandarin’s Michelin-star restaurant Foliage, this is now known as Heston Blumenthal’s restaurant. I had always wanted to work in Asia and since I could not get a transfer to Asia with Mandarin Oriental, I registered with a London based headhunter, who found me a job as Club Manager at The Leela Goa in India. I was responsible for an exclusive part of the hotel with private Butler service, a private beach and pool, as well as a restaurant dedicated to the Club guests.

After two years I was offered Rooms Division Manager at The Legian in Bali, which was part of GHM Hotels as was The Leela. After a year at The Legian, I was promoted to Executive Assistant Manager and became the property’s No.2. In this position I had a lot of exposure to Jamie Case, who was the Executive Vice President at GHM, he mentored me for one year and eventually offered me the General Manager position at The Chedi Club Tanah Gajah, Ubud, Bali. I was very happy to be given my first GM role at 32 years. The Chedi Club was a dream come true, I had a great team, a wonderful property and some of the best owners to work with. Nevertheless, after 2 years I felt that I wanted more than the 20 Villas at the Chedi Club. When GHM was looking for a new General Manager for the Chedi in Chiang Mai Thailand I was offered the position. During our time in Thailand, my wife became pregnant and after one and a half years in Thailand, we decided to move back to Europe. GHM was kind enough to facilitate the move with a position as Hotel Manager for the opening of The Chedi in Andermatt. After a year and a fabulous opening of a great property, I moved to the Grande Dame of St Moritz, the Badrutt’s Palace where I became Executive Assistant Manager. St. Moritz was fabulous, an amazing destination, but after three years I wanted to be responsible for my own operation again and when the Tschuggen was looking for a new GM, I applied and fortunately got the job.

I am more of a cross-country skier, but whenever I get a chance I ski in the Tschuggen area with my son.

What influences have you brought to the hotel?

Hard to tell, I guess you need to ask the guests!

What changes has the industry seen in Arosa?

We have seen a steady growth in room nights over the past years.

In your eyes what makes Arosa a special destination?

Arosa is a very attractive destination which caters to many needs. One of the biggest advantages is the accessibility of most mountain restaurants by foot. This is especially good for couples where only one skis - it provides the perfect compromise where you can meet up for lunch even if one person isn’t skiing. The family-friendliness of Arosa also makes it very special in my eyes.

What experience do you want to give your guests when they stay at your hotel?

We want our guests to feel at home and be comfortable at the hotel. Alongside being a 5-star hotel we try to foster a cosy yet sophisticated environment.

What new developments are there to the hotel and service this year?

During the spring off-season, we renovated the floors and now have new wooden floors. Furthermore, the rooms have also been equipped with beds made out of all-natural products.

Where do you like to spend your holidays?

I am a keen road cyclist, so I like to go to places where I can follow my hobby. Last year I spent a week cycling in Spain, which was great.

Which is your favourite room in the hotel?

My favourite room is 808, it was the first room I stayed in when I came for my interview. I guess it’s the lucky double eight which helped me get the job!

What has been your favourite moment working at the Tschuggen?

What is your favourite dish on the menu in the hotel?

My favourite moment at the Tschuggen was when one of my favourite and most regular guests from Chiang Mai came to stay in Arosa. In Chiang Mai, he supported an elephant orphanage with a worldwide campaign. He stayed with us very regularly and for several weeks at a time. I knew he used to stay in Arosa many years back, but one day, he checked into the hotel and it was a great surprise reunion after all those years! We have now stayed in touch.

My favourites change with the menu, currently it is the Japanese Ramen soup at La Collina - it is absolutely delicious!

49

POWDER BYRNE

Powder Byrne - Piste to Profession

THE ULTIMATE GAP YEAR SEASON 18 weeks of intensive, multi-discipline, all-round snowsports tuition resulting in accredited instructor qualifications and unique experience for your CV. APPLICATIONS OPEN NOW FOR SEASON 2020/21 Find out more or spread the word: powderbyrne/p2p

50

51

POWDER BYRNE

52

T H E R O A D L E S S T R AV E L L E D

The Road Less Travelled Our exciting summer alpine programme in Cortina offers an unexpected family adventure. Join us for an experience you’ll never forget. Here we’ve selected a few recommended via ferrata routes to whet your appetite!

T

Each route is different, some quite short and others much longer with varying levels of difficulty. You can build your confidence on the gentle routes and progress at your own speed. Some of the via ferrata routes work really well in combination with e-bikes, you can ride out from your hotel enjoying the spectacular scenery without having to rely on your own legs for all the power! We will design your day to suit you, incorporating lunch at a beautiful mountain hut along the way - you won’t want to miss the celebrated gourmet food that the Dolomites region is so well known for.

he year 1843 saw the creation of the very first iron path - a route on the Dachstein in the Austrian Alps. As the birthplace of via ferrata, Austria still has the most number of routes today, with an astonishing 741 in total. Coming a close second is Italy with over 400 paths to choose from.

More than half of these and we think the best of all are located in the beautiful Dolomites region. The Italian via ferrata was born during the First World War, over half a decade later than Austria. They were created to help get soldiers and equipment into strategic positions in the mountains by traversing along the craggy peaks using the steel cables and ropes. Today the routes have been transformed into a fun and popular holiday activity for active families and adventurous individuals. The routes unlock the mountains of the UNESCO world heritage park around Cortina and you can experience a connection with the mountains that you would otherwise never have.

We have rounded up a selection of our favourite via ferrata routes from the gentle introductory climbs to the more challenging ascents.

53

POWDER BYRNE

Tenente Fusetti on Sass de Stria & The WWI Museum MEDIUM - FULL DAY Another of our favourites and a slightly more challenging route takes you on a full day via ferrata climb. After a hearty breakfast, fuelling up for your active day ahead, one of our team will drive you up to the Pass Val Parola. This is where the largest openair museum from the First World War is located. The route begins with a walk up through a tunnel blown out of the mountain during the war. Once you have reached the other side and turned the corner you can clip into the start of the via ferrata. The 2 hour ascent takes you through the old Austrian army trenches, a surreal experience seeing the harsh reality of the conditions experienced during the war. Once you have reached the top, a well-deserved break is in order. Sit back, relax and enjoy the sensational views across Cortina and the surrounding peaks. After a one hour walk back down you can enjoy a delicious Tyrolean lunch at one of the local Rifugios and try the regional delicacies, canelderi and spaetzle. If you are hungry to find out more about the historical site, the First World War museum is a great option to round off the day and your guide can organise access before heading back into Cortina.

BEST FOR History fanatics and adventurous families

Giovanna Barrati, Fanes Waterfalls EASY - HALF DAY WITH E-BIKE As a gentle introduction to via ferrata we recommend starting on one of the less challenging routes. Our favourite is a half day adventure to Fanes waterfall.

To reach the starting point you can enjoy a fun hour’s e-bike ride from your hotel with your guide. Once you are at Parcheggio Pian de Loa you will get into your harness and clip onto the via ferrata cable and follow the path - meandering along the gushing Rio di Fanes eventually arriving at the dramatic Fanes waterfalls. One of the best parts of this route is going underneath the first cascade, with the water plummeting down around you, it’s an experience not to miss. Next is a gentle hike along an old military road and on through a forest into Valle di Fanes which opens out onto a deep gorge carved away by Rio di Fanes. A good point to take a break and take in the surrounding scenery is at the top of Croda Rossa.

At 1,480m it is a fantastic viewpoint. On your return there are various options for lunch at one of the local mountain huts or you can return to your hotel for an afternoon relaxing in the spa.

BEST FOR Families or your first time doing a via ferrata.

54

T H E R O A D L E S S T R AV E L L E D

Gianni Aglio DIFFICULT - HALF DAY This via ferrata leads up to the highest of the three Tofane mountains. Beginning with a long and difficult traverse, this route is another challenging one - recommended for the well-trained and more experienced climbers. Starting at 2,900m the views all the way along the route are spectacular and you really will feel on top of the world. After a couple of airy and difficult traverses along the East and North faces of the Torre you will reach the large Bus de Tofane window at 2,920m. Here there are links to Rifugio Giussani and Rifugio Dinona where you can have a pit stop if you fancy a refreshment before continuing up to the top. The final stretch to the summit involves tackling a couple of vertical drops using ladders and navigating a rocky path passing an avalanche barrier. Before descending to Rifugio Cima Tofana at 3,191m where you can enjoy a refreshing drink to celebrate your achievements and then jump in the cable car back down.

BEST FOR Well trained and experienced climbers

Power Hour (1.5 hours) with Maria & Andrea Ferrari DIFFICULT Added to the extensive list of via ferrata routes in 2015 the new Andrea e Maria Ferrari via ferrata is one of the shortest routes you can do. It is a great option if you are pushed for time but want to squeeze in a final exciting climb. Although short, this isn’t for the faint-hearted, it is a challenging climb and recommended for the super fit and more experienced. This route scales the right hand side of Torrione di Pomede with a 150m vertical climb of the rock face using 2 footbridges, steel cables and various steels and pegs. This is immediately followed by a 100m scramble along the ridge to reach the crest, Ra Bujela. Peaking at 1,875m, the views are fabulous and you are rewarded with a picturesque descent through the meadows beyond.

BEST FOR Fitness enthusiasts and adrenaline junkies

55

POWDER BYRNE

FAMILIES

|

COUPLES

|

G R O U P S 56 |

CELEBRATIONS

|

CORP ORATES

ESCAPE TO The Silvretta Park, Klosters A welcoming family run hotel in the heart of Klosters, the perfect base for a big festive celebration or long weekend treat.

Let our Client Concierge team take care of every detail.

57

POWDER BYRNE

Plan Ahead for Your Dream Summer Holiday 2021 Everyone’s plans have been affected this year and one thing’s for sure, the desire to escape to a beautiful beach is top of many people’s wish list. We’re taking bookings now for spring and summer 2021, so if you want to get ahead and put something in your diary that everyone can look forward to then let us share some inspiration.

Many clients are focusing their attention on planning an extra-special escape next summer, but the choice of destination and property is vital.

Criteria for the perfect property are changing, with clients considering the size of hotels, layout and outside amenities. Those which offer secluded accommodation options like family apartments or suites with a private pool separate from the main hotel building are expected to be of particular interest. Because many clients have carried their holidays forward from this summer, our handpicked resorts are already taking reservations and we anticipate a busy July and August in 2021.

you’ll feel a million miles away from everything. Relaxed accommodation is scattered around the expansive gardens and hillside overlooking the secluded bay with a large private beach. Enjoy delicious Tuscan treats at the al fresco restaurant, large pools, clay tennis courts and pretty gardens. The hotel sits at the end of a private drive and enjoys a large sandy private beach and clients often find they never need to leave the hotel once they arrive.

July and particularly August get booked up well in advance as they enjoy so many repeat bookings, so it pays to plan ahead.

Criteria for the perfect property are changing, with clients considering the size of hotels and outside amenities.

NEW: POWDER BYRNE FULL SERVICE PROGRAMME LAUNCHES IN CRETE FOR MAY HALF TERM We’ve seen a growing demand for early summer sunshine so in order to offer clients a broad choice of options we’ll be offering our full service and children’s programme at the Porto Elounda and Elounda Peninsula All-Suite Resort between 29th May and 5th June 2021.

NEWLY RENOVATED PENINSULA ALL-SUITE HOTEL The sister hotels in Elounda have been Powder Byrne favourites for decades and the Kokotos family have continued to invest and upgrade the facilities to delight their clients. The Peninsula Hotel offers a selection of private suites, apartments and villas, most with their own private pools and direct access to the quiet Peninsula beach and deck, and many of these have just undergone extensive renovations ready for this summer. The resort is set on a private estate in an exclusive enclave of Elounda, one of the prettiest bays in Crete and offers delicious al fresco dining.

A SWISS ADVENTURE IN A MOUNTAIN PLAYGROUND Our private Swiss properties are ideal if you are looking for a luxurious home-from-home away from the crowds next summer. We’ll create a wonderful mountain holiday for you with beautiful local walks and discoveries. Our properties are prepared with a deep-clean for your arrival and you’ll feel a million miles away in the fresh clean mountain air.

Larger properties sleep 10+ with brilliant bunk rooms for the kids. Our properties offer total privacy and a very secluded experience and you can choose to drive or fly to Zurich and we’ll arrange a private transfer to your resort.

A SECLUDED TUSCAN BEACHSIDE RETREAT Our resort team will give you a warm welcome at the Hotel Hermitage, a luxuriously relaxed 5-star hotel on a beautiful bay on the island of Elba. Flights to Pisa, a short private transfer then a short ferry ride across to Elba and

We’re ready to assist you with ideas and inspiration for summer 2021 so please contact our Travel Consultants who all have first-hand experience of our summer resorts and can offer personal recommendations.

58

59

POWDER BYRNE

Mr Koichi Saura, President of Urakasumi brewery

In Search of Sake T

he Japanese have been producing and enjoying sake, a fermented rice drink, for over 2000 years and it is an integral part of the national lifestyle and culture. As international tastes have embraced Japanese cuisine so dramatically in recent years - it is no surprise that the nation’s favourite drink, which has always been carefully developed as the perfect accompaniment to sushi, sashimi and spicy ramen, for example, is now enjoying worldwide attention with an increasing interest and appetite. New styles have been developed to appeal to modern tastes, including sparkling varieties which are light, dry and refreshing. The UK is now one of the fastest growing markets in Europe, along with Germany, so don’t be surprised to see sake appear on more wine lists and dinner tables in the coming years. Wouldn’t you like to know a little more about it?

60

IN SEARCH OF SAKE

Such is the appeal and interest in this often misunderstood liquor that the respected International Wine Challenge (IWC), which has been benchmarking and judging global wines since 1984, included a sake competition in 2007.

Over the past 5 years, sake from the Tohoku region in north east Japan, which hosts many of the experiences in our Japanese programme, has received top awards and recognition. We’re delighted to include sake discovery experiences in our programme so you can discover more, meet the producers and learn how to drink it with the freshest and most delicious fish and seafood - just how it is supposed to be enjoyed.

The story of sake is rooted in the early origins of Japan, having been produced for over 2500 years, but for much of the 20th century it was a market in decline. Over many centuries production has grown from a small cottage industry to embrace industrial technology, however this did not stop the number of breweries falling from above 10,000 in 1926 to a mere 1700 by 1997. Production levels peaked in the 1970’s when mass-produced sake started to lose appeal for the younger generation as competition from wine and beer and other spirits increased. This mini-revolution has favoured breweries who have turned their attention to the production of high quality, premium grade sake (previously only available to very few), and the future looks to be following the trend of other premium global spirits such as gin, whiskey and vodka. Specialist producers now place more emphasis on traditional, time-honoured methods that involve more effort, allowing brewers to develop distinctive house styles and precisely control flavour, character and strength, reflecting and showcasing their craft and skill.

The Tohoku region, made up of six prefectures: Aomori, Akita, Iwate, Yamagata, Miyagi and Fukushima, has a long and celebrated tradition of sake production, and the port town of Shiogama is home of the award winning Urakasumi brewery, one of the most respected producers in the country. Founded in the Edo period in 1724 Urakasumi

Meet the producers and learn how to drink it with the freshest and most delicious fish and seafood - just how it is supposed to be enjoyed.

(lit. ‘Misty Bay’) remains a family business and a leading light in the field of innovation, having produced distinctive ranges such as their flagship Urakasumi Zen, a sake so successful it has influenced the direction of the whole industry in recent years. Over the course of three centuries the brewery has prospered and expanded to become a globally recognised brand. Currently headed by president Koichi Saura, 13th generation of the family, he has brought his knowledge and experience of previous roles in Tokyo and New York to return home to lead the family business which also includes the Yamoto brewery in neighbouring Higashi-Matsushima. Under his stewardship, the combined awards for these two breweries include more Gold medals and Japan Sake Awards than any other producer.

61

POWDER BYRNE

majestic tuna and swordfish as well as crimson octopus and the lesser known sea pineapple - an unusual local delicacy, before sitting down to probably the freshest sushi and sashimi you’ll have ever tasted in a hand-picked local restaurant.

After lunch you can take a stroll to the shrine of Shiogama Jinja, sitting above the town on a rocky outcrop which gives breathtaking views over the bay studded with hundreds of small pine-topped islands as far as the eye can see. This is an ancient site steeped in history and ritual and legend has it that the Gods taught the local people how to harvest salt from boiling seawater in huge vessels. In gratitude, around 800 AD the area was so named (lit. ‘Shio-gama’ means salt cauldron) and the shrine was dedicated to salt production and the fruits of the sea. To this day the shrine is known as the protector of fishermen and is honoured by seasonal festivals throughout the year. As part of a generations-old tradition, people come to the shrine and dedicate sake to the Gods in the hopes of a good harvest.

Urakasumi Brewery has been honoured to present their sake to the shrine as part of this ritual. Perhaps it is most spectacular in spring, when the Hana Matsuri, the Shrine’s rich variety of cherry blossoms, are in full bloom. Watch out for the Shiogama-zakura cherry with its distinctive ball-like double petaled blossoms. Sitting under the cherry blossom soaking up the fragrance in the immaculate gardens with the view over the bay and sipping some of Urakasumi’s award winning sake produced just a stone’s throw away is an experience you’ll never forget.

The ‘Sushi Capital of Japan’ Discover the story of Shiogama, the secrets of the Urakasumi brewery and treat yourself to the freshest sushi and sake on a gastronomic adventure in Tohoku, just a few hours by bullet train from Tokyo. We can create bespoke experiences including guided walking tours of the fish markets, sake breweries and historical shrines of Shiogama, followed by a delicious lunch in one of the local sushi restaurants where the produce comes straight from sea to plate.

The fishing fleet of Shiogama town fishes some of the most fertile waters off north eastern Japan and lands the largest catch of maguro tuna in the country. Morning tours of the wholesale market are available with interpreters, offering you a birds-eye view of the catch of the day as it is winched in straight from the boats and prepared for the daily auction. Brokers and buyers inspect the enormous glistening tuna, cutting into their tails to assess the quality and colour of the deep red flesh - these are highly prized tuna sold for huge prices and will soon be on their way to the tables of the best restaurants throughout the country.

Shiogama has the most sushi restaurants per capita of any town or city in Japan, earning it the accolade as the ‘sushi capital of Japan’. Start the day with an accompanied early morning tour of the Nakaoroshi Fish Market. Wander the aisles marvelling at exotic seafood, shellfish and the

62

IN SEARCH OF SAKE

TA K E I N T H E V I E W Not only does Tohoku have delicious food and sake to offer, it is also home to stunning views across Matsushima Bay which is studded with pine-topped islands.

63

POWDER BYRNE

A Tohoku Skiing Odyssey

64

A TOHOKU SKIING ODYSSEY

Director of Powder Byrne Japan, Yoshi Tsujii skied Zao Onsen resort in March 2020 and was inspired by the quality of the skiing and the potential for introducing our clients to a real Japanese winter treat. Describing Zao as a traditional and classic Onsen resort combined with a fantastic ski area, Yoshi and his team are excited to share these lesser-known resorts and introduce clients to new skiing experiences. Allow Powder Byrne to shine a light on the ski resorts of Tohoku, easily reached from Tokyo in just a few hours thanks to the excellent rail system.

resorts in terms of skiing and snow quality but also a town that is so rich with history and cultural heritage that it’s in a league of its own. For any skier looking for a more authentic experience, an alternative to the international-styled resorts, you can feel confident of what awaits you in Zao.

Skiing in Aizu, Fukushima prefecture, Tohoku

There are 22 ski resorts in the Aizu ski region, and given the quality, reliability and quantity of snow cover, it’s hard to understand why they are still relatively unknown outside Japan. Two of these resorts, Alts Bandai and Urabandai are located on the slopes of Mount Bandai, commanding spectacular views south over lake Inawashiro. The region is famed for its smooth, dry ‘micro-fine’ powder snow which blows in from the Sea of Japan and is one of the snowiest areas of Japan. The snow is some of the driest on earth, so dry in fact, that no matter how hard you try, you won’t be able to make a snowball! Along with spectacular views of the mountain range, the stand-out aspect of these Aizu ski resorts is their quiet slopes, and compared to skiing the more popular resorts, you’d be forgiven for thinking you’ve arrived in your very own private ski resort. Skiers looking to blaze their own trails and find their own slice of powder paradise may well agree they have found the holy grail in Aizu.

Skiing in Zao Onsen

The ski resort is the largest in the Tohoku region offering a total of 57 slopes served by three gondolas and other lifts and is renowned for its amazing powder snow. It is well connected, with different inter-linked ski zones, offering slopes for all abilities from beginners to experienced skiers.

Those in search of distance will not be disappointed as Zao offers a lot more than most. The Juhyogen slope is the longest intermediate slope in the resort offering a run of just over 10km from the top to resort centre. The first 2km are through the majestic ‘snow monsters’ on the highest slopes before you work your way down through a variety of terrain on your way to the finish at the village centre. There is steep gradient to play with here, including the popular Sailer piste, named after the renowned Austrian skier Toni Sailer who was a regular visitor to Tohoku. Sailer was the first to win 3 gold medals for Alpine skiing at the Winter Olympics of 1956 in Cortina d’Ampezzo and with more than 170 major victories to his name, it’s not hard to see why the Japanese have celebrated his love for skiing in Zao with a memorial in his name on the mountain. Should any reassurance be needed, such a key association with one of Austria’s most celebrated skiers should give an indication of the treats that lie in store for serious skiers.

Convenience is king for many skiers. Together with our local specialist partners, we’ve researched and visited two skiin/ski-out hotels in the resorts of Urabandai and Grandeco, each within a 20 minute drive and in particular the Grandeco Tokyu Resort impressed, with beautiful rooms, facilities, a choice of restaurant and an accommodation style with a great mix of Japanese and western influences.

This would be a great base for a family or friends, as the slopes are literally from the door, the gentle lower slopes provide plenty for beginners and intermediates to build their confidence, whilst more confident skiers will be spoilt for choice with the options to explore this and other neighbouring resorts. Urabandai resort will no doubt play an important role as we continue to expand our skiing programme in Tohoku.

There is a considerable offering for non-skiers too in Zao, with cat-tours of the snow monsters, lovely cross-country skiing through the protected forests of Japanese larch, and plenty of marked winter walking paths, not to mention the Onsen baths to while away your time. The village centre has a fantastic modern sake museum and tasting bar which celebrates the many award-winning sake producers of the Tohoku region and this, along with a range of bars and restaurants offer attractive après-ski options in addition to the excellent hotel restaurants. Night skiing is available on the Uwanodai piste, the original slope of Zao, which was the site of only the 2nd ski lift to be constructed in the whole of Japan.

Getting to the resorts in Aizu is surprisingly convenient from Tokyo thanks to the efficient shinkansen (bullet train) service. From Tokyo it’s a relaxing 90-minute journey of only 4 stops to Koriyama station, where you’ll be met by a private driver who, in just 1 hour, will deliver you safely to your hotel in the beautiful natural surrounds of Mount Bandai. Such convenience makes these resorts particularly suitable for shorter stays and ski weekends, ideal if you are keen to experience the famous powder whilst also ensuring there’s time to explore other must-see locations in your itinerary. Powder Byrne’s Tohoku ski programme is a fantastic addition to our existing programme in Japan and we can’t wait to introduce skiers to the delights of these unique resorts.

One thing is abundantly clear about Zao Onsen - it is a ski resort that can hold its own against the better known

65

POWDER BYRNE

CASA IL LAG The latest development in Arosa from Powder Byrne Properties Your own luxury home in the mountains Register your interest at powderbyrneproperties.com

FAMILIES

|

COUPLES

|

G R O U P S 66 |

CELEBRATIONS

|

CORP ORATES

67

POWDER BYRNE

Discover Gstaad with Powder Byrne The legendary Alpine resort of Gstaad is known for being a glamorous destination. But if you have only ever read or heard stories about Gstaad, you need to visit to truly discover its charms for yourself.

D

on’t be put off by the stories of the jet-set playground.

What you’ll find is a village that is deeply connected with its traditions and heritage and proud to preserve the unique Alpine village atmosphere and aesthetic (no concrete developments permitted here). Many people remark that the village is much smaller, friendlier and more down to earth than they imagined. Of course, the top hotels and chalets offer the extraordinary quality and luxury that you’d expect, but there is great variety in style and sure to be something that suits your taste.

Powder Byrne now features a number of hand-picked hotels as well as all-suite hotels in Gstaad and can plan and deliver a bespoke trip throughout the season of any duration. If you travel during February half term you’ll enjoy the additional services of our in-resort team of ski guides and exclusive children’s ski programmes.

68

D I S C O V E R G S TA A D W I T H P O W D E R B Y R N E

Skiing in and around Gstaad

Gstaad offers winter enthusiasts a choice of several ski areas with a particular focus on gentle intermediate slopes.

For those in search of adventure, you’ll not be disappointed.

Head to Glacier 3000, just a short journey from the village and included in your lift pass. The glacier offers excellent snow conditions and a variety of runs. On your way back down, experienced skiers will enjoy tackling the long winding black run behind Oldenalp or the impressive new red run before joining piste 100 for the final descent into the valley.

Skiers will find plenty of scenic rolling runs on the Rinderberg, Lengebrand, Saanerslochgrat, Hornberg and Horneggli ski areas. For epicures, Gstaad is a dream of mountain side restaurants for long lunches and no trip is complete without a visit to Eggli-La Videmanette and taking on the longest run in the region at 10km. Challenge yourself on The Tiger Run, the legendary steepest ski slope, before a lunch to die for on the sunny terrace at the Wasserngrat (leave room for the amazing home-made meringues!)

Ski touring and adventures

Gstaad is well known as a ski touring destination, appealing to those with discerning tastes. The valleys and passes linking several separate chalet villages in the region create a natural playground for ski tourers who are spoiled with many picturesque tracks. Those looking for a wide range of activities beyond the slopes will not be disappointed.

Skiers and freeriders regard the destination as an insider tip thanks to quiet slopes. Besides the variety of routes, from the simple Voralpenberg to the demanding high-altitude ski tour, there are also excellent heliskiing options, with no fewer than six landing sites to explore with your local guide.

Family tobogganing and snowshoeing

Gstaad has a variety of great toboggan runs, no fewer than six to be precise, with several mountain restaurants and snow bars along the way to take a break and enjoy the views. Or slow down on a snowshoe tour and get close and personal with the landscape and discover more.

69

POWDER BYRNE

HAND-PICKED HOTELS WITH CHARM AND ATMOSPHERE LE GRAND BELLEVUE Passing into new ownership in 2014, this iconic grand hotel in the heart of Gstaad has been re-imagined and refreshed with beautiful interiors to enhance its unique and original features. The style is classic and luxurious yet also playful (you’ll be greeted by the enormous camel sculpture as you enter the lobby). The new owners have created secluded hideaways with turreted rooms, cosy chalet suites with exposed beams and lavish split level light-filled spaces with floor to ceiling windows. The hotel celebrates hospitality in all its many forms, and takes great pride in every aspect of your stay.

Michelin starred cuisine is lovingly presented by Chef Francesco de Bartolomeis in Leonard’s restaurant and alpine treats are served in their very own fondue hut, Le Petit Chalet. 57 ravishing rooms and suites have set a new precedent for Gstaad chic and wait until you see the spa!

Totally refurbished in 2017 and measuring 3000m2, Le Grand Spa provides the ultimate sanctuary - a world-class centre for wellness that brings many guests back time and again for personally tailored programmes.

HUUS GSTA AD HUUS Gstaad is a rare kind of hotel. Authentic, relaxed interiors by renowned Swedish design company Stylt Trampoli have created a contemporary Swiss chalet clubhouse feel. It is down to earth and welcoming, cool but not pretentious and the clientele are sporty, relaxed and there to enjoy themselves.

The open plan bar and lounge buzzes with chilled music from the DJ on Friday and Saturday nights, the four restaurants fill with chatter as guests enjoy modern dishes, tapas, fondue and delicious wine expertly overseen by award-winning head chef Giuseppe Colella. The vibe is friendly, comfortable and contagious and the huge indoor pool, kids zone and spacious restaurants all combine to make a very special offering - no wonder it has won so many awards.

70

D I S C O V E R G S TA A D W I T H P O W D E R B Y R N E

PARK GSTA AD HOTEL The Park Gstaad is a large and celebrated chalet-style hotel with a modern feel and a focus on luxurious touches. Exceptional rooms and suites, including the largest penthouse suite in the Swiss Alps, offer gorgeous mountain views and are designed with natural materials such as wool, leather and cashmere for an authentic chalet feel. Set just above the main Promenade, Park Gstaad is private yet conveniently placed for an evening stroll into the village centre for you to soak up the atmosphere. The 1000m2 spa offers an indoor saltwater pool, a huge array of treatments and services as well as a Technogym fitness centre.

Executive Chef Fabrizio Crespi and team will set your taste buds alight across a number of excellent restaurants, including the Chubut Grill for delicious steaks and seasoned meats, and the Chalet Waldhuus, an ancient chalet in the gardens which offers an array of fondue and raclette specialities.

Discover beautiful Gstaad this season and find out why this unique resort has captured the hearts of so many over the years.

Clockwise from top: The spectacular bar at HUUS Gstaad; Park Gstaad’s chic conservatory dining area; an open plan kitchen/living area in Park Gstaad’s chalet-style accommodation

71

POWDER BYRNE

Hot Topic: Sustainability & Responsible Travel W

we make a contribution to our Gold Standard partner to offset a proportion of the holiday’s carbon footprint. Since November 2019 we have already offset over 145 tonnes of carbon on behalf of our clients.

e are passionate about the amazing environments we work in and acknowledge the challenge we are collectively facing to ensure future generations can continue to travel and enjoy amazing experiences in a sustainable way.

Other important steps we are taking:

We are committed to making improvements to our practices and programmes, however small they may seem in isolation, as we believe that if we all play our part we can make an important difference.

1. Moving towards an all electric vehicle fleet - we’ve introduced 2 electric Smart cars with more electric vehicles in the pipeline.

2. Minimising our resort waste with a focus on the 3R’s: Reduce, Reuse, Recycle.

3. We’ve removed single-use plastic bottles and now gift reusable water bottles for all our clients in resort.

4. Our retired ski jackets and equipment are reused by Kenya Treks, a Responsible Travel member.

5. We’re encouraging our hotel partners and suppliers to be more environmentally responsible and celebrating their achievements.

Choosing your travel partner, your airline and your hotel with an eye on their credentials is an increasingly important consideration for many clients - for others it is already the top of their list.

2021 will be a year of continued action for Powder Byrne as we build on our carbon offsetting programme launched this autumn. For every client travelling with Powder Byrne

72

H O T T O P I C : S U S TA I N A B I L I T Y & R E S P O N S I B L E T R AV E L

For every client travelling with Powder Byrne we make a contribution to our Gold Standard partner to offset a proportion of the holiday’s carbon footprint.

Our Gold Standard Partner We’ve selected BaumInvest, a Gold Standard certified company, as our chosen partner for carbon offsetting.

BaumInvest not only offset carbon through reforestation in Northern Costa Rica, a popular destination in our Air & Space adventure travel programme, but also provide secure and long-term employment in rural areas, enhancing the permanence of the project.

73

POWDER BYRNE

Discover More Stories

We love to hear our clients’ stories and see their snaps; check out more at stories.powderbyrne.com

74

DISCOVER MORE

Get in touch +44 (0)20 8246 5300 enquiries@powderbyrne.com powderbyrne.com

Follow us @powderbyrne

75

POWDER BYRNE

THE POLO CHALLENGE 2021 Are you ready for the challenge of your life?

A unique experience for highly driven and motivated individuals.

2 weeks in Sotogrande at our Polo Valley farm taking you from novice to Pro-Am polo player.

Professional tuition, training and support programme throughout. polovalley.com

FAMILIES

|

COUPLES

|

G R O U P S 76 |

CELEBRATIONS

|

CORP ORATES

XXXXXXXX

After 35 years of Powder Byrne heritage in Grindelwald we’re delighted that this pioneering alpine region is marching into the new decade...

Grindelwald is back!

77

Big air back in 1994

250 Upper Richmond Road London, SW15 6TG +44(0)20 8246 5300 enquiries@powderbyrne.com powderbyrne.com