Farmageddon

Page 9

And in Scotland, the horrors of salmon farming have appeared in the Edinburgh Dungeon.

A new documentary - ‗Farmageddon – The Unseen War on American Family Farms‘ opened in the United States in July. ‗Farmageddon‘ is described by Salon as an ―informal sequel to the hit documentary ‗Food Inc.,‘ and exposes how the ―Americans‘ right to access fresh, healthy foods of their choice is under attack‖. If ‗Farmageddon‘ is a sequel to ‗Food Inc.,‘ then this report is an informal sequel to an article by Kim Petersen in Dissident Voice in 2003. His article - ―Farmageddon and the Spin Doctors‖ - looked at a public relations campaign launched by the salmon farming industry in British Columbia (which is 92% owned by Norwegian corporations). Nearly a decade later, the public relations ‗battle‘ escalated further in January with the launch of a $1.5 million advertising campaign by the BC Salmon Farmers Association. The global salmon farming industry may be more adept and have more money to muddy the waters with expensive PR campaigns than a decade ago but the bottom line is that this dirty industry is still a Salmon ‗Stinkbomb‘ (as one Norwegian newspaper reported in August following a protest where rotten farmed salmon and fish wastes were dumped outside a trade show as a present for the King of Norway). ‗Cut the Crap‘ was the simple message delivered to Norwegian companies in Canada in April and June.

Photo: ‗Cut the Crap‘ campaign from Salmon Are Sacred in Canada


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