Destination Port Stephens Membership & Marketing Prospectus 2014_15

Love Port Stephens

D E S T I N AT I O N P O R T S T E P H E N S

Membership & Marketing Prospectus 20 14 /15

Contents n

Introduction........................................................................................................................................................... Page 1

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Membership.......................................................................................................................................................... Page 2

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Domestic Marketing............................................................................................................................................. Page 4

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International Marketing...................................................................................................................................... Page 14

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M.I.C.E. Marketing.............................................................................................................................................. Page 16

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Member Opportunities....................................................................................................................................... Page 22

Welcome Happy new financial year and welcome to the all-in-one “Destination Port Stephens Membership & Marketing Prospectus”. The board and I invite you to take a fresh look at the new membership structure and new opportunities, created specifically in response to member feedback and the goals of our Destination Management Plan as we look to a prosperous future.

They say before you look forward, you should look back. In doing so it became evident that there is one common thread, one truth we all share… the reason we are here, in this place, doing what we do. We all love Port Stephens.

Every now and then we need to remind ourselves why we chose to live in this little piece of paradise… it’s the same things that attract over two million visitors* each year. The natural beauty, the diversity of experiences, the vibrant community… what’s not to love? Together we need to continue to develop this unique brand and develop distinctive experiences to make Port Stephens the ‘must do’ destination - 365 days a year!

The Destination Port Stephens Board has worked long and hard to build a totally new membership model.

The new, low-cost membership solution will mean every business can be, and should be, a member of Destination Port Stephens reaping the benefits of the group’s efforts. After all without tourism, where would we be? By bundling marketing opportunities to suit different budgets and businesses you’re sure to find some excellent co-op marketing opportunities to suit, whether you just want to dip your toe in the water - or dive right in!

A reminder though, the bigger the take-up of the marketing activities - the greater the success. Individual commitment to a group effort is what makes a team work, an organisation work. Together we can continue make Port Stephens the number one regional destination in NSW. We invite you to take advantage of the branding our organisation continues to invest in, utilise the elements in your own marketing and promotion and participate in the subsidised co-operative campaigns on offer. We look forward to working together with you in these challenging economic times to build the brand and the demand for our unique tourism product as we invite the rest of the world to fall in love with Port Stephens.

Michael Aylmer Chairman - Destination Port Stephens P.S. I love Port Stephens! * 2,210,000 visitor nights NVS Domestic Overnight Visitation Year Ending 2013.

Introduction

1

Destination Port Stephens Membership Destination Port Stephens (DPS) would not exist without you... its members. We are a non-profit, incorporated body supported

by Port Stephens Council (PSC), owned by members and autonomously managed by a board of nine industry representatives.

We conduct activities on behalf of our members; for the betterment of the region as a destination; to stimulate the local economy and ultimately provide the lifestyle benefits we have grown to love.

Funding for DPS marketing activities is sourced primarily from the annual investment from PSC and other strategic partners plus hard won grants but ultimately, it is up to us - the members - to support the organisation that, in the main, is responsible for the success of the visitor economy that is the life blood of our region.

By restructuring the membership model we now have a flat membership fee of $100 per annum that everyone can afford! So now you can pick and choose from the smorgasbord of co-operative marketing opportunities to suit your business and your budget.

10 reasons why you’ll love being a member!

1. You’ll Love the Value for Money For only $100 you have access to a broad range of marketing activities, subsidised training programs, mentoring and business development opportunities and of course, good old industry networking.

Get your brand exposed 365 days!

2. We Love Our Members We really do love telling the world about our amazing members.

Membership means your business is represented by DPS at consumer shows, trade shows, through media and at industry workshops and familiarisations. We work with you to build new product, create new experiences and get your message out there!

3. Sharing the Luurve Members promote and actively support other members. We are a team.

The corporate website and members Facebook page provides access to each other and the ability to communicate via online blogs and discussions.

Our monthly member familiarisations give you the chance to meet like-minded business people, build new prospects and create new ideas.

4. We Love Creating Jobs

only

$100!

6. We Love Collaborating Destination Port Stephens has strong and solid relationships with key industry organisations. We are supported by Port Stephens Council, Destination NSW and Tourism Australia. We are active supporters of The Legendary Pacific Coast, we work closely with Visitor Economy Hunter and the North Coast Destination Network and partner with surrounding destinations for relevant programs including Newcastle Tourism, Hunter Wine Tourism Association, Central Coast Tourism and Lake Macquarie Tourism.

7. We Love to Help Members can contact us for information and advice of a general nature such as advertising, brochure production, publicity and industry contacts.

We can also assist in developing new products and helping new businesses establish themselves in the visitor economy.

8. You’ll Love the Benefits Tourism spending, as result of the efforts of DPS, has an impact on all local businesses, even professional services and others not in the front line of the visitor economy. As a business person, you have a responsibility to invest in the community on whose prosperity you depend.

Tourism is acknowledged as the most labour intensive business in the country and one of the key economic drivers for Port Stephens. Every extra dollar we use to promote Port Stephens helps bring more visitors, stimulates our local economy and creates more jobs.

9. We Love Competition

5. We Love to Spread the Word

10. You’ll Love Our Hits

Our PR and Media Unit produces weekly press releases and product updates to leading travel writers, journalists and media representatives around Australia and overseas. You can access this service for FREE.

Every member has the opportunity to enjoy exposure through portstephens.org.au. With nearly 100,000 unique visitors a month to the site the world really is your digital oyster. Can you afford not to be a member?

Without the professional work by Destination Port Stephens, millions of dollars would pass by our area. With our members support we can continue to compete for funding and grants for the destination.

The Destination Port Stephens Mission To become the premier regional destination in NSW by consistently growing visitation whilst maintaining a sustainable industry for the benefit of business and residents alike.

All pricing outlined in this prospectus is based on rates for Full Members only. Non members rates available on application

Membership

2

Member benefits - what’s not to love?

As part of the new membership structure, DPS is providing supplementary membership to all business in Port Stephens*. For only $100 you can join the organisation and become a Full Member and take advantage of the huge range of marketing, networking and business development options available to all Full Members.

Marketing Benefits

Associate Member *

DP MembeSr ship

$10

0

Full Member

Membership Window Sticker

3

3

Industry Training and Business Development Benefits

3

3

3

3

Business-to-Business communication and promotional opportunities

3

3

Attend monthly networking familiarisations

3

3

Representation at domestic and international trade and consumer shows +

7

3

Discounted rates on co-operative marketing activities for domestic, international and M.I.C.E. marketing

7

3

PR and media exposure

7

3

Access to professional media distribution services

7

3

Host visiting trade and media familiarisations

7

3

Free listing on www.portstephens.org.au

7

3

Discounted rates for industry training sessions and workshops

7

3

Use and display of DPS and P.S. I Love You branding

7

3

Host monthly networking familiarisations

7

3

Access to online booking facility

7

3

Member discounts on advertising in major publications like the PS Visitors Guide, maps and more

7

3

Access to corporate website (statistics, photo library, plans and documents, member contact lists, media monitoring, PR, industry papers)

7

3

Eligible to nominate for Destination Port Stephens Board of Directors

7

3

Voting rights at the annual Board Elections

7

3

Regular eNewslettlers with latest updates and opportunities

+ Where applicable. * All businesses paying the Port Stephens Council Business Rate Levy Only Charge applies for additional listings under the one business ownership.

All pricing excludes GST

Quarterly Only

Become a member now - click here!

Membership

3

Domestic Marketing Domestic Marketing Overview ...expecting visitors?

In the 2013 calendar year, Port Stephens hosted a total of 2,210,000 domestic visitor nights with each of these people spending an average of $140 per person (source: NVS 2013).

Domestic visitation is a huge economic driver for Port Stephens and without doubt, the central focus of the organisation.

The development of innovative marketing strategies and aggressive tactical campaigns both increases the awareness of the destination and provides you with leverage for the marketing of your own business.

Familiarisation Programs ...first impressions.

Each year, DPS hosts many media and industry familiarisation tours or ‘famils’ to both promote the area and to encourage the retail and wholesale travel industry to include Port Stephens in

FREE

to Mem bers!

their programs.

Famils are a great opportunity for members to showcase their product directly to key influencers within the industry, whether it be journalists, travel agents or industry personnel. It is of vital importance that you invest your time and efforts into famils as history shows on a daily basis that those members who do, will see the rewards down the track.

Cost: There is no direct cost to members, however, you will need to indicate to us that you are interested in hosting famils, generally at your cost. DPS also offers training for members wanting to update their famil hosting skills and ensure they are taking advantage of the extensive opportunities offered by famils to Port Stephens.

Click here for the DPS Familiarisations EOI

Public Relations ...read all about it.

DPS works continually to generate positive PR for and about Port Stephens across a range of media platforms. For the 2012/13 year, over 60 media releases were generated with media coverage valued at an estimated $845,000. Besides press releases that DPS distributes on behalf of the region and the local industry, members have the opportunity to submit their own press releases along with digital images. Press releases could be about a new or updated product, a human

FREE

to Mem ber

s!

interest story, an event or activity or simply about a great Hot Deal.

As part of our tactical marketing campaigns, DPS also develops specific media kits for distribution with our co-operative partners.

Over the past year, many members have had great success from stories picked up by major media groups so download our DPS Media Release form, complete a few details and send it off. It’s easy... but best of all it’s free!

Cost: NO COST! This is a free service to all DPS members.

Click here to download DPS Media Release Form

Domestic Marketing

4

Mini Campaigns ...short & sweet.

Throughout the year, DPS will implement small campaigns based around key dates, activities or events. They will primarily run as EDMs (electronic direct mails) to our extensive 15,000 person database and also be supported by PR, digital content and, where possible, television and advertising.

These campaigns are designed to generate bookings for your business and increase awareness of the destination and your product. Talk to us about how these Mini Campaigns can be tailored to suit your needs.

Timing

n

Autumn

n

September School Holidays

n

Mothers Day

n

Pre Christmas

n

June

n

Valentines Day

n

Winter School Holidays

n

Summer Deals

n

Winter Deals

550

$

per campaign

Love the value for money!

For $550 per campaign you’ll receive: n

Inclusion in EDM (with 150 words, 1 key image and logo) reaching 15,000 potential customers

n

Listing on the specific campaign website landing page (includes 150 words, 1 key image and logo with direct link to

BookEasy listing) n

Campaign banner ad on website home page directing traffic to your landing page

n

Specific blog entry directly relating to offer and linking back to your campaign landing page

n

One dedicated Media Release with full PR support

n

Extensive Search Engine Optimisation

n

Google advertising

Call to action n

Destination Port Stephens consumer website

Cost for participation: $550 per campaign

All pricing excludes GST

Domestic Marketing

5

Seasonal TV Campaigns ...as seen on TV. Always wanted to get your brand on TV but never thought you could afford it? Now you can from as little as $3000!

Destination Port Stephens can source affordable and targeted TVC opportunities throughout the year aimed at increasing awareness of the destination while providing subsidised advertising opportunities for members to generate bookings targeting specific times of the year.

Timing n

June targeting School Holiday deals and special offers

n

July & August targeting Whale Watching and Nature with What’s On & Special Offers

n

September targeting school holiday deals and offers

n

November targeting pre Christmas travel

n

January targeting post Christmas summer holidays

TV cam paig from n $

3K

Love the value for money!

For $3,000 (regional) or $6,000 (metro) per campaign you’ll receive: n

Production of a 30 second top and tail Port Stephens branded TVC featuring your business or offer with a 2 station,

2 week buy in (regional) or 1 week,1 station (metro) n

Listing on the specific campaign website landing page (includes 150 words, 1 key image and logo with direct link to

BookEasy listing) n

Campaign banner ad on website home page directing traffic to your landing page

n

Unique blog entry directly relating to offer and linking back to your campaign landing page

n

Dedicated Media Release supported by full PR strategy

n

Social Media Marketing support including Facebook Advertising, You Tube and Twitter.

n

Digital Advertising (Google adwords, TripAdvisor etc)

Call to action n

Destination Port Stephens consumer site

n

Port Stephens Visitor Information Centre 1800 number

Cost for participation: n

$3,000 per buy in regional TV

n

$6,000 per buy in metro TV

Y! R R U H ly limited

Strict . First in numbers ressed! best d

Please note: All TV campaign costs are subject to a minimum participation buy in and seasonal pricing

All pricing excludes GST

Domestic Marketing

6

Love Nature Campaign ...something to spout about.

Port Stephens is home to some of the most unique nature-based experiences in NSW; from our dolphins and whales, Tomaree and Myall Lakes National Parks, the Worimi Conservation Lands, our dunes, beaches and waterways, the Tilligerry Koala Habitat, Fly Point underwater gardens… the list goes on and on.

Following on from the successful partnerships developed with the National Parks Wild About Whales program in 2013, DPS will continue to develop awareness of the nature-based experiences across the destination. The “Love Nature, Love Port Stephens” campaign is designed to increase year round visitation outside peak season and will be supported by the following destination marketing activities: n

Search Engine Optimisation

n

Digital advertising (Google, TripAdvisor, Facebook etc)

n

Social media marketing

n

Print advertising

n

Consumer shows

n

Digital PR

n

Outdoor/ambient advertising

n

New Nature trail guide

Timing n

May to September 2015

RYe!d HUicR tly limit

Call to action n

From

850

$

in Str . First numbers ressed! best d

Destination Port Stephens consumer website

“Love Nature” easy buy-in opportunities Tier Three

Tier Two

Tier One

Use of campaign branding and imagery for your website and collateral

3

3

3

Development of campaign creative (advertising, imagery etc) specific to your business

3

3

3

25 words and logo

50 words, logo and one image

150 words, logo and 2 images

7

3

3

3 line listing and logo

3 line listing, logo and image

Professionally written and produced feature article on your business or product.

7

7

3

3 line listing and logo

3 line listing, logo and image

5 line listing, logo and 2 images

Business listing only

Listing and 3 line description plus logo

Full colour display ad, listing and 3 lines description plus logo

Inclusion in Love Nature. Love Port Stephens EDM distributed to over 15,000 contacts subscribed to DPS Holiday database

7

7

3

Production of a 60 second Love Nature. Love Port Stephens video specific to your business

7

7

3

Digital advertising campaign specific to your business

7

3

3

$850

$1500

$3000

Business description on campaign landing page Set up of individual business campaign page on BookEasy Inclusion in DPS Love Nature. Love Port Stephens Media Kit Priority preference for Love Nature. Love Port Stephens Familiarisations Listing in domestic Love Nature. Love Port Stephens Itineraries (as per inclusions) Advertising in Love Nature. Love Port Stephens trail / map digital and print guides

All pricing excludes GST

Domestic Marketing

7

Food and Wine Campaign ...absolutely degusting.

Now you can take a seat at Restaurant Port Stephens! Through a range of targeted co-op marketing strategies you can join the food revolution taking over our hearts, minds and taste buds! Eating out is recognised as one of the most popular activities visitors to NSW enjoy and an important contributor to the visitor spend. It’s time we gave our visitors a good taste of Port Stephens!

DPS has planned an integrated campaign highlighting the unique food and wine experiences available. Think oysters, dinner cruises, farmgate producers, macadamias, barramundi, fine dining, waterfront cafes, brewery, winery, family dining and so on.

Food and Wine marketing will be a key focus for 2014/15 and will leverage off Tourism Australia’s “Restaurant Australia” campaign and DNSW strong focus on food and wine campaigns.

This campaign will be supported by a number of destination marketing activities including:

From

850

$

RYe!d HUicR tly limit

in Str . First s r e b m u n essed! best dr

n

Search Engine Optimisation

n

Digital advertising (Google, TripAdvisor, Facebook etc)

n

Social media marketing

n

Print advertising

n

Consumer shows

n

Digital PR

n

Outdoor advertising

n

New Food & Wine trail guide

Timing n

March to September 2015

Call to action n

Destination Port Stephens consumer website

“Love Food & Wine” easy buy-in opportunities Tier Three

Tier Two

Tier One

Use of campaign branding and imagery for your website and collateral

3

3

3

Development of campaign creative (advertising, imagery etc) specific to your business

3

3

3

25 words and logo

50 words, logo and one image

150 words, logo and 2 images

7

3

3

3 line listing and logo

3 line listing, logo and image

Professionally written and produced feature article on your business or product.

7

7

3

3 line listing and logo

3 line listing, logo and image

5 line listing, logo and 2 images

Business listing only

Listing and 3 line description plus logo

Full colour display ad, listing and 3 lines description plus logo

Inclusion in Love Food. Love Port Stephens EDM distributed to over 15,000 contacts subscribed to DPS Holiday database

7

7

3

Production of a 60 second Love Food. Love Port Stephens video specific to your business

7

7

3

Digital advertising campaign specific to your business

7

3

3

$850

$1500

$3000

Business description on campaign landing page Set up of individual business campaign page on BookEasy Inclusion in DPS Love Food. Love Port Stephens Media Kit Priority preference for Love Food. Love Port Stephens Familiarisations Listing in domestic Love Food. Love Port Stephens Itineraries (as per inclusions) Advertising in Love Food. Love Port Stephens trail / map digital and print guides

All pricing excludes GST

Domestic Marketing

8

Digital Marketing Overview ...something to tickle your pixel.

With the dramatic changes in technology and consumer behaviours; the way in which visitors research, choose destinations and purchase travel, products and services, there is no doubt that www.portstephens.org.au has become the most important marketing asset we have as a destination.

Regional websites like www.portstephens.org.au are more often than not, the first place potential visitors head to when searching for relevant, unbiased and trusted information on a destination.

The Destination Port Stephens consumer website generated an average of 95,000 unique visitors per month during the 2013/14 year. These are people searching for information on accommodation, tours, restaurants, transport and events specifically related to Port Stephens.

Destination Port Stephens continues to invest significantly in both search engine optimisation and improvements and updates wherever possible and we have a determined focus to ensure BookEasy booking engine becomes the number one site for Port Stephens accommodation, tours, activities and attraction bookings.

The Port Stephens Blog ...oh my blog!

From

240

$

Destination Port Stephens will be launching a blog as part of the www.portstephens.org.au consumer site.

This blog will be used to provide up-to-date, relevant content that will be cross promoted via the website and through social media channels. Blogs are an effective tool for communicating useful insights and more detailed information to residents, visitors and potential visitors.

A blog is not used for direct advertising as such, but more as way to start conversations and share information on the destination. Think about using the Port Stephens blog for promoting a seasonal menu change at your restaurant, outlining an addition to your tour program with the use of multi-media or asking a valued guest to outline a first hand experience of your accommodation.

Blog entries can also be shared to your website and promoted through your social media channels.

Cost for participation: $350 per inclusion for a professionally written and produced article with 350 words, a maximum of four images and direct link to BookEasy listing.

Web Hot Deals ...’cause some like it hot!

If you’re looking for a way to promote a really great deal, or you have excess inventory that you would like to move, the web hot deals can work for you.

The home page of www.portstephens.org.au will have a link to special, one-off deals that you can be part of.

The hot deals will be promoted via the web, social media, PR and where possible, print advertising.

The deal is though, they must be really special offers, they are exclusive to BookEasy and they can only have a maximum validity of one month.

Cost for participation: $250

Website and Banner Advertising ...eric banners.

With an average of 95,000 unique visitors per month, all looking for information on where to stay and what to do in Port Stephens, the website banner advertising represents some of the best value digital advertising going around and can help you increase bookings and revenues for your business.

Banner advertising for all bookable product must be linked to your BookEasy listing.

Home page banner ad: $390 Main menu page banner ad: $290 Sub menu page banner ad: $240 (minimum one month booking period for all banner advertising)

All pricing excludes GST

Domestic Marketing

9

Port Stephens Visitors Guide & Flipbook ...you’d be flippin’ mad to miss it.

The Port Stephens Visitor Guide is the number one piece of promotional material used by Destination Port Stephens.

The magazine is a full colour, high quality publication, produced annually. The publication provides a range of information on things to see and do in Port Stephens, the history of the area, interesting bits of information plus advertising and listings for member businesses.

Advertisers will also have their ad, listing and an active link direct to their website included in a high quality, digital flipbook that will be distributed via the consumer website, social media and online marketing campaigns. The flipbook works like an online magazine where you can flip through the booklet, is suitable for tablets, smartphones and PC and can be updated with enriched content such as video.

Timing n

March 2015 to March 2016

From

650

$

Distribution n

All Visitor Information Centres in Port Stephens

n

Most NSW Visitor Information Centres and some interstate centres

n

Port Stephens consumer website where the guide can be downloaded or viewed as a flipbook

n

Mailed to all consumer requests to Visitor Information Centre

n

Domestic Consumer Shows

n

Industry trade shows for M.I.C.E. and International

n

Selected Hire Car and Camper Hire Outlets

n

Destination NSW – reference supplies held in the Sydney office and in eight worldwide offices distributing to media,

trade and consumer enquiries n

Most hostels and hotels in Sydney

n

International travel missions

n

International, M.I.C.E. and domestic familiarisations

n

Handed out to arrivals by most accommodation houses in Port Stephens including Holiday Letting Agents

n

Used by Port Stephens Council Economic Development Unit

n

Provided to conference delegates visiting Port Stephens

Cost for participation: From $650

Click here for the 2015 Visitors Guide Rate Card and EOI

Domestic Marketing

10

The Port Stephens Map ...find yourself.

Destination Port Stephens will again produce an updated copy of the Port Stephens Map. This year, the map will be supported by a Food and Wine Trail Guide and a Nature Trail Guide. Together these maps and guides will provide a valuable resource for visitors to the area and offer members excellent targeted exposure. The smaller maps/guides will also contain suggested itineraries and product advertising and correspond directly to colour coded trails on the map.

The maps and associated guides will be printed in full colour and distributed locally. Digital versions of the maps will also be distributed via the website and social media allowing visitors to download the map in a flip book format for use on tablets and smartphones.

The Port Stephens Map is the only map handed out at the front counter of the Visitor Information Centre.

Cost for participation: Advertising starts from only $825

From

825

$

Click here for the Port Stephens Map Rate Card and EOI

Visitors Centre Advertising Opportunities ...centre of attention.

The Port Stephens Council Visitor Information Centre (VIC) is a very valuable resource for all DPS members with an average of 10,000 visitors to the centre per month and an average of 3,500 phone calls per month!

DPS members are encouraged to regularly update the team at the VIC with any new products or information on your business. They are always keen to find out new information for visitors to Port Stephens.

As part of the DPS - PSC strategic partnership, members of DPS have access to a range of marketing opportunities in the Nelson Bay VIC including: Monthly VIC Display : Every month, one business has the opportunity to display or promote your product within the VIC. A specific display area is allocated and members can use this for posters, brochures or even a sample of your product.

This might be a table setting and menu from your restaurant, a mock up of a room from your hotel or resort‌ the options are endless. With an average of 10,000 people entering the VIC per month, this is an opportunity not to be missed.

In-Centre Advertising: The VIC has a choice of advertising options for members from digital screens to poster displays.

Brochure Display : DPS members can display one brochure on the brochure racks at the VIC for no charge.

BookEasy Training: BookEasy is the online reservation system linked to the DPS consumer website www.portstephens.org.au.

The booking engine is managed by the team at the VIC who can provide training for all levels of operation. The booking engine is a hugely important tool for any operator in Port Stephens with an average of 95,000 unique visitors to the site per month so make sure you take advantage of the large numbers of visitors on the website and get your listing up-to-date and get your product online, ready to sell.

Click here to contact the VIC team

All pricing excludes GST

Domestic Marketing

11

Consumer Shows ...time to show off.

DPS has been a regular attendee at the consumer holiday and travel shows for many years. Despite consumer dependence on the web, DPS believes strongly that these consumer shows are still a very valuable tool for getting the message out there.

The Sydney Caravan and Camping show will see an average of 80,000 visitors over 9 days. Most visitors are not actually buying a caravan or necessarily planning on camping, but many do go on holidays and short breaks.

Another important benefit of consumer shows is the chance for face-to-face communication with potential visitors.

The digital age brings huge benefits for our industry, however, the importance of a one-on-one conversation cannot be underestimated. Consumer shows are one of the most effective ways of delivering your message direct to people with a genuine interest in your product.

DPS will produce show specific flyers which will outline special offers for participating members relevant to the particular show. For example, when in Adelaide, our flyers will promote travel via the Golden Highway or Newcastle Airport with long stay packages. When in Sydney or Newcastle, the focus will be on short breaks.

The Port Stephens stand will distribute the flyers and, where possible, we encourage participating members to come along and sell their product and unique experience.

1. September 2014 - Penrith Caravan & Camping Show 2. October 2014 - Canberra Home Improvement & Leisure Show 3. February 2015 - Newcastle Caravan and Camping Show 4. February 2015 - South Australian Caravan Super Show 5. March 2015 - Albury/Wagga Holiday Shows

550

$ per show

6. March 2015 - Victorian Caravan Super Show 7. March 2015 - Melbourne Holiday Expo 8. March 2015 - Sydney Holiday Expo 9. April 2015 - Brisbane Holiday Expo 10. April 2015 - NSW Caravan Super Show 11. May 2015 - Gold Coast Travel Show 12. June 2015 - Queensland Caravan Super Show 13. July 2015 - Gold Coast Home Improvement & Caravan Show

Cost for participation: $550 per operator per show which includes distribution via the Destination Show Specials Flyer and accommodation costs (to a fixed value) for members wishing to be rostered on the stand.

Destination Port Stephens also provides support to members wanting to attend a specific consumer travel show on behalf of the destination.

Please note: All consumer show costs are subject to a minimum participation buy in.

Click here for DPS Consumer Show EOI

All pricing excludes GST

Domestic Marketing

12

Merchandise ...take away.

We are always adding to the range of merchandise so keep your eye on our newsletter and facebook updates for additions to the range.

Candles These local, handmade travel candles are exclusive to Destination Port Stephens and are a great little gift for VIPs or as a souvenir item to sell at your front counter. They are also ideal for using as part of a package deal.

Member wholesale price: $10 per candle Recommended retail price: $18 per candle Minimum quantity of 10 per order

Stickers P.S. I Love you stickers are becoming very popular with locals and visitors alike. They are a great, low cost souvenir to sell at the front desk or to include as a gift in special packages or offers.

Member wholesale price: $2 per sticker Recommended retail price: $4 per sticker Minimum quantity of 20 per order

P.S. I love you Signs If you’re looking for a way to extend your brand across social networks, this P.S. I love you signage is perfect.

These simple signs and frames are perfect for famil guests and tours and allow visitors to have their photo taken within the frame with a particular real-life scene in the background…you could use these on cruises, on the dunes, around the pool of accommodation houses…they have loads of novelty value and, once you share them via your social media (or even better, get your guests to share), they work as a simple and fun way to get your branding and key messaging out to the masses.

Cost: Polaroid style cut-out on Expanded PVC material: $130 Hand-held on Expanded PVC material: $65 Minimum quantity of 5 signs per design per order Please note that Expanded PVC is similar to corflute but stronger and quite weather safe as well.

All pricing excludes GST

Domestic Marketing

13

International Marketing International Marketing Overview ...the world is our oyster International visitors come to Port Stephens from an incredible number of countries, from New Zealand to the Americas, Europe, India, China and indeed virtually all Asian countries. Their visits range from day trips to longer stays in all forms of accommodation and they behave exactly like domestic visitors in terms of their spending.

Some come as part of a group, some book through a travel agent but travel independently whilst others book directly after learning about Port Stephens from agents and other marketing sources – all add increased visitation during off season and mid-week periods and add a range of diversity to the destination which would not exist otherwise.

Whilst not as big as domestic visitation, international tourism is extremely important for Port Stephens. International visitors tend to come outside peak season, providing stability to the industry. International visitors are the lifeblood of a number of Port Stephens attractions and activities who would struggle to survive without them, ultimately effecting the range of products and experiences for all visitors to the destination.

Destination Port Stephens, along with its members, have facilitated the development of international tourism over many years and have been successful. As with anything, we need ongoing investment in this market segment.

We need to nurture new business and keep our brand in the face of existing customers to ensure international visitation to Port Stephens continues to grow sustainably for the long term.

International Priority Markets and Strategy As part of our Destination Management Plan, the Destination Port Stephens International Strategy aims to attract independent travellers to the destination, generally small groups, families or incentive travellers from key priority markets being South East Asia, China, India and New Zealand.

The behaviour of these independent travellers is very similar to domestic visitors; they stay in a range of accommodation styles, they explore the destination, eat out at restaurants and cafes, spend in shops and boutiques and often book some or all of their activities once they are at the destination.

DPS has also begun making in-roads into the European and Americas markets again, with a focus on low season, mid week stays and, through strong partnerships with surrounding destinations and organisations such as the Australian Tourism Export Council, will continue to see growth across all international markets.

International Partnerships and Projects Destination Port Stephens works co-operatively with a number of regional tourism destinations to increase the profile of Port Stephens in the relevant international markets. Key projects for 2014/15 include: n

Destination Port Stephens continues to work as part of the Sydney Surrounds program in partnership with Central

Coast, Hunter Valley and Newcastle which will see a full series of themed touring routes which include both self-drive and public transport options. n

Newcastle Airport has received funding from the RVEF program to develop the Cairns – Newcastle Route.

This provides a significant opportunity for Port Stephens to become a packaged inclusion for international itineraries instead of an add on day trip or overnight stay out of Sydney. Port Stephens will continue to work with Newcastle Airport through Visitor Economy Hunter to ensure the best possible benefits for the destination. n

Destination Port Stephens currently participates in the Legendary Pacific Coast Touring Route International Travel

Planner and Product Guide representing the destination and key international product, distributed via a range of international sales missions and trade marketing activities.

International Marketing

14

Proposed International Missions and Trade Events New Product Workshop – New Zealand

Destination NSW

September 2014

Japan Mission

Destination NSW

August 2014

New Product Workshop – SE Asia

Tourism Australia

September 2014

Focus on India – Melbourne

Destination NSW

February 2015

DNSW New Product Workshop

Destination NSW

April 2015 (TBC)

ATE Melbourne

Tourism Australia

June 2015

China Mission

Destination NSW

March 2015 (TBC)

Japan and Korea Mission

Tourism Australia

March 2015 (TBC)

Please note all International Missions and Trade Events are subject to a minimum level of co-operative support.

From

1500

$ International Marketing Opportunities

International Training Workshop Advertising in International Travel Planner (ITP) Annual feature in the Port Stephens International Update

Tier Two

Tier One

3

3

3

3

1/8 page

1/4 page

3

3

3

3

report only

Report and contact list

Product representation at all international trade missions

3

3

Product representation at Inbound Tour Operator and transport provider sales calls

3

3

1 hour international mentoring session

7

3

Production of 2 minute video introducing your product for inclusion in International Update

7

3

Preferred inclusion in international itineraries

7

3

First preference for participation in relevant international travel and trade famils

7

3

Preferred inclusion in LPCTR International Trade and Product Planner

7

3

$1,500

$3,000

Detailed reporting and contact database from all international travel missions

All pricing excludes GST

International Marketing

15

Meetings, Incentives, Conferences & Events M.I.C.E. Market Overview ...no cheesy puns please The Port Stephens Meetings Incentives and Conferences and Events (M.I.C.E.) industry is continuing to grow from strength to strength. By identifying an opportunity to attract this market to our destination and providing the framework to bring individual businesses together to create, promote and implement unique business events Port Stephens M.I.C.E. has already made an impact on the local visitor economy.

From

1500

$

With an increase in international business arrivals and 17.3% of the NSW 25 million domestic overnight visitors travelling for the purpose of ‘business’* it is realistic for the Australian Business Events industry to aim for $16 billion per year from overnight business events delegates by 2020**.

DPS continues to harness the potential of this important market that offers high yielding returns, generally midweek and most often in low or shoulder seasons.

M.I.C.E. branding ...setting the trap As part of our initial foray into the business events market it was important to establish a strong brand for Port Stephens M.I.C.E., setting us apart from the usual suspects and communicating our unique proposition. Lets face it - where else can delegates see historic fighter planes, pat a koala, slide down a sand dune, gallop along the beach, parasail across a bay, take a yoga class, enjoy fresh lobster on a yacht, watch dolphins dive, bushwalk to a spectacular lookout, taste beer and fresh macadamias and get up close and personal with an albino whale. Sure, that bridge in Sydney is pretty impressive, Melbourne trams are quaint, and seals at Seaworld are adorable but just take a look at our sparkling bay that’s twice the size of Sydney harbour, or the largest sand dunes in the southern hemisphere and we have some pretty amazing untrained seals you can observe in their natural habitat. We really do have “beauty rich and rare” that no other destination can compare with.

The new brand positioning “Unconventional Port Stephens” was created with this in mind.

A convention in Port Stephens is anything but conventional! (P.S. you’ll love it!)

*Source: Business Events Arrivals – Business Events Australia **Source: Destination New South Wales Fact Sheet; NSW Time Series YE June 2013

M.I.C.E. - Meetings, Incentives, Conferences & Events

16

“Altogether Perfect” In association with Visitor Economy Hunter, M.I.C.E. Port Stephens and our regional partners we have been successful in securing NSW Government funding from the Regional Visitor Economy Fund (RVEF).

The RVEF is managed and administered by the NSW Government’s tourism and major events agency, Destination NSW, and aims to support the growth and development of the regional visitor economy.

This funding is specifically for the “Altogether Perfect” co-op campaign.

The new marketing campaign, positions the Greater Hunter region as “Altogether Perfect” for business tourism and aims to attract major conferences and meetings to the region, in order to increase mid-week occupancy and visitation.

The campaign, valued at $270,000 is a collaboration between Destination NSW, regional partners Destination Port Stephens, Newcastle Convention Bureau and Hunter Valley Wine and Tourism Association. This campaign will allow for cross promotion between the different markets and areas through a number of different sales and marketing activities that are outlined in this prospectus.

All M.I.C.E. Port Stephens partners will receive benefits from this collaborative campaign.

Calendar of events Associations Forum

Canberra

16th - 17th July 2014

Canberra Executive Assistants Network

Canberra

24th - 25th July 2014

Inspire Ex

Sydney

18th - 19th August 2014

Brisbane Executive Assistants Network

Brisbane

September - Dates TBA 2014

M.I.C.E. Roadshow

Brisbane

Coincide EAN show 2014

Melbourne Executive Assistants Network

Melbourne

18th - 19th November 2014

M.I.C.E. Roadshow

Melbourne

Dates TBA 2014

Regional Famil

HV/PS/Newcastle

16th - 18th October 2014

Regional M.I.C.E. Roadshow

Newcastle

Dates TBA 2014

AIME 2015 in conjunction with BE Sydney

Melbourne

21st - 22nd February 2015

Sydney Executive Assistants Network

Sydney

27th - 28th March 2015

(Formerly known as Australian Business Events Expo)

M.I.C.E. - Meetings, Incentives, Conferences & Events

Familiarisation Program

...hmmm looks familiar

Port Stephens M.I.C.E. has used industry famils to showcase your products, facilities, capabilities and unique drawcards.

It is vital that M.I.C.E. buyers and key M.I.C.E. media are given the opportunity to experience Port Stephens first hand.

We need to change their traditional thinking and put Port Stephens firmly at the top of their business events shopping list! What better way to do that than by showing them exactly what you have to offer. We have hosted several successful familiarisations for these key players over the past 18 months, leaving delegates both surprised and impressed with our ‘out of the box’ thinking and unconventional offerings.

In turn they will assist us in attracting and influencing decision makers to host meetings, conferences, incentives and large scale events in Port Stephens. It is important for DPS members to embrace this market, get on board with famils, go above and beyond to impress our delegates and create an irresistible product that they will happily promote on your behalf. Our Professional Conference Organisers (PCOs) and Executive Assistants (EAs) and other key M.I.C.E. industry players then become our best sales team.

A joint regional famil incorporating the Hunter Valley, Newcastle and Port Stephens, is due to take place in October 2014 over 3 days. We are currently working with our destination partners; Hunter Valley Wine and Tourism Association and Newcastle Convention Bureau to organise this event which will include activities in Port Stephens. We are looking at hosting a group of approximately 20 people and the famil will be themed around what our combined areas have to offer.

Public Relations ...good news The benefits of a good PR campaign cannot be overstated. Destination Port Stephens offers M.I.C.E. participants the opportunity to put forward press releases and editorial that will appeal to the M.I.C.E. market. Whether it’s a close encounter with Migaloo, a new water jet pack experience or an award winning performance - any story can become free publicity for your business and our region when sent in the right format to the right M.I.C.E. industry contacts.

Spice, CIM and Executive PA are all well respected industry magazines that reach the decision makers. Our professional PR company will continue to update these publications with any news, images or items of interest supplied by members.

In some cases these media releases will be followed up by the publications requesting famils to experience the product first hand. This is the perfect opportunity to highlight your business and Port Stephens.

Trade Shows ...let’s show off!

Trade shows are a wonderful way to showcase our M.I.C.E. products and services to those who are in a position to buy. Some of the tradeshows we have selected will allow for member representation, whilst others will allow Destination Port Stephens to present on behalf of members.

Destination Port Stephens has scheduled a range of shows for the 2014/15 year; some of which we will attend in our own right and others we will partner with Hunter Valley Wine and Tourism Association and Newcastle Convention Bureau to secure co-operative rates and share the resources.

The outcome for all of these shows is lead generation; clients have business enquiries available and we need to be ready to confirm the business! Not only do these trade shows offer excellent opportunities to create brand awareness for “Unconventional Port Stephens” and put us firmly on the “business events” shopping list but, they also generate firm leads of motivated buyers ready to look and book as well as providing good contacts and networking.

M.I.C.E. - Meetings, Incentives, Conferences & Events

18

Website and Lead Generation ...click and easy The soon to be updated Destination Port Stephens Tourism website www.portstephens.org.au features a M.I.C.E. page whereby visitors can glean information, download the eBook and complete an enquiry form. This form is then forwarded on to specific operators for them to respond to the client with a tailor-made proposal. The enquiries will still be sent out to individual properties but the co-ordination and follow up will be taken up by Destination Port Stephens in an effort to ensure the highest sales conversion.

The new website will provide generic information such as access, weather, venue capacities and also provides a number of suggested itineraries and M.I.C.E. related product updates. Your M.I.C.E. buy-in will allow you to provide information on your facilities as well as being able to promote conference specials and seasonal offers throughout the year.

eBook and eNewsletter ...for business eVents!

M.I.C.E. participants will have their products and services displayed in our eBook which will be promoted on the Destination Port Stephens (M.I.C.E.) website and can be offered as support collateral for all members’ proposals, conference bids and to be used as main form of sales collateral for tradeshows and the like.

The eNewsletter provides an opportunity for regular and relevant information to be distributed to industry and trade.

The eNewsletter will be distributed every 3 months. Destination Port Stephens will send these eNewsletters out on behalf of M.I.C.E. members however, individual businesses are encouraged to also send out to their individual databases of M.I.C.E. contacts as well. Members are also encouraged to offer seasonal prizes to further promote their individual businesses.

M.I.C.E. Marketing Opportunities Tier Two

Tier One

Automatic inclusion in scheduled Familiarisation Program as premier M.I.C.E. operator

Considered

Automatic

Consideration and inclusion for all unscheduled familiarisation requests

Secondary

Primary

Opportunity for your product and / or service to be submitted to key M.I.C.E. media publications

3

3

Access to Port Stephens M.I.C.E. Unconventional branding tools including logos, images, etc

3

3

Featured product on Port Stephens Conference webpage for 3 months

7

3

Business listing on website enquiry form

7

3

Product listing on Port Stephens Conference website

3

3

Featured product including Business Spotlight in Port Stephens eNewsletter for 2 months

7

3

half page

full page

7

3

representation

primary exhibitor

3

3

representation

primary exhibitor

Attendance at M.I.C.E. meetings includes 5 minute product update when you are the host

3

3

Access to reports, M.I.C.E. databases, resources, Port Stephens M.I.C.E. collateral as needed

3

3

$1,500

$3,000

Advertisement in M.I.C.E. Port Stephens Facilities eBook Access to all leads, information and educational opportunities through industry membership EAN tradeshow includes pre publicity, stand presence, lead generation Opportunity for EAN roadshow participation Inspire Ex includes pre publicity, stand presence, lead generation

M.I.C.E. - Meetings, Incentives, Conferences & Events

19

Destination Port Stephens Membership Application ABN 96 080 458 733 ACN 080 458 733 *All details must be completed

Applicant Business Information *APPLICANT NAME (A) – FIRST NAME___________________________

Full Membership - $100.00 + GST ACCOMMODATION

SURNAME____________________________________________________ COMPANY NAME ____________________________________________ _____________________________________________________________ ABN _________________________________________________________ *TRADING NAME______________________________________________ *ARE YOU REGISTERED FOR GST?

YES

NO

BED & BREAKFAST

ROOMS_________________

BACKPACKERS

ROOMS_________________

MOTELS/HOTELS/RESORTS

ROOMS_________________

SERVICED APARTMENTS

UNITS___________________

MANAGED UNITS

UNITS___________________

LETTING AGENTS

UNITS/HOUSES__________

HOLIDAY PARKS SITES

CABINS__________________

UNIT OWNERS

UNITS___________________

WATERFRONT

DESCRIPTION OF YOUR BUSINESS _____________________________ _____________________________________________________________

CRUISE / FISHING OPERATORS

PAX_____________________

MARINAS

BERTHS_________________

OTHER WATER BASED ACTIVITIES

_____________________________________________________________ _____________________________________________________________ DELEGATE NAME (B) (for voting)

LAND TOUR OPERATORS

SEATS___________________

SAME AS APPLICANT

FIRST NAME__________________________________________________ SURNAME ___________________________________________________

RESTAURANTS / CAFÉS / COFFEE SHOPS

SEATS___________________

ATTRACTIONS

*BUSINESS ADDRESS_________________________________________

LARGE

TOWN/SUBURB________________________ POSTCODE____________

SMALL

AS ABOVE

*POSTAL ADDRESS

BUSINESS SMALL (UP TO 5 EMPLOYEES)

TOWN/SUBURB________________________ POSTCODE____________

BUSINESS (OVER 5 EMPLOYEES)

*CONTACTS – MAIN PHONE

SHOPPING CENTRES / AIRPORTS (MGT)

FAX__________________________________________________________

CLUBS/HOTELS/ TAVERNS

PHONE / PERSONAL (for DPS use only)___________________________

NO. OF MACHINES____________________

*EMAIL_______________________________________________________ WEB_________________________________________________________ ACCOUNTS EMAIL

AS ABOVE

_____________________________________________________________ MARKETING NAME (C)

Supplementary Membership

DELEGATE

APPLICANT

ASSOCIATE MEMBERS – FREE (all business in the Port Stephens LGA paying business rates levy)

REGISTERED NON PROFIT ORGANISATIONS – $100 + GST SUPPORTER – $100.00 + GST ADJOINING LGA BUSINESSES – PRICE ON APPLICATION

FIRST NAME__________________________________________________ SURNAME____________________________________________________ PHONE NUMBER______________________________________________ MOBILE______________________________________________________ EMAIL________________________________________________________

Will you display your brochure in the Visitor Information Centre?

YES

NO

Are you interested in a 3D display in the Visitor Information Centre?

YES

NO

Are you interested in a digital on-screen display in the Visitor YES NO Information Centre?

(A) Person who is the legal member.

(B) Person who is eligible to vote when either the applicant is not a natural person or in the absence of the applicant.

(C) Person who is the contact for marketing, communications, newsletters etc.

All pricing excludes GST

Destination Port Stephens Application for Membership 2014-15

20

Membership Subscription Payment Options

Membership Acceptance

Destination Port Stephens accepts payment in the

and Conditions

form of cash,cheque, money order and electronic funds

I have read and agree to abide by the Membership Terms

transfers. We also accept MasterCard and Visa.

NAME____________________________________________

If you would prefer we send you an invoice, please

SIGNATURE ______________________________________

email sales@portstephenstourism.com.au

DATE_____________________________________________ Please tick the box of your payment option CHEQUE Please make cheque out to Destination Port Stephens Mail to:

PRIVACY STATEMENT – PLEASE READ CAREFULLY Destination Port Stephens maintains a database of its members for the purpose of regular communication on

Destination Port Stephens,

industry matters. I acknowledge that limited details such

PO Box 435,

as business name, marketer name, address, main phone

Nelson Bay NSW 2315

number, fax and email address will be available to people engaged in marketing initiatives with Destination Port

DIRECT DEPOSIT

Stephens as is necessary and to other financial members

BSB 637000

of Destination Port Stephens.

Account Number 781 020 028 Please include ‘MEM’ in the start of your payment reference field

NAME____________________________________________

CREDIT CARD

SIGNATURE ______________________________________

Visa (2% surcharge)

DATE_____________________________________________

MasterCard (2% surcharge) NAME OF CARD HOLDER__________________________ CARD NUMBER ___________________________________ EXPIRY DATE _____________________________________ CCV NUMBER ____________________________________ CARD HOLDERS SIGNATURE _______________________

TERMS & CONDITIONS In making this application for membership it is acknowledged that: 1. Applicant must be a legal entity in accordance with the Articles of Association Section 2 (d).

2. Membership category is the category for which the member can stand for election 3. Membership category was selected after viewing the appropriate Membership Fee Schedule. Categories need to be endorsed by the Board before being accepted.

4. Email address is where notices are served and where newsletters/updates are sent.

5. All relevant approvals, licenses from Local, State or Federal Authorities have been obtained to allow me to operate the business associated with this application.

6. Privacy statement must be completed and signed before membership can be accepted.

7. This membership is for Destination Port Stephens Ltd. Any rights or benefits relating to any Visitors Centre are subject to agreements prevailing at any given time.

8. New and renewing memberships are subject to Board approval. The Board is not required to supply a reason for acceptance or rejection of any membership.

9. Members agree to abide by all provisions in the Memorandum and Articles of Association, a copy of which is available for viewing at the Office of Destination Port Stephens (by appointment) or download from www.portstephenstourism.com.au

OFFICE USE ONLY PROPOSED BY______________________________________________________ RECEIPT NUMBER ____________________________________ MYOB

DATABASE

MEMBERSHIP STICKER

MARKETING PLAN/PROSPECTUS

MARKETING CREDITS

Destination Port Stephens Application for Membership 2014-15

21

Destination Port Stephens - Marketing Bundles These ‘bundles’ offer your business a fully integrated and planned marketing strategy and an opportunity to ‘piggy back” on the branding, messaging, exposure and credibility of the Destination Port Stephens campaigns.

The marketing is heavily underwritten by DPS offering all members a level of exposure and opportunities that would normally be cost prohibitive. Set your 12 month marketing budget - buy a bundle and save a bundle!

Talk to your professional DPS marketing staff and we can build a custom-made bundle to suit your business.

BUSINESS NAME:______________________________________________ CONTACT NAME:___________________________________________________ EMAIL: ____________________________________________ MOBILE: ______________________________ PHONE:_________________________________

q Yes I am interested in saving a bundle! Please contact me to discuss.

BRONZE Advertising in Port Stephens Visitor Guide Regional TV campaign

3

Website Banner Advertising. Destination Port Stephens Consumer Site ad including production of advertisement Participation in Mini Campaigns.

Seasonal tactical digital campaigns targeted to your market Entry on Port Stephens Blog. Opportunity to update on new product, menus and other experiences

3

½ Page Standard Format

Full Page Standard Format

7

7

3

1 Unit

Participation in Campaign of your choice.

Inclusion in either M.I.C.E., International or Domestic Campaigns

3

GOLD

¼ Page Standard Format

3

Advertising in the Port Stephens Map

SILVER

3

Tier Three Domestic campaigns only

3

Three months sub menu page

7 3

3

1 Unit

3

Tier Two Campaign of your choice

3

Three months home page

3

One of your choice

3

3

2 Unit

3

Tier One Campaign of your choice

3

Full year home page with seasonal rotation

3

Two of your choice

3

One per annum

Two per annum

Four per annum

Participation in Web Hot Deals. Targeted digital program ideal for short term management of your inventory

7

3

3

Representation at consumer shows.

Display material and inclusion in special deals flyers

7

3

3

DPS industry updates. Inclusion in industry updates sent to media industry contacts and peers

One per annum

Social Media Consultancy and Evaluation. One-on-one expert review on your digital marketing channels with full evaluation and recommendation reporting

Basic one hour review

Intermediate two hour review

Advanced three hour review

7

3

3

BookEasy Product Development and Implementation.

One-on-one consultancy with BookEasy specialist to load product and train your front office team Social Media Marketing.

Port Stephens endorsed Facebook, Twitter and YouTube promotion Co-operative Marketing Planning.

Detailed plan outlining timelines, activities and key dates for implementation of your co-operative marketing investment Monthly Direct Debit option

All pricing excludes GST

3 3

3

3

Two per annum

3

3

3

Quarterly

3

3

Basic package

Intermediate package

Advanced package

7

7

3

$375 per month

$795 per month

$1,375 per month

SAVE OVER $1,500

SAVE OVER $1,500

SAVE OVER $9,500

Marketing Partnership Opportunities

22

Snapshot - an overview of all the options This gives you a quick overview of all the DPS marketing opportunities and buy-ins.

Pick and pack your own selection to build your own bundle. The more you buy the bigger the discount.

Hurry some options have strictly limited availabilities - first in best dressed!

DOMESTIC MARKETING MERCHANDISE

DETAILS

CANDLES

Minimum quantity of 10 per order

$10

STICKERS

Minimum quantity of 20 per order

$2

P.S. I LOVE YOU SIGNS

COST PER UNIT

Polaroid style cut-out Minimum of 5 signs per design

$130

Hand-held style Minimum of 5 signs per design

$65

QUANTITY

TOTAL VALUE

MARKETING FAMILIARISATIONS

Click here for EOI

Free to members

PUBLIC RELATIONS & MEDIA

Click here for EOI

Free to members

MINI CAMPAIGNS

SEASONAL TVC

LOVE NATURE CAMPAIGN

Autumn

$550

Winter Deals

$550

September School Holidays

$550

Pre Christmas

$550

Summer Deals

$550

Valentines Day

$550

Mothers Day

$550

Winter School Holidays

$550

Regional TVC

$3,000*

Metro TVC

$6,000*

Tier One

$3,000

Tier Two

$1,500

Tier Three LOVE FOOD CAMPAIGN

$850

Tier One

$3,000

Tier Two

$1,500

Tier Three

$850

DIGITAL PORT STEPHENS BLOG

$350

WEB HOT DEALS

$250 Home Page Banner Ad

$390

WEBSITE BANNER

Main Menu Banner Ad

$290

Sub Menu Banner Ad

$240

CONSUMER SHOWS

Click here to download EOI

PORT STEPHENS VISITORS GUIDE

Click here to download EOI

PORT STEPHENS MAP

Click here to download EOI

INTERNATIONAL MARKETING INTERNATIONAL MARKETING PARTNERSHIPS

Tier One

$3,000

Tier Two

$1,500

Tier One

$3,000

Tier Two

$1,500

M.I.C.E. MARKETING M.I.C.E. MARKETING PARTNERSHIPS

TOTAL

$0.00

*All TVC pricing subject to member buy in and rates at time of campaign

All pricing excludes GST

Marketing Investment Opportunities

23

Visitors Guide Rate Card & Application Form q Yes, please contact me about participating in the 2015 Port Stephens Visitors Guide.

I understand that this form registers my interest only and does not commit me to any booking.

BUSINESS NAME:_________________________________________________________________________________________________________________ CONTACT NAME:__________________________________________________________________________________________________________________ EMAIL: ___________________________________________________________________________________________________________________________ MOBILE: _____________________________________________________ PHONE:____________________________________________________________

PORT STEPHENS VISITORS GUIDE DIRECTORY LISTING

$150

TWELFTH PAGE

$650

SIXTH PAGE $1,200 QUARTER PAGE

$1,800

THIRD PAGE

$2,200

HALF PAGE

$3,400

FULL PAGE

$6,500

FREE FORM FULL PAGE ADVERTISEMENT (WITH PREFERRED PLACEMENT)

$8,950

5% discount for full payment in advance.

5% surcharge for preferred placement.

All pricing excludes GST

Visitors Guide Rate Card & Application Form

24

Port Stephens Map Rate Card & Application Form q Yes, please contact me about participating in the 2015 Port Stephens Map.

I understand that this form registers my interest only and does not commit me to any booking.

BUSINESS NAME:_________________________________________________________________________________________________________________ CONTACT NAME:__________________________________________________________________________________________________________________ EMAIL: ___________________________________________________________________________________________________________________________ MOBILE: _____________________________________________________ PHONE:____________________________________________________________

PORT STEPHENS MAP Map pricing includes production of artwork for your advertisement.

PRICE PER UNIT

FOUR UNITS $825 THREE UNITS $841 TWO UNITS $866 ONE UNIT $902 FULL PAGE BACK

P.O.A.

SPONSORSHIP AD P.O.A. Note: All map advertising will be sold on a per unit basis.

Final size specifications will be determined by your position on the map and will be provided upon booking.

5% discount for full payment in advance.

5% surcharge for preferred placement.

All pricing excludes GST

Port Stephens Map Rate Card and Application Form

25

Destination Port Stephens hens

Port Step

• PHONE 4980 6949 • EMAIL info@portstephens.org.au CONSUMER WEBSITE www.portstephens.org.au • MEMBER WEBSITE www.portstephenstourism.com.au