Design Turkey Industrial Design Awards has two main categories: Product Design Awards Conceptual Design Awards Design Turkey Product Design Awards evaluates products on a sectoral basis, which are manufactured by industrial methods and launched in the market targeting end users, and having certain functions, of which the designer, manufacturer or trade mark owner should be of Turkish citizenship. Products fulfilling “good design” criteria receive the Good Design Award; “superior design” criteria receive the Superior Design Award. Award
winning designs get permission to use the award mark on the product and in its advertisements. Award winning designs are presented and promoted through exhibitions and publications. In order to encourage innovative ideas that will guide the industry for future, within the framework of a specific theme determined biannually, Design Turkey Conceptual Design Awards evaluate design projects which have not been scheduled for manufacture. An international Jury assembled in Istanbul from 4th till 8th of December
2010 to deliberate and judge the entries. Subsequently there was an award event and then the exhibition of the shortlisted products was open to the public. Just in their second term, The Design Turkey Awards have started showing results in terms of awareness and impact on local industry. I was on the jury in the Lighting, Building components and Conceptual design categories and I looked at the whole process with a lot of interest since as a member of the India Design Council, I am also involved in the I Mark organization. sudhir@indidesign.in
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