With the kind of innovation companies are bringing, using the combinations of GIS data and analytics, businesses are leaving significant value on the table if not leveraging this locational component of their data.
Locational Intelligence helps organizations gather Information on the 'WHERE' questions – most often than not organizations, in their board meetings, love to see their business on a world map. There is nothing more real & convenient than visualizing your data on a map. But more often than not, it is a static data; those markers are kept post analysis and hence lacks the dynamicity that the modern businesses need.
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