special edition
BUSINESSWOMAN
EVERYTHING HAS CHANGED, EXCEPT FOR THE
MILK PLANT ADDRESS Changes at every production stage
MARIA CZWOJDRAK, President of Średzka Spółdzielnia Mleczarska Jana
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n the last 25 years virtually everything has changed, except for the address of the ŚSM Jana milk-processing plant. At the beginning of the 1990s, effective measures were taken to introduce a professional raw milk quality approach, providing for milk cooling immediately after the milking process, and the progressive closure of procurement points and production facilities. Dairies have been replaced by direct collection, and the production process has been concentrated in the main plant. Moreover, we have left other milk plants behind when it comes to the quality of raw milk, owing to its gradual improvement. Aiming at adjusting to EU requirements, a number of measures have been implemented ‒ from infrastructure modifications and techniques and technologies, to an increase in production capacity and performance. The volume of milk processing has seen a three-fold rise in the last 25 years, with an array of commercial contracts being established, including export-related agreements. The plant has also been using a new logo to distinguish its products. A number of changes have been introduced as regards production technique and technology, while preserving the traditional taste of products. The products’ shelf life has been extended, with frequent modifications to packaging forms and sizes. For 25 years the number of suppliers has decreased, despite the significant overall increase in milk production. This implies that the amount of milk received from each supplier has grown materially, and so • has the average productivity per cow.
polish market
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