18-34 35-44 45-54 55-64 65+ 0
10
20
30
40
40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Daily
2-4 times At least Once a Every 3-4 Less often Never a week once a fortnight weeks before week today
• • •
AVERAGE DAILY SALES: FEATURED PRODUCTS
FEATURED PRODUCTS XXX
3
XXX
4
XXX
5
XXX
£120
XXX
2
XXX
3
XXX
4
XXX
5
XXX
60% 60%
£80 MEDIA
1
70% 66%
£100
£60 30% £40
20%
£20
10%
£0
0% Pre
CAMPAIGN NAME (HERE)
LIVE DATE:
XX/XX/XX
END DATE:
XX/XX/XX 32%
XXX
COMPLIANCE
CATEGORY PARTICIPATION
TOTAL CAMPAIGN SALES
SALES UPLIFT: FEATURED
SALES UPLIFT: BRAND
xxx
x%
x%
£x
x%
x%
29%
2%
Destination
Essentials Active
xxx
Town Champion
Destination
14%
Essentials
XXX
5
XXX
1
XXX
2
XXX
3
XXX
4
XXX
5
XXX
£80 MEDIA
51% 40% 30% 20%
£20
0% Pre
Active
STORE FORMAT ANALYSIS
2%
• • • •
Essentials Active
Town Champion
Destination
Essentials
-
-
xx%
xx%
xx%
£x.xx
SHELF EDGE BARKERS
xxx
-
-
xx%
xx%
xx%
£x.xx
WEBSITE
xxx
xxx
x.xx%
-
-
-
-
xxx
xxx
x.xx%
-
-
-
-
SOCIAL
xxx
xxx
x.xx%
-
-
-
-
1%
Essentials
Town Champion
Post
(image here)
4%
30%
Active
ROI
xxx
Post
CATEGORY PARTICIPATION (VS PRE)
53%
14%
Sales Uplift: Brand
IN-STORE RADIO
2%
Active
Post
60%
Destination
2% 1%
FOOTFALL (VS PRE)
18%
CTR
4%
8%
2%
2%
Town Champion
2% 1%
9%
Destination
1%
Essentials Active
Post
Category Sales Uplift: Featured Participation % Uplift
Engagements
SALES: BRAND (VS PRE)
12%
Destination
Town Champion
Post
Media channel
CAMPAIGN CREATIVE
SALES: FEATURED PRODUCTS (VS PRE)
25%
Essentials Active
10%
£0
6%
50%
£60 £40
29%
Destination
Post
1%
Reach / Impressions
60%
66% 60%
32%
Town Champion
2% 1%
70%
£100
Sales
XXX
4
2%
MEDIA RESULTS £120
% Share of sub-category
3
2% 9%
AVERAGE DAILY SALES: FEATURED PRODUCTS
FEATURED PRODUCTS XXX
(image here)
4%
xxx
XXX
Town Champion
Post
CATEGORY PARTICIPATION (VS PRE)
30%
Active
1%
Essentials Active
53%
Destination
2% 1%
Post
60%
18%
2%
8%
FOOTFALL (VS PRE)
xxx
2
CAMPAIGN CREATIVE SALES: BRAND (VS PRE)
12% 6%
Post
4%
25%
KEY TAKEOUTS
1
Active
STORE FORMAT ANALYSIS SALES: FEATURED PRODUCTS (VS PRE)
REACH
CAMPAIGN OBJECTIVE:
50%
51% 40%
Sales
XXX
2
Town Champion
Post
MEDIA RESULTS Category Sales Uplift: Featured Participation % Uplift
Reach / Impressions
Engagements
CTR
Sales Uplift: Brand
ROI
IN-STORE RADIO
xxx
-
-
xx%
xx%
xx%
£x.xx
SHELF EDGE BARKERS
xxx
-
-
xx%
xx%
xx%
£x.xx
WEBSITE
xxx
xxx
x.xx%
-
-
-
-
Media channel
• • • • •
% Share of sub-category
1
www.poundland.co.uk/mediacentre