2014 FALL EDITION commemorative magazine
YOUR FUTURE IS NOW
I KNOW WHO I AM. The other half I’m searching for. I don’t want to work in a cubicle. I’m not afraid of work. I have an independent streak. I like a creative challenge. I want to be inspired. I have a passion. I love being me. MY FUTURE IS WITH AVEDA.
PORTLAND & VANCOUVER CAMPUSES NOW ENROLLING At Aveda Institute Portland, we strive to give our students the training, tools and education needed to succeed in today’s beauty industry. There’s no better time than now to start your career in Cosmetology or Esthiology.
CALL TODAY | 503.294.6000 | AVEDAPDX.COM
DOSHA SALON SPA
CREATIVE TEAM Our creative team loves working with the local fashion community. We are inspired to be creative not just in the beauty industry but with our guests. Come to one of our six locations to see what our team can do for you.
Open Seven Days a Week 503.228.8280 | dosha.org Northwest | Hawthorne | 5th Ave. | Bridgeport | Clackamas | Beaverton
Š 2014 Imported by Birra Peroni Internazionale, Eden, NC
MASTHEAD EXECUTIVE DIRECTOR Jessica Kane PORTLAND FASHION COUNCIL, LLC OWNERS
Jessica Kane, Tod Foulk, Sarabeth Chambers PRODUCTION DIRECTOR Barbara Bennett-Heck MARKETING MANAGER Joanna Powiertowska social media mGr BRITTANY SIERRA of arreis MODEL DIRECTOR JENNA QUINTANA JR PRODUCER CALVIN CHEN
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presenting sponsors
HAIR & BEAUTY SERVICES PROVIDED BY
dosha SALON SPA + aveda institute portland
EDITORIAL PHOTOGRAPHY PROVIDED BY
LAVENDA MEMORY + TRAVIS GENY
PARTNER s p o n s o r s
PRODUCTION TEAM
Erin Toft, GINGER JOHNSON, AUDREY HOFER, LACEY LINK MONIQUE MCKIBBEN, Alyssa Rucker, LILY LIU GABRIELLE De Guzman, dORA Suhrer, aMBER SWAYNE ELIZABETH DORAN, VANESSA JUDD, MAKENZIE COOPER CAROLINE SMITH, LOGAN Cheshier, JUSTIN BOND FELICIA Robertson, PAUL GARCIA OF PDXLASTNIGHT COVER IMAGE CREDITS FASHION KERRY YU PHOTOGRAPHY LAVENDA MEMORY MODEL TIFFANY HIRTH of OPTION MODEL & MEDIA MAKEUP & HAIR DOSHA CREATIVE TEAM 2014 FALL GRAPHIC DESIGN BY MAKENZIE COOPER portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 8
Mark Daniel Muzzy
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Portland Fashion Week® is excited to introduce our Style Collective members for the PFW Fall Edition 2014! We are honored to have this elite group of Portland-area bloggers sharing their favorite looks and moments from the front row of fashion week!
name | blog name | instagram handle Justin Matthews | Phashin’ Junky | @phashinjunky Danielle Perullo | Danielle Diaries | @dperullo Lauren Hartmann | The Little Things We Do | @thelittlethingswedo Ari Stevens | aireeland | @aireeland Kelsey Wilburn | Ladies in Navy | @kmaliew Erika Ellis | erikaellis//creative | @iamerikaellis Lavenda Memory | Lavenda’s Closet | @lavendascloset
DESIGNER Sonia Kasparian PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Terra Setzler of Option Models
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 13
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Authentic Jewelry Handmade with love in Portland, Oregon
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FIN
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THE TREND: TEXTURED HAIR WITH EMBELLISHMENTS Fall 2014 is all about textured hair with movement, and to top it off, we will be seeing lots of embellishments-anything from rhinestones to metal details!
WHERE TO WEAR THE LOOK: This trendy, texturized look is perfect for a big day! At Dosha, we know every bride wants to feel like she is rocking her very own runway when she walks down the aisle, and there is no better way to make a statement than with voluminous textured hair! Adding embellishments will pull the look together, giving it a personal touch and add a hint of glamour!
WHERE TO BOOK: If you want a professional to create this look for you, give Dosha Salon Spa a call. Our stylists will walk you through each step - from the trial run all the way until the big day, Dosha Salon Spa will create a trendy look that is personalized to you.
HOW TO CREATE THE LOOK: Step 1: Wet hair and spray thoroughly with Aveda Pure Abundance Style Prep and Volumizing Tonic. Step 2: Blow dry upside down or with a round brush to maximize volume. Step 3: Section hair and begin curing hair with 1 ½” inch curling iron. Set each curl by spraying with Aveda Air Control Hair Spray. Step 4: Finger comb or paddle brush through curls once they have cooled. Step 5: Back comb at root or scalp to shape and texturize. Step 6: begin to pin sections of hair where you want your focus to be. Step 7: When complete, position embellishment and set with Aveda
PRO TIPS:
Control Force Hair Spray for an all day long lasting hold.
• For a longer lasting curl: pin each curl against the head and let fully cool before releasing. • Embellishments will stick in the hair best when built on a metal base.
Call 503-228-8280 to book your appointment today, or online at dosha.org
• Focus on pulling all the hair up off the neck and toward the front of the head, as this is the angel most of your photos will be taken.
Northwest | Hawthorne | 5th Ave. | Bridgeport | Clackamas | Beaverton Photography by: Lavenda | Models: Terra Setzler, Aja Wald, Lena Schroeder, Morgan Love, Baye Bryant | Hair & Makeup: Dosha Creative Team
C o m m e m o r at i v e s e r i e s
IN PARTNERSHIP WITH
LAVENDA MEMORY + TRAVIS GENY Every season our fashion team comes together to present you the commemorative editorial series. This series is dedicated to the models, designers, hair & makeup and production volunteers that make Portland Fashion Week possible.
Sincere gratitude goes to the Dosha Creative Team for the amazing hair and makeup concepts and to the PFW fashion designers who entrusted their designs for these shoots and the Option models that brought them to life.
www.lavendamemory.com www.travisgeny.com
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 20
o n t h e r u n w ay 9 / 3 0 / 1 4
jaefields Jaefields is the supplier of Portland Proper Threads and Accessories. With carefully hand selected garments of which are produced in small batches with the idea of quality over quantity.
jaefields shop jaefields.com PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Kamyar Jahan Option Models portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 21
o n t h e r u n w ay 9 / 3 0 / 1 4
west daily Founded by Portland-based designer Jason Calderon in 2012, West Daily is a casual luxury collection that draws inspiration from the culture of the West Coast. shop westdaily.com
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODELS Damien Giles & Natalya Sarafinchan of Option Models
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 22
o n t h e r u n w ay 9 / 3 0 / 1 4
KLÄD KLÄD apparel displays a sincere appreciation of the human body and what clothing can do to enhance it’s natural beauty. shop at www.kladapparel.com
melanietrygg
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Danica Marsh of Option Models
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 23
o n t h e r u n w ay 9 / 3 0 / 1 4
Sweet Jayne Sweet Jayne is a unique fashion boutique located in Portland Oregon. Shopping overstock and store closures, they source higher end brands and sell them for a fraction of their original value. Location 1914 NE Broadway St Portland, Oregon 97232 shop sweetjayne.net
sweetjaynebroadway
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODELS Alissa Holmes & Hayden Flake of Option Models portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 24
o n t h e r u n w ay 9 / 3 0 / 1 4
christie chanthakhoun Christie’s aesthetics to her designs are simply free spirited, detail oriented, and vibrant in color and texture. She has always been inspired by the color gold, natural elements, tribal prints, and her cultural background. shop christiechanthakhoun.com
christie_kins PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Tiffany Hirth of Option Models portland fashion weekÂŽ fall EDITION 2014 commemorative MAGAZINE // page 25
o n t h e r u n w ay 9 / 3 0 / 1 4
Katie Guinn Inspired by art, history, nature, and the perfectly beautiful shape of each woman, Katie’s garments are best described as contemporary pieces with eclectic edge that are meant to be timeless. shop at www.katieguinn.com
aquariuskatieguinn
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Brenna Khaw of Option Models
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 26
o n t h e r u n w ay 9 / 3 0 / 1 4
brady lange Brady Lange is fun clothing for men and women. “Be inspired, be influential and make the world a happier place.” shop bradylange.com
bradylange PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODELS Morgan Love & Braedan Eufemia of Option Models portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 27
o n t h e r u n w ay 9 / 3 0 / 1 4
sister fresh Sister Fresh “Fresh Frocks for the Young and Fabulous” is a boutique clothing line for girls. Inside you’ll find a unique collection of dresses with retro flare and youthful charm! M-Porium, The Mac Club 1849 SW Salmon Street Portland, OR
shop at www.sisterfresh.com
_sisterfresh_
PHOTOGRAPHER Shannon Sewell
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 28
o n t h e r u n w ay 9 / 3 0 / 1 4
tati & me Tati & Me: Clothing for the Spirited Girl, is a labor of love. A celebration of the spirit and spunk of childhood, every collection is inspired by a kaleidoscope of colors, prints and patterns, which is then translated into limited-edition skirts and dresses. Each piece is handcrafted with great thought to quality, detail and functionality.
shop at www.tatiandme.com
spiritedgirl5
PHOTOGRAPHER Jenni Lenc
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 29
o n t h e r u n w ay 1 0 / 1 / 1 4
devonation Originally from Hong Kong, Devon Yan-Berrong grew up with a artistic family, moved to Portland Oregon in 2006 and pursued his dreams to freely express his passion for art and fashion. He is internationally acclaimed as a fashion designer, watercolorist, stylist and editorial fashion photographer. shop devonyanberrong.com
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Aja Wald of Option Models
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 30
o n t h e r u n w ay 9 / 3 0 / 1 4
copper union Daily adornments for the feminine warrior. Modern plus size clothing, designed and constructed in Portland.
copperunion
shop copperunionapparel.com
PHOTOGRAPHER Travis Geny HAIR & MAKEUP Dosha Creative Team MODEL Christine Lewy of Option Models portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 31
o n t h e r u n w ay 1 0 / 1 / 1 4
o’pearl brands Opearl Brands is not just about jewelry, It is a life style the attitude towards life and the way we see ourselves and the way we live our lives. shop opearlbrands.com
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Tiffany Hirth of Option Models portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 32
o n t h e r u n w ay 1 0 / 1 / 1 4 sonia kasparian
Urchin Redesign Urchin bridalwear special occasion wear and lingerie focuses on hand draped and highly tailored couture made from a combination of vintage heirloom and new materials. shop at www.urchinredesign.com
urchinredesign
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Terra Setzler of Option Models
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o n t h e r u n w ay 1 0 / 1 / 1 4
Wendy Ohlendorf Details, craftsmanship, experimentation and history: these values are the driving force behind Wendy’s multimedia approach to apparel design. shop magentapdx.com
wendyo
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Morgan Love Option Models portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 34
o n t h e r u n w ay 1 0 / 1 / 1 4 2014 EMERGING FASHION DESIGNER WINNER
Oscar Lopez
“My style is defiantly out there. It’s edgy, high-end, lux. My pieces are body armors, made-to-fit. It’s about how you feeling when you wear something you love… Irreplaceable.” shop oscardominick.com
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Alissa Holmes of Option Models
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 35
o n t h e r u n w ay 1 0 / 1 / 1 4
ISA My goal is to make every garment enhance the natural beauty of the woman wearing it; to encourage confidence, warmth, and light. shop thenatureofisa.com
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Brenna Khaw of Option Models
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 36
o n t h e r u n w ay 1 0 / 1 / 1 4
Kimmi Designs “My clothing is created by me using my vast collection of fabrics I’ve collected over the years, many years! Of my favorites are laces which I love working with as each piece tells a story.“ shop etsy.com/shop/Kimmi
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Baye Bryant of Option Models portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 37
o n t h e r u n w ay 1 0 / 1 / 1 4 2014 EMERGING FASHION DESIGNER WINNER
Kate Miles “Designing is my passion. I love what I do, and am so thankful God has blessed me with this gift.”
shop kmiles.photobiz.com
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Lena Schroeder of Option Models
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 38
o n t h e r u n w ay 1 0 / 1 / 1 4
Sunjin Lee Sunjin designs gowns that celebrate and enhance the natural beauty of the body, not distracting from it by adding too much.
shop sunjinlee.com
sunjinleebridal
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Aja Wald of Option Models
portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 39
The Art Institute of Portland - Fall 2014 Showcase
o n t h e r u n w ay 1 0 / 2 / 1 4
ACT ONE | Eco Couture: Fashion Taking Action
Eco fashion is a thriving design philosophy that takes pride in creating apparel in a way that protects our environment and promotes social responsibility. Portland is proud to be an eco-focused city with a fashion community that has been collectively working towards sustainable practices.
Eco Couture Designers:
This year, in conjunction with Portland Fashion Week, The Art Institute created an Eco-Couture Denim Contest. 16 designers were challenged to use upcycled denim garments to create runway looks. The winning designer will receive a $500 cash prize.
Rebecca Daeshner
Sue Bonde, The Art Institute of Portland’s Fashion Show Director, says “Our goal is to spark creativity and a sustainable conversation; to ask the larger question: Fashion at what cost? Designers need to take action; to make ‘Statement Pieces’ that are fashionable yet still say something about ethical practices. Dare to disrupt! Dare to innovate!”
Caroline Onzik
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 40
Christine Alexander Brandon Avant Germaine Barnard Susan Bonde Cera Crockett Tricia Crockett Elizabeth Doran | Designs by Elizabeth Jane Diana Kirkpatrick Rachael Kranick Lacey Lee | Lacey Lee Apparel German Madrigal Nancy Simon Susan Srofe China Zamboanga
ACT TWO | SEnior collection showcase
o n t h e r u n w ay 1 0 / 2 / 1 4
designer
designer
designer
Melissa Dixon
bianca spring
anya Shevchenko
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODELS Claire McCann, Mackenzie Barnes, and Christine Lewy portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 41
o n t h e r u n w ay 1 0 / 2 / 1 4
ACT TWO | SEnior collection showcase
designer
designer
designer
Mandy Nelson
Tania Naef
Hannah Pare Condon
PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODELS Emma Shortt, Jessica Blackburn, and Terra Setzler portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 42
The Art Institute of Portland - Fall 2014 Showcase
About The Art Institute of Portland: The Art Institute offers programs in the fields of Design, Media Arts, Fashion and Culinary. Our degree programs immerse students in foundational skills to transform their creative passion into purpose-driven, creatively rooted careers. The Portland campus also offers a minor in sustainability and is committed to the education of ethical industry practices. We challenge students to turn their dream of living a creative life into a reality. See www.aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info. Production Staff: Susan Bonde – Show Director Shannon Kaiser - Creative Director/Instructor Jill Jeske – Designer Liaison Sedona Rigsby - Project Manager Robert Morse - Animator Holly Coombes - Marketing Manager Zoey Stencil - Marketing Coordinator Kacie Cone - Marketing Coordinator Avery Brown - Marketing Coordinator Racheal Lallo - Graphic Designer Ali Kelley - Graphic Designer Kevin Ray - Senior Programmer/ Videographer Saira Bradner - Web Programmer (back end)
Fashion Department: DIRECTOR Melanie Risner FULL TIME FACULTY Annin Barrett Susan Bonde Susan Frances Arthur Harold ADJUNCT FACULTY Katy Hadad-Dyler Carrie Beth Langham Catherine Stephenson Kate Troedsson Jeffery Wilson STUDENT WORKERS Jill Jeske Nancy Simon Thank you! We would like to extend a very special thanks to President Emily Hill and Joshua Nerat for their unwavering support of our students and this venture. We would also like to thank Jessica Kane and her team for making Portland Fashion Week a reality.
portland fashion week® fall EDITION 2014 commemorative MAGAZINE // page 43
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FIND YOUR PASSION. IGNITE YOUR FIRE. WILDFIREFITNESS.COM
2015 DESIGNER Wendy Ohlendorf PHOTOGRAPHER Lavenda Memory HAIR & MAKEUP Dosha Creative Team MODEL Morgan Love of Option Models portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 46
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portland fashion week速 fall EDITION 2014 commemorative MAGAZINE // page 47