portfolio

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POOJA SHAH

SELECTED WORK|2017-2022

UNDERGRADUATE

INTERIOR-ARCHITECTURE PORTFOLIO

hello,

through my learning of 5 years as a design student , I have come to believe Design is a holistic process which is a culmination of various small entities such as responding to context, material detailing,clients way of living, cultural understanding and space making. When woven together meticulously, it creates stories that are distinctive to each other and stand true to itself.

Along with this I strongly believe in the art of collaborations,which engages people from different fields and contribute in creating unique experience in field of Design and art.

balance is the key and the beauty lies in balancing the imperfections

Pooja shah|Interior Designer

About me: 15|November|1999

Ahmedabad,Gujarat, India

+91-8141418549 poojashah.1722@gmail.com poojashah_1511

Languages: Gujarati,Hindi, English

Education: Bachelor’s of Interior Design, CEPT University |2017-2022

HSC: A-ONE School|2015-2017

SSC: DAV International School |2010-2015

Primary: Asia English School| 2002-2010

Interests: Photography Traveling Reading Museum and Exhibition musing Understanding Textiles and documenting Heritage

Volunteer at Exhibitions Under Arthshilla ,CEPT University, Raw Collaborative

Experience Softwares

Design Executive - Coordinator- DFI Under Siddharth Bathla|March,2023-

Exhibition Curatorial Assistant-TMC Under Manvita Baradi|Feb-March,23

Lead Designer- Compartment s4 Under Compartment s4|March,22 - April,23

Research Associate-DRP Under Amala shah|Jan-may, 2022

TA for Design Research Methods Under Rishav Jain|Aug-Dec,2022

Office Training- Studio Saransh Under Manish Doshi and Kaveesha Shah |Dec,20 - Sept,2021

Understanding Bawa Gardens, Srilanka Under Divya Shah and Anjali Jain|Dec,2018

Cept Co-curricular Installation 2019 and Lamp Design 2021

Hand-on Learning Flooring Under Hunnarshala|Oct,2021

PROFESSIONAL PRACTICE EXPERIENCE

DRP|Directed Research Project

New’s Co Lab

Design , the Indian context

Internship|Studio Saransh

Masala Bag

Unwind by the canteen

The grey Box

Cept Co-Curricular

Project Proposals

Professional Practice Experience

Ahmedabad, Gujarat, India

Design Factory India - Noida

Archaeology Experiential Museum and Tana Riri Music Museum, Vadnagar, Gujarat

Scope of work: Design Executive- Coordinator includes designing visualization drawings , research and coordinating with client , govt. Meetings and site evaluation

Theatre and Media Center - Ahmedabad

Gujarati Theatre Exhibition

Scope of work: Curatorial Assistant includes exhbition panel design, curation, setting up exhbition, backends, event management

Compartment s4 - Ahmedabad

Residences, Commericial and Office Spaces

Scope of work: Lead Designer includes designing visualization drawings , research and coordinating with client ,selection, site checking, site handover

Archaeology Experiential Museum

at Vadnagar, Gujarat

DFI-Design Factory India

Experiantial Interiors

Partners: Siddharth Bathla and Prashasti

Chandra

Archaeologist-V.N Prabhakar

Story Teller- Atul Tiwari

Researcher : Niharika, Karan Kshiti

Designer- Swarnika, Abhinav, Pooja, Nimisha

SHARMISHTHA LAKE
KABRISTHAN

The first gallery displays the renowned personalitied from diffrent eras such as Kshatrapa period, Solanki period, Sultanate period, the Gaekwads acting as virtual guide to entire musuem.

The excavations have brought to light that Vadnagar was a Buddhist centre, with monasteries, a stupa and cells that housed monks.Artefacts in terracotta from the excavations depict scenes from then period

This gallery displays the history and story of vadnagar which represented through the map and the important monument of the city as displayed through walls and floor.

Vadnagar was a big manufacturing centre, noted for its bangles and columnella from conch shells. Shell bangles of remarkable artistic beauty were made especially during the rule of the Solankis.

This gallery displays the the pre rampart and post rampart period along with artefacts from that time.

Periord shows development over the phases of civilization and relationship to other religions and the continuation of diffrent materials.

This gallery displays the the pre rampart and post rampart period along with artefacts from that time

Story of Vadnagar | First Floor | Visualisation
Pre- Rampart and Post- Rampart period | Third Floor | Visualisation
Kshtrapa and Post- Kshtrapa Period | Second Floor | Visualisation
Solanki Dynasty | Second & Third Floor | Visualisation
Gaekwad Period | Third Floor | Visualisation
Sultanate Period | Third Floor | Visualisation
Sultane
The Gaekwad dyanasty shows vadnaagr during British empire in India.

Gujarat Theatre Festival at Ranip, Ahmedabad

Team

Partners: Manvita Baradi

Designer : Kiran Trivedi,Pooja

Marketing and Communication : Kanksha, Ritika

The exhibition showcased the history of Gujarati Theatre through pannels, books, scripts, costumes and many more. The event was held over the periord of 1 month which includes exhibition, shows, workshops and book selling.

free.form

art as functional aestetic Team

Partners: Krishna Parikh and Manuni Patel

Designer : Pooja

Intern- Tej, Vraj

Designed for a sample flat, the space encompasses furniture, art pieces and walls as exhbits in the overall space generating a notion of interiors.

The monolithic fucntional elements,geometric rugs and the spalsh of terracotta red defines the space by allowing the visitors to visualise space as well as encourage them to generate their own idea of a home.

Mood Board showing the overall experience of the space, highlighting furniture as functional elements and exhibits to the space.
The master bedroom is adorned with monolithic wall shelf with terracotta light. The wavy shelf is reflected in the rug, giving and overall essence of the space.
The circular ceiling marks the entry to the room which overlooks the geometric rug and the red chair with paintings along the wall to define the path ahead
Here the terracotta wall takes centre point with monolithic seating, a hanging light and a mirror. The geometric rug adds layer of playfulness by being in the background and highlights the other foreground elements.
The monolithic console with a metal rod goes straigt to the ceiling holding shelves. The repetative photo frames and rug pattern helps the visitor to expereince the space from floor to ceiling as they reimagine their own.

Eat Punjab | Restaurant

Chandkheda, Ahmedabad

Eat Punjab, a punjabi restaurant is designed which a material palette that consist of yellow piccolo tiles, the forest green sofa, jaisalamer stone surrounderd by terrazo and long hanging table made up of granite suited with beiger color chairs.

The view overloong the seating area and wall panelling as seen

This view overlook from the back end combining the center table and the seating on the either sides. The seating is divided with a display of brass utensils that are authentic to the punjabi restaurant.

On site photos showing the construction of the space with highlight of center table and its frame in ms and the fabric light testing. The first photo also shows the framework for sofa.

Traditional Color Sensibilities and the role of natural environment

Typology: Directed Research |Sem 10

Guided Under: Amala Shah

Scope: Field Study, City of Barmer

Understanding Light and Ethnography of the city and generating respective hand-done colour palettes

The study is categorized by two major keywordsColor and Light. The understanding of these was undertaken through regional research of Barmer city, located on the western side of Rajasthan, comprising mainly of the Thar desert.

Colors, as manifested to us, are in the totality of a holistic picture comprising of the natural environment and the man environment. This is seen as different layers juxtaposing on to each other to perceive the complete picture. The colors in the context of this study are not seen in absoluteness but are seen as a whole of living perception by studying one’s way of life contextualized within a particular region. Therefore, it becomes imperative to study the contextualized environment to connect through the dots to realize the interdependence of each topic discussed below and its direct and indirect connections with the natural environment.

scan the QR for complete PDF
map showing city of Barmer and de-markets area of study with respect to landscapes,communities and their crafts.

Light Study for the area

Afternoon Morning
Landscape (from left to right) //Natural environment and Mahabar desert
Flora and Fauna (from left to right)
Rohida, aankdo, camel and peacock
Built Form (from left to right) Outside and Inside
Attire (from left to right) Men and Women
Crafts (from left to right)
Leather,Pottery, wood carving, Applique
Food (from left to right)
Bajra, Ber, Butter Milk

Generating Swatches_Natural Environment Palette

Generating Swatches_Manmade Environment Palette

Conclusive Palette_Manmade Environment

News-CO Lab a journalism library

Typology: Institutional Design|Sem 9

Guided Under: Prof. Ayaz Pathan Khan

Scope:Interior, Skin , context, Landscaping

In recent times, when we are surrounded by a lot of information every second of our lives- from papers to twitter (maybe true or fake), this public centre strives to enable a partnership between libraries and journalists.

Located among Ahmedabad’s modernist buildings, this library provides the city with a public hub that enables locals to submit their questions/ queries about the stories that they feel are missing about their cities and team here will research and come down to conclusions in form of papers, articles, posters or any other form of creative social media output. Every once-a-week media trials, debates and talk show can be held where latest topics of city could be discussed, debated amongst the interested audience.

montage showing the initial ideation for library with respect to interior, skin and context (riverfront here)
Model Photos- Process and Final
sectional perspective// interior courtyard and the skin
3DViews
Material Palette

Design, the Indian Context a journey of adaptation

Typology: Adaptive Reuse|Sem 7

Guided Under: Errol Ruebens and Ratna Shah

Scope: Space Planning, Existing and Built

With the backdrop of Ahmedabad’s heritage the design museum for India is another feather in the hat. Located near the airport, the museum celebrates the idea of design as homogeneous entity that reflects Indian culture and philosophy. Where indianness is a multi-faceted whole with interesting corners that hold complexity and diversity to be discovered within that whole. The design language talks about how these complex carved facets from the monolith engage people to showcase and experience diversity and complexity which is always part of a whole

There is a large pedestrian plaza which acts as a secondary entry in the museum during day lime, which is well it and is surrounded by greenery, creating an informal socializing place at night. It acts as a chowk’ where celebrations take place. which also connects to the rooftop cafeteria via a jutting out staircase. The museum aims to absolutely look at as present moment with an idea of a better future

montage showing the initial ideation for museum, quality of light with respect to the existing building
conceptual sketches
Terrace Truss system Cafe
Section c
Section

The render (left to right) shows permanent gallery, temporary gallery,reception area, plaza and the passages.

The new intervention which is juxtaposed with the existing building acts is with an offset creating a dialogue between new and old. The truss creates the play of light and shadow for the exhibits creating a perfect ambiance for a museum.

TVOI-the vibes of India

a multimedia office

Typology: Academic Internship|Sem 8

Guided Under: Kaveesha Shah|Studio Saransh

Scope: planning, working drawings, selections, executions and site visit

TVOI Office is a spatial experiment in colour. It is inspired by the RGB colour format, where spaces are colour blocked using these tints, combined with selected bursts of fresh white to cut through the saturated tones. The resultant impact of this use of colour is experienced while walking through the office, moving from one visual world to another, travelling through different experiences in the same space. The surprise and visual relief from the monotony of one colour is felt upon finding an opening, glancing into an adjacent space, dipped in a different colour.

It is the primary workspace of a newly established digital news and media platform in Ahmedabad. The client’s brief suggested the building of a space fit for a team of young and upcoming media enthusiasts, with a unique experiential value that inspires undaunted thought and promotes transparency.

Graphical representation of the office, showing RGB theme and its intersection with the objects of the office

(left) AKA Fitness Office,Iran by 4 architecture studio taking window workspaces as inspiration and creating

(right) Bonnefanten Museum MaastrichtWorkspace, Netherlands by Hollandse Nieuwe taking colors as inspiration how colors define and demarcate space, here

(left) Nanyang 5Lmeet, byDAGA Architects taking perforated material as inspiration to create transparency in the space

(right) Ideal Gas Lab, Taiwan by Waterformtaking inbuilt greens in furniture as inspiration to create a mix of built and greens.

Conceptual Section

Planter space,designed in shades of green
Photo Credits-Ishita Sitwala
Workspace, designed as shades of blue
Photo Credits-Ishita Sitwala
passage to workspace relation
Photo Credits-Ishita Sitwala
Workspace, designed as shades of red
Photo Credits-Ishita Sitwala

PLUMBING DETAIL

Unwind by the canteen deployable seating system

Typology: Deployable |Sem 6

Guided Under: Jinal Shah

Scope:

The west facade of architecture building was chosen as the site. The association began from the extended part of the seminar rooms which are above the canteen from where one gets an overall view of the shreinakbhai plaza and the canteen. But the passage adjacent to facade was unused and was the point taken in consideration

The aim was to design something interactive with context to the facade for people sitting in canteen or passing by as that passage is mostly unused. The final design proposal was to create a graffiti along the wall with decks at different level where people can climb and have views of campus from different height and can sit and relax during their free time and hence add a playfulness to the facade. When the decks are not in use it acts a art installation on the wall which is anamorphic in nature

explorations for deployable systems as structure and origami as fabric upon it.
Rendered Plan showing activities with the system
Site Context Site Analysis
3d render showing deployable system with respect to facade
render showing deployable system and the activities around

PLAN AND DETAILS

Exploded view of deployable Mechanism

The Grey Box

a residence at the perch

Typology: Residential|Sem 4

Guided Under: Errol Ruebens and Ratna Shah

Scope:Space planning, ergonomics, staircase design

Urban “living” spaces are growing smaller in size in the bigger cities. They are primarily inhabited by millennials - people who aspire for a “BIG” life in the present and future.

People reuse terraces, narrow tube houses, and basements of existing buildings, to find living space that is more affordable. It focused on looking at one of those scenarios, where the Millennials are now reclaiming roof-tops, where, these single room spaces on the topmost floor of existing buildings helps them connect with nature, yet living close to the heart of the city, whilst living far from the crowded streets below.

The aim was to design a perfectly functional house with the listed requirements along with it proving a experience as a whole.

OPOMETRIC ERGONOMI

ANTHROPOMETRICS AND ERGONOMICS

STRETCHING THE TIGHT

Taking the pivot box designed earlier,the excersice was to place the pivot box in an empty box of 5m*5m*5m which is hanged from a tree top in form of machan. Along with that a staircase and a toilet has to be introduced in relation to the pivot box and views around

TESELLATIONS
The 3d view showing an overall view of the house. The mezzanine floor, staircase and the working area.
The 3D view showing the entry space, the window to the workspace and an informal seating created using stairs.

Co-Curricular

inside and outside CEPT

Typology: Co-curricular

Photography (left)

TAship-Design Research Methods under Rishav Jain

Understanding Bawa Gardens, Srilanka Under Divya Shah and Anjali

Hunnarshala Hand-on Workshop

Installation Design at CEPT Navratri

Lamp Design at CEPT Foundation Day

Freelance Projects

Gym Design

Office Design

Tutor-Rishav Jain
TA-Apurva Pandey, Pooja Shah

depicted as space making through landscape

Bawa Garden, Srilanka
Photographs
Charcaol Sketches
Lime Plaster:
Flooring:
Ips Terrazzo

Navratri Installation|2019 Material-MS Sections

Design by- Pooja and Vishnu

Foundation Day Lamp Design|2021

Gym Design: Stepping Up or Stepping down

Area: 750 sq.ft

Concept: The staggered planes as seen in 3d gives user a experience of varying heights from inside while serves as two terraces at different levels to enjoy the view of site.

Gym Design: Through Curved Screen

Area: 750 sq.ft

Concept: The Curved screen along with the spiral staircase acts a abstract expression for the word ‘gym’ and while also providing a screen to the building.

Office Design

Area:300 sq.ft

This office for a digital marketing company was designed in a way that could act as canvas with no walls. The cabinets, tables and other furniture act as color coding elements to the space, while the wall and other built objects remains white.

Option1: Stepping Up or Stepping down
Option2: Through Screened Curve
Interior View
Interior View
Conceptual Section
Conceptual Section

THANK YOU

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