April POOL 2011

Page 29

‘Mint Road Milestones’ is a unique ‘newshibition’ based on the book of the same title published by the Reserve Bank of India (RBI) last year. The word ‘newshibition’ was coined by putting together ‘news’ and ‘exhibition’, and appropriately, this one draws not just from the Reserve Bank’s internal material, but also extensively from media reports over the years to showcase RBI’s policies through time and up to the present moment. Slated to open in Kolkata and then Bhopal, the newshibition is part of the Bank’s outreach and financial literacy efforts which commenced with the setting up of the Bank’s Monetary Museum in Mumbai. The main focus of the ten-tear-old Pune based Lemon Design was to evoke interest in and take banking and finance to the common man, besides bankers and students of Economics. The chronological exhibition takes the visitor through the 75year-old journey of one of the most reputed institutions in the country – it is in many ways the story of money, finance and banking in India. The display has been divided into nine sections representing different phases in the Bank’s evolution. The navigation is free flowing and organic, allowing the visitor to choose his own path. The design of the exhibition takes a clean and modular approach and revolves around the metaphors of authority, richness, refinement and multi-layering and structures content in a very understandable manner. The layout is dynamic and the panel structure is modular thus allowing the exhibition to adapt itself to different spaces. Pockets of seating areas enable the viewer to relax and watch the same information on a LCD screen at ease. The materials and processes used also reflect the richness and heritage to be depicted.

www.lemondesign.co.in

www.poolmagazine.in 27


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