2016 porte event issuu practice2

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WWW.PORTEMARKETING.COM • 954-817-3911

Events to get them In!

1.Mom’s Day

6. Trunk Show

2. Repair Event

7. Bridal Event

3. Custom Design

8. Store Anniversary

4. Estate Sale

9. Trade In

5. Clearance Sale

10. And More...

Porte MARKETING P R I N T • D I G I TA L • S O C I A L

JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.

Create a Marketing Plan Objectives: 1. Aquire Affluent Consumers Click to find out: 2. Promote my Custom Design Services

3. Activate Inactive Accounts 3. Get Rid of Old Inventory 4. Promote my Repair Services 5. Showcase New Products 6. Partnering with businesses: Restaurants, Car Dealers, Charities, Local Businesses

Highly successful events to achieve your objectives Here’s how it works: 1. Decide what your objectives are 2. No contracts. Change your marketing plan at any time 3. Let Porte Marketing execute your plan so you can spend more time selling jewelry 4. All programs are customized for your store with the jewelry, images, services, offers you wish to feature 5. Some of our programs are automated: Set it and forget it!

MARCH

REPAIR CLINIC

APRIL

MAY

JUNE

TRADE-IN EVENT

MOM’S DAY

BRIDAL EVENT

JULY

AUGUST

SEPTEMBER

60 MINUTES

60 % OFF STOREWIDE

SALE

Re-Bling Your Ring

INVENTORY CLEARANCE

CUSTOM DESIGN

STORE ANNIVERSARY

OCTOBER

NOVEMBER

DECEMBER

®

If it Snows on Christmas, Your Holiday Purchases are *

FREE!

TRUNK SHOW

LADIES NIGHT

WEATHER EVENT

1. Mom’s Day Jewelers can now dominate the mailbox with a high impact, memorable and interactive direct mail piece that delivers their message from mailboxto-mind at the speed of sight.

Plastic postcards offer jewelers a measurable, trackable, and cost-effective postcard mailer that is unlike any other gift card or special offer direct mail piece on the market. The full color 8.5” x 5.5” postcard-size mailer printed on a high-gloss plastic material that mimics the feel of a credit card.

Plastic Postcards: Porte Plastic Postcards with detachable gift card offer

$100

Gift Card* WITH ANY SINGLE PURCHASE OF $300 OR MORE

JUST THROUGH MOTHER’S DAY

GIFT CERT #0216

* EXCLUDES PANDORA

She’ll love it!

Here are only a few samples of our work. Every piece is customized and features your store brands, jewelry, services and special offers.

0 $100 0 1 $ Happy Mother’s Day FINE JEWELERS

FACT: There is no worse holiday to forget than Mother’s Day

GIFT GIFT CARD CARD

Trifolds:

Porte Mega trifolds can be used as in-store handouts or mailed to your customers and/ or prospects from a demographic list that we can append to your customer list.

This very large format size (ea.panel is 5.25� wide x 10.5� tall) provides a great vehicle to show the gift ideas you have for Mother’s Day.

2. Repair Event Communicating the services that you offer can be a daunting task.

Never assume that your customers know what services you provide.

Click here TO SEE MORE SAMPLES

Fall in Love with Your Jewelry. All over Again!

Custom Design Services Jewelry Restoration Chain Solder Rhodium Plating Services Ring Sizing Appraisal Services Watch Battery Replacements Pearl Restringing

$25 Off Any repair of $50 or more Expires: 9/30/2015

Uptown Selection, Hometown Value Since 1953

JEWELRY REPAIR EXPERTS

Luring a customer or new prospects into your store by advertising a $5000 piece of jewelry may have worked ten years ago, but in today’s challenging economy, your jewelry repair services provide much better bait!

If you are a jeweler who feels you don’t need any more jewelry repair business, you might be concentrating too much on the repair itself, rather than the opportunity to find out more of the customer’s needs enabling you to convert a repair customer into a jewelry buyer.

For jewelers that do not have on-site repair services, creating a Repair Clinic Event by bringing in a bench jeweler, watch specialist and custom design professional can provide excellent results.

Custom Design Services Jewelry Restoration Chain Repair Rhodium Plating Services Ring Sizing Appraisal Services Watch Battery Replacements Pearl Restringing

JEWELRY REPAIR EXPERTS

$25 Off Any repair of $50 or more

Gift Card (210) 231-0414 260 E Basse Rd. Suite 103 San Antonio, Texas 78209

(210) 231-0414 260 E Basse Rd. Suite 103 San Antonio, Texas 78209

$25 Off Any repair of $50 or more

Gift Card P e te r I ndorf 703 Boston Post Road Madison, CT 06443 203-245-5700 www.peterindorf.com

Appraisal Services Custom Design Services Rhodium Plating Services Ring Sizing Watch Battery Replacements

ON SITE JEWELRY REPAIR EXPERTS

3. Custom Design Your custom design jewelry services can help differentiate your store and can satisfy the

Bring it Back to Life!

$500 Value Free Design Consultation with this card.

703 Boston Post Road Madison, CT 06443 203-245-5700 www.peterindorf.com

Bring us your gold and diamonds and we will create an heirloom you will love, wear and cherish.

ON SITE CUSTOM JEWELRY DESIGN SPECIALISTS

consumer’s appetite for desiring something new and different.

Click here TO SEE MORE SAMPLES

Porte Marketing offers special event marketing materials to help expose your custom design talents and services via print, store signage, email, FB, Instagram, youtube and TV.

4. Estate Sale Estate jewelry departments remain a highly profitable product category enabling jewelers to buy right and sell profitably.

B U Y E R S O F E S TAT E J E W E L R Y We are one of the largest Estate Buyers in Virginia

Let us make you an offer you can’t refuse

Whether you’ve inherited a watch that doesn’t suit your taste or have gold, fine jewelry and diamond pieces you’ve grown tired of…

Click here TO SEE MORE SAMPLES We Guarantee the highest prices paid

We Guarantee the highest prices paid

Whether you are interested in procuring and buying estate collections or wish to sell estate jewelry, this category certainly has a specific buyer.

Unfortunately, most consumers know little about estate and antique jewelry but positioning yourself as a player and expert can help position your store as the place to go.

Some weeks ago a loyal customer came into Hiller Jewelry and as he was leaving Joe handed him his new Estate and Jewelry Services booklet outlining how he helps customers more easily understand how to sell, appraise and redesign jewelry that they inherited or have in the bank vault.

The dapper southern gentleman thanked Joe for the booklet and said that his momma had passed away two years ago and he was trying to figure out what to do with the 3 vault boxes of jewelry that he inherited.

If you are looking for ideas to promote your Estate Jewelry Department and Services call James Porte at 954-817-3911 (cell) or email porteMARKETING1@gmail.com.

They wished they consulted with Justin E. Krall...

Learn from history.

Whether your clients need an accurate jewelry appraisal or wish to sell their jewelry estate.

CLEOPATRA

ELIZABETH TAYLOR

GORDON GEKKO

BERNIE MADOFF

GRACE KELLY

LIBERACE

ANA NICOLE SMITH

CAPTAIN HOOK

800-800-800 GEMS AND JEWELRY MASTER APPRAISER

5. Clearance Sale Is a lot of your cash invested in inventory that is old and dead.Inventory that is sitting and not turning over in your showcase is costing you money and can prevent your store from buying and selling merchandise that can make you money.

Saturday, June 13TH • 11 a.m.-12 p.m.

60 MINUTES

60 % OFF STOREWIDE

SALE In stock merchandise only.

Exclusions may apply.

SINCE 1953

2212 8th St • Meridian, MS 601-693-6071 www.labichejewelers.com

NEW YORK DIAMOND CUTTER

Diamond Vault Clearance 3 Day Only 20 Hours

Friday, Saturday and Sunday, November 27th, 28th & 29th • Our largest selection of the season and lowest prices of the year.

• All the popular shapes and all the most desired sizes

If this is a Diamond Christmas...this savings event of the year is for you!

Click here TO SEE MORE SAMPLES

The traditional 50% off and 60% off sales no longer work. Porte’s copyrighted 60 Minutes 60% Off sale provides a sense of urgency that has many customers lining up for this special hour of savings!

ALL INDEPENDENTLY LABORATORY CERTIFIED.

6. Trunk Show Trunk shows can provide your customers with a way to view more of a designer’s or manufacturer’s complete line. Personal appearances by the designer can create a stronger bond to the brand and can create life-long collectors.

WHEN ART MEETS PASSION‌ Within each BELLARI design you will find a delicate art form in which the blending of colors and unique cuts of gemstones must intertwine in harmony.

In viewing my collections it is important to recognize and appreciate the integrity of craftsmanship inherent in each creaton.

Huge Holiday Collection.

Introducing The New Black Caviar

Every JB Star creation is hand made using precious platinum.

The quality of the stones is another aspect where JB Star will not compromise.

Our most popular sterling and 18k designer Perfect for remounting your existing gems

Two days only

Two Days Only Our Premier Limited Edition Designer presenting their Holiday 2015 Collection at year end values

Friday December 18th Saturday December 19th

Entire Holiday Colletion.

Presented by The Bellari Family

Friday December 18th Saturday December 19th

The more you support the event and make it special the greater the turnout you will have with your customers.

Her collection elegantly reconciles the rich inspiration of ancient jewelry traditions, utilizing only pure and nimble 24 Karat gold.

We are excited to bring you this ONCE IN A LIFETIME OPPORTUNITY Celebrate our 70th Year and enjoy the exceptional experience of the entire LIKA BEHAR COLLECTION from Istanbul, Turkey We looked far and wide for this jewelry designer who is different from all the rest.

Please join us for an event we are truly excited about!

EACH PIECE FROM THE COLLECTION IS UNIQUELY HAND WROUGHT WITH THE EXQUISITE PRECISION ONCE CELEBRATED BY ANCIENT ARTISANS; YIELDING A TAWNY LUXURY FIT FOR THE MODERN WOMAN WHOSE JEWELRY REFLECTS, AT THE SAME TIME ANCIENT HISTORY, AND THE ART THAT IS THE MODERN FEMININE SPIRIT.

7. Bridal Event

Bridal lists are available and can provide you with the names and addresses of couples and the date they are getting betrothed.

While you might be late on selling these soon-to-be-wed couples their engagement rings, targeting these prospects with wedding bands will prove to be most timely.

You can hook up with The Knot to get these names, local bridal magazines and bridal shows to get to these consumers.

8. Store Anniversary Click here TO SEE MORE SAMPLES

Susan, Join Us in Celebrating our Anniversary!

$100 GIFT CARD Our Gift to You!

ANNIVERSARY Cannot be combined with other offers Valid only on November 15 Expires 12/31/2015

Scratch to Win! No purchase necessary

$1000OFF WITH A $5000 OR MORE PURCHASE

$500OFF WITH A $2000 OR MORE PURCHASE

$250OFF WITH A $750 OR MORE PURCHASE

105 North Wayne Ave. Wayne, PA 19087 farnanjewelers.com 610-687-1323 Expires 12/31/2015

Dear Susan You’re Invited.Come see our renovated store November 15th, 10-5

Store Anniversaries are a way to thank your customers for their support and business over the years.

If it were not for you, there would be no us ‘philosophy’.

9. Trade In

Providing customers with an opportunity where they can get a generous trade-in amount for their jewelry towards new jewelry takes their unworn and unloved pieces out of the vault or jewelry box and into your store with the customer smiling from ear to eary.

Out with the old, in with the new!

HAVE A ZIPLOCK BAG? Fill the bag with your old-unwanted jewelry & bring it in

YOUR OLD JEWELRY IS WORTH CASH OR NEW JEWELRY www.MarciJewelry.com 425.455.4561

Marci Jewelry Trade-in Event NOW THROUGH MARCH 31ST

Hmmm...Time for a Change!

Marci Jewelers Trade-in Event MARCH 15TH - MARCH 31ST Bring your unwanted jewelry and trade it in for a new one. www.marcijewelry.com 425.455.4561

10. And More....

Click here TO SEE MORE SAMPLES

Click here TO SEE MORE SAMPLES

Click here TO SEE MORE SAMPLES

Click here TO SEE MORE SAMPLES

Click here TO SEE MORE SAMPLES

Here Is What We Offer PRINT MATERIALS Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.

Store signage: counter cards, posters, X signs, window signs, store banners, billboards

WINDOW SIGNS

TRIFOLDS

BILLBOARDS

TWO FOLDS

IN-STORE HANDOUTS

X-SIGNS

WALKING SIGNS

OUR GIFT TO YOU

$1000 GIFT CARD Susan,

A Holiday Offer You Can’t Resist POSTCARDS

DETACHABLE PLASTIC POSTCARDS

Spend $2,000 or more and receive our gift of $1,000 toward your purchase for any in-stock item. Cannot be combined with other offers. See store for details.

Expires 12/31/2015

DIGITAL MEDIA Email templates, FB boost ads, FB homepage banners, Instagram ads, electronic billboards DIGITAL BILLBOARDS

FACEBOOK HOMEPAGE BANNER

EMAIL TEMPLATE

FACEBOOK BOOST AD

RADIO & TV Radio, TV and Youtube ads.

Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.

Store signage: counter cards, posters, X signs, window signs, store banners, billboards