Women are forever young!
STANISŁAWA MISSALA, owner of Quality Missala Perfumery, talks to “Polish Market”.
Quality Missala Perfumery was established in 1991. It was then when you signed contracts with such brands as Chanel, Dior, Guerlain, Lancôme... Weren’t you afraid to go for only select brands in the 1990s? Could Polish people at the time afford a little bit of luxury? In those times all people simply yearned for luxury! After decades of ubiquitous dullness we longed for change, which select perfumes and cosmetics embodied. They brought optimism and faith that times will change, that the future will be better and more colourful. Knowing that I can contribute to this change filled me with enormous joy and pride in those days. PM
Even nowadays the market for luxury perfumes remains small and similar to the one of luxury jewellery. Will we see any change in this trend? In my opinion, luxury will never belong to the mainstream. At its core lies limited accessibility and availability, otherwise it would stop being what it is – luxury. The brands which met those conditions in the 1990s currently have become widely available, while retaining their relatively high prices. In the West they are referred to as masstige. The perfumes which we offer today in Quality Perfumery, with a range of products encompassing more than 80 luxury and niche brands, are created by true artists, who disregard trends and market plans, who are not interested in racing with their competitors. Their creations come from the heart, taking the form and shape of the artists’ visions. The creations closed in perfume bottles are original and artistic in the fullest sense of the word. These pieces are thought-out and perfect, unique, not to be found anywhere else. PM
Since the beginning of Quality Perfumery’s activities you have provided skin care and make-up products. Was this your response to customer expectations? Yes. I always wanted Quality Perfumery to become a fullfledged perfumery, offering not only fragrances, but also creams and make-up products. When my sons and their wives became involved in 2004 in the management of this family-run company, we decided to start selling truly luxurious and niche products. PM
36 polish marketspecial edition 2017