No. 5 (242) / 2016 Polish Market

special edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SPECIAL EDITION No. 5 (242) /2016 :: www.polishmarket.com.pl

poland

china

economic cooperation

波中合作 polish market

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Wawrzaszek Inżynieria Samochodów Specjalnych (WISS Special Vehicles Engineering) is a modern, rapidly growing company in the fireservice industry. It offers a whole range of products: fire engines, airfield crash tenders (including the FELIX series), technical rescue vehicles, command and communication vehicles, police riot vehicles (the TAJFUN series). The company also produces specialist trailers, containers, basket lifts with a 48 meter reach, fire extinguishing pumps, firefighting foam dispensers and Compressed Air Foam Systems (CAFS).

The flagship company of WISS Group is WISS Polska.

It is a leading European fire fighting engine producer.

Among other companies that belong to the WISS Group are: FM Bumar-Koszalin S.A., basket lift producer operating in the market since 1945; Ruberg AB, producer of firefighting pumps and moto pumps founded in Sweden in 1932; WISS CZ S.R.O, the Czech branch of the Group and WISS Cooperation that specialises in cutting and bending structural steel, stainless steel and aluminium. In May 2015, Thoma, a German producer of fire fighting vehicles, joined the WISS Group. The company founded in 1987, after entering the Group, has changed its name to Thoma-WISS. Thanks to an effective development strategy WISS has become a global player in the fire fighting market. The company operates in 60 countries around the world, on every continent.

www.wiss.com.pl

WAWRZASZEK Inżynieria Samochodów Specjalnych WISS Special Vehicles Engineering Leszczyńska Street 22 43-300 Bielsko-Biała

CONTENT

4. Krzysztof Jurgiel, Minister of Agriculture and Rural Development about the 14. Jerzy Bojanowicz :The New Silk Road 新丝绸之路 SIAL China 2016 fair 波兰农业与乡村发展部部长Krzysztof Jurgiel为波兰市场杂志2016年上海中国国际食品 和 饮料展览会专刊发文: THE TIME HAS COME TO LEARN MORE ABOUT POLISH FOOD! 推介波兰食品的 时候到了！

5. Radosław Domagalski-Łabędzki, Deputy Minister for Economic

Development 经济发展部副部长Radoslaw Domagalski-Labedzki: POLISH-CHINESE BUSINESS RELATIONS 波中贸易关系

7. Łukasz Hołubowski, President, Agricultural Market Agency 农业市

场局局长Lukasz Holubowski: CHANGES IN TRADE CONTACTS BETWEEN POLAND AND CHINA 波中贸易 关系的变化

8. Mirosław Gajewski, Ambassador of the Republic of Poland to the People’s Republic of China 波兰共和国驻中华人民共和国大使: POLISH FOOD IS COMING TO CHINA 波兰食品即将销往中国

10. H.E. Xu Jian, Ambassador of the People’s Republic of China to Poland: SEIZE OPPORTUNITIES AND FURTHER ENHANCE CHINA-POLAND ECONOMIC RELATIONS 抓住机遇，进一步提升中国--波兰经济关系

16. Bank BGŻ BNP Paribas

LEADING SERVICE PROVIDER FOR AGRICULTURAL AND FOOD INDUSTRIES IN POLAND

18. LET’S MEET ATTHE SIAL CHINA FAIR IN SHANGHAI 相约上海中国 国际食品和饮 料展览会

20. ElżbietaTęsna, President of Eltar Eltar公司总裁Elzbieta Tesna: PROMOTING POLISH COMPANIES IN ASIA 向亚洲推介波兰的企业

22. Elżbieta Jamrozy, investor, Polish Institute of Research and

Development: BRIDGE ALFA – BRIDGING SCIENTIFIC CAPABILITIES WITH REALWORLD NEEDS BRIDGE ALFA - 实现科技成果与世界市场需 求 的无缝衔接

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Diana Cichy, Director of CICHE IT&I Co Ltd 戴娜·总裁的 奇赫国际贸易投资有限司: HOW TO NEGOTIATE WITH CHINESE COUNTERPARTS

徐坚，中华人民共和国驻波兰大使

12. “Made in Poland”,“Discover Poland” (波兰制造，发现波兰) Robert Góralczyk, Counsellor – Head of the Trade and Investment Promotion Section 罗伯特•古拉尔赤克（Robert GÓRALCZYK参赞、 贸易和投资促进处主任

26. GREY MODELS, GREYTHINKING, GREYWORLD 27. HALF A CENTURY COMPLETE SUCCESS

The editors of “Polish Market” want to express their gratitude to Confucius Institute in Opole for the translation of the articles into Chinese. “波兰市场”编辑感谢波兰奥波莱孔子学院提供的中文翻译服务。

5(242)/2016 SPECIAL EDITION

Publisher: Oficyna Wydawnicza RYNEK POLSKI Sp. z o.o.

(RYNEK POLSKI Publishers Co. Ltd.) President: Krystyna Woźniak-Trzosek Vice - Presidents: Błażej Grabowski, Grażyna Jaskuła Address: ul. Elektoralna 13, 00-137 Warszawa, Poland Phone (+48 22) 620 31 42, 652 95 77 Fax (+48 22) 620 31 37 E-mail: info@polishmarket.com.pl Editor-in-Chief: Krystyna Woźniak-Trzosek Deputy Editor-in-Chief: Ewelina Janczylik-Foryś redakcja@polishmarket.com.pl Marcin Haber m.haber@polishmarket.com.pl

Writers/Editors: Maciej Proliński, Jan Sosna, Sylwia Wesołowska- Betkier, Janusz Korzeń, Jerzy Bojanowicz, Janusz Turakiewicz, Contributors: Agnieszka Turakiewicz Graphic design: Godai Studio Agnieszka Andrzejczak -Charuba, Joanna Wiktoria Grabowska Sales: Phone (+48 22) 620 38 34, 654 95 77 Marketing Manager: Marianna Dąbkowska marianna.dabkowska@polishmarket.com.pl

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REGON 011915685, NIP 526-11-62-572 Published articles represent the authors’ personal views only.

The Editor and Publisher disclaim any responsibility or liability for their contents. Unso licited material will not be returned. The editors reserve the right to edit the material for length and content.

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special edition

Krystyna Woźniak-Trzosek Editor-in-Chief President Rynek Polski Publishers Co. Ltd.

T

he recent news about the increase in Chinese exports has electrified the media worldwide and instantly became a topic of economic debates. The most current analysis of the World Bank also opens a discussion on the opportunities for the global economy and its dependence on the economic condition of China. Is the world really that interested? 近来，中国出口量增加的报道引发世界各地媒体的关注，并 立即成为一个争论的经济话题。世界银行的最新分析也引发了关 于全球经济发展机遇和其对中国经济依赖的讨论。世界市场对 中国真的有如此兴趣？ There is no place in the global economy to say this does not concern me, so I remain ambivalent. Especially when we are talking about events occurring in the “Factory of the World”. China does not only sell its products to other countries, but also buys from them resources and materials. Considering the scale of the Chinese giant, a change of a fraction of a per cent may have a negative effect on small and medium-sized partners. The dramatic drop in copper and coal prices had a clearly negative impact on the Polish economy. Nevertheless, the drop of oil and gas prices had a positive effect. But is the deflation they caused also positive? We still have our doubts. The concerns over the Chinese economy also affect the Warsaw Stock Exchange. One cannot escape globalisation.

One has to learn to make use of it. In the 1990s, the Polish market went through an economic transformation, and later Poland joined the European Union. It received its first lesson in market economy during the first wave of the economic crisis of 2008-2009.

It was then that we learnt that market economy needs a... market.

China has over 1.4 billion people who, after a period of economic boom, do not suffer from extreme poverty. It inspired the idea of Poland’s Go China strategy, which is a response to China’s Go Global strategy. 世界经济中没有人能够独善其身，很难用好坏来形容，特别 是在我们提及“世界工厂”发生一系列变化的时候。中国不仅向 其他国家出口产品，而且也会从他们那里进口资源和材料。考虑 到中国广大的市场，任何细微变化都会对中小型的合作伙伴产 生影响。铜和煤炭价格的骤降对波兰经济产生了负面影响，相 反，石油和天然气价格的下跌却促进了经济的发展。但是这些 变化引起的通货紧缩也是有益的吗？我们仍有疑问。波兰的股 票也受到了中国经济的影响。没有任何一个经济体能够摆脱全

球化，大家只能充分利用它带来的机遇。20世纪90年代，波兰市 场经历了经济转型，之后加入欧盟。波兰从2008-2009年发生的 第一次经济危机中上了第一堂市场经济的课。直到那时我们才知 道市场经济需要市场。中国的14亿人口经历了经济繁荣时期，没 有遭遇到极端的贫困。这正是波兰采取走向中国战略的出发点， 而这一点也同中国走向世界战略不谋而合。 Following the official declarations came real actions from both parties. The highest ranking officials from our countries have visited one another, and Poland has been proclaimed China’s strategic partner. Poland has also joined the Asian Infrastructure Investment Bank. Now the market is flooded with business activities.

These started when Poland made a spectacular appearance at the EXPO 2010 in Shanghai. Since the opening of the Polish Trade and Investment Promotion Sections in Beijing and Shanghai, Polish companies have participated on a regular basis in specialist trade missions and the largest fairs. The same can be stated about Chinese companies in Poland. 在发布正式声明后，双方最高领导人进行互访，中国与波兰 建立战略合作伙伴关系。波兰也加入了亚投行。2010年，波兰参 加了在上海举行的世界贸易博览会。之后，双方市场贸易往来频 繁。自从在北京和上海的波兰贸易和投资促进处开办以来，波兰 公司定期有代表团参加贸易活动和大型展会。同样，中国公司也 可来波兰参加交易会。 Today one can see the first results of this partnership. Polish exports to China may have started at a reasonably low level, but they have already tripled in value. Their shape is also changing.

The Polish agri-food sector has recently entered the Chinese market. It is the sixth net exporter in the EU of clean and healthy food.

Will this pave the way for others? Apparently the Poles and Chinese share the same proverb: “Through the stomach to the heart,” meaning one can win someone over through one’s cooking. 现在，我们能见到双方合作的第一个成果。起初，波兰向中国 出口的总量处于低水平。现今，其出口总额已经翻了三倍，且正处 于转型期。近来，波兰的农副产品已经进入中国市场。波兰是欧 盟第六大清洁和健康食品净出口国。这是否会为其他产品铺平道 路呢？毫无疑问，无论是波兰人还是中国人都适用于一句谚语“ 抓住你心的最好办法就是先抓住你的胃”，说的是用好吃的东西 来赢得别人的好感。 polish market

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THE TIME HAS COME TO LEARN MORE ABOUT POLISH FOOD! 推介波兰食品的 时候到了！ Krzysztof Jurgiel, Minister of Agriculture and Rural Development about the SIAL China 2016 fair 波兰农业与乡村发展部部长Krzysztof Jurgiel为波兰市场杂志2016年上海中国国际 食品和饮料展览会专刊发文

P

olish entrepreneurs have taken part in agri-food fairs in the People’s Republic of China for many years. The SIAL China fair in Shanghai is regularly visited by representatives of Polish business and administration. This year our participation is special because Poland is a guest of honour.

In 2016, China is among the priority markets in terms of economic promotion. Polish food will be presented at approximately ten fairs in China. Apart from the event in Shanghai, Poland will also be a guest of honour at the Anufood fair held in Beijing on November 16-18, 2016.

波兰企业家们参加中国各种农业食品博览会已经很多年了。上 海的中国国际食品和饮料展览会更是波兰政商人士常常光顾的展 会。今年的活动更显特殊，因为波兰是展会的荣誉嘉宾。2016年中 国是我们经济推广方面的优先市场。波兰食品将在中国的大约十 个展会上进行展示。除了上海的活动，波兰还将作为荣誉嘉宾出现 在2016年11月16日至18日的北京国际食品博览会上。

I am very happy to be able to present to you Polish food specialities. Our country specialises in making high quality meat and dairy products and is also a leader in Europe in the production of fruits and vegetables. I sincerely invite you to the Polish stand where you may try our flagship products. There will be Polish dishes prepared according to traditional recipes. You will also have an opportunity to try ready-made products such as juices, snacks and sweets. 我非常高兴能够向您们展示波兰的美食。生产高质量的肉制品 和奶制品是我国的特色，同时，我国也是欧洲水果和蔬菜的主要生产 国。我热情邀请您到访波兰展台，在那里您可以品尝到我国的名牌食 品，用传统方法烹制的波兰菜肴和包装食品如果汁、小吃和甜食等。

The Ministry of Agriculture and Rural Development together with its subordinate units makes every effort to allow consumers all over the world to enjoy the quality of Polish food. Polish food is already quite well known in other European Union countries

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which are the largest importers of Polish agri-food products. Poland’s participation as a guest of honour in the SIAL China fair is an excellent opportunity for Asian consumers to experience the quality of Polish products. 农业和乡村发展部以及其所属各部门努力让世界上更多的消费 者能够享受到波兰食品的质量。波兰食品在欧盟国家已经是十分闻 名，因为欧盟是波兰农业食品最大的进口地。波兰作为荣誉嘉宾出 席上海的中国国际食品和饮料展览会，这是一个向亚洲消费者展示 波兰产品质量的绝佳机会。

You can easily prepare your favourite vegetable- or meatbased dishes using Polish ingredients. However, I encourage you to try typical Polish flavours which may be a great complement to your cuisine. 您可以用波兰的调料方便地调制您喜爱的蔬菜类或肉类的佳 肴。但是我还是建议您还是品尝一下波兰的风味，也许这会给您 的烹调增添更多的滋味。

Every year we play host to Chinese entrepreneurs taking part in fairs organised in Poland, especially during the Polagra Food held in Poznań in September. Polish consumers highly value Chinese cuisine. The time has come for Chinese consumers to learn more about Polish food. 每年我们都邀请中国企业参加波兰的展会，特别是9月在波兹 南的POLAGRA食品展。波兰消费者非常喜爱中餐。现在是向中国消 费者推介波兰食品的时候了。

I hope that thanks to the SIAL you will see that despite the distance between our countries, we share many things, and in particular, the love for healthy high quality food. Wishing you many culinary thrills, I invite you to the Polish stand. 我希望通过上海中国国际食品和饮料展览会您们能够看到，尽管 我们两国相聚遥远，却有很多共同点，具体来说，就是对健康和优质 食品的热爱。祝您们品尝到的更多的美食，欢迎您们到波兰展台来。

special edition

POLISH-CHINESE BUSINESS RELATIONS

波中贸易关系 Radosław Domagalski-Łabędzki, Deputy Minister for Economic Development 经济发展部副部长Radoslaw Domagalski-Labedzki

C

hina is the biggest Polish trade partner in Asia. Last year was successful for the economic co-operation of our two countries. Our trade reached the total value of over EUR 22 billion. The volume of goods traded, particularly of Polish exports to China, does not measure up to the existing needs and capabilities. However, we should be pleased with the fact that, although the level of our sales to the Chinese market is relatively low, it has grown substantially in recent years. Between 2000-2015 we noted a 17-fold increase in Polish exports to China to EUR 1.8 billion. 中国是波兰在亚洲最大的贸易伙伴。去年，两国的经济合作 取得了成功。双方贸易总额达到220亿欧元。贸易总量与实际需 求和潜力还有很大的差异，特别是对中国的出口。但是，我们 应该高兴的是，虽然我们向中国出口的水平还很低，但近些年 有了大幅提高。我们注意到从2000年到2015年间，波兰向中国 的出口总额翻了17倍，达到了18亿欧元。 New opportunities for investment co-operation have appeared for Poland and China. The New Silk Road project, announced by the Chinese People’s Republic President, Xi Jinping, in Autumn 2013, creates opportunities for investment engagement on the route between the border of Poland and the boarder of China through Belarus, Russia and Kazakhstan. It also facilitates investment in the Southern Euro-Asian Route that runs, for now only on paper, through the areas closer to Iran, Georgia and Turkey. What is more, Polish companies could benefit from the development of the land routes that connect China to Europe by taking part in the investment project along the routes, especially through modernising and developing intermodal transportation in Poland and profiting from the transit of goods between Europe and China that runs through our country. It is worth to notice that a Łódź-Chengdu rail line has been operating since 2013. Initially, the line was used to ship goods from China to Poland only. However, since September 2015, the first shipments of Polish goods have been departing for China. The transit is 12 days long including customs clearance on the border crossings. polish market

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中国与波兰的投资合作出现了新机会。2013年秋天，中华 – China in the 16+1 format. We acknowledge the initiative of the 人民共和国主席习近平宣布实施新丝绸之路战略，为白俄罗斯， Chinese government announced at the first 16+1 summit in War俄国和哈萨克斯坦这些在波兰和中国间的沿线国家创造了投资 saw in 2012, and we deem it a valuable instrument which enrich的机会。同时，这也有利于正在设计之中的亚洲到欧洲南部，经 es the bilateral relations between Poland and China. 过伊朗、格鲁吉亚和土耳其沿线的投资。此外，波兰企业能从中 波兰对中国实施扩大出口这一政策的一个重要目的是实现 欧陆上丝绸之路的发展中获益，特别是通过在波兰改善和发展 贸易平衡。而且，我们积极支持波兰企业开拓中国市场。我们开 多式联运，从经过我国的中欧货物的转运中获益。值得注意的 始用大力促销手段促进新的合作，在现有基础上加深双边合作。 是，罗兹到成都的铁路已在2013年开通。最初，这条线路只是从 我们也在中国和欧洲，以及中国和中东欧16+1平台上加强多边 中国向波兰运输物品。但是，2015年9月，第一批货物从波兰运 合作。我们认可中国政府于2012年在华沙16+1峰会上提出的倡 往了中国。整个运输时间包括边境通关为12天。 议，我们认为这项倡议是加深波中双边合作的一个重要手段。 We are also expecting that the New Silk Road initiative is going to encourage Chinese investors to engage their capital on a larger scale in our country. Poland is offering very attractive conditions to develop business thus appealing to an increasing number of foreign investments. We are appreciated by foreign companies, including Chinese ones, which to a greater extent decide to locate their projects in Poland. 我们也希望新丝绸之路战略能鼓励更多的中国投资者来波 兰大力投资。波兰正在为了发展经贸关系提供十分有利的条件， 借此吸引更多的国外投资商。那些将要决定在波兰创建项目的 外国公司，包括中国公司，都十分赞赏这一点。 A strong Polish economy and a solid base for its further development guarantee profitability of investment in our country.

In comparison to other European Union countries, Poland’s performance looks impressive and places our country among European growth leaders. Therefore, global corporations eagerly choose Poland to start their new investment projects in Europe. 波兰强大的经济实力和坚实的经济基础为外资企业的投 资获利提供了保证。和其他欧盟国家相比，波兰的经济表现令 人欣喜，波兰是欧洲发展最快的国家之一。因此，全球的大企 业都急切地选择在波兰开始他们的新一轮投资。 Our high ranks are the result of the activities of, among others, the Ministry of Economic Development which supports investment development in Poland. Investors can receive, among others, financial support in the form of subsidies, personnel training assistance or innovative investment subsidies. Moreover, they can benefit from our special economic zones (SEZ).

SEZ investors can obtain tax breaks and have access to land that is prepared specially for new facility construction. They can also count on support from our regional Investor and Exporter Service Centres. 由于高层的支持，波兰各部委，包括经济发展部采取了各种 行动支持在波兰的投资。投资者能从各方获得资金支持，比如 津贴、人员培训资助或者创新投资津贴。而且，他们能从我们的 经济特区获益。经济特区投资者能获得税收减免，并且能获得 为新基础设施建设预留的场地。他们还能得到地区投资和出口 服务中心的支持。 An important objective of the Polish trade policy towards China is pursuing trade balance by increasing export growth.

Moreover, we actively support the activities of Polish companies on the Chinese market. We initiate large promotional activities that facilitate new contacts and intensify the existing bilateral relations. We also collaborate within a multi-party co-operation platforms of Europe – China and Middle-Eastern Europe

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Bearing in mind a special role of China in the world’s economy, since 2013 the Polish Information and Foreign Investment Agency on behalf of the Ministry of Economic Development, has been executing the Go China strategy. It is a Polish version of the Chinese Go Global strategy. China is a country of unlimited opportunities which is continuously seeking partners and planning to enter international markets. Poland has to face these objectives in order to be among the countries that significantly benefit from co-operation with the Chinese market. Therefore, the Ministry of Economic Development, in co-operation with other government institutions offers a joint, coherent cooperation development strategy with China. The objectives of Go China are both developing activities in traditional forms of co-operation and promoting new sectors. In order for the strategy to be successful, more activity from entrepreneurs is necessary and Go China serves as an instrument to encourage Polish companies to be more active. 鉴于中国在世界经济中的特殊作用，自2013年起，波兰信 息与外国投资局代表波兰经济发展部执行了“走向中国”战略， 即中国“走出去”战略的波兰版本。中国市场有着无限的机会， 中国也在不断寻求合作伙伴，寻求进入国际市场。波兰必须抓 住这些机会，成为能在与中国市场的合作中显著受益的国家 之一。因此，波兰经济发展部联合其他政府部门提出了一个联 合一致的与中国合作的发展战略。 “走向中国”战略的目标是 既要开发传统领域，也要创建新的领域的合作。为了保证该战 略的成功进行，企业有必要采取更多行动。而“走向中国”是 鼓励波兰企业积极行动的手段。 Our companies have been increasingly willing to act outside Europe and they have been very successful on new markets. I would like to highlight the fact that Polish companies can always rely on support from the government. Therefore, the Trade and Investment Promotion Sections in Shanghai and Beijing have been actively participating and supporting the Polish companies at international fairs and exhibitions as well as economic missions. 我们的公司已经越来越倾向于走出欧洲市场，并在新兴市 场取得了巨大的成就。我想强调的是，波兰企业可以信赖政府 的支持。因此，北京和上海的贸易与投资促进处一直积极参与 和支持波兰企业参加各大国际展会和博览会以及经贸活动。 To sum up, the co-operation between our countries has an enormous potential for development. I am convinced that Poland can be an attractive business partner for China. 综上所述，中国和波兰两国的合作有巨大的发展潜力。我 深信，波兰将会成为一个对中国有吸引力的商业伙伴。

special edition

CHANGES IN TRADE CONTACTS BETWEEN POLAND AND CHINA

波中贸易 关系的变化

Łukasz Hołubowski, President, Agricultural Market Agency, talks to “Polish Market”. 农业市场局局长Lukasz Holubowski PM

Has the Agricultural Market Agency researched and analysed the Chinese market? What Polish products are currently in demand in China? 农业市场局对中国市场做了什么调研与分析？当 前中国需要哪些波兰产品？

The Agricultural Market Agency monitors the Chinese market on a regular basis. We do this in co-operation with our Embassy, the Trade and Investment Promotion Section, and Polish entrepreneurs who want to enter the Chinese market. The Agency has also noticed that there is a rapidly growing e-commerce market in China.

We believe that this too will create substantial opportunities for our companies. In previous years China was mainly interested in chocolate and other cocoa products, dairy products, meat, and poultry by-products. Poland is currently holding talks with Chinese administration about the regionalization of products, in accordance with the OIE regulations. We have noticed that there are many Chinese companies interested in importing chicken claws and quills. There are only few Polish companies allowed to export these products to China. However, more poultry processing plants are waiting for China to approve their businesses. Once this happens, we should expect a large growth in export of these products to China. There are also talks concerning exporting apples to China. 波兰农业市场局一直不断地在关注中国市场， 我们同大使馆、贸易投资促进处、以及想要进军中 国市场的企业家们共同合作。同时，农业市场局还 注意到中国的电子商务市场发展迅速。我们相信这 为波兰企业提供了潜在商机。过去几年，中国的兴 趣主要是在巧克力和可可食品、奶制品、肉制品以 及禽类副产品上。波兰正在依据世界动物卫生组织

的有关规定与中国相关机构协商产品的地域化问题。 我们发现许多中国企业有意进口鸡爪和羽毛。只有 几家波兰公司有向中国出口此类商品的许可。但是， 许多禽副产品加工企业正等待中国的许可。许可一 旦通过，估计向中国出口的这类产品将会大量增 加。双方还协商向中国出口苹果。 PM

The Chinese market offers numerous opportunities to Polish producers. How do you relate to the recent trade contacts between Poland and China? Can we use this market to make up for losses caused by the trade embargo imposed on Poland by Russia?

每年我们都能看到波中之间贸易合作发生的变 化，以及农业和食品行业的合作在不断升级。我们 看到合作的关系有助于开拓市场和推销产品。农业 市场局将再一次参加5月份举行的上海国际食品和饮 料展览会。我们还在计划在展会期间举办一个贸易 洽谈会，届时波兰企业可与中国企业直接对接。中 国市场为波兰的企业提供了新的机遇。从波兰对 中国的农产品和食品出口额上我们就能看到这一 点。另一方面，中国是一个非常特殊的市场。由于 各方面的不同，中国市场很难弥补俄国禁运给波 兰带来的损失。中国有很多非关税贸易壁垒，比如 兽医证和植物检疫证。 PM

中国市场为波兰厂商提供了无数商机。最近 您是如何沟通波中贸易联系的？我们能否利 用这一市场弥补俄国对波兰实行贸易禁运造 成的损失？

Every year we observe changes in trade contacts between Poland and China, and the developing co-operation in the agricultural and food industries. We see developing partnerships that help with access to the market and product promotion. The Agency once again will have a stand at the International Food Exhibition SIAL CHINA which will be held in May. We are also planning a trade mission at the Exhibition where Polish entrepreneurs will be able to participate in B2B meetings. The Chinese market offers new opportunities for Polish companies. We have noticed this just by observing the growth in export of agricultural and food products to this market. On the other hand, China is a very specific market. Due to many differences, it will be very difficult to make up for the losses caused by the Russian embargo. The Chinese have many non-tariff barriers such as veterinary and phytosanitary certifications.

Is the mission supposed to merely promote Polish products in China, or will it also try to encourage Chinese producers to learn more about Poland, and invest in our country?

此次任务仅仅是为了在中国推广波兰产品，还 是也会鼓励中国厂商更多地了解波兰，投资波 兰呢？ China is an important trade partner. Our participation at this Exhibition is also a form of promoting our country’s economy. The main objective is to encourage bilateral co-operation between companies. Certainly, we want to focus on promoting Polish companies in China and helping our producers build trade relations with the Chinese. If the promotion of our products and market will attract investors, then this will be an additional benefit to what we get from participating in this Exhibition. 中国是一个重要的贸易伙伴。这次参展也是宣传 我国经济的一种形式。我们的主要目标是鼓励公司 间的双边合作。当然，我们希望把重点放在在中国 推广波兰公司上，以及帮助我们的厂商与中国建立 贸易联系。如果我们的产品和市场推广能够吸引到 投资者，那将会是我们本次参展的一个额外利益。 polish market

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POLISH FOOD IS COMING TO CHINA 波兰食品即将销往中国 Mirosław Gajewski, Ambassador of the Republic of Poland to the People’s Republic of China 波兰共和国驻中华人民共和国大使

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olish food and agricultural products 以及民营企业家们对产品出口中国和按照中国 have already conquered European mar市场定位其产品的兴趣与日俱增。 ket. Owing to their quality and the highThe demand for foreign products in China is standards of our food-processing indussteadily increasing. From 2010 to 2014 the value try our products are already a well-recognized of food imports by China increased from USD19.4 brand throughout Europe. It is only natural that billion to USD42.2 billion. I am very pleased that China, with almost 1.4 billion consumers and Polish exporters have recognized opportunities whose appetite for imported goods is growing, offered by the Chinese market. This trend has been should be regarded as a very attractive market well correlated with the decision of the Polish govfor the promotion of Polish food. ernment to highlight agriculture and food indus波兰食品和农业产品已经占领了欧洲市场。由 try as key sectors for cooperation and exports to 于其质量和我们的食品加工行业的高标准，我们 China. As a result, a significant growth in the ac的产品已经成为整个欧洲公认的品牌。中国拥有 tivity of Polish food companies has been visible, 近14亿消费者，并且其消费者对进口商品的胃口 in particular through participation in the largest 越来越大，很自然地被认作是推广波兰食品的 food and agriculture fairs and exhibitions in Chi非常有吸引力的市场。 na. Furthermore, there are more and more entreOne of the most fascinating aspects about Chipreneurs and trade associations present in China. na is the speed of change in habits, behaviour and Hard data proves that these activities bring results. consumers’ choice here. Since the opening of ChiFrom 2010 to 2014 the value of Poland’s food exna in the early 1980s, new trends and fashions have ports to China increased from EUR28 million to been integrated into Chinese people’s lifestyles.

EUR166 million.

Chinese society has been getting more and more 国外产品在中国的需求正在不断增加。从2010 prosperous, the quality of life improving and the 年到2014年中国粮食进口从194亿美元增至422亿 middle class explosively growing. As a result, the 美元。我很高兴的是，波兰的出口商们已经认识 Chinese food sector and consumption preferenc到了中国市场所提供的机会。这种趋势已与波兰 es have undergone deep transformation. Nowa政府的决定形成了很好的关联，波兰将突出农业 days, Chinese consumers are more conscious in 和食品工业作为合作和出口中国的重点行业。实 际上，尤其是通过参加中国最大的食品和农业交 their choices of food. They prefer to do shopping in deluxe grocery stores, which offer a wide range 易会和展览会，波兰食品公司的活动显著增长、有 of high-quality imported organic products. Many 目共睹。此外，还有越来越多的企业家和公司在 foreign brands of food products are recognizable 中国经营或设立分公司。确凿的数据表明，这些 and well-established on the local market. Exclu活动带来了效果。从2010年至2014年波兰对中 sively packed products, such as sweets or alcohol, 国的食品出口从2800万欧元增长到1.66亿欧元。 are considered a perfect choice for a luxurious gift.

If we take into account the range of products That is why multinational corporations, as well as Poland can offer and the kind of foreign products private entrepreneurs, have a growing interest in Chinese consumers are looking for, there are quite exporting to China and positioning their proda lot of Polish products with a big chance to sucucts on the Chinese market. ceed in China. Among them are: meat products 中国最迷人的方面之一是其生活习惯、行为 – especially poultry; dairy products – including 和消费者选择的变化速度。自从中国在80年代初 milk powder, cheese and yoghurts; products for 开放以来，新的潮流风尚已被融入中国人的生活 infants and children – infant formula milk powder, 方式。社会已越来越繁荣，生活素质越来越提高， sweets and cakes; as well as fruits and vegetables. 中产阶级呈现爆炸式增长。其结果是，中国的食 如果我们把波兰所能提供的产品和中国消费 品行业和消费偏好发生了深刻的变化。如今，中国 者所期望的产品考虑在内，波兰有相当多的具有 消费者在他们的食物选择上更自我。他们更喜欢 很大机会的产品会在中国取得成功。其中有：肉 在提供多种高品质进口有机产品的豪华商店购物。 类产品 - 特别是家禽;乳制品 - 包括奶粉、奶 很多国外品牌的食品获得公认并立足当地市场。 酪和酸奶;婴幼儿和儿童产品 - 婴幼儿配方奶 像糖果或酒这种拥有独家包装的商品被认为是 粉、糖果和蛋糕;以及水果和蔬菜。 豪华礼品的最佳选择。这就是为什么跨国公司

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Although the Chinese market is opening up for imported food products, it is still considered as a difficult one. Being successful in China requires patience and systematic presence. It is important to find a reliable business partner with a proper knowledge of the industry and local market, who can also advice on how to make a product more attractive to a Chinese consumer. Another step that cannot and should not be missed is a wellprepared, long-term promotion. One of the best ways is a regular presence at specialized food fairs and trade events, where Polish businesses have a chance to display and advertise their products under one big brand – Polish Food. Another way is through promoting Polish agricultural and food products under the umbrella of EU-funded programmes, such as: “Trade Milk”, ”European Bicoloured Apples” or “Flavours of Europe – Quality and Tradition” . 尽管中国市场对进口食品开放，但仍然存在 困难。要想在中国取得成功需要耐心和系统的 存在。重要的是找到对行业和当地市场了解的可 靠的贸易伙伴，能够对如何使产品对中国消费者 更具吸引力提供建议。不能也不应该错过的另一 个步骤是精心准备和做长期的产品推广。做到这 一点的最好办法之一是参加专门的食品交易会和 贸易活动，使波兰的企业有机会展示和宣传他们 的产品，并且是在一个大的品牌之下--波兰食品。 另一种方式是在欧盟资助项目的保护伞下推广 波兰农业食品，例如： “贸易牛奶”， “欧洲双色 苹果”或“欧洲风味--质量和传统。” I am very glad that Poland has decided to become the guest country of honour for this year’s SIAL China 2016 international fair in Shanghai the largest food exhibition in Asia. I am confident that the presence of high ranking Polish government officials together with a strong representation of Polish enterprises will contribute greatly to creating a vivid image of Poland in the minds of local consumers and will eventually result in an increased availability of Polish high-quality products on the shelves of local stores and markets. 我很高兴，波兰决定作为嘉宾国出席今年在上 海举办的2016 SIAL中国国际博览会 -亚洲最大 的食品展。我相信，高层波兰政府官员的出席和波 兰知名企业的参展将极大地促进波兰的形象在当 地消费者心目中的建立，并最终带来波兰的高品 质产品在当地商店和市场的货架上的供应增加。

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special edition

SEIZE OPPORTUNITIES AND FURTHER ENHANCE CHINA-POLAND ECONOMIC RELATIONS

抓住机遇，进一步提升 中国--波兰经济关系 徐坚，中华人民共和国 驻波兰大使

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hina and Poland established strategic partnership in 2011. For many years, Poland has been our largest trading partner among Central and Eastern European countries. Last year, our trade volume stood at USD17 billion. It was inspiring, but not satisfactory enough considering the almost USD600 billion worth of China-EU annual trade.

中国和波兰在2011年建立了战略合作伙伴关系。多年来波兰一 直是中国在中东欧国家中最大的贸易伙伴。去年，我们的贸易额 达到170亿美元，这是鼓舞人心的，但中国与欧盟每年近6千亿美 元的贸易规模仍不尽如人意。

Many Chinese investors are interested in Poland. Huawei, TCL, Guangxi LiuGong Machinery Corporation and Hubei Tri-Ring Group are among the successful stories. Two Chinese commercial bank giants, ICBC and BOC, already have branches in Warsaw. China Council for the Promotion of International Trade (CCPIT) will soon set up its Warsaw office. But more

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H.E. Xu Jian, Ambassador of the People’s Republic of China to Poland

Chinese businesses are still doing pre-entry research, trying to find local partners or expecting more policy support. 许多中国投资者对在波兰投资有兴趣。华为、TCL、广西柳工 机械股份有限公司和湖北三环集团就是成功的例子。中国的商业 银行两大巨头-工行和中行-已经在华沙设立了分行。中国国际贸 易促进委员会（CCPIT）不久将在华沙设立办事处。但是，更多的 中国企业还处在进入前的研究阶段，试图寻找当地的合作伙伴或 期待更多的政策支持。

As for Polish investors and exporters, the Chinese market is opening wider to them. As part of our reform efforts, last year, the number of restrictions on overseas investment in China was cut by 50%, and over 95% of overseas-funded projects may now be undertaken on a simple reporting basis. Besides Shanghai, we established several more pilot free trade zones in Guangdong, Tianjin and Fujian. In 2015, about 20 Polish companies were newly set up in China. Polish investment in China also grew remarkably.

special edition

对于波兰的投资者和出口商来说，中国市场对他们越来越开 放。截至去年，作为我们改革努力的一部分，中国对海外投资的 限制数量减少了50％，而超过95％的海外投资项目可能仅需一个 简单的报告即可得以实施。除了上海，我们在广东、天津、福建等 几个城市成立了试点自由贸易区。2015年，有约20个波兰公司在中 国成立。波兰在中国的投资也显著增长。

What is more important is that we now have more initiatives, which offer new opportunities. 更重要的是，我们现在拥有更多的举措来应对更多的可能性。

One is the Silk Road Economic Belt and 21st Century Maritime Silk Road, or the Belt and Road Initiative, which aims to connect East Asia and Europe, boost infrastructural connectivity, trade and capital flow. As Chinese Foreign Minister Wang Yi puts it, the Belt and Road Initiative is China’s idea, but its opportunities belong to the world. To date, more than 70 countries and international organizations have expressed interest, and over 30 countries have signed agreements with us to jointly build it. Two financing institutions, the Silk Road Fund with USD40 billion input from China and the Asian Infrastructure Investment Bank (AIIB), which has 57 founding members, are both up and running. Poland signed a cooperation agreement with China on Belt and Road during President Duda’s visit to China last year, and recently, the Polish parliament has approved Poland as an AIIB founder. 一个是丝绸之路经济带和21世纪的海上丝绸之路，即一带一路 倡议，其目的是连接东亚和欧洲，推动基础设施连通性，以及贸易 和资本的流动。正如中国外长王毅所说，一带一路倡议是中国的想 法，但它的机会属于世界。迄今为止，已有超过70个国家和国际组 织表示出兴趣，并有30多个国家签署了共同建设一带一路的协议。 两大融资机构—中国输入了400亿美元的丝路基金和有57个创始 成员的亚洲基础设施投资银行（AIIB）--都已启动和运行。波兰杜 达总统去年访华期间与中国签署了一带一路合作协议。最近，众议 院批准了波兰成为亚投行创始国之一。

Another platform is “16+1” cooperation, a tailor-made instrument for 16 CEE countries to cooperate with China. Born out of the first China-CEEC Warsaw Summit in 2012, “16+1” is now a full-fledged mechanism championed by an annual leaders’ meeting, encompassing economic, financial, cultural, educational and other cooperation. Among its major economic projects are the Belgrade-Budapest railway line, China-Europe Land-Sea Express Line and the recently proposed “port zone project of Adriatic, Black and Baltic Seas”. There are several financial tools available, like the USD10 billion special credit line for China-CEEC cooperation and the China-CEEC Investment Cooperation Fund. This year we are also stepping up to create a “16+1 finance company”. ICBC takes the lead, and financial institutions from CEE countries like BGK have shown interests in joining it. Housing the 16+1 Joint Chamber of Commerce (by PARP) and the Contact Mechanism for the Investment Promotion Agencies (by PAIiIZ), Poland is now expected to promote not only our bilateral economic relations but also China-CEEC business cooperation. 另一个平台是“16 + 1”合作，专为16个中东欧国家与中国合 作而量身定做。自2012年举行首届中国--中东欧国家华沙峰会以 来， “16 + 1”已然成为领导人年度会晤的一个在经济、金融、文 化、教育等方面进行合作的成熟机制。它的主要经济项目包括贝尔 格莱德--布达佩斯铁路、中国--欧洲陆海快线、还有最近提出的“ 亚得里亚海、黑海和波罗的海港口区项目”。现在有几个可用的金 融工具，比如拥有100亿美元专项授信额度的中国--中东欧国家的 合作、中国--中东欧国家投资合作基金。今年，我们正加紧打造“16 + 1金融公司”，由中国工商银行牵头，中东欧国家如BGK金融机构

表示出加盟的兴趣。作为由PARP主持的16 + 1联合商会和由PAIZ 主持的投资促进机构的联系机制的所在地，波兰现在有望推动我 们的双边经济关系，同时也能促进中国--中东欧国家的商务合作。

Moreover, China and the EU have also agreed to promote three major dockings, namely, docking China’s Belt and Road Initiative with Europe’s development strategies, China’s international production capacity cooperation with the Juncker Plan, and 16+1 cooperation with the overall China-EU cooperation. 此外，中国和欧盟还同意推动三大对接，即对接中国的一带一 路规划与欧洲的发展战略，对接中国国际产能与容克计划，对接 16 +1合作与整体中国--欧盟的合作。

China and Poland each have a medium-term development plan. China is just carrying out the 13th Five Year Plan (20162020), stressing the need to promote innovative, coordinated, green, open, and shared development. Poland is embarking on the path of “responsible development”. Taking a closer look, there are some shared features in terms of seeking more efficient, quality and sustainable growth. Building synergies between our respective strategies would help us tap the potential of business cooperation. Poland’s re-industrialization, business innovation and infrastructure investment needs fit well with some of China’s capacities, and we can cooperate in fields like port or port zone upgrading, infrastructure, logistics, manufacturing, innovation, clean energy, to name but a few. The Chinese market, supported by robust domestic demand, also welcomes Poland’s quality agricultural products and investments. It should be noted that many Chinese businesses are expecting more favourable conditions and trade facilitation measures from the Polish side regarding visa issuance, residence permits, personnel qualifications and certification. 中国和波兰都有一个中期发展规划。中国刚刚进行了第13个五 年计划（2016--2020年），强调必须促进创新、协调、绿色、开放和 共同发展。波兰正着手“负责任的发展”的道路。两者有着寻求更 高效、优质和可持续增长方面的一些共同特点。我们各自的战略之 间建立协同效应将帮助我们挖掘商业合作的潜力。波兰的再工业 化、商业创新和基础设施投资需要与中国的一些能力合拍，我们可 以在像港口或港区升级、基础设施、物流、制造、创新、清洁能源等 领域合作，这仅仅是举了几个例子。有国内需求强劲支持的中国市 场也欢迎波兰的优质农产品和投资。应当指出，许多中国企业都期 待波兰方面提供在签证发放、居住证、人员资格和认证方面更加有 利的条件和贸易便利化的措施。

Now the Chinese economy is growing at a lower pace but with a better structure. Last year our GDP grew 6.9%, by about USD700 billion. Poland’s economic performance is also eyecatching in the EU. It is estimated that in the coming five years, the value of China’s goods imports will exceed USD10 trillion, Chinese investment abroad will exceed USD500 billion, and more than 500 million outbound visits will be made by Chinese tourists. We look forward to sharing these business opportunities with Poland by making a better use of all the existing cooperation platforms, policy and financial tools. 现在，中国经济虽然正以较低的速度发展，但却拥有更好的 结构。去年我国GDP同比增长6.9％，大约为7千亿美元。波兰的经 济表现在欧盟中也引人注目。据估计，在未来5年，中国的货物进 口将超过10万亿美元，中国海外投资将超过5千亿美元，将有5亿 多中国游客出境旅游。我们期待着通过更好地利用所有现有的合 作平台、政策和金融工具与波兰共享这些商业机会。

I believe together we can pool strengths, seize opportunities, and lift our economic relations to a new height. 我相信我们可以一起集中力量，抓住机遇，将我们的经济关系 提升到一个新的高度。 polish market

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“MADE IN POLAND” 波兰制造 Robert Góralczyk, Counsellor – Head of the Trade and Investment Promotion Section 罗伯特•古拉尔赤克（Robert GÓRALCZYK）参赞、贸易和投资促进处主任

“

Made in Poland”,“Discover Poland” – promoting these slogans the Trade and Investment Promotion Section in Beijing runs a vivid campaign for Polish and Chinese entrepreneurs. It is a demanding challenge and a huge opportunity as well as a great risk. The reality of the Chinese market differs vastly from our stereotypical European imagination about it. The knowledge of China among Polish entrepreneurs is an area where a lot of work, training and years of gaining experience are needed. That rule, however, unfortunately applies to both sides equally. When I came to China two years ago, despite knowing the country very well, I did not expect that the lack of knowledge and basic information about Poland was still so wide-spread among the Chinese entrepreneurs. It is both a demanding challenge and at the same time a huge opportunity, because uniting our strengths we can achieve a lot. „波兰制造“，”发现波兰“ - 这是波兰驻华 大使馆贸易和投资促进处（北京）为促进中波两 国企业合作所展开的推广活动而提出的口号。巨 大的机遇与挑战并存，而中国市场诸多风险的 可能性也与欧洲固有的模式有显著的差异。波 兰企业对中国市场的了解仍需要多年的努力和 经验累积。正如两年前我来到中国的时候，发现 中国人对波兰的了解知之甚少。这对于我们来讲 充满了挑战，但也蕴含着无限的机遇，正所谓凝 聚力量，共创成功。 The situation is changing – both the Chinese and international press (including big opinion making leaders) writes about Poland better every year.

We are described as a symbol of stabilization in a region facing great challenges and the investment climate in Poland is perceived as favourable. In 2014 we recorded an increase in Polish exports to China as large as by nearly one third! This information attracts the attention of Chinese buyers and investors.

Moreover, the notion of Poland as a place of origin of high quality products is being noticed and absorbed by the Chinese citizens, every day more and more. 形势变化 - 中国及国际媒体（有影响力的 大型媒体）对波兰的报道越来越好，作为挑战与 稳定共存的国家，其投资环境也非常有利。2014 年波兰对华出口增长了尽1/3! 此信息吸引了中 国贸易商和投资者的关注，波兰作为优质产品原 产国也越来越被普通民众而知晓。 The year 2015 abounded with massive challenges both for the Polish and Chinese economy. The

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Chinese dragon, after soaring high, has lowered its flight. That brought about a deep concern all over the world. On the one hand, there are enthusiastic comments and forecasts as if China was about to become the biggest economy in the world, proclaiming Chinese intentions of investing across the globe.

On the other hand, some grim voices predicting a huge crisis can be heard as well.

2015年中波两国经济充满了挑战。中国这条东 方巨龙在经历了快速腾飞之后，发展开始减慢，引 起了全球的关注。根据中国在全球投资规模的宿 命论分析，有报道，预测称中国可能会将为世界第 一大经济体，但同时也有危机舆论。 Some world-wide known economists, such as for instance Roy Smith - former director of Goldman Sachs Bank – claim that soon ‘the Chinese dragon’ will suffer a painful breathlessness. “Most of the commentators expect that China will replace the USA and become the greatest economic power of the 21st century. In my opinion it will rather end up as Japan did”, said Roy Smith in an interview for Bloomberg. Other experts take much more optimistic approach to China’s development. Some voices claim a temporary crisis will come, nevertheless China is well prepared to overcome it effectively.

The Chinese government calms the situation down bringing over the idea of ‘new normality’. The Prime Minister Li Keqiang says that the train of Chinese economy will now ‘carry on with constant speed’.

Undoubtedly, among the greatest challenges for China currently is the level of indebtedness of both the private and public sector (which reached the level of 282% of GDP in the middle of last year), as well as difficulties on the real-estate market, aging society and costly and time-consuming battle with environment pollution. 享有全球美誉的经济学家，现年76岁的罗伊· 史密斯（Roy Smith）-曾任高盛集团（Goldman Sachs）合伙人，在接受彭博（Bloomberg）采访 时指出 „中国巨龙“不久将面临泡沫经济带来的 阵痛，虽然现在有许多业内人士都在讨论中国经 济总量超越美国坐上全球头把交椅的前景，但我 认为，中国经济或步日本后尘“ 。其他业内人士 对于中国发展前景非常乐观，认为中国政府可以采 取有效措施，度过危机。中国政府提出”新常态“ 经济思路，李克强总理讲到，中国经济将进入”新 常态下平稳可持续发展“。中国私人及公共债务风 险挑战增大（去年年中钱中国债务总额高达GDP的 282%），房地产市场困难，人口老龄化，意味着养

老金和医疗服务行业支出在不久的未来将会有大 幅增长，高成本和大量时间投入环境污染治理。 The People’s Republic of China is not the country we used to know any more. It has undergone an enormous transformation.

中国在经历了巨大的转变后，已并非我们曾 经认识的国家。 Chinese consumers, in particular the educated ones with high incomes, are becoming more and more aware and demanding. The Chinese ecommerce market is the fastest growing market in the world. For Polish entrepreneurs offering from healthy and delicious products to innovative technologies, the Chinese market is opening.

Nevertheless, it is as attractive as full of traps and problems for unprepared businessmen. 中国消费者，尤其高学历高收入者有思想，高 要求。中国电子商务全球增长最快。即使中国市 场存在一些问题，但总体来讲，对于波兰可提供 高品质健康食品以及创新技术的企业来讲，也是 一个非常好的平台。 An appropriate promotion and incentive for investors will certainly result in good outcomes for the ‘Belt and Road’ initiative, so favoured by the Chinese government. The initiative, thanks to its new railway and ferry connections, will surely boost goods trade between many countries. Certainly, that shall be backed up by both Polish governmental institutions and private entrepreneurs. 除政府机构之外，波兰企业（企业联手，实力 必将大力增强）也应更多的参与推广活动，中国 政府新丝绸之路构建计划对于投资者的激励政 策将带来非常好的效果。一带一路战略通过铁路 及海运新线路将会增强贸易往来。 Carrying out by the Ministry of Development of deputy Prime Minister Mateusz Morawiecki’s plan of sustainable development also includes cooperation with the People’s Republic of China. Therefore, assuming the favourable trends at both sides of the “New Silk Road”, opportunities shall be seized. If not missed, these opportunities will indubitably bring profits and both ends of the “Silk Road” will flourish. 波兰副总理兼发展部部长马特乌什.莫拉维 茨基先生提出“平衡发展”计划，其中包括与中 国的合作发展。 因此，在共赢的”新丝绸之路” 战略下，应抓住机遇，共同发展。

special edition

Finest chocolate… Delicious fillings…

Exquisite pralines straight from the heart of Europe. 从欧洲心脏区国家波兰精挑的最好的巧克力， 裹着最细腻美味的果仁夹心

polish market

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THE NEW SILK ROAD 新丝绸之路 Jerzy Bojanowicz

“

The New Silk Road is a great opportunity for our country. We create itself as a logistics investment hub for entire Europe. (…) In the future, large exports, especially food products, will be shipped to China by rail,” says Andrzej Juchniewicz from Shanghai’s office of the Polish Information and Foreign Investment Agency (PAIiIZ) in an interview with PAP. 波兰信息和外国投资局（PAIiIZ ）上海办事处 的Andrzej Juchniewicz在与波兰通讯社的谈话中 说： “新丝绸之路对我们国家来说是一个巨大的机 遇。我们把它建设成一个全欧的物流投资中心。 （... ）今后，大型的出口，特别是食品的出口，将会通过 铁路运往中国。” Rail transport between China and Europe is much faster than sea freight and cheaper than air freight. No wonder that in 2011-2014 regular rail lines were launched: ChongqingDuisburg, Chengdu-Łódź, Zhengzhou-Hamburg, Suzhou-Warsaw, Wuhan-Prague. Most recently (November 2014) a 9,977 km long rail connection was launched from Yiwu to Madrid. It runs through Russia, Belarus, Poland, Germany and France, and is over 700 km longer than the Trans-Siberian railway, the longest railway line so far in the world. 中国和欧洲间的铁路运输要比海运快，比空运 便宜。正因为如此，在从2011到2014年出现了几条定 期的铁路运输线：重庆－杜伊斯堡、成都－罗兹、郑 州－汉堡，苏州－华沙、武汉－布拉格。最近（2014 年11月），又开通了一个从义乌至马德里的9977公里 长的铁路运输线，贯穿俄罗斯、白俄罗斯、波兰、德 国和法国，比西伯利亚铁路还要长700公里，是目前 世界上最长的铁路线。 But according to China, the existing connections are not sufficient, although trains are packed with consumer electronics, clothes, toys, etc. one way only, going back to China mostly empty. Hence the administration of President Xi Jinping has been promoting, since autumn 2013, the New Silk Road project: a network of China’s sea and land connections with Europe. Its name refers to the 12,000 km long commercial route, frequented from the 3rd century BC to the 17th century

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AD and connecting China with Europe and the Middle East. 但是按照中国的观点，现在的线路还远远不够， 尽管载有消费电子产品、服装、玩具等货物的列车 还是单向的，开往中国的方向列车几乎是空的。因 此，2013年秋以来习近平政府一直在致力于推广新 丝绸之路项目：一条连接中国与欧洲的海路和陆 路网络。它的名字出自公元前三世纪到公元17世纪 往来中国与欧洲和中东间长达12000公里的商道。 China has so far earmarked USD 40 billion for a special fund established to handle recreation of the Silk Road. Cash is also flowing from China Investment Corp., China Development Bank and Export-Import Bank of China. An additional source of funding will be the Asian Infrastructure Investment Bank (AIIB), which is being set up by China and other 56 countries, including Poland. 中国目前已经拨款400亿美元的专项基金用于重 建丝绸之路。中国投资总公司、中国开发银行和中国 进出口银行亦为此提供资金。另外还有一个资金来源 将是由中国和包括波兰在内的其他56个国家正在筹 建的亚洲基础设施投资银行（AIIB）。 “The Silk Road Fund will be open and will welcome investors from Asia,” says China’s President. As for its European section, Prime Minister Li Keqiang said during the 3rd China-Central and Eastern Europe Summit (1617 December 2014, Belgrade) that China is ready to increase its investment in CEE countries, primarily in terms of transportation, and invited 16 countries of the region to join the project. The biggest support came from Serbia, Greece, and Hungary – the first EU country to have signed a relevant agreement. 中国的国家主席说： “丝绸之路基金是开放的， 欢迎亚洲的投资者积极参与。”至于欧洲部分，总 理李克强在（2014年12月16至17日在贝尔格莱德）第 三届中国中东欧首脑峰会上说，中国已经准备好增加 其在中东欧国家的投资，重点放在运输领域， 并 邀请该地区的16个国家参加这个项目。他的最大的 支持来自塞尔维亚、希腊和第一个已经签署有关协 议的欧盟国家 － 匈牙利。 The itinerary of the New Silk Road has not been definitively fixed yet. A number

of variants are considered both in Asia and Europe. If the Trans-Siberian railway is utilised, trains will pass through Poland. But it is also possible to enter Europe through Slovakia in the direction of Vienna or through Bulgaria to the north, in which case Poland will be bypassed. 新丝绸之路的到目前为止还没有一个定义好的 线路，欧亚大陆都有数条不同的线路。如果使用西 伯利亚铁路，列车将会穿过波兰。但如果经过斯洛 伐克走维也纳方向，或经过保加利亚向北，线路将 会绕过波兰。 But now, the focus is more on the economic aspects of the project. 但就目前来说，其重点更多是经济层面的项目。 “The dynamics of the Chinese economy reveals new opportunities for cooperation in many areas, and its first effects can already be seen, e.g. in the region of Łódź, which is successfully cooperating with the province of Sichuan and the city of Chengdu. Economic cooperation entails cultural exchanges and academic contacts. Representative offices are working at full steam. There is a cargo train running from Chengdu to Łódź, which encourages the construction of logistics hubs in both cities and the prospect of taking over the role of a major distributor of Chinese goods in the whole of Europe,” ​​ says Hanna Zdanowska, mayor of Łódź, in the run-up to the 3rd Regional Forum Poland-China (28-29 June), organised by the Department of Promotion and International Cooperation in the Office of the Marshal of Łódź, under the patronage of PAIiIZ. 罗兹市市长Hanna Zdanowska在筹备 “第三届 波中地方论坛” （6月28日至29日）时说： “中国经 济的活力在许多领域揭开了合作的新机遇，它的初 效已经出现，比如罗兹省与四川省和成都市正在进 行的成功合作。经济合作还带动了文化交流和学 术交流。代表处的工作开展得蒸蒸日上。成都和罗 兹货运铁路的开通刺激了两个城市的物流重心建 设和成为整个欧洲中国货物集散地的愿景”。本届 论坛由罗兹省政府宣传和国际合作处在波兰信息 与外国投资局的赞助下承办。

Thanks to the railway connection between Łódź and Chengdu which opened 3 years ago, the Lodzkie Region has become an important point on the New Silk Road (Belt and Road initiative). There have been many meetings on the level of regional authorities.

A Chinese trade mission has been opened in Łódź.

To add to this tally, the Lodzkie Region has signed a partnership agreement with the Sichuan province.

All together, in terms of relations with China, these factors make us a European leader.

Key factors:

3年前开通的成都到罗兹的铁路线,使得如今的罗兹省成为 了新丝绸之路上的重要一环。双方已多次召开地方政府级 会议，一支来自中国的贸易代表团也已进驻罗兹市此外，罗 兹省还与四川省签订了合作协议。总之，这些因素使得我们 在与中国合作方面成为了欧洲地区的领跑者。

Witold Stępień, Marshal of the Lodzkie Region

The Lodzkie Region is a gate between China and Europe. We have opened our Regional Office in Chengdu to help our local companies expand in China. Our next step is to help these companies at trade missions and fairs in between 2016 and 2018. The Lodzkie Region is not only interested in joint ventures, but we also want to create new businesses. 罗兹省是中国和欧洲之间的大门。我们在成都设立了罗 兹省级罗兹市驻成都代表处帮助本省企业在中国发展。 我们的下一步计划是在2016年到2018年间助力参加贸易 代表团和展销会的企业。我们不仅有意于建立合资企 业，同时也希望能够创造新的业务。

The Lodzkie Region opened its office in Chengdu in 2014. It supports companies from the region entering the Chinese market. It also offers them advice and helps promote them. Our economic offensive is supported with the help of EU funds.

Within the next two years, we plan to organise

Support for business Economic promotion project 2016-2018

four trips for our local entrepreneurs to Chengdu, for them to participate in trade missions and fairs.

We will prepare them for these trips, and offer them support by promoting their visit to China. We believe that, as a result of our actions, many more food products, which our region has already been exporting to China, will be available for the Chinese market. As a result, the export of our companies and our economic standing will be even higher.

2014年，罗兹省在成都成立了办事处，支持该地区企业进 入中国市场，并为这些企业的发展提供建议和帮助。我们 的市场扩张得到了欧盟的资金支持。未来两年，我们计划 为当地企业组织4次成都之旅，以助于这些企业参与到贸 易代表团和展销会中。我们将为这几次中国之旅做好规划 和准备工作，并大力推动其成行。我们相信，通过我们的行 动，我们向中国出口的食品将会更多地流入中国市场，我们 的企业出口将会逐步增加，我们的经济地位也将会提高。

LEADING SERVICE

PROVIDER

FOR AGRICULTURAL AND FOOD INDUSTRIES IN POLAND

B

ank BGŻ BNP Paribas is one of the largest banks operating in Poland. It is part of the BNP Paribas Group – a leader in the eurozone and one of the most global banking institutions in the world.

This enables the Bank to offer its corporate clients business financing solutions both on the Polish and international markets.

BGZ BNP Paribas银行是波兰最大的银行之一，它是欧盟区 主要银行和世界上最全球化银行机构BNP Paribas集团的一部分， 可以为企业客户在波兰和国际市场上提供商务融资方案。

Bank BGŻ BNP Paribas, as a leading service provider for agricultural and food industries in Poland, supports local companies in becoming more competitive and helps them expand into foreign markets. It also shares its specialist know-how and offers solutions to entrepreneurs. Almost 100 years of experience in this sector together with high standards of service are the advantages that convince clients to co-operate with Bank BGŻ BNP Paribas. Our expert know-how plays a very important role in this industry. The Economic Analysis, Sector and Agricultural Market Research Department prepares specialist reports and analyses that are highly regarded among both customers of our Bank and many organisations connected with the agri-food industry.

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作为波兰一家主要的为农业和食品业提供服务的银行，BGZ BNP Paribas银行支持当地公司提高竞争力，帮助他们开拓国际 市场。它的专业人员与企业家分享专有知识，为他们提供有益的 方案。近百年的行业经验和高水准的服务是BGZ BNP Paribas银 行在竞争中赢得客户的优势。在这个行业我们的专有知识至关重 要。经济分析、行业和农业市场研究部能够撰写专家报告和分析， 这些报告和分析在我们银行的客户和与农副产品行业有关的各种 组织中赢得了很高的评价。

BNP Paribas Group is the main shareholder of the Bank BGŻ BNP Paribas. It supports the Bank’s development in the agri-sector and shares its experience and knowledge of the sector. The Group is very successful in this market sector. It operates in countries such as the United States (Bank of the West is the third largest US bank in terms of loans in the agricultural industry), and Turkey (the Turkish TEB is a leading bank in terms of financing agricultural activities).

BNP Paribas集团是BGZ BNP Paribas银行的主要股东。它支 持银行在农业方面的发展，分享其行业经验和知识。集团在该行 业市场运行十分成功，在美国（Bank of the West是美国的在农 业贷款方面的第三大银行）和土耳其（TEB是给农业生产融资的一 家主要银行）等国都有经营活动。

Contact partners: Beijing

Hong Kong

Shanghai

Warsaw

Guo Min guo@gide.com

Gilles Cardonnel cardonnel@gide.com

Fan Jiannian fan@gide.com

Dariusz Tokarczuk tokarczuk@gide.com

Antoine de la Gatinais gatinais@gide.com

Paweł Grześkowiak grzeskowiak@gide.com

LET’S MEET AT THE SIAL CHINA FAIR IN SHANGHAI 相约上海中国 国际食品和饮 料展览会

P

olish agriculture is the country’s fourth-largest sector of the economy and its share in the GDP is much higher than that EU average. The products of excellent quality produced in accordance with four EU and five national quality systems as well as one of the most advanced agri-food industries in Europe have opened a path to many foreign markets. Agri-food products are one of Poland’s export specialities accounting for approximately 13% of the total exports. Over 30% of Polish food is exported to more than 70 countries world-wide. This means that Polish agriculture makes a significant contribution towards food security not only in the European Union, but also in the world. 农业是波兰经济的第四大产业，其在国民总产值中所占的比重 大于欧盟的平均水平。波兰的优质食品是根据四个欧盟质量体系 和五个国家质量体系生产的。作为欧洲最先进的农业食品工业之 一，波兰食品已经打开了众多国外市场的大门。农业食品是波兰的 主要出口产品之一，大约占总出口的13％。波兰生产的食品超过30 ％出口到世界70多个国家。这意味着波兰农业不论是在欧盟还是 在世界范围内都对食品安全做出了杰出的贡献。 One of the export development strategies of Poland is to seek opportunities to establish direct trade relations with third countries, so that the export of Polish agrifood products no longer requires the involvement of other EU countries.

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special edition

波兰的出口发展战略之一是寻机与第三国建立直接的贸易关 系，使波兰的农业食品出口不再需要经过其他欧盟国家的中间人。 In 2015, the value of agri-food exports increased by 7.7% compared with the preceding year, reaching EUR 23.6 billion. It is worth mentioning that over a third of the total agricultural production is exported. 与前一年相比，2015年农业食品出口额增加了7.7％，达到了 236亿欧元。需要说明的是，超过三分之一的农产品出口到了国外。 For many years, the main trading partner of Poland in the area of agri-food products have been other European Union countries. Traditionally, the principal buyers of Polish agri-food products have been Germany followed by Great Britain, the Czech Republic, France and Italy. Poland’s food industry is a major food producer in the European Union (sixth place with a share of nearly 9%). 多年来，波兰的农业食品方面主要贸易伙伴是欧盟国家。传 统上波兰农业食品的最大买家是德国，随后是英国，捷克，法国和 意大利。波兰的食品工业是欧盟的一个主要的食品供应者（居第六 位，所占比重接近9％）。 Poland is the fourth-largest milk producer in the European Union, the largest producer of poultry meat, and the third-largest grain, rapeseed and sugar supplier. In terms of pork production, Poland takes the fourth place in the EU, after Germany, Spain and France. Poland is also one of the largest European producers of fruits and vegetables and a leader in the production of apples, carrots and soft fruits. The Polish export bestsellers are fruit juices: apple, sour cherry, currant, strawberry and chokeberry. 11% of the fruit production in the European Union comes from Poland. Poland is a global leader in the supply of frozen fruits and vegetables: we export approximately 60% of our total output of frozen vegetables and 75% of frozen fruits. 波兰是欧盟的第四大牛奶生产国，最大的禽肉生产国，第三大 谷物、油菜籽和糖的生产国。在猪肉生产方面波兰仅次于德国、西 班牙和法国，居欧盟第四位。波兰是欧洲水果和蔬菜的最大生产国 之一，是苹果、胡萝卜和各种树丛果的最大生产国。波兰最受欢迎的 出口产品是果汁：苹果汁、酸樱桃汁、黑加仑汁、草莓汁和野樱莓汁。 欧盟的水果生产有11％个来自于波兰。波兰是全球最大的冷冻水 果和蔬菜的供应国，生产的冷冻蔬菜和冷冻水果60％均用于出口。 Polish-Chinese co-operation in the area of agriculture has been growing at a quick rate in recent years. Polish businesses are interested in developing contacts with their Chinese partners. Since 2009, Polish exports to China have been increasing systematically, reaching EUR 163 million in 2014. 最近几年波中在农业领域内的合作走上了快车道，波兰公司有 意与中国企业建立伙伴关系。自2009年以来，波兰对中国的出口不 断增加，到2014年达到了1.63亿欧元。 The main export products in value terms includ chocolate and other foods containing cocoa, milk and cream, condensed milk and whey. 按照价值计算的主要出口产品有巧克力和其他含有可可、牛奶 及奶油、浓缩奶和乳清的食品。

China is an attractive market for food exporters not only due to its size. Along with the growing wealth of Chinese consumers, their requirements regarding food are also increasing. Price is not the deciding factor in selecting products. Food quality and safety come first. Moreover, the eating habits of the Chinese are changing. They increasingly want to try imported products. 对于食品出口商来说中国是一个有吸引力的市场，这不仅仅取 决于其规模。随着中国消费者的收入的不断增加，他们对食品的要 求也越来越高。价格不再是选择产品的最决定性的因素，取而代之 的是质量与安全。此外，中国人的口味也在改变，他们在不断地尝 试各种进口产品。 As a leading European producer of high quality food, Poland has a very good chance of making its presence felt in the Chinese market. 作为欧洲高质量食品的主要生产国，波兰完全能够在中国 市场上大显身手。 Formal barriers and lengthy procedures for allowing individual agri-food products to be marketed in China are an obstacle to doing business in the Chinese market. The Polish Ministry of Agriculture with its subordinate inspection bodies are making every effort to enable the largest possible number of Polish enterprises to trade in the Chinese market.

The activity of Poland’s missions in China is very important. In Beijing, there is an Agricultural Affairs Unit whose tasks include contacts with the Chinese administration. 在中国市场经商的一个障碍就是规定的壁垒，农业食品的 单项许可复杂而冗长。波兰农业部和其下属的检验机构正在尽全 力让更多的波兰企业与中国通商。波兰驻华机构的活动非常重要。 在北京有一个波兰农业机构，其职能之一就是与中国的管理单位 接洽。 The importance attached by Poland to the Polish-Chinese relations is attested by placing China on the list of priority countries with regard to economic promotion in 2016.

Poland is planning to participate in 10 fairs, including as a partner country in the SIAL China Shanghai fair. Poland is also going to be a partner during the Anufood fair in Beijing scheduled for November 16-18, 2016. 波兰重视波中关系，这一点反映在波兰将中国放在2016年经济 推广的优先国家名单上。波兰正在计划参加10个展会，其中就包括 作为伙伴国参加上海中国国际食品和饮料展览会。波兰也将作为 伙伴国参加2016年11月16日至18日在北京举行的世界食品博览会。 The Polish-Chinese relations are not limited to the bilateral format. Both countries are active in multilateral formats such as the co-operation between the Central and Eastern European countries and China (16+1). The “Belt and Road Initiative” offers considerable opportunities. We hope that the development of transport routes between Asia and Europe will greatly facilitate transport of agri-food products. 波中关系不仅仅局限于双边的形式。两国均积极开展多边形 式的合作，如中东欧和中国的合作（16＋1）。 “一带一路”的倡议 为两国关系提供了无限的机会。我们希望连接欧亚运输线的开发 将会为农业食品的运输提供极大的便利。

polish market

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PROMOTING POLISH COMPANIES IN ASIA 向亚洲推介波兰的企业 Elżbieta Tęsna, President of Eltar, talks to “Polish Market”.

Eltar公司总裁Elzbieta Tesna

PM

Currently Europe is the biggest market for the Polish food industry. Is Asia a market Polish entrepreneurs really need? Are you searching for a new market that will replace the Russian one? 目前波兰食品业最大的市场在欧洲。波兰企业家确实需要亚 洲市场吗？您正在寻找代替俄罗斯的新市场吗？

We have beaten all possible records during the 2016 edition of these fairs. Both in terms of the size of exhibition space we have taken, and the number of companies participating. 在2016年的这些展览中，无论是在展览区面积方面还是在参展 商数量方面，我们都打破了所有的纪录。

Poland was the Guest of Honour at this event. This was one of the reasons why many new companies decided to exhibit to this trade fair.

Yes, I believe that Polish companies need the Asian market. Not only as an alternative for the Russian market, but also as a new, emerging market. It provides new sales opportunities for Polish products.

波兰是此次活动的主宾国。这就是为什么这么多新公司决定 参加此次展会。

是的。我认为波兰公司需要亚洲市场，不是作为俄罗斯市场的 替代，而是作为一个新兴市场，为波兰产品提供新的商机。

PM

Many food producers and exporters are interested in trade fairs we help organise in Asia. This is just proof of the huge potential out there in Asia. 许多食品生产厂家和出口商积极参加我们在亚洲组织的贸易 展览会，这一点就说明了亚洲的潜力。

As of 2014 ELTAR has been the exclusive representative in Poland for the ALLWORLD EXHIBITIONS, which organises the Food & Hotel trade fairs in South Korea, Indonesia, Hong Kong, Singapore, Thailand, Vietnam, and China.

2014年以来ELTAR就是ALL WORLD EXHIBITIONS在波兰的唯一 代理商。该机构向波兰公司推介在韩国、印尼、香港、新加坡、泰国、 越南和中国的食品和酒店业的贸易展会。

We were responsible for organising the first ever exposition of Polish companies at the Food & Hotel trade fair in Shanghai.

The exposition covered an area of 150 m2. 我们曾组织了波兰公司在上海食品和酒店业贸易博览会上第一 次亮相，展区的面积为150平方米。

I would like to point out that in our 20 years of history it hasn’t been a first experience with promoting Polish companies in Asia. In the past we have helped Polish companies at the SIAL China trade fair in Shanghai. 我要指出的是这并不是我们第一次在亚洲推介波兰公司。过去 我们还帮助波兰公司参加过上海的中国国际食品和饮料展览会。

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What products can we use to attract new partners? 我们用什么来吸引新的合组伙伴？

There are many products out there. In terms of the companies that ELTAR has prepared for these fairs, the largest representation is among the producers of sweets. You will find in that group Grupa COLIAN, TAGO, Otmuchów, VOBRO and Flis.

You will also get the dairy producers: SM MLEKPOL, MILKADA, BEMPRESA, and CONRACTUS. There are quite a few companies representing the food processing industry: JAMAR, MASPEX and SNS FOODS. Apart from that you will get the beverage companies: MASPEX, XL ENERGY, VAN PUR. And finally, there are the healthy food companies such as KUPIEC. 有很多产品。在ELTA R筹备的这些参展公司之中最大的 代表是甜品的生产厂商，它们当中有Grupa COLIAN、TAGO、 O t m u c h o w、VO B R O 和 F lis。此 外还 有 奶 制品生 产厂 商：SM、MLEKPOL、MILKADA、BEMPRESA和CONRACTUS；几家食品加 工行业的公司：JAMAR、MASPEX和SNS FOODS；饮料生产厂商：MASPEX, 、XL ENERGY和VAN PUR；最后是健康食品的生产厂商如KUPIEC。

I believe that the participation of Polish companies at the SIAL CHINA fairs, alongside other promotional activities will help strengthen the positive image of Poland and Polish products in China. 我相信波兰公司参加上海中国国际食品和饮料展览会以及相关 的推介活动会有助于在中国提高波兰和波兰产品的形象。

源 动 行 切 一 的 们 我 。 求 需 的 自于您

Meet us at SIAL 2016 Hall W4 stand B076 欢迎来访上海中食展W4展厅B076展台

BRIDGE ALFA – BRIDGING SCIENTIFIC CAPABILITIES WITH REAL-WORLD NEEDS BRIDGE ALFA -

实现科技成果与世界市场需 求的无缝衔接 Elżbieta Jamrozy, investor, Polish Institute of Research and Development

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his is our unique investment fund created in cooperation with the Polish National Center for Research and Development (NCBiR) and entrusted with the mission of supporting novel research initiatives at early stages of development (TRL 3-4) with venture capital funds and industry interest until they achieve maturity.

这是我们和波兰国家研究与发展中心合作以来 的第一笔投资，我们充分信任并支持新兴产业的发 展，确保他们在走向成熟之路上能够获得足够的风 险投资资金和企业利益。

As the initiative develops from the pre-incubation to the incubation stage, the funding allocated to it grows, increasing from EUR25,000 to up to ten times more (EUR250,000). 新兴产业从开始构想到初具模型的发展过程 中，企业所需资金量也在节节攀升，从过去的25000 欧元飙升到现在的250000欧元，整整上涨了十倍。

The scientific talents maintain their ownership of the idea while enjoying our services in technology and business analyses, realization of proof of concept stage, and negotiations with potential recipients of technology. We also provide a full IP strategy which includes patent analysis, recommendations, and conditions for commercialization and protection of intellectual property in Poland and the EU. 这些科学天才极富创造力，同时我们提供技术 和商业分析服务，探索理论层面的可行性，还能与 潜在的技术成果受益者研讨。同时，我们还提供全 面的互联网协议，协议内容包括波兰和欧洲的专 利分析、推荐模式、商业化条件和知识产权保护。

Join the company, enter the lab – Profit with Poland 加入我们，一起走进实验室 — 与波兰共同发展

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THE PIBiR COMMERCIAL MISSION INCLUDES: PIBIR商业计划包括：

Know your Client 了解你的客户

Providing Political and Economical Information, Internal and External Visions of the State, Culture of Business, and General market analysis. 提供政治经济资讯、国内外视野、商业文化和 整体市场分析。

Know your Abilities 了解你的能力

Providing Business Modelling, Analysis for Technology, product, or service, and the Creation of a Business Plan. 提供商业模式、分析技术、产品和服务，制定 商业计划。

Know the way of the Land 了解世界市场运行规则

Providing Business Analyses, Major Economic Sectors, and Intellectual Property Rights. 提供商业分析、主要经济体以及知识产权方面 的讯息。

It was a pilot programme which ended in December 2015. After just under a year, out of more than 1,000 projects 11 could be brought to a stage where we decided to set up a special purpose vehicle for each of these technologies. SULROCK Sp. z o.o.

– modern building materials – road construction industry; NANOCERAMICS SA – nanomaterials

production – electronics industry; FERRISTORM SA – new EMC absorbing materials – telecommunications; NCT SA – cell proliferation technology – regenerative medicine; REDS SA – optimization of energy consumption by over a dozen % - rail carriers; LGM SA – technology of hardware optimization of energy generators; RELIABILITY SOLUTIONS Sp. z o.o. – industrial installations and vehicle fleet flow maintenance technology; ELMILL SA – electromagnetic mills – food, paper and biogas industries; OLYMPUS SKY TECHNOLOGIES SA – authentication technology for swarms of objects communicating within the Internet of Things and communicating cars; REVOLVENT SA – intelligent and energy saving air conditioning and ventilation systems; PIMERGE SA – ironworks and mining waste ash merging technology.

Today, each of them is ready to be subject to sales contracts in the global market, for example China. 截止2015年12月底，这曾是一个试行项目。在短 短不到一年的时间里，1000多个项目中就有11个备受 世界瞩目，于是我们决定为每项技术都提供特别支 持。SULROCK有限公司的现代建筑材料 － 修路工 程；NANOCERAMICS 股份公司的纳米材料产品 － 电 子工业技术；FERRISTORM 股份公司的最新电磁兼容 吸收材料 － 无线电通讯；NCT 股份公司的细胞增 殖技术 － 再生医药；REDS 股份公司的超过12%的 节能 － 铁路运输；LGM 股份公司的优化发电机硬件 技术；RELIABILITY SOLUTIONS 有限公司的工业设备 以及车辆船舶流量控制技术；ELMILL 股份公司的电 磁磨粉机 － 食品、纸张以及生物能产业；OLYMPUS SKY TECHNOLOGIES 股份公司的物联网和汽车间通 讯的大量目标的身份验证技术；REVOLVENT 股份 公司的智能节能空调和通风设备；PIMERGE 股份公 司的钢铁厂和煤矿废灰的处理技术。如今，每个企 业都蓄势待发，准备走向世界市场，比如中国市场。

HOW TO NEGOTIATE WITH CHINESE COUNTERPARTS Diana Cichy, Director of CICHE IT&I Co Ltd 戴娜·总裁的奇赫国际贸易投资有限公司

I

moved to China in order to be a volunteer for the Summer Olympics Beijing 2008. I did not speak the Mandarin language, therefore I moved to Beijing and signed up to a language school in January 2008. My dream to work for the Olympics didn’t come true for me but I joined a Microsoft team testing Windows 7. That time I realised CHINA WAS AN EMERGING MARKET OFFERING MANY OPPORTUNITIES for international business development even to such young professionals as me. At that time I was still a young graduate! Chinese culture also impressed me a lot and I quickly made my decision to stay, pick up the language and use the wide opportunities China gave. I can say I was in the right time and place. I had a positive attitude to China and I felt good there.

I was very active in social life, establishing new contacts, both Chinese and Polish, during the international meetings organized by the Chinese or events in the Polish Embassy in Beijing. My father is a businessman and he also kept me occupied with searching for new business ideas and exploring new opportunities. We are from the Silesia region in Poland, the coal mining area; it was naturally the first sector to start with. Even if I had arrived with a million dollars of capital to spend in China it would not have helped me establish business contacts because in China you first need to become friends with the Chinese. I met a few Chinese who worked within the coal mining Industry by building relationships and meeting new people. We also linked with the Trade & Investment Promotion Section at the Polish Embassy in Beijing, as a consequence we closely cooperated with Counsellor Robert Góralczyk during promotion events, seminars, and fairs. Luckily, this is how business is done in China. It’s called GUANXI, and it means relationship or connection. Once you meet a person who is in a good relationship with another person who is within the same

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industry and then that person connects the next person. It takes time, many meetings, a lot of food consumed, a lot of wine drunken and many songs sung in karaoke together with your Chinese counterparts. The Chinese needed to accept me first as a person hence I don’t have to search for business anymore. It’s actually the Chinese who connect me with people.

This is my exclusive “know how” in making valuable contacts. I think the Chinese accept me easily because I work together with my father; we created a family company in Hong Kong. It was indeed a tough school in practice, I HAD TO LEARN QUICKLY HOW TO NEGOTIATE WITH CHINESE COUNTERPARTS. The vision for my company now is to develop cooperation with China and other emerging countries in other industry sectors as well. In particular, we have plans in the food industry.

There is logistics in place, for example Shanghai harbour is accepting Polish containers and the fast train from Łódź to Chengdu is operating. We have a network of local buyers and are working on it. Also, knowing that Chinese are becoming richer, not only western food has a future in China but also Polish luxury goods, such as cloths and furniture present an opportunity for my business. Last year Polish President Andrzej Duda’s visit to China was a great success for the political side of Polish-Chinese relations. Therefore, I truly believe the visit of Chinese President Xi Jingping to Poland is a great example of a continuous political support between our countries. ANYONE WISHING TO COOPERATE NOT ONLY WITH CHINA SHOULD CONTACT ME! During previous trips CICHE IT&I representatives established many promising contacts and with time we will show how fast we can become close friends with new associates.

2008年1月, 我来到中国，计划当一名北京奥运 会的志愿者。由于我当时不会讲普通话,就在北京报 了一所语言学校。然而我没有成为2008年北京夏季 奥运会的志愿者， 而是加入了微软Windows 7的

测试团队。 那时，我意识到中国是一个新兴的市 场，可以为年轻的专业人员在中国开展国际业务 提供很多机会。 当时，我还只是一位刚毕业的年 轻人,但中国文化给我留下了很深刻的印象， 于是 我很快决定留下来，学习汉语，抓住中国的机会。可 以说，我处在了一个合适的地点、合适的时间。我对 中国的感觉很积极，觉得中国很好。我的社会活动 也很活跃，在波兰驻华大使馆在北京举办的国际 会议期间，我结识了很多中国和波兰朋友。我的父 亲是一名商人，他也让我寻找新的经营理念，探索 新的机遇。我们是来自波兰的西里西亚地区，那里 有很多煤炭开采业，这也是开始合作的第一个领 域。即使我带着一百万美元资金来到中国，我必 须先和中国人交朋友，才可以和中国人进行商业 合作。后来，我遇到了一些从事煤炭开采行业的中 国人，并和他建立了关系。我们还与波兰驻华大使 馆贸易和投资促进处取得了联系，和罗伯特·古拉 尔赤克先生进行合作，参加了研讨会和博览会，这 就是我如何在中国开展我的事业，也就是所谓的“ 关系”——你与同一行业的一个人建立了很好的 关系， 而这个人与另一个人也有很好的关系。这 种关系的建立需要花费时间，需要很多次见面，和 中国的合作伙伴一起吃饭， 一起喝酒， 一起唱 拉OK。中国朋友接受了我， 这样我就不用自己找业 务了， 而中国人会主动联系我。于是我会建立一些 有价值的联系。我认为中国人很容易接受我，因为 我和我父亲一起工作，我们在香港建立了一个家族 企业。就好像在学校刻苦地学习一样，我必须很快 学会如何与中国合作伙伴进行谈判。我们公司的愿 景是和中国以及其他新兴市场的其他行业进行合作。 此外，我们有与食品行业合作的计划。现在在上海 港接受来自波兰的集装箱，从波兰到成都的货运列 车也已经开通，我们有很多当地的客户，和工作人员。 大家也知道中国人日益富裕，在未来不但西餐在中 国有市场，而且波兰的奢侈品，比如衣服、家具之类 在中国也会有很多市场。去年波兰总统安杰伊·杜 达访问了中国，这是波兰和中国在政治方面的巨大 成功。即将访问波兰的中国国家主席习近平对波 兰的访问，将是我们两国合作的政治基础。所有希 望波兰和中国合作的人都可以赶快联系我！在此 前的工作中，我与很多代表建立了重要的联系，随 着时间的推移，我们很快会看到这些新的联系会 变成亲密的友谊。

HAPPY HORSE

START SELLING YOUR PRODUCTS IN CHINA WITH US!

跟我们一起把欧盟进口产品销往全中国吧！ Happy Horse International is the first 100% Polish WFOE investment in Shanghai Pilot Free Trade Zone. Established in 2013, PFTZ offers simplified tax laws and cancelation of certain financial requirements to enterprises operating there. We import high quality food products, premium alcohols, furniture, jewellery and other luxury products to China.

Our wholesale/retail European Pavilion is located in Shanghai Waigaoqiao Pilot Free Trade Zone. 悦午（上海）国际贸易有限公司是第一家 100%波兰投资的在上海外高桥自贸区注册 的公司。致力于为中国引进高品质的欧盟 产品(包括食品、酒类、家具、箱包等)。 同时，在自贸区单独设有批发及零售商品 展示厅。

We already work with: 我们的合作伙伴包括：

• Meblik 米宝力（Meblik） • S&A Poland’s biggest amber jewellery producer 世界上最大的琥珀饰物工厂

• • • • • •

Wittchen luxurious leatherware 高档皮革制品工厂 French vineyards 法国的葡萄园 Polish vodka factories 波兰的伏特加酒厂 American bourbon producers 苏格兰的威士忌酒厂 Scottish whisky distilleries 美国的波本酒厂 Toys, children car seats & strollers producers 玩具、婴儿车、儿童安全座椅厂商

We invite all interested producers to contact us & start cooperation!

有兴趣的批发商，请联系我们!

HappyHorseShanghai happy-horse-international HappyHorse888 HappyHorse666

Meblik children furniture in our Waigaoqiao Free Trade Zone Pavilion 外高桥自贸区展厅的来自欧洲的米宝力儿童家具

www.happy-horse.com.cn

GREY MODELS, GREY THINKING, GREY WORLD

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ost of scientific research is carried out using uncertain, incomplete and scarce data. The grey systems theory gives the basis for considering complex technical, economic and social systems whose structure and functioning is not fully known. It was created in 1982 by the Chinese scientist Professor Deng Jilt-long. However, this theory remained obscure for a long time; its first systematic presentation in the English language was published in 1989 and the first English language textbook available to a larger number of readers appeared only in 2005. Despite the initial difficulties with its popularisation, this theory has found many interesting applications, in particular, in technical sciences and economics. Currently, the main directions of the grey systems theory research include: algebra of grey numbers, numerical data sequences smoothing operators, grey analysis of relations, grey taxonomy methods, grey decision-making methods, forecast models, grey

linear programming, grey theory of games and hybrid models combining grey systems theory methods with other data analysis methods. The grey systems theory, apart from fuzzy logic, rough set theory and statistics is yet another method of information analysis taking into account the uncertainty of the surrounding world.

In March 2016, the Faculty of Engineering Management of Poznań University of Technology played host to Professor Naiming Xie from Nanjing University of Aeronautics and Astronautics. Professor Naiming Xie belongs to the youngest generation of scientists working on the development of the grey systems theory. He works at the prestigious Institute for Grey System Studies forming part of the Nanjing University of Aeronautics and Astronautics. He is Secretary of the Grey Systems Society of China and deputy editorin-chief of the “Grey Systems: Theory and Application” journal. He is the author of the most often quoted articles published in “Grey Systems: Theory and Application” in the years 2011-2013

Professor Naiming Xie from Nanjing University of Aeronautics and Astronautics

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and in “Applied Mathematical Modelling” in the years 2007-2011.

Professor Xie came to Poznań at the invitation of the academic community of the Faculty of Engineering Management and the municipal authorities as part of the “Academic and Scientific Poznań” programme. During his visit he delivered an open lecture entitled “Grey information, grey models and grey world”. The lecture dealt with the basic theoretical assumptions and systematisation of the types of grey analytical models. The lecture proved very popular among students, post-graduate students and faculty of Poznań higher schools.

It should be stressed that the aforesaid visit was yet another step taken by the academics at the Faculty of Engineering Management towards gaining the opinion of the most important centre in Poland engaged in researching the economic applications of the grey systems theory. Until now, their scholarly activity in this area has included publications in prestigious journals and participation in international conferences. In addition, two faculty members went on a month-long internship at the Institute for Grey System Studies of China.

A module concerning the grey systems theory has been added to the programme of doctoral studies as part of the “Intelligent Methods in Management” course. The Faculty of Engineering Management is also conducting a research project for young scholars covering the issues of decision-making using grey models. Moreover, academics from the faculty participate in projects funded by the National Centre for Research and Development and the European Social Fund, successfully using methods and models of the grey systems theory to resolve scientific and practical problems.

There are plans to create a national scientific society for researchers interested in the theoretical and practical aspects of grey analysis at the Faculty of Engineering Management of Poznań University of Technology.

Photos: Opole University of Technology

special edition

HALF A CENTURY COMPLETE SUCCESS

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n 2016, Opole University of Technology celebrates its 50th anniversary: 30 years as the Higher School of Engineering in Opole (WSI), 20 as Opole University of Technology.

Today, the school is among the most important institutions in Opole Silesia. It has approximately 10,000 students attending six interdisciplinary departments (the seventh, technical department in Kędzierzy-Koźle is under organisation) offering 25 subjects, not just typically technical, but also humanities or economics.

The university is famous for steadfastly adhering to the principle of the “Golden Mean” understood as co-operation between science, business and local government. Just in the previous quarter of this year, it organised two large meetings of such character: an international conference called “One Belt, One Road” during which entrepreneurs, academics and local government officials discussed co-operation opportunities offered by the New Silk Road project (the meeting was attended by Deputy Foreign Minister Katarzyna Kacperczyk and Chargé d’affaires of the Embassy of the People’s Republic of China Lin Jian) and the first Polish-German “Bridge” conference attended by Deputy Premier Jarosław Gowin and Minister President of Saxony and President of the Bundesrat Stanislaw Tillich, being a symbolic, and yet practical bridge between science, market economy and the governments of both states, sanctioned by participation in the European Cluster of Excellence Merge.

Opole University of Technology skilfully acquires foreign partners. It is the first engineering

school in Poland to have established collaboration with Asian countries through the best Confucius Institute in Europe, and the only centre of co-operation between Poland and India in the country, the Foundation for the Polish-Indian Cooperation Centre “Yoga and Ayurveda Institute in Sulisław.” The school serves the region, attracts young people and has an impact upon culture in the region. It is also an example of the best utilisation of the EU funds in the region. In recent years, it has received over EUR 25 million for its development, including the new building of the Faculty of Electrical Engineering, Automatic Control and Informatics, outfitting the laboratories with the latest equipment (for instance, a unique NeuroScience Laboratory researching interactions between the brain and computers).

The university also has excellent sports facilities, including an Olympic-size swimming pool and a track-and-field facility currently under construction. They turn Campus II into one of the most advanced sports complexes in the country.

In terms of the quality of its research and the competitiveness of its certificates the university does not lag behind others.

HOW DID IT ALL BEGIN? Towards the end of the 1950s, the region which still struggled after the war, needed engineers. Therefore, the local authorities and the representatives of the Polish Federation of Engineering Associations decided to meet with the

Minister of Higher Education and put forward a proposal to establish a school of engineering.

This happened on July 4, 1959. The modest facilities at the disposal of the city prevented the creation of an independent school, but a promise was made to set up a consultation centre of the Silesian University of Technology. Thus, the developing industry demanded a school of engineering.

While industry acted as a catalyst in creating the school, it now attracts industry to the region.

The presence of a good school preparing qualified personnel is listed by investors among the main factors affecting their decision to locate their facilities in the region. This was the case with Ifm Ecolink, a giant in the electronics sector, which is building a research and development centre here, and with Polaris, a manufacturer of quadbikes from the USA.

HOWEVER, LET’S GO BACK TO THE BEGINNING The Consultation Centre was officially inaugurated on 21 October 1959. On that occasion 92 students collected their student books. The facilities continued to grow and finally, on May 20, 1966, the then Prime Minister Józef Cyrankiewicz signed the historic Act on the Establishment of the WSI. The fact that the investment made 50 years ago has paid off is also confirmed by the numerous awards received by the school from various organisations and its place in the rankings, including 4th place in the Prodok ranking of Polish universities most friendly to PhD students.

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by the time you master the game, the rules have changed in A cHAnging WorLD,

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