SCORING (SALES) GOALS BY THE DOZENS - LENNAR RENEWS PARTNERSHIP WITH SOCCER AND FLORIDA CUP
(January 10, 2018) ChampionsGate, Florida - The 2018 Florida Cup, the largest annual international celebration of soccer held in the Sunshine State, will bring eight of the world’s top soccer clubs to Florida January 10th through the 20th. Eight matches will be held in stadiums across the state, including Orlando City Soccer Stadium and UCF’s Spectrum Stadium in Orlando. The Florida Cup will be televised live in more than five continents across the globe. Lennar® Orlando, a founding sponsor of The Florida Cup, renewed its commitment to the international soccer community for a third year in a row. As part of the partnership, Lennar® is providing luxury accommodations for more than 60 international players, owners and other officials, who will be enjoying the exclusive, sports-oriented and resort lifestyle at ChampionsGate. The Florida Cup team will be pool-side at Lennar’s Oasis Club at ChampionsGate for broadcasts during the event. Leveraging this opportunity to reach such a wide-spread, international audience is part of Lennar’s strategic vision.
“We recognized how soccer and the 68 million visitors coming to Orlando each year was a way to expose our Resort Collection to a passionate and loyal soccer fan base,” says Brock Nicholas, president of Lennar’s Orlando division. He continues: “the Florida Cup matches are highly competitive, and the events are
especially great for kids and family groups – our involvement resonates with our current and future Vacation Home customers, FL Cup has been a meaningful relationship for both our team and our business.”
“The Florida Cup has grown in prominence and popularity every year since its inception, and much of that is due to the outstanding support and partnership of our great group of sponsors like Lennar Homes,” said Florida Cup CEO Ricardo Villar. “Lennar helps us deliver the appropriate level of excellence and hospitality to our guests from around the world, further reinforcing their brand with potential customers.”