POLYMERS Communiqué - 6.3 - Feb-Mar 2020

A CUSTAGE I N I T I A T I V E Feb - Mar 2020 l Issue 6.3 l ` 150

Customer Centricity for

Business

Growth

News

MyPC Industry

Now on your hand-held

A small effort to keep you updated

Dr. Pawan Girdharilal Agrawal International Motivational Speaker

Special Supplement on PLASTIVISION INDIA 2020 with this Issue

Pg 00

President Agrawal Group of Institutes Mumbai

in the safety of your homes.

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POLYMERS Communiqué l February - March 2020

1

Feb - Mar 2020 l Issue 6.3

CONTENTS

The Centroid

60

If he is the one to be cared for; if he is the one to be

understood; if he is the one to be supported; if he is the one to propose; if he is the one to dispose; if he is the one

Varun Gupta, Director, Calco Poly Technik Pvt. Ltd., Sonepat

64

Technology Drives Customer Delight

who is responsible for your success; if he is the one that you

business; he has got to be your customer and right at the

would bend forward to; in short, if he is the purpose of your

centre for you. So, a POLYMERS Communiqué issue dedicated to ‘customer centricity’ seems just what the doctor ordered...

itna toh banta hai!

36

BIG THRUST

Dr. Pawan Girdharilal Agrawal

President, Agrawal Group of Institutes, Mumbai

49

56

This script handles the concept of ‘Customer Centricity’ in a transformational manner that captures the thinking, the anecdotes and the learnings of Dr. Pawan Agrawal, a globally renowned public speaker, relating to this most demanding need of the corporate. The Lunchbox takes you through this journey, making sure that you digest every morsel of this learning.

66

The Lunchbox Speaks

NEW NORMAL

Customers Fuel Innovation

74

TECH POWER

Deepayan Das, Executive Vice President Bry-Air (Asia) Pvt. Ltd, Gurugram

RESEARCH REPORT

Customer Management Approach (CMA 2020)

POLYMERS Communiqué Survey Services

HBR PAGES

Case Study: Your Star Salesperson Lied. Should He Get a Second Chance?

Presented by POLYMERS Communiqué in syndication with Harvard Business Review

International Motivational Speaker

84

A narration by Siddhant, Assistant Editor, POLYMERS Communiqué in the skin of a Lunchbox.

FUNDAMENTALLY YOURS

If You Don’t Take Care of Your Customer, Somebody Else Will

Jayesh Khimji Rambhia, Managing Director

Honorary Treasurer, Plastindia Foundation

Arvind Chawla, Managing Director

Zahoransky Moulds and Machines Pvt. Ltd., Coimbatore

88

CHANGING MINDSET

Synchronised Operation in Supply Chain: Engineering a New Approach

Shirish V. Divgi, Director, PMMAI, New Delhi

WELL SAID

Plastics Extend Life

Premsons Plastics Pvt. Ltd., Mumbai

Past President, Co-chair Environment Committee The All India Plastics Manufacturers’ Association

FROM THE ARCHIVES

Mind the Baby

Lt. Col. Dr. Samar Singh, Assistant Professor

Strategic Management, Indian Institute of Management, Raipur

NEXT GENERATION INJECTION MOLDING CONTROL office.in@br-automation.com | +91-20-41478999

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ENERGY

2

POLYMERS Communiqué l February - March 2020

Printed and Published by

Under the Cover

Manish Chawla manish@polymerscommunique.com

Designed by

‘Customer Centricity’ is the

new spelling of the word ‘success’

and one of the surest, fastest and the most

sustainable way to achieve corporate goal-

posts. Having Dr. Pawan G. Agrawal, a man who breathes this concept and has impacted minds of millions globally to share his thoughts is our privilege. He adorns the cover as he covers the topic like no one has... cover to cover!

Chief Editor Jyoti jyoti@polymerscommunique.com

Asst. Editor Siddhant siddhant@polymerscommunique.com

Advertising Sales - National

94

SIVaRAM SPEAKS

Molecular Recycling Technologies: Converting Polystyrene to Styrene Monomer

Dr. S. Sivaram, Former Director, CSIR-NCL, Honorary Professor and INSA Senior Scientist, Indian Institute of Science Education and Research (IISER), Pune

98

TRADE ZONE

2019 Snapshot of Indo-German Trade in the Engineering Sector

Rajesh Nath, Managing Director, German Engineering Federation

(VDMA) India Office

102

Hyderabad Vani +91-93924 28927 vani@polymerscommunique.com Mumbai Vinisha +91-88790 50327 vinisha@polymerscommunique.com New Delhi Vijay +91-98100 15111 vijay@polymerscommunique.com Vadodara D. S. Bhumra +91-81289 90887 devinder@polymerscommunique.com

MISSION POSSIBLE

Delhi-NCR: Plastic Waste to Reduce Soon!

Advertising Sales - International Dubai Pritam +971-5548-32330 pritam@polymerscommunique.com

In series...

44

Shailesh Sheth, Corporate Strategy Advisor

108

Rakesh Shah, RS Coaching and Consulting, New Delhi

Customer Centricity, A Game Changer?

Management & Manufacturing Technology, Mumbai

117

120

News

24

Managing Change: Master the Skill

Gen-Next: Here’s What They Have to Say

S. K. Ray, Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE), Mumbai

USA Manisha +1-908-720-3510 manisha@polymerscommunique.com

Custage Marketing Solutions LLP 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA

Editorial Advisory Board Arvind Mehta Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd. Prof. (Dr.) N. C. Saha formerly Director at Indian Institute of Packaging N. K. Balgi formerly President & Director at Ferromatik Milacron India Pvt. Ltd. Pushp Raj Singhvi formerly Vice Chairman and Managing Director at Borouge (India) Pvt. Ltd. Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office Rakesh Shah formerly Managing Director at Windmöller and Hölscher India Pvt. Ltd. S. K. Ray formerly Sr. Executive Vice President (Polymers) at Reliance Industries Ltd.

Printed at

Silverpoint Press Pvt. Ltd. A-403, TTC Industrial Area Near Anthony Motors Mahape, Navi Mumbai - 400709 District - Thane

Content Alliance Partners

Subscriptions

Bhavesh +91-22-2520 4436 bhavesh@polymerscommunique.com

How CHROs Deliver Business Impact

Dr. Naveen Malhotra, Senior HR Professional, Ahmedabad

BUSiNESsTOONS

54

Golden PAGES

112

RETRO

82

K ALE’S KUIZ

119

Weekend Delights

106

Events

123

Printed and Published by Manish Chawla, and printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Near Anthony Motors, Mahape, Navi Mumbai - 400709, District - Thane and published from 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, INDIA. Editor: Manish Chawla.

Domestic Subscription: Single Issue Price: Rs. 150; Annual Subscription: Rs. 1200 (including shipping) Overseas Subscription: Annual Subscription: USD 60 (including shipping)

Views and opinions expressed in this magazine are not necessarily those of POLYMERS Communiqué. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances and so POLYMERS Communiqué does not take any responsibility for any loss or damage incurred or suffered by any of its subscribers / readers / advertisers of this magazine. The publisher makes every effort to ensure that the magazine’s contents are correct but do not take any responsibility for the absolute accuracy of the information. Subject to Mumbai Jurisdiction. Some of the images used in this issue are from Shutterstock. The maps, if used, in this document are only a pictorial representation, not to scale and do not indicate any geographical boundaries.

No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publisher in writing.

POLYMERS Communiqué reserves the right to use the information published herein in any manner whatsoever. The ownership of trademarks is acknowledged.

Mind Speak

Rajesh Nath

Managing Director (VDMA) German Engineering Federation India Office

centricity is an approach to providing a doing business that focuses on both at the e, rienc expe mer custo ive posit in order point of sale and after the sale, e. Customer to gain competitive advantag trust and centricity not only helps to build also a solid loyalty of the customers, but n plays an reputation. Customer satisfactio ess and is important role within every busin that helps also a key point of differentiation mers in custo new t attrac to esses busin ents. onm envir e competitiv

Customer S. K. Ray

ent (Polymers) at

formerly Sr. Executive Vice Presid Reliance Industries Ltd.

the d’état of businesses is to meet of products needs of customers in terms objective in and services. It is meeting this businesses an economically viable way that er. In the grow in a sustainable mann changes in prevailing scenario of rapid behaviour, consumer preferences and g. This engin chall more mes beco task the ted le-foo nimb be to esses busin requires mers to and stay intensely focused on custo s in the swiftly adapt to their changing need is the key marketplace. Customer centricity to go forward.

Raison

Ltd.

Two statements from two great personalities

from completely diverse fields as follows speak volumes about the impo rtance of customer centricity:

The purpose of business is to creat e and keep a customer. - Peter Drucker

A customer is the most important visitor on our premises. He is not dependen t on us. We are dependent on him. - Mahatma Gandhi The basis of all economic activity is exchange of goods or services with money or acceptable return. This brings in the custo mer. It is the customer who pays for whatever is on offer and if no customers come up to buy it, no exchange happens and the econ omic activity stops. The backbone of any busin ess is sales, and customer is the reason for a sale. If there is no customer, there is no busin ess. Period.

Do we need say more?

Pushp Raj Singhvi

Customers are always considered as ‘God’ for any business mod el. The same philosophy is also applicable to plastics-based packaging material manufacturers as well as packaging users and the consumer goods indus try. FMCG companies need to select the package design in terms of selection of pack aging materials, structural as well as graphic design based on consumers’ demand and their acceptability. Hence, ‘customer centricity’ theory becomes very important in the modern market scenario.

Arvind Mehta

Rakesh Shah

formerly Managing Director at Windmöller and Hölscher India Pvt.

Prof. (Dr.) N. C. Saha

formerly Director at Indian Institute of Packaging

Arvind Mehta

Chairman and Managing Director Welset Plast Extrusions Pvt. Ltd.

truth. Any ‘Customer is king’ is the cardinal s to sell in want one that e servic or uct prod ’ and plan the market, he has to sit in ‘his chair customer. by understanding the need of the uct or service, For marketing and selling a prod is required. rch resea and work hard a lot of s, his growth One has to evaluate his need t together for plans and time needs to be spen mutual trust this purpose. At the same time, and joint growth needs to be set. meeting with Communication and one-to-one coupled with customers within a time frame ty by going consistent efforts to improve quali growth. This that extra mile enhances mutual s customeris possible only through continuou any field, in be could this ; oach appr centric including exports.

Rajesh Nath

Rakesh Shah

N. K. Balgi

N. K. Balgi

formerly President & Director at Ferromatik Milacron India Pvt. Ltd.

Business exists when you serve your customers at the best. To know what he needs and what he would need, one would need to know his busin ess and the markets he serves. Your success in business comes when your customer succe eds in his business. I did see this mindset at Reliance Industries since my association with them as machinery manufacturer with their Polymer Division since ’90s. RIL with its wide pool of ‘best in industry people’ had wide reach to present and future market information.

RIL would tell us of anticipate d growth sectors of our end markets in volumes and kind of products, that helpe d us in preparing our business plan and allocate resources, and, build our product portfolio.

This enabled plastics processors to get indigenously developed machinery at lower costs during the days when impo rts were expensive due to high custom duties. They also made processors aware of the sectors set to grow and products that would be needed. As a result, the domestic processing sector grew at double the GDP growth rate, simultaneously the RIL petro chemical business witnessed stupendous growth.

I learnt early that it is important to remain customer-centric.

S. K. Ray

Prof. (Dr.) N. C. Saha

Feedback has Communiqué gather to rm fo at od pl created a go content of rmation. The industry info ly rich in ab er id ns e is co the magazin providing is consistently quality and it ers. The ad re its to dates the latest up m this fro te puts we colla amount of in us for to l fu lp he quite magazine is our business.

is a good Communiqué updates of t es lat get the platform to a high-end industry. It is the polymer y. str du our in magazine for

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News B&R Adding Value to Indian Manufacturing Industry

Digest

I

ndian manufacturing is undergoing a

major

makeover

manufacturing

Agilyx Corporation, the leader in chemical recycling of post-use plastics back into polymers, chemicals, and low carbon fuels, announced its partnership with Go Beyond Racing, a company that strives to reduce waste that is generated at their events by finding best recycling alternatives

and

transformations.

with

smart

digital

With

technology

machines,

predictive

machine

builders

solutions

and

future-

enable

factories

to

become globally competent, highly productive, efficient and profitable,” he elucidated.

Return

centric

robotics

and

more,

B&R

Industrial Automation Pvt. Ltd. (B&R) is

reinforcing

its

commitments

to

OEMs and factories in their endeavour

to ‘Make in India’. B&R India recently organised its sixth ‘Innovation Day’ event in Pune, which addressed various

aspects of how B&R is continuously

Smart Factory’, Innovation Day 2020 witnessed

informative

workshops,

presentations, panel discussions and fascinating demonstrations.

B&R’s

focus

on

offering

Manager for India, spoke on ‘Quantifying focused

on

on

Investments’, business

where

values

he

and

provided a roadmap for Indian machine builders to move forward in the fastpaced environment. “Globally, machine

builders face similar challenges. It is important for manufacturers to take that first step towards implementing the

latest

technology.

Innovators

and early adopters are more likely to experience better business outcomes,

lead the technology race and become

trend setters - ultimately improving their revenue and market position,” he informed.

customer-

A panel of industry experts discussed the

solutions is in step with the needs

a Reality’, moderated by Pooja Patil,

centric,

technologically

advanced

machines and factories. During his

24

integrated,

maintenance, machine vision, machine-

of Indian industry’s needs for smart

A-B

Our

automation

David Hemetsberger, B&R’s Strategy

adaptive

Catering to the theme ‘Partnering for

BASF and Hengst develop reusable spin-on oil filter made of engineering plastic Ultramid® Structure LFX

ready

trends such as flexible manufacturing,

adding value to Indian manufacturing.

Audi A3 seat upholstery made of PET - from bottle to fabric; seat upholstery made from secondary raw materials are being used for the first time in the fourth generation of the Audi A3

factories.

engaging keynote, B&R India Managing Director, Jhankar Dutta spoke about B&R’s

partnership

values

and

the

evolving era of Industry 4.0. “New

technologies are continuously changing the

manufacturing

landscape,

and

for

and

B&R takes pride in being a preferred automation

partner

OEMs

topic, ‘Making Flexible Manufacturing Corporate Communications, B&R India.

The

prominent

panellists

included

Atul Patwardhan, Functional Head Corporate Engineering, PARI; Mayur Raut,

Production

Manager,

L’Oréal

India; Ramesh Chauhan, VP, Sandhar Technologies;

Subrata

Karmakar,

President, ABB Robotics and Tanay

Sil, Business Development - Industry, B&R India.

POLYMERS Communiqué l February - March 2020

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The

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Digest Berry witnesses increased demand for plastics due to protection ability of nonwoven materials

users

changing

highlighted and

demands.

their

today’s

Meeting

rapidly them

requires a flexible, scalable production line able to accommodate small batches

of different products, which at times could be down to batches of one.

Flexible

manufacturing

lines

enable

factories to produce smaller batches

economically. In such next-generation factories, machines, devices and systems can

be

reconfigured

quickly

and

inexpensively to changeover without

solutions at one place - at Tempo. And,

allows mass customisation and enables

We are already thinking of several

hampering the production process. This BIEGLO high-performance polymers develops further by adding new ultra-high temperature resistant products to their portfolio - PBI and PI-S

quick responses to market changes.

Brückner and Tempo Paper Pulp & Packaging Team Up Again for the Second BOPP Film Production Line

T

he

demand

for

high-quality

packaging film is constantly rising in

the heart of Africa, especially in Nigeria, Clariant masterbatches introduces new colours for high temperature resins used in FAKRA connectors for next generation automobiles

Direct Pack has acquired a Mexico-headquartered recycling operation with capacity to process 40 million pounds per year of PET

B-D

investments to consolidate our position in the market.”

Gandhi Automations Updates on Roller Door Investment: What You Should Know

W

arehouse

significant

roller

doors

investment

are

a

that

the most populous African country.

shouldn’t be taken lightly. In fact, it’s

leading producer, Tempo Paper Pulp &

impact on costs in the long run.

Taking

this

into

account,

Nigeria’s

Packaging Ltd. (Ota, Ogun State) has now

signed a contract for its second BOPP film production line. Dr. Seun Obasanjo,

quite the opposite - they can have a big So, what are all the costs that warehouse managers need to be aware of?

CEO, Tempo Group says, “Since our

Your costs can be separated into three

markets have developed. Now for us it’s

are involved with procuring your doors,

Centrepiece will be our new high-

to maintain your doors, and the costs

manufacture

Initial Costs

first BOPP line started some years ago,

parts; that is, the short-term costs that

time

the ongoing costs that it will take you

for

performance packaging

further

BOPP of

films,

investments.

line

for

the

scheduled

for

various

flexible

production start in 2021. Due to the very good experience with our first line, we decided to partner with Brückner Maschinenbau GmbH & Co. KG again.”

The company’s expansion plans also

includes a BOPET film production line, a second CPP film production line and more metallisers. Tempo Group’s Deputy

Managing Director, Nassos Sidirofagis

explained, “Our goal is to offer our customers a broad product diversity.

In a sense of ‘one-stop-shopping’, they should be able to find their packaging

26

our investment strategy is long-term.

associated with ensuring safety.

There are obvious initial costs, like installation, electrical requirements and activation sensors. But there are also the

less obvious costs, like how much it will cost your business for the time that the doors are inoperable.

For example, your current roller doors may be damaged, prompting an urgent need to purchase new ones. When your

doors are out of action for too long, it

will have a negative impact on traffic management and operational efficiency.

This is why speed of installation is so

POLYMERS Communiqué l February - March 2020

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A besides company that offers end to end raffia For over three decades, Lohia Corp, standing for innovation andsolutions precision for hasthe stood for industry, be it extrusion, winding,Aweaving, coating, printing, or PP yarn spinning, complete customer satisfaction. company that offers end conversion to end solutions for the raffia Lohia Corp gone the distance has always put printing, customers first. industry, behas it extrusion, winding,and weaving, coating, conversion or PP yarn spinning, Lohia gone the and has alwayscapacity put customers first. metric tons per annum of TodayCorp if thehas company hasdistance delivered a processing of 5.1 million PP andif PE customers across 92acountries, it's only because of efficient support Today thefor company has delivered processing capacity of 5.1 million metricafter-sales tons per annum of and optimized cost of ownership forcountries, customers.it's Lohia continues and inafter-sales the future support too, will PP and PE for customers across 92 onlyCorp because of efficient be customers for great value and complete peace of mind. andcommitted optimizedto cost of ownership for customers.

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Over and above the cost of equipment maintenance, you must make sure that no people get hurt.

Digest

To do to this, you have to: NN

DOMO Chemicals announced the completion of its acquisition of Solvay’s performance polyamides business in Europe this business includes engineering plastics operations in France and Poland; high performance fibres in France; polymer and intermediates operations in France, Spain and Poland

accreditation to all vehicle operators.

NN

NN

important to warehouse operations.

Your manufacturer must be able to

minimise downtime so that you can go back to operations as quickly as possible.

Pedestrians as well as personnel can be

seriously hurt if the door is able to injure upon contact. Make sure your roller door manufacturers

have

comprehensive

an incident occurring.

significantly impact what it will cost you to maintain them.

The Wide Range of Automated Doors

First of all, you will have to consider the

Gandhi Automations Pvt. Ltd. designs

like how much voltage it needs and how

automated doors that perfectly suits

power requirements of your roller doors,

Then, it’s important to know how often they will need to be repaired

due to environmental factors, such as

high

wind,

low

temperatures,

wet weather, wet environment and chemical washdown.

try to minimise the chances of corrosion as much as possible. For example, you can ask about stainless parts as an option.

Finally, your doors must be able to withstand impact with forklifts, as this

can cost you thousands of dollars in equipment repair.

Roller

doors

are

large

pieces

of

into collision with heavy-duty vehicles if your staff is not properly trained. in

safety

to

any

architectural

environment,

from modern and traditional industrial buildings,

warehouses,

commercial buildings.

to

fine

The range includes insulated, noninsulated, fire-resistant, tight sealing,

steel, glass, fabric doors with safety features and high-quality standards.

The doors provide energy efficiency,

rapid opening speeds, advanced safety systems and are easy to operate.

Gandhi Automations also specialises in designing and manufacturing state-of-

the-art hangar doors that have unlimited opening widths.

High performance doors are automatic internal and external areas of buildings.

equipment that can frequently come

Investing

and manufactures a wide range of

doors used for fast access between

Safety Assurance Costs

measures

is

a

necessity for warehouse operations.

28

cable / spring failure.

safety features installed to prevent such

While thinking about your door parts,

D-E

Ensure that the door does not close

in the event of power / brake /

much energy it will consume.

ER-WE-PA GmbH coating line now at SIG, a leading system and solutions provider for aseptic packaging

Provide a visual or audible warning system for the door’s operation.

How durable your roller doors are will

ENGEL presents the next generation of the allelectric e-cap injection moulding machine series for beverage caps

Educate staff on ‘best practices’ for roller door use.

NN

Maintenance Costs EconCore’s technology makes recycled PET honeycomb now commercially viable

Provide up-to-date training and

Prime

high-performance

designed

and

doors

factory-made

are

with

German collaboration using state-of-

the-art and resourceful engineering technology for frequent use in high traffic areas with opening speeds upto

POLYMERS Communiqué l February - March 2020

2 m/s. The high opening speed reduces

the time taken in movement of material,

Digest FoamPartner delivers foam know-how for acoustic and thermal insulation in Rinspeed’s new modular concept car MetroSnap

thus hastening the logistics process.

Our team of skilled engineers visit the site and recommend the most suitable

rapid door to the client. Rapid doors are

resins. The proprietary screw design

mind international standards.

for a superior, low shear mixing action,

manufactured and installed keeping in Many

nowadays

manufacturing need

environment

in

industries

a

controlled

which

you

limit

the amount of dirt and dust in the Henkel and Covestro combine their strengths to promote e-mobility by developing a solution enabling the efficient fixation of cylindrical li-ion battery cells inside a plastic cell holder; the solution is based on a UV-curing adhesive from Henkel and a UV-transparent polycarbonate blend from Covestro

manufacturing

premises.

and

manufacturer,

instrument

manufacturer,

Medical

electronics

LAMILUX AntiBac, the fibrereinforced plastic, with its antibacterial effect, reliably combats germs and bacteria

F-L

melt. The Xaloy Pulsar design is ideal in preventing melt degradation and contamination

that

would

lead

to

product defects, such as black specks in optical and other clear lens products.

With the Xaloy Pulsar mixing screw,

some military applications are but a

the optimum technology that lowers

industry, pharmaceutical industry and few of the examples that have strict requirements

for

maintaining

dust-

free environment. High-speed doors have

become

an

every industry.

integral

part

of

A wide range of Prime High-speed doors

are

available

for

various

operations, including areas with special

hygiene, storage and handling of frozen food. Atex Rapid doors are needed in explosion-proof

areas,

deep

freezer

automatic roll up door is required in cold storages, warehousing, loading bays and on conveyor systems. Prime

Reset features a special advanced selfrepairing system.

Nordson Offers Xaloy Pulsar Mixing Screw Technology for Pristine and Clear Lens Products

T

he Xaloy® Pulsar® mixing screw from

Nordson

is

the

optimum

injection screw for efficient processing

in lens applications. This injection screw ensures superior quality products, free of black specks.

When clarity counts most and product

defects of any kind are intolerable, a special focus on an adequate screw

design is key. The Xaloy Pulsar screw is tailored to the specific requirements

of the shear intolerant polycarbonate

30

resulting in a uniform and homogenised

food

computer

requirements for temperature control, KRAIBURG TPE is supplying a skin-friendly thermoplastic elastomer for an innovative Protos® headset manufactured by an Austria-based company Pfanner Schutzbekleidung GmbH

features a wave style root geometry

Nordson provides lens moulders with scrap

rates

cosmetic

considerably,

appearance,

enhances

minimises

downtime, reduces cycle time, boosts

profitability and provides a rapid ROI for efficient and successful processing.

StAR Holds International Class 2020 Conference and Roto Show

S

tAR (Society of Asian Rotomoulders),

a 16 years old trade association of

the Indian rotomoulding industry and

an ARMO affiliate (Global Affiliation of 12 associations from around the world), held 2020 StAR Conference and Roto Show at South Goa between 22nd

and 24th January. The event, a bright

spot

for

the

Indian

rotomoulding

industry, was sponsored by Matrix Polymers (UK), Greenage Industries and NAROTO (India).

With over 100 attendees from 12 countries,

23

quality

presentations

by 22 global and Indian speakers over two days, four half-day seminars on pertinent topics, along with two

delightful evening social events, the

Indian rotomoulding industry came alive with plenty of excitement, learning and networking. The attendees feedback

testified to great success, sense of

satisfaction and had many takeaways from what was appreciated as a very well-organised conference.

POLYMERS Communiqué l February - March 2020

R

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INDIA

T F E W

: : : :

+91-22-2821 5734, 2838 7054 +91-22-2838 1088 info@welset.com www.welset.com

The

conference

theme

of

‘Passion

Profit & Rotation’ was reinforced by

Digest Liquibox completes acquisition of DS Smith Plastics; the acquired division includes both rigid and flexible packaging businesses and the combined companies will have 35 manufacturing facilities

these focussed segments during the three-day programme: NN

Design - New Products and Markets

NN

Processing - Tools and Production

NN

Materials and Testing

NN

New and Future Technology

NN

For the first time, a Marketing

NN

Thanks

to

the

event

for

supported

by

Meusburger has created an exclusive and cost-effective alternative to existing round or flat latch locks to control moulds with new E 1817 latch lock

by industry experts.

Eight and

leading

overseas

suppliers

from

exhibited

the conference.

India

during

UFlex Introduces Innovative Holography Products to Add Aesthetics to Products and Prevent from Counterfeiting

T

he

holographic

arm

of

UFlex

Limited has recently developed four

innovative and advanced holographic solutions to give a facelift to books, labels

and

stationery,

cartons

and

the textile industry. These products

NN

Registered de-metallised holographic tape which is hot stamped on product

labels,

is

made

with

19-micron PET base film and is used as an anti-counterfeit feature.

NN

printed

foils,

the

solution also serves as an anticounterfeit tool for cartons, labels, stationery industry.

Arvind Mehta, a Recipient of the Maharashtra Gaurav Award 2020

O

22nd

February,

Gujarati

organised Award

the

2020

Maharashtra

Samaj

Mahamandal

Maharashtra

Function

at

Gaurav

Yogi

Sabhagruha, Mumbai. Arvind Mehta was felicitated with the Maharashtra Gaurav

Award 2020 as a leading industrialist at the hands of Music Director, Anandji Bhai

Shah

(Music

Director

team

Kalyanji Anandji) in the presence of top

dignitaries of Maharashtra from different fields like Marathi and Gujarati film industry, musicians etc.

Arvind

Mehta

Managing

Extrusions

is

Director Pvt.

the

Ltd.,

of

Chairman

Welset

&

Plast

(celebrated

its

Golden Jubilee recently), manufacturers of

colour,

additive

compostable

Soft touch lamination film for carton packaging is available in PET and BOPP based films, which is induced

with a special coating giving it a smooth and silky touch effect to uplift the product’s aesthetics.

NN

The ‘Dhoop-Chaon’ design for hot stamping foil is a unique offering by

UFlex

which

enables

hot

stamping coating on 12-micron PET based film to give special effects, without holography.

32

multi-colour

n

of counterfeiting:

L-M

12-micron PET based film with

a

safeguard brands from the challenges Milacron-Roboshot (a 55-tonne Milacron-FANUC Roboshot that is fully integrated with iMFLUX technologies) is driving career development at Beaumont’s American Injection Molding Institute

Achieved by hot stamping on a

the

half-day seminar with four lectures Manjushree Technopack bets big on new greenfield plant at Silvassa, rigid packaging major commits an investment of Rs. 100+ crore

developed for stationary products.

omnipresent

improvement,

was

stamping

shelf appeal of a product has been

segment in India with maximum scope

rainbow

foil that augments aesthetic and

Seminar on ‘Strategic Branding’ NN

Multi-colour

Anandji Bhai, Music Director along with President, Hemraj Shah awarding Arvind Mehta.

POLYMERS Communiqué l February - March 2020

Digest Mondi’s BarrierPack Recyclable, all-PE recyclable packaging, helps consumer goods brands advance their circular economy goals

Nestlé to sign European Plastics Pact; this will help to make 100% of its packaging recyclable or reusable and reduce its use of virgin plastics by one third by 2025

Other top dignitaries of Maharashtra who were felicitated with Maharashtra Gaurav Award 2020.

masterbatches,

PP

compounds

and

PVC masterbatches, exporting 40% of their products.

On the social front, currently he is the

Chairman - Governing Council of the All India Plastics Manufacturers’ Association

M-P

Centre, Goregaon, Mumbai. The event

has fetched very good response from the industry.

of plastics and environment.

global crisis COVID-19. We have been

On the community side, he is the

Chairman of Federation of Modh Vanik Samaj, helping the needy students

for education on need cum merit

basis for higher education. As on date, Rs. 5 crore interest-free loan has already been disbursed to 250 students.

Earlier, he has worked in apex bodies as

the

Past

plastics

President

industry of

of

AIPMA,

India

Past

President of Plastindia Foundation and Immediate Past President of Plastindia International University.

He

is

widely

represented

travelled,

India

in

and

has

various

international forums of the plastics industry.

Sharing

his

knowledge

about the industry, he has written

over 80 articles which have been

published in various magazines of the plastics industry.

Notification on Postponement of 12th Die & Mould India International Exhibition

A

s the event organisers, let us begin

this message by thanking you for

cooperating with us for the 12th edition

34

25th April, 2020 at Bombay Exhibition

While we are only a few days away from

of Polykemi AB have made the largest single machine investment so far in a new and highly efficient extruding line, a double screw 92 mm Coperion which is expected to increase production capacity on larger volume productions by upto 5,000 tonnes per year

Exhibition, scheduled between 22nd and

(AIPMA), guiding the plastics industry of

India for the growth amidst challenges Nordson opens pelletising and melt delivery laboratory to serve customers and prospects throughout The Americas, the new laboratory has a pelletising line with throughput capacity upto 1,000 lb/hr (450 kg/hr)

of the Die & Mould India International

the exhibition, we are struck with the closely observing the development of

the situation. As a measure to contain

its spread in India, the Bureau of Immigration has restricted issuance of visa for people travelling from affected

countries. Also, with few cases detected

in India, there is panic, and people are avoiding mass gathering.

We have also received letters from exhibitors of

the

requesting

exhibition.

unpredictable

and

postponement

With

all

these

uncontrollable

things considered, in light of the current unstable situation and in the overall

interest of exhibitors and visitors of the exhibition, the Executive Council

of TAGMA has decided to postpone the event.

The 12th edition of Die & Mould India International Exhibition is now

rescheduled between 24th and 27th August, 2020 at Bombay Exhibition Centre, Goregaon, Mumbai.

We are sorry for any inconvenience caused owing to the situation which is

beyond our control, and look forward to your support and understanding.

Request

all

to cooperate.

the

stakeholders

POLYMERS Communiqué l February - March 2020

VDMA Symposium on ‘Greener Plastics Packaging Make it happen’

P

lastics have become the ubiquitous workhorse material of the modern

economy:

combining

unrivalled

functional properties with low cost,

their use has increased manyfold in the past half-century. While plastics

economy, greener &

sustainable

packaging,

Machinery

Association,

material,

Rubber

VDMA

Plastics

would be organising the 1st international

symposium in India on, ‘Greener Plastics

May, 2020 at hotel Holiday Inn Mumbai International Airport, Mumbai.

The event would be a confluence

many

converters and decision makers from

benefits,

their

archetypically

linear, take-make-dispose value chains entail

significant

economic

environmental drawbacks.

and

of industry veterans, policy makers, the user industries like food, personal

care, industrial & chemical packaging In

14% of plastic packaging is collected for

from

recycling globally. Each year, USD 80 -

120 billion plastic packaging material value is lost to the economy.

In order to deliberate, find the way forward and to create more awareness

on recent technologies on circular

Quadpack and Sulapac join forces for sustainable cosmetic packaging

and pharmaceutical sectors.

Over 40 years after the launch of the first universal recycling symbol, only

Polyplastics highlights DURANEX® PBT grade which provides improved tracking resistance for a range of high-voltage automotive components

Packaging - Make it happen’, on 28th

and plastic packaging are an integral

part of the global economy and deliver

Digest

Germany, supported by VDMA India,

this

from

day-long

prominent

Germany

session,

VDMA

and

P-Q

speakers

members

Austria,

and

other organisations would enlighten the of

audience

flexible,

circular

on

rigid

economy

B2B interaction.

various

facades

packaging

followed

and by

Participation by invitation only.

ESTD. 1988

An Indian Italian Joint Venture

High Impact Strength

Acrylic Impact Modifier for

PVC Window Profiles PVC Pipes & Fittings Vinyl Sidings & Fencing Years of excellence in Polymers

Plastic is not a villain PVC Doors and Windows save trees

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POLYMERS Communiqué l February - March 2020

1405 B, Signature Towers, South City-I, Gurugram-122001 T : (+91) 78279 52522 | E : info@leatherchem.com

35

BIG THRUST

The

Lunchbox Speaks T

here are many places where one can find me, I lie on a side table, sometimes

on the main desk, in a locker, at times under the desk, in a backpack and even in a common-room. I have seen and observed a lot; just by sharing, I have

seen relationships grow, break, repair; a lot happens in that one hour what one usually calls the lunch break. Most of you might have understood who I am; but for the record, I am a lunchbox or in a popular term, ‘dabba’. I lie on the side table of

Dr. Pawan Girdharilal Agrawal, International Motivational Speaker; President, Agrawal Group of Institutes, Mumbai and have observed a lot of things.

I travel each day from people’s homes to offices and my contents end up in their stomach and in most cases, make them happy, even if they are having a bad time.

They look forward to meeting me every working day. All us dabbas have a bad habit

A narration by Siddhant, Assistant Editor, POLYMERS Communiqué in the skin of a Lunchbox.

36

of gossiping, every day we travel in trains, get meticulously passed on by various

people to finally reach our destination. In the interim, we dabbas chit-chat about

what all we have observed and we learnt; needless to say, we talk when no one else is listening! Sshhh...

We have heard so many stories of patch-ups, break-ups, friendships, politics, drama,

POLYMERS Communiqué l February - March 2020

Dr. Pawan Girdharilal Agrawal International Motivational Speaker President Agrawal Group of Institutes Mumbai

This script handles the concept of

‘Customer Centricity’ in a transformational manner that captures the thinking, the

anecdotes and the learnings of Dr. Pawan Agrawal, a globally renowned public

speaker, relating to this most demanding

need of the corporate. The Lunchbox takes you through this journey, making sure that you digest every morsel of this learning.

loneliness to even planning movies, vacations etc., the list is actually endless. I could go on and on, but I’ll get back to it later, if I remember. We also wait

to meet fellow dabbas the next day to hear updates

on each other’s story stages for any developments!

That’s enough about me, today I want to talk to

you about my ‘Big Boss’, Dr. Pawan Agrawal, whose tummy I fill every day; I want to talk to you about

a particular interview he had with two people from POLYMERS Communiqué, couldn’t see them as I was kept the other way round and couldn’t turn about by myself (that would get creepy...).

So anyway, he started on by speaking about

paperwalas, but I will speak about my dabbawalas

first; because why not! PS: I love them too, nothing against them...

POLYMERS Communiqué l February - March 2020

37

Their value for money is the reason that they don’t drift from the track

Making of the Man Himself Now, coming back to Big Boss, those people

who came to his office, asked him, “You taught,

of honesty, customer centricity,

a lot of people learnt. Where did ‘you’ learn

passion and commitment to work.

turning point of life?” Oh yes, Big Boss has been

everything from? What is your defining moment /

They treat work as worship and

in the education field for 34 years now and has

work not with the intention of just

KG to PG, and that too for free; maybe that’s

taught the children of dabbawalas right from

why they asked him that question...he answered

making money.

by saying his father’s suggestions, expectations, hope, thought and love. He feels that this is one reason, and the other is that he had failed in Std 10th. His family loves him a lot, they didn’t tell him

anything, but his father when he came back in the

evening from the field and saw him cry, though he did beat him a lot, he said, you have failed

just in your Std 10th, not your life; your whole life lies ahead of you, this is not a reason to cry.

Next time, he stood 2nd in the district. It’s all He got a PhD in 2010 on ‘Dabbawalas’; he had

about consistency, he failed because he didn’t

Management of Dabbawala in Mumbai’.

it all depends on one’s input. He learnt from his

Know Him to Know More

point in his life.

the topic of, ‘Study of Logistics of Supply Chain

mistake; he feels this episode was the turning

Actually wait, let me tell you about him first. His

nuclear family consists of his wife and two sons.

Both his children are married. The elder son is a

Chartered Accountant and his younger son is a Mechanical Engineer. His younger son also wanted

to go to the USA for his MS. Don’t know how far that is, but I’ll search and tell you. He gave him two conditions; first, you will come back to India and the other one, you’ll come back alone.

I really like this family, they are very honest, customer-centric and diligent to anything they take up, actually even all the people Dr. Pawan Agrawal

is

associated

with,

personally

A Management Delight There was a lady interviewee asking questions too,

she asked, “In both your topics of dabbawalas and

paperwalas, there is a similar flavour of hardwork

and customer centricity, they think beyond the

ordinary. These ordinary people are doing an

extraordinary job! How did you land up with

dabbawalas as your research theme? He answered

the question by saying that he was interested in

management research, he was tired of the other topics he had taken up, from somewhere he came

to know that Mumbai dabbawalas are very good

and

in management and do very good delivery. Oh!

abroad to study and was even offered a job with a

I’ll get to it in sometime; for now, let me tell you

back home due to the promise he made to his

well under the topic, ‘Emergence and Importance

mathematics for 11th and 12th grade.

study on the delivery boys who deliver paper to

professionally, have these traits. His son did go Rs. 1 crore package, but he declined that and came father. Good guy, I must say. He currently teaches

His thinking is clear...by what he has told his kids that he was not going to leave any land for them - his father also didn’t leave for him, he

taught him how to earn money - he will empower his children with the same ability. He will teach them how to stand on their own feet.

38

study, next year he studied and he stood second,

I haven’t told you about the paperwalas yet,

that Big Boss has done research on paperwalas as

of Newspaper Distribution in Mumbai’. Basically, a our houses daily.

Coming back to dabbawalas, this was in 2002.

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

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EYE OPENER

The Myth It is basic economic law that prosperity comes

only when demand is met by supply. It is also settled business principal that profit can only arise if transaction is completed from production to consumption. So, if I am making profits, means I am

managing my business well. Where does customer centricity come in?

Show me a formula by which you can map that greater customer centricity produces so much extra

profit? How does one define customer centricity?

No clear measurable parameters exist to practice this jargon. It is a constantly moving target that

Customer Centricity, A Game Changer?

changes course with every whim and fancy of the customer. It is coined by sales people to cover up their failure in ratchetting up turnover.

Strange as it may seem today, not merely a decade

ago, companies believed in these mantras. Even

now, one finds many who believe them, but crouch this belief in more sophisticated language. So, let us

see what customer centricity really means and what

it can do to business success. It is not for nothing that Henry Ford told his employees: “It is the customer who pays your wages”.

Craig Bailey and Kurt Jensen define customer centricity as a process that involves aligning

It must be well understood what you

are fighting against. Not competition.

You are up against customer’s power

in exercising his choice. This is his most

potent weapon. If you can convince him that your organisation works to make

him win his battles, then that customer centricity will win you the war.

organisational resources for effectively responding

to the ever-changing needs of customers, while building mutually profitable relationships.

The concept of customer centricity took hold when contra experiences of globalisation and economic

downturn brought out a powerful force - that customer has a choice and purchasing power to

exercise that choice. Customer uses that power to buy from those companies who treats him with

respect, offers great service and builds a longer-

term relationship. With advent of social media, this silent exercise of choice found an agile word

Shailesh Sheth Corporate Strategy Advisor Management & Manufacturing Technology, Mumbai

44

POLYMERS Communiqué l February - March 2020

of mouth publicity instrument. If you ignored all of this, remember what happened to Maggi in

2015? 60% drop in profits! Thus, in a simple way,

“customer centricity is your passionate belief that customer comes first”.

Your most unhappy

customers are your greatest source of learning...

- Bill Gates

Ground Rules So, let us start with basics. Revenue in business is a collection of several transactions that a company

makes with various others who are desirous of what the company has to offer. This transaction

approach leads to fundamentals of marketing

evolution that goes from acquiring the market, to retaining it, to penetrating it deeper and wider, and then to growing by scaling up volumes by accessing new markets. This path is all fine, but the trick is in doing it sustainably. The key step then is what do we need to do to retain customers? A series of transactions, each satisfactory to customer, leads

him to have a good experience with your

company and helps you to retain him. But

that is pedestrian approach. To grow, you may

need to do more. Convert satisfaction to brand loyalty! When you can achieve that, you have created a differentiator which competition may find difficult to match quickly. This is where the concept of customer centricity kicks in.

Now, let us go beyond achieving satisfaction at

the end of transactions. 80% of customers who switch suppliers, express satisfaction with their previous

supplier.

Thus,

satisfaction

becomes

the price of entry, not the way to win. Customer satisfaction must lay the foundation for building customer relationship.

Going beyond mere customer satisfaction would

involve the whole organisation. A designer must design not what he thinks the customer should

have, but what exactly a customer wants. The

production manager must be able to foresee what problems or issues will arise when the customer

uses his product and ensure that workmanship To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

45

FUNDAMENTALLY YOURS

If You Don’t Take Care of Your Customer

Somebody Else Will

“Exceeding the customer

expectation and having a positive

emotional reach towards customer satisfaction is our endeavour,”

updates Arvind Chawla, in dialogue with POLYMERS Communiqué.

Q. Share with us your journey as ZAHORANSKY India.

ZAHORANSKY is known for reliability, precision and

sophisticated technology. The foundation of the company was laid in 1902 by Anton Zahoransky, in Todtnau, Germany.

POLYMERS Communiqué l February - March 2020

Arvind Chawla Managing Director Zahoransky Moulds and Machines Pvt. Ltd. Coimbatore

49

The Indian journey started in 2002 in

somebody else will” is one hundred

It’s a funny example, but there are

challenging circumstances.

it. Sometimes one does get a new

Western and Indian. Some specific

the outskirts of Mumbai, under very I became a part of ZAHOARANSKY in January, 2008 to relocate Indian

operation from Mumbai to Coimbatore.

We a

started

rented

with

shed,

20

with

people,

in

per cent true, and I have experienced customer, not because of one’s ability, but because of the inability of that

customer’s existing supplier, and it can be vice versa too.

necessary

Our approach and availability, with

continuous technology transfer and

mould, machines and process from the

infrastructure. A meticulous approach, skill development training from our

German experts helped us set a strong foundation. The focus was to provide service and German quality products, in budget cost, to our customers.

When you have

a team of trusted quality suppliers,

then all enjoy the

growth and share the risk.

respecting

observations

relating

to

customer have helped us to win the

trust, and we have become technical partners of customers. Higher the trust,

lower the risk, better for a win-win business situation.

We built our own plant

Keeping the right balance between cost

did the expansion and

approach’ is my approach.

in 2013 and recently inaugurated it on 22nd November, 2019. It’s a state-of-the-art facility

in 5 acres of land

with a 6,000 sq. mts.

and technology with ‘Customer Centric

Q. Do you see any specific needs of injection moulding components that are very specific to India and not so common in overseas?

The world market is closely intertwined,

manufacture our high precision moulds

component scenario. Countries having

and machines.

more

so

in

injection

moulding

similar culture have similar demand.

In the last 12 years, the headcount grew

ZAHORANSKY

turnover increased from Rs. 2.72 crore

care, medical technology, cosmetics,

from 20 to 153 employees and the to Rs. 100 crore.

It’s a ‘Platinum’ rated Green Factory Building, certified by IGBC with 93

points, which is the highest points rating in India.

As a Managing Director of ZAHORANSKY

India, I am proud of my team and have cherished every moment of this

technologies

and

services are in high demand in oral consumer goods, packaging as well

as industrial and household brushes.

Under household brush segment, we

make machines used for production of all types of cleaning brushes. Toilet cleaning brush range is one of them.

It’s an injection moulded component tufted with filaments.

‘Customer centricity’ is a compelling

mantra. Management rule #1, “If you

don’t take care of your customer, then

50

types

of

toilet

systems,

design of brooms and brushes are popular for cleaning the Indian toilet system and are in high demand in India.

The circulation of these brooms and brushes increased drastically after the ‘Clean India Movement’.

Q. How do you see the demand for automation (upstream and downstream) in India?

The demand for automation in India is upstream, for sure.

My early 18 years of experience was in the automobile and white goods

moulds, and latter 12 years in toothbrush improvement and I am lucky to be part of that automatisation. Higher output, lower labour dependency and production

consistency

with

better

quality justifies the initial investment of automation.

“People don’t buy what they need to buy, but they buy what they want to buy.” We need to create ‘want’.

Q. Share with us an example of how automation has improved efficiency in injection manufacturing processes?

As a German group, our know-how was much ahead of time for many

customers. ZAHORANSKY India initially made and

what

slowly

customer

created

requested

the

want

for

automation. Now we manufacture high cavities fully automatic moulds

wonderful journey.

Q. As we understand, being closer to the customer is one strategy that you have successfully adopted and implemented.

How has customer centricity worked for you?

two

and FMCG moulds. I have seen drastic

production and office area, having all

the latest machines and equipment to

only

Learnt a lot, still learn every day.

Practice does not make you perfect, it makes you only permanent. ‘Perfect’ practice only can make you perfect.

Important is when you know and realise, what is perfect?

and high-performance automatic tufting / trimming machines, as

this is the trend.

My

of

experience

is

multicomponent

manufacturing, example

of

hence

more

part

share

toothbrush

manufacturing which completely

changed

automatisation.

after

introducing

POLYMERS Communiqué l February - March 2020

In manual transfer method, the first component is moulded, and stored

to shrink entirely, and later placed in next moulds for PP/TPE injections to

make

it

two-three

toothbrush handle.

component

Storing the handles is challenging as it

occupies a lot of space and attracts dust.

Speed

Keeping the right balance between cost and technology with ‘Customer Centric approach’ is my approach.

and tedious process.

Part warpage affect the mould life and end product quality.

Two or three IMM required, takes more floor place and more investment.

We

made

the

first

automatisation.

Both, first and second component

(it can be more also), are designed in

52

one

mould

and

mounted

on

placement, handling,

no

post-

avoiding

contamination, faster cycle time and

better product quality brings efficiency in

the

injection

moulding

through automatisation.

process

In India, we can make up to 2X32 cavity automatic moulds, which is of 7-tonne weight.

Placing the handle into the second mould is a time-consuming, laborious

of

moulding

double

injection

barrel

moulding

machine.

The first component comes out and with automation, it is placed in the second

component moulding area, and when two injections take place at a time, the double comes

component

out

of

the

toothbrush

mould.

Final

product is ready to undergo next operation of tufting, trimming and packaging immediately.

Q. Tell us about a management approach that you personally believe in?

The

management

approach

is

a

reflection of experience and I believe in, ‘Hire attitude and train for skill’.

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

B u s in es sToon s

More than just ordinary, BusinessToons take content to another level in POLYMERS Communiqué.

Reading this, some may laugh, some may smile, some may read it and just put the magazine on the

side. In either case, it has achieved its intent to help you unwind and reset your mind...make it fresh, as green as it can get; essential isn’t it...as possibilities with polymers are endless...circular nevertheless!

54

POLYMERS Communiqué l February - March 2020

POLYMERS Communiqué l February - March 2020

55

CHANGING MINDSET

Synchronised Operation in Supply Chain

PMMAI breaks new

barriers with common

Engineering a New Approach

purchasing initiative programme.

W

hat do you think of when you see senior personnel from competing

organisations sitting across one another and candidly discussing their buying prices of cables, bearings and their issues? For many, this would

be unbelievable.

Central Purchasing Initiative - Driven by PMMAI Over the past two years, the Plastics Machinery Manufacturers Association of India

(PMMAI), taking a cue from the success of auto clusters, has achieved the unthinkable.

PMMAI has successfully engaged various leading plastic machinery manufacturers to working towards making their products more marketable and more affordable.

Says Shirish V. Divgi, Director, PMMAI and Managing Director, Milacron India, Plastics

Machinery Asia, “Of course there were some sceptics who felt such an initiative would

not work. How could competitors who bid against each other for business, sit and discuss their buying strategies, was the common thought in most people’s minds.

Yes, it took a lot of convincing; but in the end, things started taking root. The concept is quite basic and makes sense when you look

at the fact that the basic purpose of PMMAI is based on trust and transparency.

The ‘Central Purchasing Initiative’, driven by PMMAI, goes

beyond just clubbing all the requirements and asking for a good price.

Shirish V. Divgi Director PMMAI New Delhi

56

POLYMERS Communiqué l February - March 2020

CPI review meeting.

of similar machines were procuring. As a group of manufacturers of similar machines, we were using

in excess of five hundred different types of cables of almost similar specifications.

PMMAI was tasked with the job of not just standardising the various types, but also with

Vendors’ plant visits ABB and Rotomotive.

coming out with a common standard for cables for plastic machinery that could be recognised as the

‘Indian Standard’ for all machinery manufacturers and, at some stage, become mandatory to follow.

A committee of experts from our various member

organisations teamed up to look at the varieties and rationalise them. I am happy to share that this

team could finally bring down the 500 plus varieties to just over 150 types.

Once we come to a consensus on the standards, we look at shortlisting the sources to whom the RFQ is to be sent. In most cases, a team from

PMMAI visits the suppliers to assure themselves of their capability.

It seeks to share knowledge of source, standardise for greater flexibility, give credence to those with more volumes and provide some benefit for every participant.

The Procurement Process The whole exercise consists of several parts.

The first step in this ‘Central Purchasing Initiative’ is ‘Standardising’.

When we first started this initiative looking to commonise buying of cables, we were astonished

to see the varieties of cables the manufacturers

58

After the suppliers are shortlisted, the total

requirement of the component (to be quoted for) is sent to the suppliers by PMMAI.

To ensure buyers with greater volumes get their fair deal, quotes are linked to the volumes bought.

It is important to mention here that there is no compulsion on any member to buy from a particular source. If a particular manufacturer wants To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

NEW NORMAL

Customers

Fuel Innovation Q. You have undertaken a recent expansion at your plant. Please share with the readers an update on the same.

the automotive sector. What was the reason of this expansion at this time?

Calco Engineering Plastic division has an

consistent growth of over 14% YoY. This includes

increasing thrust on ‘Make in India’, we have

Plastic division has grown at a CAGR of over

just to cater to India’s demand, but are also

India and other global economies are facing

with our new state-of-the-art ‘sustainable’

Looking at the long-term view, we anticipate

captive solar energy consumption coupled with

with our previous achievements. It is important

on sustainability goes beyond the environment;

new market requirements when the time is

Our production facility has the most advanced

with not just automotive, but also the booming

inside and outside the plant.

production facilities with capacity to handle

Q. We wish to understand a little more as regards your solutions for the electrical and electronics industry.

full plant installation, we are aiming to have

engineering plastics is huge. Especially in flame

We all know that the plastics industry has seen

existing capacity of 8,000 MT/annum. With

automotive as well. Infact our Engineering

taken the commitment to manufacture not

22%. No growth is constant; likewise, this year,

looking forward to expand business globally

external

manufacturing facility. It is one-of-its-kind, with

average growth to remain positive and in line

waste and process water recycling. Our thrust

to remain positive and be prepared to facilitate

it includes people working in the facility as well.

right. We, at Calco, remain extremely optimistic

dust collector systems installed for clean air

electrical and mobile phone markets.

Having said that, it is one of the most efficient

challenges,

like

the

Coronavirus.

over 4,000 MT at any given point of time. With

With automation and electrification, demand for

over 20,000 MT/annum production capacity

retardant materials, with new chemistries being

spread across 1,00,00 sq. ft.; producing truly

global products with indigenous technologies for global consumers.

Q. The industry is said to be going through a challenging phase, especially

60

developed for halogen-free, smoke-free and low metal content, it is continuously evolving with To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

“We believe customers are

the engine of any industry.

With consumers getting

more access to technology, we have to find a way

to keep pace with new generation demands,”

expresses Varun Gupta, in dialogue with POLYMERS Communiqué.

Varun Gupta Director Calco Poly Technik Pvt. Ltd. Sonepat

POLYMERS Communiqué l February - March 2020

61

TECH POWER

“Today, the role of technology

in traceability, real time analysis, measurement and control of moisture during processing, recyclability and predictive

maintenance are all the more

important for plastics auxiliary manufacturers,” believes

Deepayan Das, in dialogue with POLYMERS Communiqué.

Deepayan Das Executive Vice President Bry-Air (Asia) Pvt. Ltd. Gurugram

Q. You had a recent launch at PVI 2020 of your waterless plastic dryer. How do you see this benefitting your customers?

What about the capex and opex of this new product? Is any analysis done?

The product launched will be a game-changer for plastic drying. We have been

at the forefront of plastic drying since we launched the first plastic dryer in India way back in the early ’80s and with this product, we have ushered in a new

generation of plastic dryers. With this addition, our customers can benefit from a lower power consumption, do away with the requirement of chilled water and

yet get the best drying solutions for their resins. This will be a premium product and we are yet to officially launch the price for the same. As far as the opex

is concerned, the savings can be upto 30% with a marginal increase in capex.

Customers can with the benefits expect a payback in less than one year.

Q. Is the development and technology of your waterless plastic dryer indigenous?

Yes, it’s a purely and proudly indigenous technology, that’s a moment of

pride for us. Today, we are glad to have played a major role as regards the humidification technology.

Q. In situ drying is gathering momentum; what are your solutions in this regard?

We, at Bry-Air, believe that drying is a science and are happy that drying as

64

POLYMERS Communiqué l February - March 2020

Technology Drives Customer Delight

a

we

technology have

the

is

gaining

widest

momentum

and

complete

where

range

of plastic drying solutions for the industry.

Starting with our nano dryers to our centralised

drying solutions and now, the waterless dryer, we can give the best solution for any plastic drying need.

Q. How do you maximise the usage of ‘cloud’ as regards your product operation, monitoring and maintenance?

One of the most important parameters any plastic

customer would want to monitor is the effectiveness of their drying process. Bry-Air Prokon’s Moisture Minder™ incorporating the patented BRYSCAN™

sensor technology is a first in the industry, providing real-time inline moisture measurement for various applications in the plastics industry.

This innovative system can provide accurate and complete solution to monitor, record and measure pre- and post-drying moisture levels in the polymer.

Through our cloud-based system, customers can monitor the drying process remotely and have live

feedback on the effectiveness of the drying process.

With our new MM CONNECT™, all the foundational technology advances for Industry 4.0 are fully

provided. This system also helps processors with traceability.

Q. Being a dominant player in the drying industry (for plastics), what

POLYMERS Communiqué l February - March 2020

steps do you take to ensure customer centricity?

The industry is fast evolving and so is the Indian

consumer’s appetite. New age plastics is driving the growth with recyclability of materials playing a

critical role. Technology adoption in such a scenario has a pivotal role to play.

The consumer / manufacturer is more concerned

about the grade of plastic being manufactured / used, stringent quality checks it has undergone,

certification by leading domestic and international bodies

of

repute

and

none

conformability and recyclability.

but

the

least

Hence, role of technology in traceability, real time analysis, measurement and control of moisture

during processing, recyclability and predictive maintenance are all the more important for plastics auxiliary manufacturers.

Keeping this in mind, we work with our customers

through various forums like exhibitions, shows and seminars. We not only work with them, but cover

the entire spectrum of the industry like raw material manufacturers, OEMs, processors and also educate

the end users. Thus, we work across the complete

value chain of the industry. Our trained engineers are already available to support our customers with To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

65

RESEARCH REPORT

Customer Management Approach (CMA 2020): A POLYMERS Communiqué Survey Results Declared

T

he last mile to the customer is what matters the most to all. ‘Customer’ continues to be the most prized

possession for all. So managing this precious procession is very relevant and in challenging in times of

today, extremely crucial too. Thus this survey. An objective achieved by POLYMERS Communiqué! CMA 2020 is

all about analysing aspects that have an impact of this delicate vendor-customer relationship. A relationship that is perhaps even more challenging than the one created by the symbolic Hindu rituals of saat-phere. Trust me, for a sales person to close a case, there could be many more than just saat pheres to the customer.

Industry surveys from POLYMERS Communiqué are crafting a new niche for itself and providing the readers a very valued insight into this fiercely competitive market. The responses would serve as a general guide; you would, however, need to evaluate, validate and map responses for your business in specific. Have a read...

Sample Size: 80

Survey Basics

l

Format: Electronic

l

Response Tabulation: Singular

l

Add more value to customer each time

72.50% Anticipate customer needs Always try to do better

Deliver beyond expectations

68.75%

68.75%

(Percentages total beyond 100 due to multiple choice answers)

66.25%

46.25%

1.16% Apologise when you go wrong

Making the ‘King’ feel better...

Customer is and will continue to be the King. A few virtues were checked. ‘Anticipating Needs’ came numero uno. So very

true...a successful company, many a times, is defined as the one that well anticipates needs. So, look back and then to the future...most questions will be answered. A refreshing change was the response to ‘apologising when wrong’. Must say,

our industry is maturing. The tie at the second place was for ‘adding value to customers’ and ‘trying to do still better’; knowledge-driven approach laced with positivity. Kya baat hai!

66

POLYMERS Communiqué l February - March 2020

Reduced Footprint...Enhanced Productivity

Introducing

With the challenging and ever-growing demands of the Plastic Injection Moulding industry, and keeping with the latest developments in the international markets, Electronica Plastic Machines Ltd., has introduced one more energy-efďŹ cient, compact-sized, mid-tonnage, two-platen injection moulding machine with PLATINA seriesâ&#x20AC;Ś.

www.elpml.com

3.75% Under implementation

Don’t see a need for the same

17.50%

No

Yes

41.25%

Documented approach for VIP customer...

Disappointing, but an honest reply is

37.50%

what can be said. Only a little over a third

of

the

responses

have

a

that

a

documented approach for important customers.

It’s

imperative

customer knows that he is important to you. Lack of such a fundamental document means a sheer mockery

of business. Treat him like a VIP as he

deserves,

surely will!

Getting feedback...a vital connect

else

Kind of

is ‘soliciting feedback’ ...and over 50% of the respondents customer delight mere jargons to please the ‘boardroom’?

Let’s set a deadline to create this very crucial channel of

communication and let it, for heaven’s sake, be a well-

else

Yes

The most fundamental aspect of customer management... cannot answer a clear ‘yes’. Are customer centricity and

someone

47.50%

22.50%

monitored channel. Take professional help if required; else you are on a road to nowhere!

No

No

Yes

18.75%

30.00%

Under implementation

13.75%

Rewarding loyalties...

Tough to believe; close to 70% responses were a big ‘no’! Where are our VIP customer programmes? Some may well argue that this is more in the realm of B2C. Misters, the demarcation is getting hazy. Anyway, we To know more, please subscribe to

Polymers Communiqué at subscriptions@polymerscommunique.com

67.50% 68

POLYMERS Communiqué l February - March 2020

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HBR Pages

Case Study

Your Star Salesperson Lied.

Should He Get a Second Chance?

This case study clearly weighs the pros and cons of a zero-tolerance policy. The case, the opinions and the verdict make it an interesting read.

The Match Bared It All

“I’m afraid we have an issue with one of our sales

Siddhant’s home, Thursday night; Siddhant Kapoor

rarely checked Facebook. As CEO of one of the

largest pharmaceutical-marketing firms in Western India, he didn’t have time for social media. But right now, he needed to log on.

He searched for the doctor’s name - Parasaran Srinivasan - and recognised the first picture that popped up. Just as he’d thought, they’d gone to university together in Mumbai.

The pictures of Parasaran at a recent World Cup party confirmed that one of Novacib Labs’ top

salespeople had falsified his sales report. Now he had to decide what to do about it.

Everyone

at

Novacib

knew

Siddhant hated getting emails with that little red

exclamation mark. So, when he saw both the red mark and the word ‘URGENT’ in his inbox, his

stomach dropped. The email was from Shraddha Pillai, Novacib’s Regional Sales Manager in the Mumbai office. She’d kept her message short:

“Need your advice on a potential ethical breach.”

Siddhant cancelled his next meeting and called her mobile.

“Tell me what’s going on,” he said when she picked up.

74

“It seems that Uday may have intentionally falsified some information about his customer calls.”

“Uday?” Siddhant made no attempt to hide his surprise. Uday Madhav was one of Novacib’s best

salespeople. He routinely exceeded his targets by 10% to 20% and had earned the company’s top

And he was a generous colleague. He often took new salespeople under his wing, sharing sales tactics and handing off easy customers.

There was no doubt that the company’s targets were ambitious. Sales reps were required to meet

with a minimum of 10 physicians and 4 retail

Novacib HQ, Caught by Surprise morning;

“What kind of issue?”

commission prize three times in the past five years.

Looking at his old classmate’s page, he groaned.

That

reports,” Shraddha said carefully.

pharmacies a day, allocating that time according to the potential of the target: 50% to platinumclass customers, 30% to gold and 20% to silver. The regional sales managers worked closely with the

reps to coach and support them - but Uday rarely needed Shraddha’s help. In fact, he often served as a mentor to his more junior colleagues.

“Could there be some mistake?” Siddhant asked.

“It’s possible. But I know how seriously you take

ethical issues. I wanted to bring this to your attention right away.”

Five years earlier, when Siddhant had taken the

helm at Novacib Labs, its Founder and outgoing

POLYMERS Communiqué l February - March 2020

CEO had given him a mandate: Grow the company

portfolio had grown from 22 brands to 46, and

leader. New competitors were popping up every

That success, he believed, rested on Novacib’s new

by 40% and ensure that it remains the market

day, vying to capitalise on the explosive growth in the Indian pharma industry. Siddhant knew that

to accomplish his goals, he needed to be laserfocused on strategy. And by all accounts, he’d

been successful. During his tenure, the company’s Sandeep Puri

Associate Professor Asian Institute of Management Philippines

POLYMERS Communiqué l February - March 2020

from 10 sales territories to most of Western India.

positioning - to customers and employees - as ‘the ethical pharmaceutical-marketing company’. Amid

growing concerns that similar firms were bribing customers or overstating products’ benefits, this

stance distinguished Novacib. Siddhant and his Presented by

POLYMERS Communiqué in syndication with Harvard Business Review © 2019 Harvard Business School Publishing Corp.

75

leadership team had even changed the

followed the match online. Dates don’t

outsize contribution to the success of

to ‘Health with integrity’. Behaving

was depressingly memorable, not just

replace him.

firm’s tagline from ‘Health for everyone’ ethically became part of Novacib’s story,

and

all

employees

were

encouraged to share it, especially during sales calls. And the tagline was more

than a marketing slogan to Siddhant.

He’d always took pride in himself on leading a principled life.

Shraddha was absolutely right that

he would be concerned about false reports.

To

protect

its

reputation,

Novacib had a zero-tolerance policy for

You want to

trust people and hope they’ll do the right thing,

but hope is not a management strategy.

ethics violations. But would sacking Uday really be in the best

interest of the firm, Siddhant help He

made his

and

but

had or

couldn’t

wonder? always

exceeded

numbers

boosted

-

the

typically stick in my mind, but that day

because my team lost, but also because

I watched the game by myself. My family - like most of Mumbai - had skipped work to watch together. I hadn’t

wanted to get behind, so I spent the day alone in the office.

the firm - and how hard it would be to Shocked and angry, Siddhant wondered

to himself, how could Uday have done this?

The Big Day at Novacib HQ Friday morning, now what; Siddhant met

“I had spoken with Uday the morning

with Bhavna Batra, Novacib’s Human

was going to watch it. And yet his daily

dialled in Shraddha on speakerphone.

of the game, and he mentioned that he

Resources Director, in his office. They

report listed the names of three doctors

“This is bad,” Siddhant began. “Last

that he supposedly saw that afternoon.

I texted him about the discrepancy something like “Sorry to bother you with

baby sick. Can you resend your activity

night, I confirmed another doctor listed

on the report whom Uday couldn’t have met with that afternoon.”

report for the week of June 18?” Ten

“Shraddha and I had a conference call

information, so I texted again: Are you

Bhavna said. “We asked him about

thumbs-up emoji.”

with the doctors he listed - but not on

minutes later he emailed me the same

with him after she spoke with you,”

sure that’s accurate? He sent back a

the report, and he said he had met

She

paused.

“Go

on,”

Siddhant

June 21. He all but admitted that he lied.

I’m not seeing any option other than

performance of his colleagues as well.

said grimly.

“Siddhant?” Shraddha asked.

“I’m not in the habit of tracking our

“I don’t understand why he didn’t

in the case of Uday, who has always

Siddhant. “He’s the first one to help

“I’m still here,” he said. “Tell me exactly what happened.”

The Debate Begins

salespeople’s whereabouts, especially been a star performer. Normally, I’d give him the benefit of the doubt, but

‘Something doesn’t feel right’; Shraddha

something didn’t feel right. I looked him

evening before.

tweets from June 21. He’d clearly been

“I was leaving the office last night,” she

I tried one of the doctors on Uday’s

recounted what she’d discovered the

began, “when I got a text from Uday that said, Baby still sick. Need to give wife a reprieve. I’ll make up the visits

next week.” Of course, I felt for him. I’d

up on Twitter and scrolled back to his watching the game - at home. Then report. Same thing: He’d been watching

the game, too, not meeting with Uday.

That’s when I started to panic.”

been in his shoes. The baby is just a few

Siddhant was starting to panic as well.

have slept much. He’s still been hitting

mission, and Uday’s actions were exactly

weeks old, and neither he nor his wife

Trust was essential to the company’s

his quotas, but he looks exhausted.

the kind of thing that could undercut

“I decided to stay at the office to finish up my reports in case I had to cover his sales calls. And as I was looking

over his activity, one date stood out: June 21. That was the day Argentina lost to Croatia in the World Cup.

“I remember it well, because I had

76

Novacib’s culture and reputation and breed resentment among employees.

Siddhant recognised that Novacib was

bound to encounter less-than-honest salespeople, but he was still having

letting him go.”

tell anyone he was struggling,” said his

colleagues

out;

people

would

have jumped at the chance to return the favour.”

“It’s definitely out of character for

him,” said Shraddha. “That’s why I feel

strongly that we should issue a warning - especially with his being a new father.

After all, he did meet with everyone he said he had. He wasn’t fabricating that.”

“But he was altering the dates to meet

his daily targets,” Bhavna countered, leaning

towards

the

speakerphone.

“That’s a serious breach, and we have to

consider the broader impact of merely giving him a slap on the wrist.”

She looked up at Siddhant. “When you brought me in after the rebranding, you

trouble believing that Uday would be

To know more, please subscribe to

same time, there was no denying his

subscriptions@polymerscommunique.com

the one to get into trouble first. At the

Polymers Communiqué at

POLYMERS Communiqué l February - March 2020

1

0 7 9

Prakash Trivedi Head, Polymer Business Unit, Gharda Chemicals Ltd.

A classy picture, close to half a century old, clearly does not hide the flair and acumen of Prakash. This 1970’s picture was when he was receiving a scholarship (expected isn’t it, for his brilliance) for his Ph.D. from University of Akron, USA. The Indian plastics industry was a big gainer as he moved back to India in 1978 and is today a personality that the industry looks upon to.

Change being the only constant, we thought it

would be wonderful to capture this and freeze

‘time’. We associate with the ‘current look’ of

our industry colleagues and would it not be

exciting to know of their persona, decades

ago. That’s what we did, had them dig deep into their archives and share this just for your ‘read’... or should we say ‘see’!

1

A visual delight!

98

5

Haresh R. Pillay President - Infrastructure Business, Time Technoplast Ltd.

Haresh, an astute worker, on a call at his workplace in 1985, probably closing a deal...has closed millions of these between then and now.

82

POLYMERS Communiqué l February - March 2020

1

99

7

Rajesh Shinde

1

Managing Director, Theysohn Extrusionstechnik (India) Pvt. Ltd.

6 8 9

It was the year ’97 that Rajesh made a foray into the plastics industry with DGP Windsor at their Ahmedabad office. Standing tall as a class professional always, he today leads the Theysohn presence in India.

Jayesh Khimji Rambhia Managing Director, Premsons Plastics Pvt. Ltd.

1

Jayesh finished his engineering in ’86 and knowing his infectious energy even today, started Premsons Plastics along with brother Paresh in November, 1986. A strong learner, he picked the traits of the business on-the-go. The loads of confidence that he always carries is a big plus.

99

5

Amitabh Agrawal Executive Director, Chemco Plastic Industries Pvt. Ltd.

A young Sales Executive in 1995 at Larsen & Tourbo (L&T), Chennai; Amitabh with his youngness even today continues to enthral the industry as an excellent team man and a performer.

POLYMERS Communiqué l February - March 2020

83

WELL SAID

Plastics

Extend Life T

he world is facing unprecedented threat in the

form of Coronavirus disease. To prevent spreading

of infection and saving lives, plastic products are at

the forefront. The masks currently being widely used are

made of non-woven plastic. Steriliser bottles are also made

The paranoia needed to be addressed and points stated hard and straight. One such aspect is dealt with in this piece comes candidly from the heart.

of plastic. The hazardous material handling suits protecting our healthcare workers are made of plastic as well.

Many countries are reconsidering ban on single-use plastic

bags and bringing it back, as reusable bag tends to harbour more microbes and no one wants to take any chances.

Starbucks has stopped using reusable mugs and have started on disposables again.

Now, people are suspicious of using reusable cutlery Jayesh Khimji Rambhia Managing Director Premsons Plastics Pvt. Ltd. Mumbai

Honorary Treasurer, Plastindia Foundation

Past President, Co-chair Environment Committee The All India Plastics Manufacturers’ Association

84

as disinfecting is not easy, consistent or verifiable. A

single mistake can be life threatening. Disposables are making a comeback.

Plastic raw materials, food and pharmaceutical packaging products have been considered as essential commodities; their production and transportation have been kept out of

the nationwide compulsory lockdown. The plastics sector

POLYMERS Communiqué l February - March 2020

its

responsibility

difficulties, taking risk to self and staff, many factories are working day and night to meet critical demand

of the population in fight against the virus.

When UN recommended the fight against plastics pollution in 2018 and

governments worldwide started with

the ban on single-use plastic products, its impact on public health was not

prioritised, as environment was at the forefront. Those images of plastics in

the ocean and entangling animals made everyone angry and sad. Instead of banning littering, implementing waste segregation at source and improving solid

waste

was defamed.

management,

plastics

Worldwide, plastics is approved to be

safe for packing food and pharmaceutical

products for past 75 years. Developed

86

500 375 250 47

51.2

58.1

2

-125 1950

67.1

313 213

125 0

64.6

62.1

70.9

8

35

359

60

40

120

70

80 73.2

20

– Global Plastic Production (Million Tonnes) – Life Expectancy (Years) 1960

1970

1980

Age

understands

to serve humanity and against all

Global Plastic Production (Million Tonnes)

also

Year

1990

2000

2010

2018

0

1950: At an average life expectancy of 47 years, the plastics age just began.

2018: At 73.2 years, the plastics production touched 359 million metric tonnes.

Figure 1: Life Expectancy v/s Plastic Production.

economies like the US, European Union

and Scandinavia use plastics without false fear.

Scene India In India, we come from the agriculture

economy and the majority still live in rural areas. Before 2 - 3 generation, To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

FROM THE ARCHIVES

Mind the

Baby

Introduction Cultural context plays a very important role in functioning of firms. Family

businesses (promoter managed firm) form the critical mass and volume

of all forms of business, in India and abroad. The challenge that makes understanding the ways family firms operate daunting, arise from the two

intertwined forms of organisation that it represents - the family and the business - the heart and the mind, emotive and rational.

The key issues which have been highlighted to have a detrimental effect

on organisational function in the western management literature are: apathy and lack of motivation in middle and senior managers. The lack

of initiative on their part leads to difficulties in communication, decision Lt. Col. Dr. Samar Singh Assistant Professor Strategic Management Indian Institute of Management, Raipur Some articles don’t have a shelf-life. Over the next issues, we will pick a select few for your readyread in our recently launched ‘Archives’ section.

Article published on an as-is basis.

88

making and delegation. This gives rise to conflict at intra- and interdepartmental level as well as intra- and inter-division levels, causing the organisation to fragment into factions of management, managers

and workers. Additionally, lack of clarity in the definition of the various roles and lack of accountability manifests as inadequate managerial

POLYMERS Communiqué l February - March 2020

The western system of structuring organisations has its

advantages emanating from standardisation of management

systems and resulting simplicity and efficiency in functioning.

It, however, cannot be the way forward for achieving

excellence in the Indian context which comes pre-loaded

with historical context and its own value systems, derived

from Indian social norms and beliefs. It is, thus, imperative that we ‘Mind the Baby’. Read on for a perspective... cognitive

rationality. unlike

threshold In

the

the

western

required

for

prevalent in the west, mainly from the

scenario,

this

has been made to adopt them in the

themselves

are

Indian

context,

value system is also institutionalised, since

the

families

have

their

embedded

in

communities,

characteristic

which

cultural

systems to promote transfer of this implicit knowledge through cultural mechanisms.

This

wealth

of

tacit

knowledge, originally invented / devised over centuries to promote community affiliation,

camaraderie,

loyalty

and

trust can be gainfully harnessed in the

interest of realising effective family businesses in today’s world.

The Indian Context Firms in the Indian context have a unique

flavour arising from the typical historical

path that Indian business evolution has include

followed, since the days of Chanakya

and competent managers for senior

period, in a bid to catch up with the

effectiveness.

Other

effects

restricted availability of well-qualified

till today. In the post-independence

positions and a large turnover of

western world, management practices

trained managers, which raises issues of inducting new personnel or retraining internally promoted people.

In this article, we assert that actions taken in family firms emanate from the

unspoken and, at times, unconsciously internalised value system adopted by the controlling family. This transfer of

value system is not an explicit process, but takes place through unconscious

diffusion, mobilised through mimicking

processes which operate below the

POLYMERS Communiqué l February - March 2020

US, have been imported and an attempt same form. These practices are rooted

in Christian protestant value system, and

such

are as

characterised

feasibility

by

activities

studies

through

surveys and market research, long-term business planning, production planning, management

information

systems

(MIS), formal corporate structuring, and

so on, which assume that the world is knowable and all resources are available at a price.

On the employee management side, in

a bid to ‘modernise’, Indian firms have built their systems on a set of borrowed applied behavioural science theories

and training modalities from the west.

There has been little attempt to study

the Indian reality and design structures

and systems, and the management practices based upon this reality. This grafting

of

practices

from

foreign

knowledge systems has failed to deliver the expected results in the Indian

It is only when there is a judicious utilisation of the best aspects of these two systems, rather than mindless replacement of one with the other, that we will be able create truly Indian organisations designed to perform and excel in the Indian context.

context. These attempts have failed

as they did not take into account the latent level emotional and social world of Indian managers in which their manifest

behaviour

is

grounded.

Management by crisis, anxiety and fear have, therefore, emerged as the three common modes of management.

To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

89

SIVARAM SPEAKS

Molecular Recycling Technologies

Converting Polystyrene to Styrene Monomer

Current interest in the

concept of circular economy has sparked renewed

scientific interest in better understanding on how

polymers can be degraded

cleanly into their constituent monomers or at least to

products that have greater value than just fuels.

C

hemically

recycling

polymers

to

monomers

is

of

great significance to true circular economy approach to sustainability [1]. Polymers made by step-growth

polymerisation processes (polyesters, polyamides, polycarbonates and

the

like)

processes

are

leading

to

amenable their

to

chemical

constituent

degradation

monomers

with

varying efficiencies depending on the nature of the polymer and the type of processes used. This is on account of easily hydrolysable groups such as esters, amide, carbonate linkages, respectively,

in

their

backbone.

However,

chain-growth

polymers (polyolefins, polystyrene, PVC and the like), which consist of carbon-carbon single bonds, are far more difficult to degrade since these bonds are very robust. Degradation

of such polymers can be induced thermally or catalytically at

high temperatures and pressures, in the absence of air, and, sometimes, in presence of hydrogen (hydrogenolysis).

Dr. S. Sivaram Former Director, CSIR-NCL Honorary Professor and INSA Senior Scientist Indian Institute of Science Education and Research (IISER), Pune

94

However, these processes are not very efficient, leading to

mixtures of degradation products, some of which are volatile gases

and

molecular

some

weight

non-volatile

ranges.

liquids

Moreover,

of

these

widely

varying

products

are

often a mixture of olefins and paraffins with wide distribution

of molecular weights. Beyond use as fuels, such complex mixtures

of

hydrocarbons

have

little

use.

Clearly,

such

POLYMERS Communiqué l February - March 2020

processes destroy the product value (‘downcycling’ technologies).

Achieving the Goal With Technology Current interest in the concept of circular

economy has sparked renewed scientific interest in better understanding on how polymers can be degraded cleanly into their constituent monomers or at least to products that have greater value than just fuels. (‘upcycling’ technologies).

It is in this context that there has been renewed industrial interest in chemical

recycling of polystyrene [2]. Less than

1% of polystyrene produced worldwide is currently recycled. Several reports have appeared recently on the efforts

of Ineos Styrolution to explore multiple technology options for accomplishing

this goal. Styrenics Circular Solutions Consortium, consisting of Ineos, Total, Trinseo and Versalis, are also pursuing

POLYMERS Communiqué l February - March 2020

similar goals. Regulatory pressures in

monomer from the Agilyx plant to

content in packaging applications will

plant, thus validating the concept.

Europe where use of recycled plastic

soon become mandatory, drive much of this effort.

produce polystyrene in its Antwerp

Another approach used by Polystyvert

(Montreal, Canada) dissolves polystyrene

nascent

in a solvent and is reprecipitated using

collaborations with early stage start-ups.

being explored, e.g. limonene, cymene,

Canada),

microwave

Another solvent dissolution process is

investigation (Refer Figure 1). Microwave

by Fraunhofer Institute for Process

believed to convert polystyrene to a

collaboration with CreaCycle GmbH.

(Oregon, USA) has developed a process

dissolved with a specific proprietary

is operating a demonstration plant at

of the CreaSolv formulation are fully

For

developing

these

technologies, Ineos has set up several

another solvent. Several solvents are

In partnership with Pyrowave (Montreal,

terpinene

depolymerisation technology is under

the CreaSolv® technology developed

has the benefit of rapid heating rate, is

Engineering

and

mixture of monomer and oils. Agilyx Inc.

Polystyrene

wastes

to convert polystyrene to styrene and

solvent formulation. The components

a

catalytic

10-tpd capacity (Refer Figure 2). The

process uses a thermal cracking process in the absence of air in a fluidised bed

reactor. Ineos announced in April, 2019 that it has used the recovered styrene

and

cinnamaldehyde.

Packaging

are

in

selectively

REACH compliant and not considered as To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

95

TRADE ZONE

2019 Snapshot of Indo-German Trade in the Engineering Sector

Out of the total export of

German mechanical engineering to Asia of Euro 41 billion, India is the second largest sales

market in Asia for the German engineering industry,

with a share of 7.5%, after China (45.8%).

G

ermany is India’s largest trading partner in Europe. Bilateral trade increased to USD 21.98 bn (2017-18), a growth of 17.15%. In

2017-18, India’s exports were worth USD 8.68 billion to Germany

and imports were worth USD 13.29 billion.

Germany is the 7th largest foreign direct investor in India. Germany’s

total FDI in India from April, 2000 until June, 2018 amounted to USD 10.99 billion. There are over 1,700 German companies active in

India and over 600 Indo-German joint ventures in operation. German investments in India are mainly in the sectors of transportation, electrical equipment, metallurgical industries, services sector (particularly insurance), chemicals, construction activity, trading and automobiles.

In 2018, Indian imports from Germany experienced a good growth of

17% over the previous year and amounted to Euro 12.5 billion.

Rajesh Nath Managing Director German Engineering Federation (VDMA) India Office

98

From January to June, 2019, Indian imports from Germany stood at Euro 5.8 billion, out of which machinery imports comprised 25.6% and To know more, please subscribe to

Polymers Communiqué at subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

QUANTUM JUMP IN PERFORMANCE. INTRODUCING Q-SERIES

High Speed Frictionless Movement Enhanced Clamp Specification Superior Mold Safety 110 to 550 Tons

milacronindia.com

MISSION POSSIBLE

Delhi-NCR

Plastic Waste to Reduce Soon!

O

f the 8.3 billion metric tonnes of plastics that has been produced in the world, a recent study states that a whopping 6.3 billion

metric tonnes has become plastics waste, either lying in the

landfill or swimming in the ocean. A meagre 9% of this plastics waste

gets recycled. Reports indicate that by 2050, there will be 12 billion metric

tonnes of plastics on this planet, if there isn’t an eco-system built to recycle plastics waste.

UFlex

Limited,

a

pioneer

in

multilayer

plastics

manufacturing and waste recycling, is scaling up its recycling strength to help build a circular economy, by setting up two lines that will wash and

recycle post-consumer waste and subsequently give a second life to plastics. This pilot

plant in its Noida facility commenced its operations and is aimed to mitigate the

UFlex commissions India’s

first plant for washing and

recycling of post-consumer multi-layer plastic and PET bottles waste.

piling plastic dumps in Delhi-NCR by recycling collected post-consumer waste PET

bottles

and

multi-layer

plastics

packaging into chips and granules, put into further use to make products with

economic value. In line with its global

sustainability campaign ‘Project Plastic Fix’,

UFlex will steer its efforts towards keeping

plastic in the economy and out of the

environment, converting waste into wealth.

On the launch of this facility, Jeevaraj Pillai,

Jt. President - Packaging & New Product

Development, UFlex said, “The problem of To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

102

POLYMERS Communiqué l February - March 2020

Weekend Delights Friday night to Monday morning, a time to unwind, rejuvenate and be geared to face another grueling week. Each one of us use this ‘my time’ is different ways. And why not, weekend is a time for expressing ourselves. We all have known the personalities featured here as astute business stalwarts; as life is more than just business, we at POLYMERS Communiqué, have started this section called ‘WEEKEND DELIGHTS’. Live life...

Vijayanand A.

Marketing Manager

Triune Exhibitors Pvt. Ltd.

Unwinding over a weekend after an eventful week is welcome and is more pleasuresome with activities closer to your heart. Being a passionate musician, rehearsing some songs with my guitar over the weekend soothes my mind and energises me to face new challenges.

Weekend spent playing music for family or friends over a gathering brings back loads of memories and a smile on one’s face, and it’s my pleasure doing so. As a passion, playing music is truly a relaxing activity for me.

Varun Gupta Director

Calco Poly Technik Pvt. Ltd.

Any time outside of office is a ‘me’ time. I like to read non-fiction and usual morning hours are well spent on enriching my mind with informative content. Right now, I am reading ‘Good Economics for Hard Times’ by Noble Laureate Abhijit V. Banerjee.

Also, I am learning urban farming. Sooner, hopefully, we will eat vegetables from home-grown crops!!

106

POLYMERS Communiqué l February - March 2020

Rajesh Shedge

General Manager (Marketing)

Polymechplast Machines Ltd.

My weekend is laced with many activities. Exercise for good health takes priority. Other regular activities include social work and visits to spiritual sites. All this helps me to unwind and recharge myself to address the challenges of the upcoming working week.

Rajeev Sharma Director

NEO INTERNATIONAL

(A unit of Neosys Whiz Pvt. Ltd.)

Weekend to me is to unwind myself. I do yoga, meditation and spend time with nature. Rest of the time is for family and friends. We catch up with a movie and chill out in our club.

Manoj Dugar

Chairman and MD

Chandantara Dugar Group

My weekend has different activities on different days. I love to devote myself to philanthropic social work. I am associated with reputed organisations like JITO, JTWS, ATDC etc. whose noble social activities like running diagnostic centres, medical treatment camps etc. keeps me engaged in these righteous causes.

I strongly believe in equality in education and jobs, so I try my best to assist the efforts made for education and to create jobs for the deprived section of the society.

My weekends also include family time and attending to important functions.

POLYMERS Communiqué l February - March 2020

107

MENTORSHIP

Managing Change Master the Skill

Changes affect the

profitability and survival of

businesses if not managed smartly and swiftly.

Change is the only constant - Old adage.

Something changes every moment of

our lives. Even as I write this, and you read

this,

something

is

changing;

here, there, around us. And all of it is impacting us in ways known and

not able to anticipate it. In another way, most of the times, we get overtaken by

events and the change has to be faced, and accepted.

Ideally, we can use the time and change

shares climbed, pushing your net worth

it with a plan and conscious effort, to

northward suddenly, unexpectedly, and

without you having done anything. The

latest medical reports of an acquaintance

are very optimistic. Or disappointing?

That flight was delayed. An appointment had to be cancelled. So much changed when you have done nothing.

108

when it has already happened and are

unknown to us. What changed around you since yesterday? Someone left. Your

Rakesh Shah RS Coaching and Consulting New Delhi

Frequently we find out about change

In the business environment, we know

this and are extremely familiar with

change. The business and the conditions in which we do it, change all the time.

to our best advantage when we effect achieve specific, well-defined target results. For the best effect, we need to

manage changes, no matter how they came about. Like Kelly Morgan said,

“Changes are inevitable and not always controllable. What can be controlled is how you manage, react to and work To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

Business Listing Navigator Pane Category

Page

Category

Page

NN

Ancillary Equipment

112

NN

Machinery for Foam, Reactive or Reinforced Resins

116

NN

Blow Moulding Machines

112

NN

Machines & Equipment for Preprocessing

116

NN

Colour Pigments & Masterbatches

112

NN

Extruders & Extrusion Lines

114

NN

Moulds and Dies

116

NN

Fillers and Reinforcements

114

NN

Parts and Components

116

NN

Injection Moulding Machines

114

NN

Raw Materials

116

n Ancillary Equipment

and Recycling

n Blow Moulding Machines

Bry-Air (Asia) Pvt. Ltd.

Rakesh Chandra Jha, National Sales Manager

419-420 Udyog Vihar Phase 1, Gurgaon-122016, Haryana.

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

T: +91-124-4184444 E: rcjha@pahwa.com W: www.bryair.com

n Colour Pigments & Masterbatches Nu-Vu Conair Pvt. Ltd.

Pradeep Chudasama, Asst. Manager - Marketing

Plot No. 147, 148 & 154, Devraj Industrial Park, Piplaj-Pirana Road, Piplaj, Ahmedabad-382405, Gujarat.

Prasad Group of Companies

Sanjiv Parikh, General Manager (Sales & Marketing)

Plot No. 14 & 16, G.I.D.C. Estate, Phase-I, Vatva, Ahmedabad-382445, Gujarat.

T: +91-79-25830112 M: +91-9377752617 E: plastics@prasadgroup.com W: www.prasadgroup.com

112

Rajesh Kumar, VP-Sales

C-65/1 Okhla Industrial Area, Phase II, New Delhi-110020.

T: +91-11-41612244 M: +91-9810000461 E: info@alokindustries.com W: www.alokmasterbatches.com

T: +91-79-29708147 M: +91-9712928201 E: marketingindia@conairgroup.com W: www.conairgroup.com/india

ALOK Masterbatches Pvt. Ltd.

Blend Colours Pvt. Ltd. Sharad Rathi, Director

Plot No.35, IDA Kattedan, Hyderabad-500077, Telangana.

T: +91-40-24361499 / 24360887 M: +91-9885118511 E: info@blendcolours.com W: www.blendcolours.com

POLYMERS Communiqué l February - March 2020

REDUCE REUSE RAVAGO

To recycle your plastic waste contact Ravago Manufacturing India: Soham Mehta

smehta@ravagomi.com

+91 97277 72788

Deep Plast Industries Ramesh Patel, Partner

Block No.553, Rakanpur (Santej), Kalol, Gandhinagar, Ahmedabad-382721, Gujarat.

T: +91-2764-286032 / 286450 M: +91-9825035472 E: rameshpatel@deepplast.com W: www.deepplast.com

n Extruders & Extrusion Lines

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT

Windsor Machines Ltd.

Jitesh R. Patel, Sr. General Manager

Plot No. 5402-5403, Phase-IV, G.I.D.C., Vatva, Ahmedabad-382445, Gujarat.

T: +91-79-25841111 / 25841591 M: +91-9825048939 E: jitesh.patel@windsormachines.com W: www.windsormachines.com

n Fillers and Reinforcements

T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Golcha Minerals India Pvt. Ltd.

Sumeet Verma, Sr. GM – Sales & Marketing

Golcha Trade Centre, 4th Floor, MI Road, Jaipur-302001, Rajasthan T: +91-141-4056666 M: +91-9116196171 E: sumeet.verma@golchagroup.com W: www.golchaminerals.com

n Injection Moulding Machines

Econ Machinery Pvt. Ltd.

Vinu Chavda, Managing Director

181, Por Industrial Park, Adjoining Por G.I.D.C., Behind Hotel Sahyog, NH 8A, Por, Vadodara-391243, Gujarat.

T: +91-7046263000 M: +91-9624091901 E: v.chavda@econ-in.com W: www.econ-in.com

Guru Nanak Engg. & Plastic Works Rohit Wadhan, Owner

908/1/5, Kiran Motor Lane, Makarpura G.I.D.C., Vadodara-390010, Gujarat M: +91-9687582708 E: gurunanakengg13@gmail.com W: www.gurunanakengg.in

Rollepaal Engineering India Pvt. Ltd. Pankil Patel, Asst. General Manager-Sales

Ashwamegh Industrial Estate, Block No. 394, Plot No. 2, Near Nutan Nagrik Bank Post: Changodar, Taluka: Sanand, Ahmedabad-382213, Gujarat.

T: +91-9898598712 / 13 / 14 M: +91-9824208456 E: p.patel@rollepaal.com W: www.rollepaal.com

114

Yizumi Precision Machinery India Pvt. Ltd. Pramil Das, Sales Manager

No.7, Mahagujarat Ind. Est., Moraiya Patiya, Village Moraiya, Ahmedabad-382210, Gujarat.

M: +91-7575009363 E: sales.india1@yizumi.com W: www.yizumi.com

Kumar Engineering Works Pradip Nayyar

48B, Muktaram Babu Street, Kolkata-700007, West Bengal.

T: +91-33-22691195 M: +91-9330862742 / 9830083467 E: kumar_engg1956@yahoo.co.in

Windsor Machines Ltd.

Manoj Singh, DGM - Sales & Marketing

Plot No. 6 & 7, G.I.D.C., Chhatral, Tal. Kalol, Dist. Gandhinagar-382729, Gujarat.

T: +91-2764-307100 / 233646 M: +91-9910273951 E: manoj.singh@windsormachines.com W: www.windsormachines.com

POLYMERS Communiqué l February - March 2020

A CUSTAGE I N I T I A T I V E

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n Machinery for Foam, Reactive or Reinforced Resins

n Raw Materials

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Apar Industries Limited

Kamal Sharma, Sr. DGM, Polymer Division

Flat No. 303, Welworth Regency , S. No. 24/3, Near Shivajinagar St Stand, Shivaji Nagar, Pune-411005, Maharashtra.

n Machines & Equipment for Preprocessing and Recycling

T: +91-20-25514572 / 73 M: +91-9823311662 E: agency.polymers@apar.com W: www.apar.com

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

AVAA Polymers India Pvt. Ltd. (Polymet Group)

Girish R. Handigol, Chief Operating Officer

AWFIS Space Solutions Pvt. Ltd., 7th Floor, East Wing, Raheja Towers, M. G. Road, Behind Petrol Pump, Bengaluru-560001, Karnataka.

n Moulds and Dies

M: +91-98410 20314 E: girish.h@polymetsa.com W: www.polymetsa.com.sg

Hitech Moulds

Sanjiv Kadu, Business Partner

Bldg No. 3, Unit No. 3, Sampada Sagar Manthan Ind. Estate, Sativali Road, Bhoidapada, Vasai (East), Thane-401208, Maharashtra.

M: +91-8691088515 E: sales@hitechmoulds.com W: www.hitechmoulds.com

n Parts and Components

Davis-Standard, LLC

Debbie Crowley, Global Marketing Administrator 1 Extrusion Drive, Pawcatuck-06379, CT T: +860-599-1010 E: dcrowley@davis-standard.com W: www.davis-standard.com

Be a part of the exclusive Golden Pages for as low as Rs. 2500 Call Bhavesh at +91-96640 61103; bhavesh@custage.com to book your slot.

Education is the most powerful weapon

which you can use to change the world.

Educate Every Child...

116

POLYMERS Communiqué l February - March 2020

For that Next Step in Marketing Corporate Communication Consultancy Content Development Building and Profiling Mailing Lists Newsletter Specialists Press Releases with Media Dissemination Building Customer Interaction Reports Sales Lead Generation and Qualification Web Updation Services

CUSTAGE... communication specialists for plastics HO: 406, Vikas Centre, Dr. C. G. Road, Chembur, Mumbai 400 074, India. +91-22-2520 4436 l info@custage.com l www.custage.com Branches: Hyderabad l New Delhi l Vadodara

GREEN ALL AROUND

Gen-Next

Here’s What They Have to Say Plastic products are acknowledged by these future

citizens as versatile, safe, affordable and convenient. It is impossible to banish all these products. The prognosis was responsible use and management of waste.

P

lastics, as we know today, are

across the country over a period of

the

twentieth

century;

fairly

an independent jury who selected 54

materials.

However,

due

their

the products of science from

new as compared to other traditional to

versatile properties, wide range, low

cost and unprecedented convenience, their global usages in volume terms has

surpassed metals and glass combined.

No wonder, presence of plastic products

is ubiquitous in and around us. So is the visible waste that we see around us, in land and water bodies, including the oceans. These wastes are generated primarily due to their indiscriminate usage and mindless disposal.

S. K. Ray Hon. Secretary & Member of Executive Committee Indian Centre for Plastics in the Environment (ICPE) Mumbai

POLYMERS Communiqué l February - March 2020

Centre

for

Plastics

entries for felicitation in the month of

January, 2020. These were from two groups of school students - junior and senior classes.

Majority of the entries reflected the

prevailing clichés and narratives. These

were critical about plastics with scant

regards for scientific understanding of the issues. Few of the entries even bordered

on

demonising

plastic

products. These did not come as surprises to the jury members as these

were based on the majoritarian views

Getting to Know the Gen-Next Thoughts on Plastics Indian

four months. These were assessed by

in

the

Environment (ICPE) recently concluded the ‘All India School Contest 2019’.

The objective was to understand the

perception of school students on issues

related to plastics in the environment.

Over 5,200 entries were received from

about plastics. There were, however,

quite a few entries that reflected a mature understanding of the subject

and objective views captured in the form of essays, drawings, posters and short video clips. Some of these entries also To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

117

BASIC POLYOLEFINS: PE & PP

Choose Your Best Answer

Mastermind: Prof. (Dr.) D. D. Kale

A quick check on how updated you are, a few not so difficult questions.

A 3-minute quiz...give it a try!

1.

Polyethylene, polypropylene or poly vinyl chloride are:

5.

is called as high density because

a. Its density is higher than water

b. Made under high vacuum so that its

b. Its density is higher than wood

density is low

c. Made at temperature below 50° C d. Made under conditions of pressure

The wax candle is: b. Oxygen supplier

above 100 atmospheres

6.

b. Mass per volume at room

d. Polymeric material

temperature

c. Crystallinity

Low density polyethylene (LDPE)

d. Mass per volume under molten

is:

conditions

a. Linear polymer b. Random copolymer

The density of LDPE indicates: a. Its MFI

c. Sacred natural material

1: d; 2: d; 3: d; 4: c; 5: d; 6: b; 7: d; 8: a; 9: d; 10: b; 11: b; 12: c

High density polyethylene (HDPE)

a. Made from acetylene

a. Biodegradable polymer

4.

9.

b. Copolymers d. Synthetic polymers

3.

is:

a. Natural polymers c. Biopolymers

2.

Low density polyethylene (LDPE)

7.

The catalyst in making LDPE is:

c. Cross-linked polymer

a. Sulfur

d. Highly branched polymer

b. Mercury

Linear low density polyethylene

c. Nickel d. Oxygen

(LLDPE) is:

a. Produced by joining small chains of LDPE to make a linear chain in a reactor

b. Produced in a linear tubular reactor under vacuum

c. It is produced using other alpha olefins so that very short chains are formed

d. It is produced using silver catalyst

POLYMERS Communiqué l February - March 2020

8.

Linear low density polyethylene (LLDPE) is:

a. Having low density due to very low crystallinity

b. Cross-linked

c. It is produced using very high

pressure so that it is compacted to high density

d. Its density is higher than earlier known variety, low density polyethylene (LDPE)

10. Polypropylene (PP) is: a. Biopolymer b. Made from propylene monomer c. Produced from propyl alcohol d. Made from ethylene first and then further reacted with methane

11. Commercially used PP is: a. Atactic b. Isotactic c. Syndiotactic d. Mixture in equal proportion of all three above

12. BOPP is: a. Biodegradable and oxo-degradable polypropylene

c. Cannot be coloured, being

b. Butadiene and olefin polypropylene

d. Biodegradable, naturally

d. Bound and ordered polypropylene

transparent

c. Biaxially oriented polypropylene

119

STRATEGIC MOVE

How CHROs

Deliver Business Impact The CEO, CFO and CHRO group should spend a couple of hours every

month looking at four

and eight quarters ahead

with questions impacting business.

P

art 1 of this article is featured in the Dec, 2019 - Jan, 2020 issue of POLYMERS

Communiqué which mentions the following five key ways that CHROs can deliver an impact on the business.

NN

Establish a foundation of talent data.

NN

Focus on strategic business issues, not tactical administration.

NN

Position your company to handle growth and manage change.

NN

Build for the future.

NN

Have strategic guidance ready for your executive partners.

An indepth understanding of the first 3 points is given in Part 1. Here, we shall look into the next 2 points.

Build for the Future Much like a Chief Risk Officer, the CHRO should engage in long-range scenario planning considering the impact of various talent risks and the likelihood of their occurring.

They can then be prepared to create the right mix of talent development, external talent acquisition and global workforce opportunities to overcome

Dr. Naveen Malhotra Senior HR Professional Ahmedabad

120

POLYMERS Communiqué l February - March 2020

talent constraints and deliver on company strategy. They

will also have the foresight to know when that mix should

be altered or when it is time to pause and let the change take hold. Also, they must be prepared well in advance to

make those decisions. The challenge for CHROs is to remain focused on longer-term trends and future-proofing the business. An effective CHRO will have to play the role of an educator and negotiator, in a very assertive manner, in order

to maintain a balance between immediate firefighting and future-proofing the company.

This expanded strategic scope of the CHRO role has increasingly meant more interaction with the Board.

In the past, Board presentations around talent strategy from CHROs dealt primarily with CEO succession and executive

compensation.

Today,

however,

far-seeing

Boards recognise the talent risks and opportunities that

lie ahead. They want to be assured that opportunities are being leveraged and risks are being systematically and

objectively managed, especially succession needs and risks throughout the top levels of their companies. They

also want to know how talent is being factored into key

business decisions and the potential impact on shareholder value, if any. In fact, Boards at several major companies

maintain distinct human resource or talent risk committees to ensure keen oversight of these issues. In my mind, the

role of the CHRO must evolve to become the ‘future of work expert’. CHROs need to understand - and strategise in advance of - emerging trends that will have huge impacts

on organisations and workforces of the future. Highlighted here are a few key focus areas.

An Agile Organisational Structure and Understanding Behavioural Shifts CHROs should design agile workforce models that enable companies to proactively anticipate talent needs,

adjust in real time and leverage a variety of employment arrangements to achieve their goals. The most critical way CHROs can take the lead is by adjusting recruiting and

hiring strategies and facilitating new work environments to

support what will be an ever-changing mix of temporary, contract, consultant and freelance contributors. They must

become experts at maximising remote workforces and

championing the use of technology to engage agile workers for collaboration and training, and they must also prepare

for compliance and legal issues related to agile staffing.

Finally, they’ll need to align with other C-suite leaders on

the role of agile employees and how these employees will To know more, please subscribe to Polymers Communiqué at

subscriptions@polymerscommunique.com

POLYMERS Communiqué l February - March 2020

Events CHINAPLAS 2020

IPLEX’20

3rd – 6th August, 2020

11th - 13th September, 2020

National Exhibition and Convention Center, Hongqiao, Shanghai, China

12th Die & Mould India International Exhibition 24th - 27th August, 2020 Bombay Exhibition Centre, Mumbai, India

Plast Eurasia Istanbul 2020

NPE 2021

2nd - 5th December, 2020

17th - 21st May, 2021

Adlux Exhibition Centre Kochi, India

Tüyap Fair Convention and Congress Center, Istanbul

Orlando, Florida, USA

VietnamPlas

ArabPlast

T-PLAS 2021

23rd - 26th September, 2020

9th – 12th January, 2021

22nd - 25th September, 2021

Saigon Exhibition & Convention Center Ho Chi Minh City, Vietnam

Dubai World Trade Centre, UAE

BITEC - Bangkok International Trade & Exhibition Centre, Bangkok, Thailand

Indoplas

7th Plastasia 2020

Interplastica

Plastfocus 2022

2nd - 5th September, 2020

7th - 10th October, 2020

26th - 29th January, 2021

5th - 9th March, 2022

Jakarta International Expo (JI Expo), Kemayoran, Jakarta, Indonesia

BIEC, Bengaluru, India

Expocentre, Krasnaya Presnya, Moscow, Russia

India Expo Centre, Greater Noida, Delhi NCR, India

TAIPEI PLAS 2020

27th Fakuma

PLASTINDIA

Propack Africa 2022

9th - 13th September, 2020

13th - 17th October, 2020

4th - 8th February, 2021

8th - 11th March, 2022

Taipei Nangang Exhibition Center Taipei, Taiwan

Messe Friedrichshafen, Germany

POLYMERS Communiqué l February - March 2020

Pragati Maidan, New Delhi, India

Johannesburg Expo Centre, South Africa

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