Take a peek!
graphic design at Portsmouth City Council { G G H Our highly creative and dynamic design service is now available to your business! Our team of innovative designers have 35 years experience in the industry. With a proven track record of making savings, we could help you save money too.
www.portsmouth.gov.uk
graphic design at Portsmouth City Council
Reports and brochures client
solution
Tourism, visitor services and events
We took most of the photography ourselves, as well as sourcing local photographs through Flickr. The end result was a modern, image-led publication – to reflect a contemporary city – yet acknowledging the city’s history and proud heritage.
brief To design the official Portsmouth visitor guide and fund it by selling advertising.
Brochure cover
2 Inside spreads
graphic design at Portsmouth City Council
Football in the City Play table football and see memorabilia from Portsmouth’s love affair with football including its FA Cup win in 2008
Portsmouth at Play Play with our seaside amusements and see the delights of ice-cream parlours, theatres and clubs
Welcome to portsmouth city museum Exhibitions and signage
Gallery plan
Lift Stairs
Football in the City
Art Gallery
client Cultural services / museums
brief
This formed a graphic which is colourful and visually exciting, but the colours also link to the wayfinding gallery plan.
Produce a visually striking graphic for the entrance of the city museum.
Decorative Arts and Craft Gallery
Lift Stairs
Living in Portsmouth
No Place Like Pompey
Stairs
Portsmouth at Play
Refuge point WC
Café Stairs
A Study in Sherlock
Hearing loop
Reception & Museum Shop
FIRE EXIT
Entrance
Refuge point
WC
FIRST FLOOR
Activity Room
No place like Pompey Explore what makes Portsmouth stand out from other cities
SECOND FLOOR
Lift Stairs
Temporary exhibition
Baby changing facilities
FIRE WC EXIT
GROUND FLOOR
Living in Portsmouth Visit Portsmouth homes of the past but don’t wake the sleeping couple
Art Galleries Discover the city’s fine collection of local and other paintings. Venture upstairs for decorative arts and crafts including work made in Portsmouth
Don’t forget Sample the food in our café, relax in the beautiful grounds at the back of the museum and come back for one of our great events and exhibitions.
For a complete listing of upcoming FREE events at all the museums please visit www.portsmouthmuseums.co.uk
solution An eye-catching concept of tendrils eminating from a silhouette of the museum itself – with a snapshot of each gallery at the end, was created.
A Study in Sherlock
Celebrating Conan Doyle
Investigate the extraordinary world of Sir Arthur Conan Doyle and his creation Sherlock Holmes who was ‘born’ in Southsea
Temporary exhibitions These galleries have a frequently changing shows on a wide range of fascinating subjects
3 Designed by design@portsmouthcc.gov.uk | Printed by PCMI
Museum entrance
Graphics panel
graphic design at Portsmouth City Council
Brochure cover with spot UV
Reports and brochures client
solution
Registrars
The project was self-funded by revenue generated through advertising sales.
brief To design the weddings and civil partnerships in Portsmouth brochure for 2011–13.
Everything from design, advertising sales, artwork, print specification, proofing through to delivery was undertaken by the in-house design team. The cover was finished with an intricate spot UV varnish to add a luxury look and feel.
4 Beginning of advertising section
Inside spread
graphic design at Portsmouth City Council
Tactile map
Decorative graphics in the cafĂŠ area
Exhibitions and signage client
solution
Library services and asset management services
Keeping inline with best practice from RNIB, the signage was clear and well positioned.
brief To design signage and decorative graphics for the new Southsea Library in Palmerston Road.
The decorative graphics emphasised that this is more than just a library, having also an IT suite, meeting area and cafĂŠ.
5 Clear signage on walls and doors
D-DAY
t How do you move 156,000 roops across the English How could a battle-tank swim through water or f
graphic design
Channel in 24
y through the
hours in complete
secrecy?
air?
What does the ‘D’ in D-Day stand fo
r?
Visit the D-Day Museum to fy? nd out! 6,000 troops across the English Channel in 24 hours in complete secrec Portsmouth’s D-Day Mus eum is the UK’s through water or f y through the air? im sw only museum dedicated battle-tank solely to covering How could a all aspects of the D-Da y landings in Norm nd andy sta , for Fran ay ? ce, on 6 June 1944. in D-D What does the ‘D’ D-Da
D-DAY
u move 15
How do yo
at Portsmouth City Council
Visit the D-Day Museum to fnd out! UK’s Portsmouth’s D-Day Museum is the g only museum dedicated solely to coverin in s landing D-Day the of all aspects Normandy, France, on 6 June 1944.
World D-Day was a turning point in the Second of world War, and a moment when the course taking part. events depended on the Allied troops
film footage, A dramatic film-show using archival captures the shown in the museum’s small theatre, the stories and s wartime mood. Personal account an integral of the individuals who took part are part of the museum. well Great exhibition, everything was very Zealand explained and clear. Visitor from New
What can you see and do at the museum? Board a genuine LCVP landing craft Look in on the Allied Headq uarters at Southwick House y was a turning point in See a rare Beach Armoured the Second World Recovery Vehicle (BARV) tank War, and a moment when ish . to fin Witne t the course of world ss ar the st landin g of a Horsa glider in Norm from events depended on the andy ntastic, Allied troops taking bray maps Just fapart. MowSee on , unifo elt rms, M vehic les and other artefacts at the museum? Visitor from A dram and do see film-s you atic What can how using archival film foota , you Every ge, a numb e seen shown in the museum’scraft er of significant dates, m I’vyear including t the genuine LCVP landing small theatre, captures the st museu Board a warti therts D-Da y ha Anniv of w ersary, are marked at the dery me mood. Personal accou is the be Embroi d pa is Overlor Th ng ve House ki museum -li ck nts and the storie with Headquarters at Southwi by wal a progr Alliedduals smost re the indivi on the amme of special event Look in of h just could al who took part are an integ s. D-Day Veterans feet alia metres), this is t throug 272mue ng str(83 en Measuri tank Au contin w ral (BARV) rs Vehicle to active fro part d Recovery lyery of the suppo Armoure Beach soldie rt kind; museum. the museum and are Visitorlongest its See a rare of . embroid re he world’s in the often on site during schoo around . share their in Normandy l holida Tapestry ys to nt of the Bayeux Witness the landing of a Horsa glider the modern wartiequivale me exper iences with visitors. Conta other artefacts the sacrifice andct us or visit the muse a tribute umaswebs See maps, uniforms, vehicles and ioned ite toto It was commiss find out more. D-Day Great exhibition, every took part in g was includin nt dates, very well of significathing heroism of the men and women who a number Every year expla ined and clear. Visitor from School of Needlework. museum New at the the Royal Excel by lent Zealand and stitched and very informative. Visitor from the D-Day Anniversary, are marked USA D-Day Veterans events. special brings the of tary me commen program a with A multi-language audio and are to life (please continue to actively support the museum events depicted in the embroidery to share their ). booking of time the at often on site during school holidays guides request the Contact us or visit wartime experiences with visitors. the museum website to find out more. experiences Very moving seeing the wealth of Somerset from USA and stories you display. Visitor from Excellent and very informative. Visitor
Very moving seeing the wealth of experiences and stories you display. Visitor from Somerset
m start to finish. Just fantastic, fro wbray Mo lton Me m fro tor Visi
Black & white photo courtesy of The News, Portsmouth Veteran photograph by Marc Bowyer-Briggs
DL 6-page leaflet
client
solution
Cultural services / museums
Research in to the museum and a site visit for photography were undertaken. After the success of the initial leaflet, the design was applied to press advertising, posters, banners and window graphics across the city.
To design a campaign to increase the awareness of, and the number of visitors to, the D-Day Museum on Southsea seafront.
Overlord Embroidery Measuring 272 feet (83 metres), this is the world’s longest embr oidery of its kind; the modern equivalent of the Bayeux Tapestry. It was commissioned as a tribute to the sacrifice and heroism of the men and women who took part in D-Day and stitched by the Royal School of Needlework. A multi-language audio commentary brings the events depicted in the embroidery to life (pleas e request the guides at the time of booking).
u seum I’ve seen, yo This is the best mu at the wh of rts pa e liv could almost regh just by walking soldiers went throu tor from Australia Visi re. he in d aroun
Creative campaigns
brief
Telling the story of the Normandy Landings on 6 June 1944
Open daily except 24-26 December
023 9282 7261 www.ddaymuseum.co.uk
D-Day Museum, Clarence Esplanade, Southsea, Hampshire, PO5 3NT
A3 / A2 poster
6 Shop window display (vacant site)
Press advert
FIFA WORLD CUP 2018 PORTSMOUTH FINAL BID SUBMISSION TM
graphic design
42 • Chapter 3: Football Development
Chapter 3: Football Development • 43
SUSTAINABLE SOCIAL AND HUMAN DEVELOPMENT Portsmouth City Council is fully supportive of sustainable social and human development through football initiatives.
at Portsmouth City Council
We will proactively champion all FIFA corporate social responsibility initiatives including the Football for Hope movement, Education for All and any other FIFA CSR campaigns.
Development of football in Portsmouth Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur.
Adam the Double Club coach receives an Indonesian welcome from the pupils
6 • Chapter 2: Hosting Concept
Chapter 2: Hosting Concept • 7
Maritime heritage and waterfront location Portsmouth is an island city, so our maritime heritage and ongoing links with the navy and the sea will be central to our hosting concept, providing the perfect backdrop to the FIFA World CupTM. We will maximise the features of the port, our coastal location and our modern developments, such as Gunwharf Quays and the Spinnaker Tower, to create a distinctive and memorable atmosphere and setting. The fan experience will live long in the memory of all who come to Portsmouth, with the highlight being the Curse of Skull Island attraction, which will form an integral part of our extensive FIFA Fan FestTM programme. We will create a festival of fun by the sea, with theFIFA Fan FestTM area on Southsea Common as the focal point and a programme dedicated to providing a carnival atmosphere.
Passion and pride
PORTSMOUTH
ERFRONT LD ON THE WAT 2018 THE WOR
Partnerships in action
Reports and brochures client
solution
Regeneration and business, working with tourism, visitor services and events; strategy; Portsmouth Football Club and others
The ‘Portsmouth 2018 – The World on the Waterfront’ a droplet identity was created, and a high-quality 300-page bid-book designed to sell Portsmouth as a world-class city. The final bid presentation contained two books and supporting letters in a striking presentation box.
brief To produce a set of world-class brochures for Portsmouth’s bid to become a Host City for the FIFA World Cup 2018 as part of England’s bid (The FA).
The people of Portsmouth are proud of their city and passionate about their football. They will welcome the opportunity to share their city with the world. Portsmouth is the pride of the south and will be the gateway to the whole south coast to travelling supporters and officials alike.
Bid book cover
Portsmouth has demonstrated a track record of delivering successful high-profile events through partnerships of the various entities in the city. These include close collaboration with the navy, leading to the highly successful T200 celebrations; joint work with Gunwharf Quays’ for which we have received several awards; partnerships with the Historic Dockyard leading to the highly-successful Volvo Global Challenge; as well as longrunning work with Nova on the Great South Run.
Sarah Parry, whose books Action Replay and Runaway Success are on the reading list, says: “With my links with the PLRS I have been delighted to attend a couple of events in Portsmouth – PFC is a great club which does so much for the community with its brilliant Pompey Study Centre.” Redwood Park School for children with physical and learning disabilities is one of the local schools taking part. Pupils were presented with certificates from their local football heroes. Kieran Doyle, 13, says: “I have really enjoyed reading with the scheme. Although my reading was good, it is now very good. I have really improved whilst having fun. It’s been great.”
The Reading Stars are backing the bid!
A strong region Portsmouth is at the centre of a region that can provide other locations and facilities that will support this bid. Excellent relationships with other cities, including Southampton, Brighton, and Bournemouth, are the basis of this regional offer with these cities hosting FIFA Fan FestTM events, training camps, and helping us maximise the strengths of the surrounding area.
Diverse population and community spirit: Reflecting the FIFA World Cup’s ethos, the ethnic diversity of Portsmouth’s people and its international student body will ensure local support for any country located or playing in the city. We will celebrate our diversity by engaging local communities before, during and after the event through a series of local activities.
6 • Final Bid: Book 1 Chapter 1: introduction to Portsmouth
Final Bid: Book 1 Chapter 1: introduction to Portsmouth • 7
4 • Chapter 8: Team Base Camps and Training Sites
Chapter 8: Team Base Camps and Training Sites • 5
TEAM BASE CAMPS AND TRAINING SITES
introduction to portsmouth Portsmouth is a city that boasts:
We understand that the international teams will seek
•
a proud maritime heritage
• a secluded and comfortable place to train and rest throughout the tournament
•
a thriving local economy
•
a large and diverse population
• s hort and efficient transfers within the area and to their other matches further afield using private airfields or RAF airstrips as appropriate
•
a warm, sunny climate
• excellent facilities for training, on and off the pitch
•
an excellent transport infrastructure
• top-class facilities needed to prepare for the FIFA World CupTM • unobtrusive service from hotel and facilities staff who understand and respect their needs • a n experience that helps them to prepare for success and know that everything that could be done to contribute to that success was done by the host city
Portsmouth – the world on the waterfront Portsmouth is the home of football in the south of England, and it is home to people who are proud of their city and passionate about their football club. Portsmouth wants to welcome the world to the beautiful south coast of England. Portsmouth’s waterfront location and unrivalled maritime heritage mean that we can offer all visitors a unique and unforgettable experience. Portsmouth will be the place to be, whether it is hosting ViP dinners on board historic ships such as HMS Victory and HMS Warrior; visiting the Fan Fest on the wide expanse of Southsea Common overlooking the Solent; enjoying our spectacular nightly water show Curse of Skull island; watching the sun set from the top of the landmark Spinnaker Tower, or visiting some of the nearby attractions such as Stonehenge or glorious Goodwood.
Portsmouth has a long and proud tradition of football. The game is strong in all areas: men, women, boys, girls and disabled players. The city is passionate about its football, and football lies at the heart of the community. Portsmouth has unique qualities. A vibrant city, it is the pride of the south of England and especially alive in the summer due to its seaside location. An historic city with an iconic waterfront location, Portsmouth has a track record of hosting complex events through partnerships and collaborations. Portsmouth is a diverse city with a wide mix of people and close community spirit. The city is well-connected and boasts a plethora of attractions on its doorstep. it is at the heart of a region with locations and facilities that are second to none.
Spinnaker Tower, Gunwharf Quays
New Place De Vere Hotel, Hampshire
7
Premier League Reading Stars (PLRS) harnesses the motivational power of football to encourage families to enjoy reading. It targets those hardto-reach groups who may not have shown an interest in reading, but who do have a passion for football.
Various inside spreads
The final weeks before the tournament are crucial to the teams’ preparation and they will need an environment to prepare that meets their needs. Equally, throughout the event, the competing teams require the highest-quality base camp venues to train, rest and prepare for the most important games in their international careers.
All of our base camp locations are committed to providing the best offer to the teams. They are fully committed to our key principles of sustainability including adherence to agreed standards (e.g. BS8901), sustainability policies, water conservation measures and sustainable procurement.
We have a wide selection of outstanding venues to choose from in the region and we have worked in partnership with venue owners and hotels to provide a range of solutions that will meet the requirements of the world’s best football teams.
In addition, we will ensure that all venues adhere fully to FIFA requirements regarding IT infrastructure and communications and that each venue is prepared to work in partnership with the local organising committee, FIFA and the national teams’ representatives to cater for the squads’ needs.
graphic design at Portsmouth City Council
Manifestations on glass
Exhibitions and signage client
solution
St George’s Beneficial School
The client wanted the design to tie in with the green vinyl floor and be educational, so they decided upon the life cycle of frogs.
brief To design decorative graphics for the nursery walls and manifestations for glazed areas.
We drew humorous and child friendly illustrations to appeal to them whilst being informative.
8 Coloured to match floor
Life cycle wall graphic
graphic design at Portsmouth City Council
Reports and brochures client
solution
Portsmouth and Southampton City Councils (joint bid)
The design needed to have a cool, cultural look and feel and make the bid document stand out amongst the other shortlisted candidates. A classic tattoo of a heart illustration was created to reflect the ‘P.S. I love you’ strapline – based on Portsmouth (P) and Southampton (S).
brief To design an identity and bid document for Portsmouth and Southampton’s joint bid to become the UK City of Culture in 2013.
P.S. I love you Portsmouth & Southampton 2013 UK CITY OF CULTURE www.portsmouth.gov.uk
9 A4 bid presentation cover
graphic design at Portsmouth City Council
Newly built Victory Primary School
South Parade Pier, Southsea
Photography client
solution
Various
We are also fully-trained photographers, and can be commissioned to document and capture images – at very reasonable rates or as part of a design campaign quotation or within the production cost for a magazine.
brief Various location and studio photoshoots for internal and external clients, to be used for service literature, magazine editorials, promotional and publicity material.
10
Sculpture in Queen Street, Portsea
Olympic-sized swimming pool, Mountbatten Centre
Linvoy Primus from PFC
Schools debate
Craft stall, Guildhall Boutique Market
Jack Sparrow backing the 2018 bid
Blue Reef Aquarium, Southsea
11 Beach huts, Eastney
Cosham fireworks
Spinnaker Tower, Gunwharf Quays
Restaurant interior, Old Portsmouth
Live music and Southsea Food Festival
Portsea Venture Playground
graphic design
southsea seafront strategy
at Portsmouth City Council
2010–2026
Reports and brochures client
solution
Southsea Seafront Strategy
Sourcing pictures from Flickr showed the passion of local people for the city’s seafront. The information inside was laid out in easy to navigate sections.
Strategy cover “At the beach life is different. Time doesn’t move hour to hour but mood to moment. We live by the currents, plan by the tides and follow the sun” Anon
Chapter 2 Context
2.1 History
To design the seafront strategy to show off Southsea as a vibrant and exciting place where development is happening, and present a clear action plan for development.
The most successful resorts were those towns that had either been planned as seaside resorts or had been developed from small decaying fishing ports. Among the ten largest seaside resorts in England in 1911, no fewer than seven fell into one of those categories including towns such as Blackpool, Bournemouth and Brighton. However, three of the largest English seaside resorts in 1911 were neither planned resorts or resorts developed from small fishing ports. These were Dover, Great Yarmouth and Southsea. Southsea was unique among the ten largest English seaside resorts in that it was a separate suburb of a much larger town known primarily for its dockyard. Southsea was viewed as an upmarket resort and became a popular destination for the ‘upper middleclass of independent means’ in marked contrast to the development of northern seaside resorts.
The seafront strategy vision The seafront strategy is a major part of the overall regeneration strategy for Portsmouth and needs to be seen in the wider context. Therefore the vision is that:
Portsmouth and Southsea become a ‘European city break destination with world class attractions’ It will be known for the unique heritage and cultural experiences; cater for historic and environmental interests; include retail, restaurant and leisure activities; be family orientated and fun for all ages; and a place to visit all year round. Southsea seafront will be a place of natural beauty and a mix of historic architecture and quality, contemporary urban design. It will be used extensively by local residents and visitors alike. Local people will benefit from the significant investment in infrastructure, jobs will be created and large and small businesses supported. Southsea seafront will be managed in an environmentally sustainable way and protected for generations to come.
Inside pages
12
Image © Rich Heath
brief
The development of Southsea as a seaside resort was part of a national pattern of development which emerged during the eighteenth and nineteenth centuries to satisfy the growing demand for those who wished to participate in sea-bathing for the good of health and, later on, for pleasure.
discover your inner Discover swimmer
graphic design at Portsmouth City Council
discover your inner Discover swimmer
FREE swimming lessons 0800 14 222 14
Call free on to book a course near you. Beginners lessons available to anyone over 11 years. (Subject to availability).
discover your inner Discover swimmer
FREE swimming lessons
Creative campaigns
0800 14 222 14
FREE swimming lessons client
solution
Healthy Pompey; Portsmouth’s part in the national Change 4 Life campaign
A photographic approach was undertaken, with a strong element of humour based on everyday people in everyday situations, but with a twist on their ‘inner swimmer’ coming through. Following the success of the campaign, other cities also used the campaign graphics.
brief To produce a campaign to promote free swimming lessons for residents of 11 years or over. A wide range of material was needed, from adverts to bus stop signage and posters.
Call free on to book a course near you. Beginners lessons available to anyone over 11 years. (Subject to availability).
0800 14 222 14
Call free on to book a course near you. Beginners lessons available to anyone over 11 years. (Subject to availability).
Campaign posters
13 Press adverts
6-sheet bus stop adverts
graphic design at Portsmouth City Council
Cartoon characters were created to appeal to young children
Exhibitions and signage client
solution
Asset management service
Using the room names, based on birds, as inspiration, graphics were developed aimed at young children.
brief To design internal graphics for North End children’s centre.
14 Internal window graphics
graphic design at Portsmouth City Council Logo graphic
Creative campaigns client
solution
Healthy Pompey; Portsmouth’s part in the national Change 4 Life campaign
A snowflake logo was designed and incorporated to the campaign to be an instantly recognisable marque, based on the ‘suitable for freezing’ icon on some food packaging. A secondary snowflake icon was created using cutlery for the snowy background. The branding was applied across a range of material.
brief To design an identity and supporting graphics for healthy eating campaign.
15
Secondary snowflake / cutlery graphic
Campaign photo with Linvoy Primus from PFC
and Be easy freezy Linvoy win a meal with easy freezy meals are not only tasty but great for freezing. Create your own ready-meals and win a meal for your family with Portsmouth Football Club’s Linvoy Primus. Kenwood kitchen goodies & ASDA vouchers also to be won. It’s as easy as one, two, freezy! Look out for easy freezy at ASDA, Fratton
Closing date: 11 March 2011. Terms and conditions: Open to Portsmouth residents (PO1-PO6 postcodes). Full T&Cs at www.healthypompey.com
A6 postcard
Shop window graphic
graphic design at Portsmouth City Council
Illustration client
solution
Various
We can also undertake commissioned illustration work – creating a unique design that exactly meets your requirements. These can be quoted as an additional cost or as part of a campaign.
brief Various illustrations to be used for service literature, magazine editorials, promotional and publicity material.
16
20 17
Paddy & Scott’s
Paddy & Scott’s
What to do...
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Groundwork Sole nt 49 Stoke Road Gosport PO12 1LS
graphic design ess
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Phone: 023 926 1 7020 Email: solent@ groundwork.o rg.uk
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Gosport Transpo rt and Sustain ability Partnership is working on pro jects to help reduce conges tion in the Bor ough. To find more contact out us via Ground work Solent.
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Your details will be used in acco rdance with the Information Act Freedom of (FOIA) 2000 and the Data Prote 1998 or other ction Act (DPA appropriate legis ) lation. If infor provided is pers mation you have onal, as defined under the DPA use it for the purp , we will only ose for which you provided have your cons it. Unless we ent we will only share your pers third party if we onal data with are required to a do so by law or in order to prov if we need to ide the service you requested .
Document Ref:
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THE NEWS LOGO
WIN
a Luck Trave etts l sho break rt !
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www.travelgo
sport.co.uk
DO NOT REDUCE TO LESS THAN LOGO WITH SHIP 4CM WIDE. IF LOGO NEEDS TO BE LESS THAN 4CM USE LOGO BELOW
News blue Cyan 100% Magenta 85% News red Magenta 100% Yellow 60%
Service literature
DL 6-page leaflet
client
solution
Gosport Borough Council
To produce an eye-catching, fresh-air, ‘summer’ approach for the campaign. The colourful hand-drawn graphics have a fun feel, to reflect the challenge and to attract commuters who normally travel alone in their cars in rush-hour congestion.
brief To produce posters, bus advertising and leaflets to encourage residents and businesses to take part in the Big Green Commuter Challenge.
www.travelgos port.co.uk
THE NEWS LOGO GUIDE
www.travelgosport.co.uk 18
a Luckett s Travel sho rt break!
www.travelgosport.co.uk
DO NOT REDUCE LOGO WITH SHIP TO LESS THAN 4CM WIDE. IF LOGO NEEDS TO BE LESS THAN 4CM USE LOGO BELOW
News blue Cyan 100% Magenta 85% News red Magenta 100% Yellow 60%
A3 poster
WIN
graphic design at Portsmouth City Council
Exhibitions and signage client
solution
Corporate communications
A brightly coloured timeline with historic and contemporary pictures wrap around two sides of the room to tell the story of Portsmouth.
brief Produce a timeline of the city to go in the chief executive’s conference room.
19 Graphics panels
graphic design at Portsmouth City Council
DAVE’S FEELING A BIT DEFLATED
Creative campaigns client
solution
Safer Portsmouth Partnership
Two strands were used – sexual performance and weight gain. These were linked by using a football on each and with the juxtaposition of opposites, deflated and bloated.
brief To design a set of advertisements to support the Save Dave campaign for display during the 2010 Football World Cup. The aim is to reduce drinking in males aged 25–40.
Posters, flyers, billboards and press adverts were produced.
Drinking too much alcohol can affect your sexual performance. To tackle your drinking visit www.savedave.info or call (023) 9284 1753 A4 poster
ANOTHER
DRINK DAVE?
DAVE’S FEELING A BIT BLOATED WHAT HAVE YOU
Drinking too much alcohol can make you overweight. GOT TO LOSE? Help get your life back. To save Dave call 023 9284 1753 www.savedave.info
To tackle your drinking visit www.savedave.info or call (023) 9284 1753
20 Bus streetliner advert
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graphic design
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at Portsmouth City Council
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residen
www.portsmouth.gov.uk
www.portsmouth.gov.uk
Landscape office posters
on
client
solution
Resident participation
The client provided photographs that had been taken at various events they had organised. We decided to use flashes for the text to show as much of the image as possible and give a vibrant dynamic feel. This also allowed the design to easily translate to different formats.
To create an identity for the “what would you do?� campaign that kept within the corporate standards.
21
ould
w what
Creative campaigns
brief
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www.portsmouth.gov.uk
6-sheet bus stop advert
A1 poster
graphic design at Portsmouth City Council
YOUR STORIES...
Y A W R U YAgedO 11-19? Book your place on our FREE story building workshops!
Screen printed t-shirt
Service literature client
solution
Arts service
We produced a dynamic illustration to show how the audience could unleash their creativity through storytelling. Bright complementary colours made the design stand out.
brief To design a poster, flyer and t-shirt for storytelling workshops for young people.
For more information and to book your free place please contact City Arts: 023 9268 8170
Venue:
Dates:
Venue:
Dates:
Cosham Library Spur Road Portsmouth PO6 3EB Wednesday 5pm to 7.30pm (supper provided) 11, 18, 25 November & 2 December or Central Library Guildhall Square Portsmouth PO1 2DX Saturday 11am to 1.30pm (lunch provided) 14, 21, 28 November & 5 December
www.portsmouth.gov.uk
22 A3 poster
we look forward to hearing from you Email design@portsmouthcc.gov.uk or call one of the designers direct: • Mark 023 9268 8651 • Rich 023 9284 1474 • Ali 023 9284 1794 • Sophie 023 9268 8142
www.portsmouth.gov.uk