HELENE RAVLICH: NATURAL BEAUTY 1
GUINOT – 25 YEARS OF FRENCH BEAUTY IN NEW ZEALAND The name Guinot has been synonymous with the kind of luxurious, French beauty regime practised by the average Parisienne for decades now, and this month it celebrates an amazing 25 years in New Zealand, with local business BeautyCare the exclusive distributor since it first arrived on these shores.
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Founded in France over 40 years ago by Rene Guinot, a well-known chemist, the collection of skincare products, now known throughout the world as Guinot Paris, began with a focused approach to treating the skin in the form of the now much -loved Hydradermie treatment. The year was 1965 and at the time, all salon treatments were applied manually, with the results hard to quantify and quite literally “in the hands” of the average therapist. Then the dashing Monsieur Guinot officially arrived on the scene and revolutionized the world of aesthetics by presenting his new Hydradermie Treatment, which was a sensation from the moment it launched and still a popular treatment today. The principle: a gentle ionization process that makes the skin more receptive to the specific active ingredients that are applied to it subsequently. The results were so astonishing that beauty therapists immediately insisted on forming an exclusive clientele and the Guinot legend was born. Today, Guinot Paris skincare as well as the professional treatments are available in spas/salons throughout the world and in New Zealand its fans can be found the length and breadth of the country thanks to the work of the wonderful Olivia Savidan and her mum Frances Jeffrey at BeautyCare. Olivia and Frances constantly amaze me with their knowledge of - and eye for - amazing new product lines, and they have been passionate about Guinot from the moment Frances first discovered it. The Guinot collection includes a wide range of beauty care options, covering three specific categories - face, body and sun. But in each category, the company’s philosophy of professional expertise as a guide to product usage is an important part of its skincare message, and it is the synergy of the professional services and the retail products that makes it such a highly-respected – and loved – range. Over the years the brand has constantly tested and released an incredible array of new products and multi-award winning treatments, including the original Hydradermie and 2005’s Hydradermie Lift, which took things to the next level by giving a “lifting” effect, with micro-currents for stimulation and two draining electrodes.
Redcurrent and Endomitriosis New Zealand hosted High Tea at the Langham on 20 February, to celebrate their alignment to raise awareness of the condition, which affects 6% of New Zealand women. Limited edition iPhone covers priced at $29.50 went on sale in all 10 Redcurrent stores across New Zealand in February (Queenstown will be the 11th Redcurrent store and opened in March). Half of all the proceeds of the iPhone covers’ sales will go to Endomitriosis New Zealand. 1. Deborah Bush (CEO Endomitriosis New Zealand), Rebecca Kain (Redcurrent) and Endomitriosis New Zealand Ambassador Myken Stewart; 2. Jessie Gurunathan, Dame Pieter Stewart and Miriama Kamo. The World Belongs to the Dissatisfied
The most recent new treatment unveiled by the brand – and exclusively in New Zealand via the marvellous BeautyCare - is the express Hydraclean Facial. It uses Guinot’s patented Thermoclean Electrode machine to offer clients of all ages fresh and glowing skin in just 30 minutes. And despite the speed at which it does its stuff, Hydraclean is not just a shortened version of an existing treatment. Over the past two years, Guinot has been developing the Thermoclean Electrode machine specifically for this treatment, and it has delivered - with long-lasting results in less than half the time of a standard facial. If you’re as time poor as I am you’ll be equally as excited about this - stellar results in half the time is like music to the ears! Olivia and Frances are always looking for amazing new lines to bring into the country and are often boarding planes in search of the best of what’s new, but Guinot has definitely stuck around this long for a reason. If you haven’t tried it yet then I highly recommend that you give it a whirl, and to BeautyCare and Guinot here’s a heartfelt Joyeux Anniversaire! (HELENE RAVLICH) PN DEADLINE – 20TH OF THE MONTH April 2013 PONSONBY NEWS+
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