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MAITLAND MATTERS by Maitland City Council Marketing Coordinator, Matt Vanderwall
New branding for our historic city
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ast week, Council endorsed new branding for the City of Maitland, Maitland City Council and the lifestyle precinct currently being developed in the Maitland City Centre. The new branding is the result of a three-month process, whereby Kent Woodcock Creative Solutions undertook an intense consultation process to assist them in establishing a series of interconnected brands and sub-brands that will help redefi ne community, business and consumer perceptions of Maitland. What has been established is a master brand made up of two heritage arched windows and imagery of a river or a bridge to create a classic style ‘m’. The ‘m’ can be used with images behind, or in a variety of colours to suit different purposes. With Maitland City Centre set to undergo major reconstruction work over the next twelve months, a new brand has been developed for the contemporary lifestyle precinct that will be created as a result of these works.
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The Levee highlights the city’s connection to the river and the physical levee that is a feature throughout the entire Maitland Local Government Area, in particular the inner city. The logo for this brand has been created to reflect the physical levee in the same font used for the master brand. Council’s brand and sub brands, along with the brand for tourism and economic development, with the tag ‘You’re Welcome’, will be rolled out over the next seven months and the community will be able to see its flexibility and longevity, as the essence of the brand is created through the imagery placed behind the logo. For instance, when talking about the river, the ‘m’ can be placed in front of an image of our river. Th is can be recreated an unlimited number of times to suit any focus. The branding is an important investment in establishing Maitland as a modern and dynamic city, prepared for future growth.
all council matters: maitland.nsw.gov.au
POLICE MATTERS Senior Constable Kel Boak, Crime Prevention Officer, Central Hunter Police
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Pay attention to your security
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Wednesday, December 5, 2012
The Hunter Post
cross NSW, there has generally been a steady decline in most crime categories. The one type of crime which is bucking the trend is the theft of property from motor vehicles. Th is unfortunately has also been the case in the Central Hunter area as well. With Christmas coming up, it is a good time to pay attention to vehicle security as the last thing you would want is all that Christmas shopping to be stolen. Here are my tips: 1. Visible belongings are at risk, so always take personal belongings with you when you leave your vehicle. If that is not possible, place them out of site. Navigator devices, mobile phones and even loose change can be targets (not to mention Christmas presents). 2. If not fitted, install a high quality electronic alarm. A high quality, audible alarm is a good deterrent to theft. Make sure you activate it every time you park, even for a few minutes. 3. Lock up every time. Always lock the doors, windows and sunroof every time you leave you car.
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REZZIE BETTA ELECTRICAL HOME LIVING Unit 16 The Hunter Supercentre 343 New England Hwy, Rutherford
Ph: 4932 8811
Why buy from Rezzie’s? ‹ >L NP]L `V\ H `LHYZ WHY[Z SHIV\Y ^HYYHU[` VU \UP[ PUZ[HSSH[PVU ‹ >L \ZL HSS [OL SH[LZ[ [LJOUVSVN` PU LX\PWTLU[ PUZ[HSSH[PVU ‹ >L ILH[ HU` ^YP[[LU X\V[L& .\HYHU[LLK ‹ >L ZLSS HSS [OL THQVY )YHUKZ UV[ Q\Z[ ZVTL ‹ ,_WLYPLUJL [OL M\[\YL ^P[O [OL 9LaaPLZ [LHT ‹ +V P[ VUJL HUK KV P[ YPNO[ Installation by Globalrez. All installation charges payable to Globalrez Pty Ltd. Licence No: 215189c. Back to back installation on single homes only. Power up-grade included if required.
4.
If not fitted, install an engine immobilizer. Installing an engine immobilizer is one of the best safeguards against opportunistic theft. 5. Park wisely. Park your cars in garages and driveways if possible. If a car has to be left on the street, park in well lit areas at night. 6. Steering locks are a deterrent and an affordable option. 7. Ensure number plates are securely fi xed. Locking screws are available to increase security. Another obvious precaution is to keep your keys safe and secure. Don’t make them an easy target. Never leave your keys on your desk at work or in an easily accessible place like your bag or on a table. Likewise, don’t leave them in an obvious place at home, especially on a table in the front hall or entrance. Also, don’t hide a spare key on your vehicle. Th ieves know the hiding spots. Finally, don’t label your keys with your address or vehicle registration. Follow these tips and you will greatly increase the safety of your vehicle and the belongings in it.
For all police matters police.nsw.gov.au