Top 4 Reasons That Make Online Surveys So Popular

Why Online Surveys are so popular?

Introduction Traditionally, surveys were conducted by scheduling in-person interviews, or by asking the questions over telephone. However, with the rise of technological era and introduction of internet, a new methodology to conduct surveys online was introduced. Online surveys have replaced traditional survey tactics with added merits of quick and accurate evaluation.

1. Cost effective ●

No need to pay multiple interviewers to get the job done

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All you have to do is setup a software account & send out invitations for the field work

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Cost incurred in buying papers and printing the quesionnaire is eliminated

2. Multimedia content ●

Adding images and videos will make your survey interactive

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The respondent can gain some information and knowledge as well on the subject while answering the questionnaire simultaneously

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For example, if you want your respondents to visit a website before answering the questions, you can place its link in the header section of the survey form

3. Quick To Conduct â—?

You have to just create a survey form online and share its link to your respondents. The responses gathered are stored in the database.

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Many of the polling softwares support the feature of discarding answers marked 'NA', 'I don't know', etc. to further narrow down your analysis.

4. Comparatively accurate â—?

Research shows that the data gathered from an online survey gives accurate results compared to the ones conducted over telephone or in-person.

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Data directly goes into the database of the survey software - no manual entries are done.

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The data can be stored in tabular form and represented in a variety of formats, thus, enabling quicker review and analysis.

Conclusion In today's scenario of competitive and aggressive business environment, running a successful online survey is very important and significant. Whether designing a customer satisfaction poll for a new product, coming up with a more cost-efficient production process or targeting a new market, it calls for much of brainstorming and here online survey come in as a blessing for the business owners.

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Our aim is to become the number one online polling tool.

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PollDeep helps you to understand what influences the answers to your questions and enables you to quickly spot trends in your home country and around the world.

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