THE MOTIVATION OF FMP PROJECT

In my second year of master's study, I chose to explore the direction of physical product design and interaction along the lines of my design vision (described in this section), with a focus on the topic of music sharing experience. In the Preparation for FMP project and the coming FMP project, I focused on the values and needs associated with music sharing experience and related social activities in the age of streaming media, by designing physical interactive products that integrate with streaming platforms and attempting to address the technical and behavioral barriers that people currently encounter when sharing and communicating music. From a PI and competence development perspective, I chose to put more efforts into the Creativity & Aesthetics and Business & Entrepreneurship areas of the FMP in order to better reflect my skills as a professional product designer. I have already invested in the expertise of the User & society, and Technology & realization in the Preparation for FMP project, and have gained constructive insights for the next design iteration by conducting in-depth desktop research and user test of the Music Linker. In FMP, I will be exploring the business model and iterating on the design aesthetic of Music Linker to refine my professional designer's portrait.

To achieve this, I I will assume Spotify is my client and design for it. I plan to use the streaming music giant Spotify as a commercial vehicle to explore how the design insights from M2.1 could be used to design a music sharing service system for Spotify that helps users share music. Designing for an existing brand will allow me to explore the practical and commercial aspects of a product in a more immersive way, thus better demonstrating my skills as a product designer. At the same time, it will also help me to develop my skills in analysing brand value and brand design language, which will prepare me to design for companies and clients as a professional product designer after graduation.

The total duration of this project will be from February 2023 until July 2023.

*This is a speculative project and I am not affiliated with Spotify.