Poindexter Village Market Study 2023

Poindexter Village Market Study and Operating Plan Options

Prepared by: ConsultEcon, Inc.

In Association with: Renter Mentor

Prepared for: Ohio History Connection

National Afro-American Museum and Cultural Center

February 2023

Table

EXECUTIVE SUMMARY

ConsultEcon, Inc. was retained by the Ohio History Connection as part of a multi-disciplinary team with Renter Mentor to prepare a market study and evaluation of alternative development scenarios for the proposed Poindexter Village.

Organizational Overview

The Ohio History Connection (OHC) is a statewide history organization with the mission to spark discovery of Ohio’s stories. As a 501(c)(3) nonprofit organization originally chartered in 1885, OHC is focused on preserving and sharing Ohio’s history and heritage. This includes housing the state historic preservation office, the official state archives, local history office and managing more than 50 sites and museums across Ohio, including a flagship state history museum campus in the state capitol Columbus.

Poindexter Village: Past, Present and Future

Poindexter Village is an historic site and a future museum and cultural learning center managed by the Ohio History Connection through the National Afro-American Museum and Cultural Center with its main museum in Wilberforce, OH Poindexter Village’s mission and vision are to build on the rich, untold story of the African American experience in its neighborhood and beyond in order to nurture understanding, inspire success, inform action, and empower future generations to build the strong, vibrant, and just communities.

Poindexter Village was named after Rev. James Poindexter, a community leader in Columbus, Ohio. The village was dedicated by President Franklin D. Roosevelt on October 12, 1940 as one of the country’s first public housing projects. The Poindexter Village is a community that represents an important facet of the history of public housing in the United States and demonstrates the state of Ohio’s place in the national story of the Great Migration.

The Ohio History Connection is preserving Poindexter Village because it aligns with its mission to tell Ohio stories to shape the future. The vision of the project is to tell the story of Poindexter Village related to its residents and the larger story of public housing and the Great Migration in the United States. The story of Poindexter Village is a story and a place worth preserving and sharing with others.

Poindexter Village Buildings and Campus

Poindexter Village campus includes 1.42 acres, with vehicular circulation and parking areas, and a pedestrian alley that bisect two apartment buildings which include approximately 12,000 square feet of interior space. These are apartment building 1 on 290 N. Champion Avenue and apartment building 2 on 1297 Granville Street. Poindexter Village campus is adjacent to Union Grove Baptist Church, a potential partner for Poindexter Village with whom

they share an alley. The alley and sidewalks allow for site pedestrian circulation and places for programs, events, and interpretive experiences.

Regional Context

The location for the Poindexter Village campus is east of the Columbus’ downtown and cultural district on the other side the interchange of I-71. It is in the Historic Bronzeville or Near East Side neighborhood.

In 2022, the Columbus metro area was estimated to contain 2.2 million residents, which is approximately 19 percent of the State’s total population of 11.8 million. The museum will bolster public awareness of the neighborhood it celebrates Poindexter Village’s visibility can be enhanced through additional signage, especially positioned next to the highway to increase Poindexter Village’s public awareness and to communicate its brand.

Resident Markets

The Resident Market Area for Poindexter Village is defined as the area within a 60-minute drive time from the site Within the Resident Market Area, the markets are further broken out into the Primary Market Area (the area within a 15-minute drive), the Secondary Market Area (15 to 30-minute drive), and the Tertiary Market Area (30 to 60-minute drive). This Resident Market Area had the following characteristics in 2022:

♦ The total Resident Market Area population is estimated at 2.5 million in 2022. This market area population is projected to grow by 2.2 percent by the year 2027.

♦ The median age in the Resident Market Area is estimated at 37.8 years – slightly younger than the State and the Country as a whole but older than the city of Columbus. The population is split between those under and over 35 years old, which is similar to the city of Columbus, the state, and the country as a whole. The Primary Market Area is comparatively younger than the other parts of the Resident Market Area with a median age of 33.6.

♦ There were an estimated 616,800 children between the ages of 0 and 17 in the Total Resident Market Area in 2022, a number that is projected to decrease by 8.4 percent by the year 2027 This is a significant decrease compared to the state of Ohio at -0.8 percent and the United States that has neither a growth nor decline rate.

♦ Most of the resident market area has at least a high school education. Approximately 37.6 percent of the total resident market area has a bachelor’s degree or a graduate degree.

♦ The Resident Market area has approximately 14.6 percent of its population who identify as African American –and the Primary Market has the greatest share of African American residents, with 31.5 percent. The City of Columbus and Franklin County have relatively high concentrations of African American populations – at 28.3 and 22.8 percent, respectively. The Columbus Metropolitan Statistical Area, the

state of Ohio, and the United States had lower proportions of residents who identified as African American at 15.8, 12.6, and 12.4 percent respectively.

♦ There are an estimated 607,000 households in the Resident Market Area, of which 61.2 percent are identified as family households. Within the Resident Market Area, the Primary Market Area has the lowest proportion of family households to total households and an average household size of 2.27.

♦ The median household income in the Resident Market Area is $70,500, which is slightly more than Franklin County, the City of Columbus, and the state, but slightly less than the city’s metropolitan statistical area and the U.S. In the Resident Market Area, 25.2 percent of households earn $100,000 or more per year, which is a smaller proportion than Franklin County, the City of Columbus, Columbus’ metropolitan statistical area, the state, and the country as a whole.

♦ The area with the lowest income levels is the Primary Market Area, where the median household income was $54,327. In the Primary Market Area, 45.4 percent of households earn less than $50,000, and another 18.9 percent earn between $50,000 and $74,999, for a total of 64.3 percent of households earning less than $74,999, compared to 57.6 percent of households in the state as a whole and 51.3 percent of households in the United States.

Tourist Markets

Tourists will make up an important segment of visitors to Poindexter Village. Columbus has a robust tourism market that was growing in 2019 and is rebounding after the pandemic. In 2019, Columbus had 43 million day and overnight visitors, which was an increase of 2.7 percent or 1.1 million visitors from 2018. The most recent data from 2021 shows a decrease in visitor volume due to the COVID-19 pandemic. However, more recent hotel data indicate that Columbus tourism continues to recover. In 2022, hotel occupancy was 58.6 percent, which is a 13.1 percent increase from 2021 Bed tax collections from 2022 totaled more than $48.6 million, which is up 45 percent from 2021.

Overnight Visitor Volume

In 2019, overnight visits grew by 300,000 to 9.9 million a 3 percent increase over 2018 in 2021, there were 8.6 million overnight visitors. The number of overnight visits decreased 13.0 percent or 1.3 million. While Columbus is having fewer overnight visitors, overnight trips are being extended. The average length of stay has also increased slightly from 2.4 nights in 2019 to 2.5 nights in in 2021

Overnight Trip Characteristics

In 2021, the main purpose for travelers to plan an overnight trip to Columbus was to visit friends and relatives at 53.0 percent followed by leisure visits like concerts or sporting events at 37.0 percent. Business-leisure trips and business trips like attending a convention were the

least common trip purposes at 5.0 percent each respectively. Building a base of resident visitation will draw visiting friends and relatives to Poindexter Village. The top five activities that visitors experienced in Columbus were shopping, attending a celebration, sightseeing, the zoo, and a bar or nightclub.

African American Overnight Visitors

Poindexter Village will appeal to African American travelers to Columbus, a key visitor segment. Columbus overnight visitors were slightly less diverse than the U.S. travelers overall, with 84 percent white visitors and 12 percent African American visitors compared to the country’s typical overnight visitor composition of 78 percent white and 15 percent African American Based on the overnight visitor volume and the percent of tourists that are African American Columbus drew over 1 million visitors in 2021.

African American Day Visitors

Unlike overnight trips, day trip visits grew by 2.7 percent or 900,000 between 2019 and 2021

In 2021, there were 34.1 million day-trip visitors to the city. Columbus’ day visitors were 10 percent African Americans compared to the country’s typical day-trippers that were 14 percent African American. Based on these data, there are an estimated 3.4 million African American day trip visitors to the area

Trends in African American Tourism

According to Mandala Research, African American travelers in the United States spent $63 billion dollars in 2018. 1 Seventeen percent of African Americans take one or more international trips and also travel locally more than six times per year. The study in 2018 concluded that food-related activities were popular after African American travelers arrived at their destination. Nearly half of the travelers ate local or regional cuisine. African American tourists were interested in local arts and culture and activities related to African American topics (12%), family reunion travelers (22%). In addition, business travelers were more entertainment oriented and enjoyed local food and activities (36%).

Interest in African American Cultural Attractions

American tourists as a whole are interested in African American cultural attractions regardless of their race or ethnicity. According to Mandala Research 2, more than a third of all U.S. travelers (36%) say that “the availability of African American cultural, historic sites and attractions” is either “very important” (19%) or “somewhat important” (17%) in their choice of leisure destination. Further, learning more about the African American experience was a strong motivator for approximately a quarter (23%) of United States travelers to take a trip. African Americans (39%) and Millennials (28%) in particular are much more likely consider it “ very important” to their choice of destination.

1 Black Travelers Research 2018, Virginia Tourism Corporation.

2 2020 Report Market for Gullah Geechee Heritage Tourism, Gullah Geechee Cultural Heritage Corridor.

Local Attractions

The major attractions in Columbus include the Columbus Zoo and Aquarium, COSI (the Center of Science and Industry), Franklin Park Conservatory and Botanical Garden, the Wexner Center for the Arts at The Ohio State University, and the Columbus Museum of Art. These attractions range in attendance from 2.3 million at the Zoo to about 200,000 at the Museum of Art. Smaller attractions in Columbus generally have lower attendance of 40,000 or below. These attractions include historic attractions and houses, such as the Thurber House, and special interest museums including the Motorcycle Hall of Fame. Ticket prices for adults typically range between $7.00 (at the Kelton House Museum & Gardens) and $25.00 (at the Zoo and COSI), though there are several free attractions, and discounts are sometimes offered for local residents Most area attractions are in the downtown area or on the campus of The Ohio State University Few attractions are outside of the center of the city such as the Zoo, the Motorcycle Hall of Fame, the Motts Military Museum and Slate Run Historic Farm.

The attractions most like Poindexter Village are regional, historic house museums and museums related to African American history and culture. Historic houses include the Kelton House Museum & Gardens and the Thurber House. Both sites use the historical significance of the residence to tell a larger historical narrative. In terms of African American history and culture, the Frank W. Hale, Jr. Black Cultural Center, a part of The Ohio State University’s Office of Diversity and Inclusion, and the King Arts Complex emphasize the art and culture of the African American community. While the Frank W. Hale, Jr. Black Cultural Center is broader in its focus, the King Arts Complex celebrates local art and hosts community events.

In addition to historic house museums and regional cultural centers, visitors are often interested in seeing local neighborhoods. Visitors can walk or be chauffeured via bus or van to see downtown and the surrounding historic neighborhoods, German Village, or customized themed tours.

Review of African American and Housing Museums

Within the past two decades, the number of African American focused museums has increased dramatically. In the era of the Civil Rights Movement there was an increase in the number of African American focused museums these were general heritage and culture museums. However, more recently narrowly focused museums have opened closely focused on topics such as the Civil Rights Movement, Slavery, Jim Crow South, or notable African American Americans. In addition, there is an interest in museums interpreting historic homes and housing There are many single-family house museums and a small number of housing museums in located in historic multi-family housing, like the Lower East Side Tenement Museum and the Public Housing Museum in Chicago, now under construction. This trend of narrowed focus and increased public interest in African American museums and cultural centers and in housing museums bodes well and is indicative of the potential market support for Poindexter Village. There are many African American museums currently open in the U.S., so it is important that Poindexter Village be differentiated and offer important and compelling content and programs.

Two Alternative Development Scenarios with and without Union Grove

There are two alternative development scenarios evaluated in this analysis. They differ in their program space utilization based on the inclusion and exclusion of Union Grove Church They range in size and scale of total building area and total estimated construction cost. As planning and design advances, the program of spaces and operating potential of the proposed Poindexter Village development will need to be revisited and updated.

Total building area for alternative development scenarios are as follows:

♦ Scenario #1: 16,800 total square feet

♦ Scenario #2: 11,600 total square feet

Total construction costs are estimated at:

♦ Scenario #1: $5.46 million @ $325 per square foot cost

♦ Scenario #2: $4.35 million @ $375 per square foot cost

Visitation and Operating Potential of Scenario with Union Grove

The visitation and operating potential of Scenario #1 includes:

♦ Visitation ranges +/-20% of midrange 17,000.

♦ Earned revenue potential is estimated at $171,000 in current dollar value at midrange visitation.

♦ Staffing includes 4.5 new full-time staff positions.

♦ Operating budget estimated at $495,000 in current dollar value.

♦ Contributed revenue requirement for breakeven operations, or the difference between earned revenue and the operating budget, is $324,000.

Visitation and Operating Potential of Scenario without Union Grove

The visitation and operating potential of Scenario #2 includes:

♦ Visitation ranges +/-20% of midrange 11,000.

♦ Earned revenue potential is estimated at $111,000 in current dollar value at midrange visitation.

♦ Staffing includes 3.5 new full-time staff positions.

♦ Operating budget estimated at $381,000 in current dollar value.

♦ Contributed revenue requirement for breakeven operations, or the difference between earned revenue and the operating budget is $270,000.

Cost and Benefits of Alternative Development Scenarios

Data in Table 1 summarize costs of the project, including construction costs, staffing requirement, and profile of operations for Poindexter Village

Table 1

Summary of Costs in a Stable Year of Operations in Current Dollars Alternative Development Scenarios

Poindexter Village

Source:

Benefits of Poindexter Village

In addition to the above costs, the project will provide the following benefits, in no order.

♦ Capitalization of OHC

♦ New visitation and audiences for OHC historic sites and museums

♦ New operating revenues to OHC (and potentially the James Preston Poindexter Foundation, depending on their mission, capacity, programs developed, costs and funding availability)

o Earned revenue growth

o Contributed revenue growth

♦ Improved educational offerings for Columbus and Ohio residents

♦ Opportunity to preserve and revitalize Union Grove while expanding OHC sites, facilities and programming

♦ Opportunity to develop community tours, events, programs and partnerships with neighborhood African American arts, culture, and heritage organizations to tell a comprehensive story, expand audiences and community impact

♦ Community, city and state partnership and investment in the future of Columbus’ historic African American neighborhood that has experienced sustained disinvestment over the past century

♦ New city and regional tourism offering focused on African American arts, culture and heritage

♦ Promotion of community cohesion, diversity and inclusion

♦ Community pride, quality of life amenity / community resource

Based on the proposed visitor experience, programs and events, Poindexter Village has the potential to increase visitation, revenues, staffing, and overall operations for OHC. Poindexter Village needs sufficient capital and operating support from OHC to become a sustainable operation that has the capacity to achieve the mission and vision for the project. The renovation of the historic structures and creation of a museum and cultural learning center will appeal to multiple audience segments, such as neighborhood and regional residents and tourists, including African American and non-African American people

Recommended Next Steps

OHC will need to continue to develop concepts and formulate plans to implement the project There has been considerable community outreach and support for the Poindexter Village redevelopment project to date. With the new opportunity presented by Union Grove church to expand the scope and impact of the Poindexter Village project, interpretive and other plans will need be updated to consider these facilities and how ultimately Poindexter Village will physically and operationally relate to the church Based on current planning to date through this report, following are recommended next steps for OHC to take. As planning and design advance, the operating analyses in this report will need to be updated.

♦ Develop a working agreement / memorandum of understanding with the Union Grove Church. Potential early items to agree to include: use of church for Poindexter Village programs before opening and commitment to engage church leadership in planning for church use and interpretation as part of the Poindexter Village project.

♦ Fundraising feasibility analysis to answer the question, what is the potential for OHC to raise capital funds outside of the state funding process from other governmental sources, foundations and private philanthropy?

♦ Develop visitor experience / exhibit plans / cost estimates, in conjunction with site and building plans.

♦ Advance site and building plans / cost estimates, in conjunction with visitor experience and exhibit plans.

♦ Develop pre-opening plan for organization ramp up to project opening. Budget for pre-opening programs and events.

Section I

INTRODUCTION AND ASSUMPTIONS

ConsultEcon, Inc. was retained by the Ohio History Connection as part of a multi-disciplinary team with Renter Mentor to prepare a market study and evaluation of alternative development scenarios for the proposed Poindexter Village in Columbus, Ohio.

Assumptions

In preparing this report, the following assumptions were made. This study is qualified in its entirety by these assumptions.

1. The size and design of Poindexter Village will serve to create a high quality, stimulating attraction with broad-based audience appeal and a distinctive image. Poindexter Village will be a unique attraction in the region and the nation. This distinction will give it further visibility as a “must-see” attraction The entrances to the site will be highly visible and well signed. Additional land on the site will be used in a manner advantageous to the success of the project.

2. The facility will be competently and effectively managed. An aggressive promotional campaign will be developed and implemented. This program will be targeted to prime visitor markets. The admission price for the elements of the facility will be consistent with the entertainment and educational value offered, and with current attraction admissions prices for other comparable visitor attractions.

3. There will be no physical constraints to impede visitors to Poindexter Village, such as major construction activity Changes in economic conditions such as a major recession or major environmental problems that would negatively affect operations and visitation will not occur in the near future.

4. Every reasonable effort has been made in order that the data contained in this study reflect the most accurate and timely information possible and it is believed to be reliable. This study is based on estimates, assumptions and other information developed by ConsultEcon, Inc. from its independent research efforts, general knowledge of the industry, and consultations with the client No responsibility is assumed for inaccuracies in reporting by the client, its agents and representatives, or any other data source used in the preparation of this study. No warranty or representation is made that any of the projected values or results contained in this study will actually be achieved There will usually be differences between forecasted or projected results and actual results because events and circumstances usually do not

occur as expected. Other factors not considered in the study may influence actual results.

5. Possession of this report does not carry with it the right of publication. This report will be presented to third parties in its entirety and no abstracting of the report will be made without first obtaining permission of ConsultEcon, Inc., which consent will not be unreasonably withheld.

6. This report may not be used for any purpose other than that for which it was prepared. Neither all nor any part of the contents of this study shall be disseminated to the public through advertising media, news media or any other public means of communication without the prior consent of ConsultEcon, Inc.

7. This report was prepared during August 2022 through February 2023 It represents data available at that time.

Section II

PROJECT DESCRIPTION AND SITE REVIEW

This section reviews the site of the Poindexter Village in Columbus, Ohio from a market and economic perspective as an input into the master planning Important attributes of an attraction such as Poindexter Village include its location, accessibility, visibility, site size and quality, adjacent uses, nearby amenities and availability of parking. Optimizing these factors is integral to successful project planning and implementation

Regional Context

Columbus is the state capital and largest city in Ohio The Columbus metropolitan area encompasses 10 counties in central Ohio. In 2022, the city of Columbus had an estimated population of 928,000. The Columbus metro area was estimated to contain 2.2 million residents, which is approximately 19 percent of the State’s total population of 11.8 million Columbus lies in the middle of the State of Ohio at the crossroads of a number of interstate highways, including I-70, which runs east-west between Pittsburgh Pennsylvania and Indianapolis, Indiana, and I-71, which runs north-south connecting Columbus to large Ohio cities including Cleveland and Cincinnati. Figure II-1 shows a regional map of Columbus.

Figure II-1

Map of Central Ohio Including Columbus and the Highway Network

Source: Google Maps

Location and Site

The location for the Poindexter Village campus is east of the Columbus’ downtown on the other side the interchange of I-71. It is in the Historic Bronzeville or Near East Side neighborhood. Figure II-2 is a map showing the campus location in relation to the downtown and Ohio State University to the west and northwest of the site respectively. The downtown, with its government and business district, and the state’s flagship public university are important destinations within the Columbus area for residents and visitors alike.

Site Size and Qualities

Poindexter Village’s campus is approximately 12,000 square feet of interior space with four primary elements: apartment building 1 on 290 N. Champion Avenue, apartment building 2 on 1297 Granville Street, the vehicular circulation and parking areas, and alley that bisects the two buildings. It is also near Union Grove Baptist Church, a potential partner for Poindexter Village. There is no entry approach and limited parking on-site, while the alley and sidewalks allow for pedestrian experiences. Figure II-3 provides an aerial photograph of the Ohio History Center and Village site.

Figure II-2

Columbus Area Map with Poindexter Village Location

Source: Google Maps

Existing Facilities

Following is an overview of the existing facilities.

♦ Poindexter Village Buildings 1&2 – Two of the original apartment buildings encompassing 9,400 gross square feet (SF) of total building area. Currently, the buildings are vacant with intentions to develop interpretive, educational, and staff space.

♦ (In Negotiation) Union Grove Baptist Church—A historically significant local church adjacent to the Poindexter Village. If Poindexter Village partners with Union Grove, the museum would be able to use Union Grove as temporary gallery, classroom, and performing spaces. The museum would also be able to utilize the church’s kitchen for events. This would add approximately 4,700 square feet to Poindexter Village’s available space.

Figure II-3

Aerial Photograph of the Poindexter Village Site

Note:

shot,

Opportunity to Improve the Visitor Arrival Experience

Today, the Poindexter Village site was designed with limited parking because less residents owned cars and were more inclined to take public transportation. The need for additional parking will need to be addressed without taking away from the integrity of site and disrupting residents This adaptation was to better suit the needs of visitors and staff Converting Poindexter Village from a residential to a museum space will involve a central orientation space like a visitor center. Best practices in museum design and planning, as exemplified locally by COSI and many others nationally, indicate that lobbies offer visitors clear visual cues and directional signage to navigate to quickly and easily where they want to go Poindexter Village as currently configured may be confusing for visitors due to its original purpose as a residential community. Enhanced facilities should offer Poindexter Village the opportunity to improve the visitor arrival experience, visitor pathways for entry, reception, and orientation These places of arrival should be both functional and impress upon visitors the brand promise, organizational identity and what they will find inside the Poindexter Village. The historic buildings’ entrances have step and the apartments’ second floors are only accessible via stairs.

Site Accessibility

The location of the Poindexter Village is highly accessible due to its proximity to public transportation and its proximity to a large residential population in the Columbus metropolitan area. Public transit options are good with three bus stops within a short walk of the site.

Parking

Poindexter Village has one parking lot that is also shared by the Union Grove congregation. It is unfinished with no designated handicapped parking spots. Additional parking will be necessary to avoid encroaching on adjacent residential parking spaces.

Adjacent and Nearby Uses

The Main Campus is surrounded by a mix of uses. To its west and north is a highway, a major barrier to connectivity to Downtown Columbus that lies on the other site of the highway To the east are regionally serving public facilities, including the Columbus Metropolitan Library: Martin Luther King Branch, Eldon & Elsie Ward Family YMCA, and various schools and churches. South of the site is predominantly residential Overall, the large scale public assembly uses and the highway are barriers to connectivity to the adjacent areas and so adjacent uses are not supportive to the public museum use Commercial food service and hospitality are supportive of the public museum use; however, the existing commercial offerings consist of only few businesses at a low end of the pricing spectrum.

Summary

Poindexter Village is somewhat accessible and visible to resident. However, the location is partially visible to tourist markets because of its location in the state capital in the center of Ohio but it is disconnected to the Downtown Columbus due to the I-71 and I-670 Interchange. Local public awareness is high due to its importance to the local community, but it is not known to tourists In 2022, the city of Columbus had an estimated population of 928,000 The Columbus metro area was estimated to contain 2.2 million residents, which is approximately 19 percent of the State’s total population of 11.8 million. Poindexter Village’s visibility can be enhanced through additional signage and potentially based on the Master Plan also have the potential to bolster OHC’s public awareness and communicate its brand. Poindexter Village’s campus is approximately 12,000 square feet of interior space with four primary elements: apartment building 1 on 290 N. Champion Avenue, apartment building 2 on 1297 Granville Street, the vehicular circulation and parking areas, and alley that bisects the two buildings. It is also near Union Grove Baptist Church, a potential partner for Poindexter Village. There is no entry approach and limited parking on-site, while the alley and sidewalks allow for pedestrian experiences.

Section III

RESIDENT MARKET CONTEXT

This section summarizes the resident market analysis for the Poindexter Village. The facility primarily serves Columbus Metropolitan Area residents as well as other Ohio residents and tourists. Ultimately, the geographic reach and available markets for educational visitor attractions depends on the size, quality, and type of products and services offered, the accessibility and location of the attraction, the presence of other competitive attractions, regional transportation networks, and the marketing efforts of the organization. Thus the changes in visitor experience, signage and visibility, marketing, and operations that are the outcomes of the Master planning effort can affect the markets served by the Poindexter Village.

The Resident Market Area for this type of attraction is defined as the area whose residents would visit the Poindexter Village as a primary purpose or as an important part of a day trip. Resident Markets are analyzed within a “gravity model” context, which means that the closer residents live to an attraction, the more likely they are to visit On its periphery, the resident market changes over to the visitor – or tourist – market.

As Ohio’s State Capitol, as well as its location in the center of the State, Columbus has the potential to attract visitors on day and overnight trips from around the State. Ohio has 14 Metropolitan Statistical Areas, including Columbus. Figure III-1 is a map of Ohio that shows the locations of these Metropolitan areas and highway connections Data in Table III -1 include the relationship of Columbus to other metropolitan areas, including population, driving distance, and drive time.

Source: U.S. Census Bureau; Google Maps; ConsultEcon, Inc.

Figure III -1

Map of Ohio with Locations of Ohio Metropolitan Areas

Table III-1

Drive Time and Population Relative to Other Ohio Metro Areas, 2022 Poindexter Village

Source: ESRI, Google Maps, and ConsultEcon, Inc.

The resident market area for Poindexter Village is defined in terms of regional geographic designations. The resident market area is defined based on the gravity model. This posits that visitors are most likely to visit the closer they in proximity to the museum. The market is defined as 0 to 15, 15 to 30, and 30 to 60-minute drive times from the Poindexter Village location. The resident market is also defined by a 0 to 5, 5 to 10, and 10 to 15-minute walk. The resident market area is also compared to the population demographics in the State of Ohio, and the United States as a whole. Figure III-2 and Figure III-3 is a map showing the extent of the resident market areas by drive time and walk time respectively.

Map of Resident Market Area Drive Times

Poindexter Village

Figure III-2

Map of Resident Market Area Walk Times

Figure III-3

Data in Table III-2 summarize the population trend in the Resident Market Area. The data show that the total Resident Market Area is estimated at 2.5 million in 2022. This market area population is projected to grow by 2.2 percent by the year 2027 This is a much higher rate of growth compared to the State as a whole and a slightly higher growth rate projected for the United States as a whole. The bulk of this growth is projected in the Secondary Market Area, where the population is projected to grow 2 7 percent by 2027

Source: ESRI forecasts for 2022 and 2027 and ConsultEcon, Inc.

Data in Table III-3 summarize the age profile in the Resident Market Area. The data show that the median age in the Resident Market Area is estimated at 37.8 years – slightly younger than the State and the Country as a whole but older than the city of Columbus. The population is split between those under and over 35 years old, which is similar to the city of Columbus, the state, and the country as a whole. The Primary Market Area is comparatively younger than the other parts of the Resident Market Area with a median age of 33.6

Table III -2

Population Trend in the Resident Market Area, 2020, 2022, 2027 Poindexter Village

Median Age and Percent of Population by Age Group in the Resident Market Area, 2012 Poindexter Village

Source: ESRI and ConsultEcon, Inc.

Data in Table III-4 summarize the age profile of children under the age of 18 in the Resident Market Area. The data show that there were an estimated 616,823 children between the ages of 0 and 17 in the Total Resident Market Area in 2022, a number that is projected to decrease by 8.4 percent by the year 2027 This is a significant decrease compared to the state of Ohio at -0.8% and the United States that has neither a growth nor decline rate at 0%. In the Resident Market Area, the area with the largest projected growth is the Tertiary Market Area, where the population of children is projected to grow 1.0 percent by 2027, particularly among children ages 0 to 3 and ages 13 to 17. However, the Primary Market Area is demonstrating a particularly significant decrease by 30.7 percent.

Table III-3

Estimated Number of School Age Children in Resident Market Area, 2022 & 2027

Poindexter Village

Source: ESRI forecasts for 2022 and 2027; and ConsultEcon, Inc.

Data in Table III-5 summarize the household profile of the Resident Market Area. The data show that there are an estimated 607,000 households in the Resident Market Area, of which 61.2 percent are identified as family households This proportion of family households is slightly higher than the city of Columbus and Franklin County. However, it is slightly lower than the State and the Country as a whole Within the Resident Market Area, the Primary Market Area has the lowest proportion of family households to total households and an average household size of 2.27. The Secondary and Tertiary Market areas have a higher ratio of family households, with 64.9 and 656.9 percent of total households.

Table III-4

Table III-5

Resident Market Household Profile, 2022

Poindexter Village

Data in Table III-6 summarize the income profile in the Resident Market Area The data show that the median household income in the Resident Market Area is $70,500, which is slightly more than Franklin County, the city of Columbus, and the state, but slightly less than the city’s metropolitan statistical area and the U.S. as a whole In the Resident Market Area, 25.2 percent of households earn $100,000 or more per year, which is a lower proportion than Franklin County, the city of Columbus, the city of Columbus’ metropolitan statistical area, the state, and the country as a whole The area in the Resident Market Area with the highest affluence is the Secondary Market Area, where 44.1 percent of households are earning more than $100,000. Conversely, the area with the lowest income levels is the Primary Market Area, where the median household income was $54,327. In the Primary Market Area, 45.4 percent of households earn less than $50,000, and another 18.9 percent earn between $50,000 and $74,999, for a total of 64.3 percent of households earning less than $74,999, compared to 57.6 percent of households in the State as a whole and 51.3 percent of households in the United States.

Table III-6

Percent of Resident Market Area Households by Income Group, 2022 Poindexter Village

Educational Attainment

Educational attainment is correlated with attendance at museums – numerous national consumer surveys over the years have found that respondents with higher educational attainment are more interested in such attractions Data in Table III-7 show the highest level of educational attainment for the adult population over 25 years old in the Resident Market Area. Approximately 7.5 percent of the adult population have educational attainment below a high school diploma or an alternative credential in the total resident market area. This is similar to Franklin County (7.4%) and the City of Columbus Metropolitan Statistical Area (7.1%), but it lower than the State of Ohio (8.2%), the City of Columbus (8.5%), and the United States as a whole (10%). Conversely, 37.6 percent of the total resident market area has a bachelor’s degree or a graduate degree. This is similar to the country (35.1%), the City of Columbus Metropolitan Statistical Area (40.0%), and the City of Columbus (40.1%) However, it is lower than Franklin County (43.5%). Therefore, the majority of the resident market area has at least a high school education. Poindexter Village will have to market exhibits targeted to audiences in the two smaller categories of educational attainment below a high school degree and those with a bachelor’s or graduate degree differently than the majority of the resident market area.

Table III-7

Resident Market Area Educational Attainment, 2022

Poindexter Village

Race and Ethnicity

The Resident Market area where Poindexter Village is located has approximately 14.6 percent of its population who identify as African American –and the Primary Market has the greatest concentration of African Americans, with 31.5 percent. The City of Columbus Franklin County have relatively high concentrations of African American populations – at 28.3 and 22.8 percent, respectively. The city of Columbus’ metropolitan statistical area, the state of Ohio, and the United States had almost half the concentration of residents who identified as African American at 15.8, 12.6, and 12.4 percent respectively While the country and the state are expected to have little to no growth in the African American population by 2027, the Primary and Secondary Markets’ African American populations are expected to grow by 0.5 and 0.4 percent Data in Table III-8 show the Resident Market Race and Ethnicity profile for 2022, 2027, and the percent change between 2022 and 2027.

Resident Market Race and Ethnicity, 2022 and Projected 2027

Poindexter Village

Resident Market Summary

The Resident Market Area for Poindexter Village is defined as the area within a 60-minute drive time from the site. Within the Resident Market Area, the markets are further broken out into the Primary Market Area (the area within a 15-minute drive), the Secondary Market Area (the area within a 15 to 30-minute drive), and the Tertiary Market Area (the area within a 30 to 60-minute drive) This Resident Market Area had the following characteristics in 2022:

Table III-8

♦ The total Resident Market Area population is estimated at 2.5 million in 2022. This market area population is projected to grow by 2.2 percent by the year 2027.

♦ The median age in the Resident Market Area is estimated at 37.8 years – slightly younger than the State and the Country as a whole but older than the city of Columbus. The population is split between those under and over 35 years old, which is similar to the city of Columbus, the state, and the country as a whole. The Primary Market Area is comparatively younger than the other parts of the Resident Market Area with a median age of 33.6.

♦ There were an estimated 616,823 children between the ages of 0 and 17 in the Total Resident Market Area in 2022, a number that is projected to decrease by 8.4 percent by the year 2027. This is a significant decrease compared to the state of Ohio at -0.8 percent and the United States that has neither a growth nor decline rate.

♦ Most of the resident market area has at least a high school education. Approximately 37.6 percent of the total resident market area has a bachelor’s degree or a graduate degree.

♦ The Resident Market area has approximately 14.6 percent of its population who identify as African American –and the Primary Market has the greatest share of African American residents, with 31.5 percent. The City of Columbus and Franklin County have relatively high concentrations of African American populations – at 28.3 and 22.8 percent, respectively. The Columbus Metropolitan Statistical Area, the state of Ohio, and the United States had lower proportions of residents who identified as African American at 15.8, 12.6, and 12.4 percent respectively.

♦ There are an estimated 607,000 households in the Resident Market Area, of which 61.2 percent are identified as family households. Within the Resident Market Area, the Primary Market Area has the lowest proportion of family households to total households and an average household size of 2.27.

♦ The median household income in the Resident Market Area is $70,500, which is slightly more than Franklin County, the city of Columbus, and the state, but slightly less than the city’s metropolitan statistical area and the U.S. In the Resident Market Area, 25.2 percent of households earn $100,000 or more per year, which is a smaller proportion than Franklin County, the city of Columbus, the city of Columbus’ metropolitan statistical area, the state, and the country as a whole.

♦ The area with the lowest income levels is the Primary Market Area, where the median household income was $54,327. In the Primary Market Area, 45.4 percent of households earn less than $50,000, and another 18.9 percent earn between $50,000 and $74,999, for a total of 64.3 percent of households earning less than $74,999, compared to 57.6 percent of households in the State as a whole and 51.3 percent of households in the United States.

Section IV

TOURIST MARKET

This section provides a summary of the tourist markets available to the Poindexter Village. Tourists will be an important source of visitation to Poindexter Village under the Master Plan, including those within Ohio and from out of state, as well as both day and overnight visitors. There is a substantial visitor market available to draw from, Experience Columbus, the destination marketing organization, is interested in promoting the city’s tourism and African American experience to all tourist audiences. Poindexter Village can become a must-see attraction in the Greater Columbus Area and can add to the critical mass of things to see and do at the Village and strengthen the tourism offering Tourist market segments available to the Poindexter Village include:

♦ Destination leisure visitors to Greater Columbus;

♦ Individuals visiting friends and relatives (VFRs) in the area;

♦ Business travelers, who may find time in their schedule for a visit

♦ Business travelers attending a conference, who may participate in social events hosted by Poindexter Village; and,

♦ Pass-through visitors.

These tourist market segments will be comprised of both overnight and day-trip visitors. Many of the day-trip visitors, however, will be drawn from the defined Resident Market Area and some will be drawn from beyond the Resident Market Area.

Ohio Tourism

In 2021, Tourism is an important driver in the Ohio economy, generating an estimated $47 billion in sales. This is up 22 percent compared to 2020. The state has seen an increase in visitation since 2020 (201 million), but it is has not returned to 2019 levels (226 million). In 2021, Ohio welcomed 219 million visitors, including 40 million overnight visits. 3 This

3 TourismOhio, “2021 Tourism Economic Impacts,” 1-2.

represents an increase over 2020 levels, when the state welcomed 34 million overnight visits. Overall, direct spending by visitors in 2021 was estimated at $35 billion dollars.

Columbus Tourism

Tourists, from within Ohio and from out of state, make up an important segment of visitors to Poindexter Village Key drivers for visitation include conventions, trade shows, sporting events and leisure visits. The top events hosted in Columbus were the Plexus Worldwide, Arnold Sports Festival, American Foundry Society, National Collegiate Bowling Championship, and the USA Volleyball’s Ohio Valley Region. The following section provides an overview of characteristics of these visitors, based on Longwoods International national survey of travelers.

Visitor Volume

Columbus has a robust tourism market that was growing in 2019 and is rebounding after the pandemic. In 2019, Columbus had 43 million day and overnight visitors, which was an increase of 2.7 percent or 1.1 million visitors from 2018. The most recent data from 2021 shows a slight decrease in tourism due to the COVID-19 pandemic There were 42.7 million day and overnight tourists visited Columbus in 2021, which was a decrease of 0.7 percent from 2019. Hotel market data indicate that Columbus tourism continued to recover. In 2022, hotel occupancy was 58.6 percent, which is a 13.1 percent increase from 2021 and bed tax collections from 2022 totaled more than $48.6 million, which is up 45 percent from 2021. 4

Overnight Visitors

The city of Columbus had a growing overnight visitor market prior to the pandemic and is starting to recover. In 2019, overnight visits were 9.9 million a 3 percent increase over 2018. in 2021, there were 8.6 million overnight visitors, a decrease 13.0 percent or 1.3 million visitors. However, between 2019 and 2021, day trip visits grew by 2.7 percent or 900,000.

The average length of stay has also increased slightly from 2.4 nights in 2019 to 2.5 nights in 4 Experience

in 2021. While Columbus is having fewer overnight visitors, overnight trips are being extended.

Overnight Trip Characteristics

In 2021, the main purpose of overnight visitors to Columbus was to visit friends and relatives at 53.0 percent followed by leisure visits like concerts or sporting events at 37.0 percent. Business-leisure trips and business trips like attending a convention were the least common trip purposes at 5.0 percent each. The top five activities that overnight visitors experienced in Columbus were shopping, attending a celebration, sightseeing, the zoo, and a bar or nightclub. The average travel party size was 2.6 persons.

African American Overnight Visitors

Poindexter Village will appeal to African American travelers to Columbus, a key visitor segment. Columbus overnight visitors were slightly less diverse than the U.S. travelers overall, with 84 percent white visitors and 12 percent African American visitors compared to the country’s typical overnight visitor composition of 78 percent white and 15 percent African American Based on the overnight visitor volume and the percent of tourists that are African American Columbus drew over 1 million visitors in 2021. Data in Figure IV-1 summarizes the race and ethnicity of visitor volumes for overnight parties to Columbus and compares it to the United States.

Overnight Visitors’ Race and Ethnicity Compared to the United States Columbus, Ohio

Source: Longwoods International, 2021

Note: The Longwoods International report does not equal to 100% because it is rounding for a small sample size.

African American Day Visitors

Unlike overnight trips, day trip visits grew by 2.7 percent or 900,000 between 2019 and 2021. In 2021, there were 34.1 million day-trip visitors to the city. Columbus’ day visitors were 10 percent African Americans compared to the country’s typical day-trippers that were 14 percent African American. Based on these data, there are an estimated 3.4 million African American visitors to the area. Data in Figure IV-2 summarizes the race and ethnicity of visitor volumes for day-trip parties to Columbus and compares it to the United States.

Figure IV-1

Daytime Visitors’ Race and Ethnicity Compared to the United States Columbus, Ohio

Source: Longwoods International, 2021

Trends in African American Tourism

According to Mandala Research, African American travelers in the United States spent $63 billion dollars in 2018. 5 Seventeen percent of African Americans take one or more international trips and also travel locally more than six times per year. The study in 2018 concluded that food-related activities were popular after African American travelers arrived at their destination. Nearly half of the travelers ate local or regional cuisine. African American tourists were interested in local arts and culture and activities related to African American topics (12%), family reunion travelers (22%). In addition, business travelers were more entertainment oriented and enjoyed local food and activities (36%).

Figure IV-2

Interest in African American Cultural Attractions

American tourists as a whole are interested in African American cultural attractions regardless of their race or ethnicity. According to Mandala Research 6, more than a third of all U.S. travelers (36%) say that “the availability of African American cultural, historic sites and attractions” is either “very important” (19%) or “somewhat important” (17%) in their choice of leisure destination, as shown in Figure IV-3 7 Further, learning more about the African American experience was a strong motivator for approximately a quarter (23%) of United States travelers to take a trip. African Americans (39%) and Millennials (28%) in particular are much more likely consider it “very important” to their choice of destination.

Importance of African American Culture in Destination Choice

Figure IV-3

Source: Mandala Study for the Gullah Geechee Heritage Corridor

6 2020 Report Market for Gullah Geechee Heritage Tourism, Gullah Geechee Cultural Heritage Corridor.

7 2020 Report Market for Gullah Geechee Heritage Tourism, Gullah Geechee Cultural Heritage Corridor.

Summary

Tourists will make up an important segment of visitors for Poindexter Village, both from within Ohio and from out of state, as well as both day and overnight visitors. Columbus had an estimated 42.7 million visitors annually in 2019, of whom 8.6 million are overnight visitors and 34.1 million are day-trip visitors. Columbus overnight visitors were 84 percent white and 12 percent African American visitors, or about 1 million overnight trips from African American travelers. Tourism in the Columbus area is now rebounding from the impacts of the COVID pandemic on travel and tourism

Section V

LOCAL ATTRACTIONS AND COMPETITIVE CONTEXT

This section summarizes the key visitor attractions in Columbus, Ohio, that may be considered competitive with or complementary to the offerings at the Poindexter Village

The major attractions in Columbus include the Columbus Zoo and Aquarium, COSI (the Center of Science and Industry), Franklin Park Conservatory and Botanical Garden, the Wexner Center for the Arts at The Ohio State University, and the Columbus Museum of Art. These attractions range in attendance from 2.3 million at the Zoo to about 200,000 at the Museum of Art Smaller attractions in Columbus generally have lower attendance of 40,000 or below

These attractions include historic attractions and houses, like the Thurber House, and special interest museums like the Motorcycle Hall of Fame. Ticket prices for adults typically range between $7.00 (at the Kelton House Museum & Gardens) and $25.00 (at the Zoo and COSI), though there are a number of free attractions and discounts are offered for local residents. Most area attractions are located in the downtown area or on the campus of The Ohio State University Few attractions are in more remote locations, such as the Zoo, the Motorcycle Hall of Fame, the Motts Military Museum and Slate Run Historic Farm. Data in Table V-1 summarize the characteristics of selected visitor attractions in and around Columbus, Ohio. Figure V-1 is a map showing the locations of these selected attractions.

Facility

Ohio History Center

Table V-1

Characteristics of Selected Visitor Attractions in Columbus, OH

Location / Drive

Time From Ohio History Center and Village Annual Attendance Admission Pricing Description

800 E. 17th Ave, Columbus, OH 43211

108,000 (OMD)

Adult: $16.00

Child (4–12): $10.00

Senior (60+): $14.00

Member & Child (3 & under): Free

Columbus Zoo and Aquarium

4850 W Powell Rd, Powell, OH 43065

2,322,934 (OMD)

COSI (Center of Science and Industry)

333 W Broad St, Columbus, OH 43215

Franklin Park Conservatory and Botanical Gardens

Wexner Center for the Arts

1777 E. Broad St., Columbus, OH 43203

627,833 (OMD)

Adult: $24.99

Child (3-9 & Senior (60+): $18.99

Under 3: Free

Discounted admission for Franklin County Residents

Adult: $25.00

Youth (2-12): $20.00

History museum with library, permanent & temporary exhibitions related to archaeology, natural history, art & artifacts of Ohio.

Opened in 1927, this zoo and aquarium is renowned for its animal exhibits, as well as its charismatic director, Jack Hanna, who led the zoo from 1978 to 1992.

This 320,000 SF science center, designed by Arata Isozaki, features science exhibits, as well as laboratory space for strategic partnerships with organizations like OSU.

Columbus Museum of Art

The Ohio State University, 1871 N High St, Columbus, OH 43210

275,000 (OMD est.)

190,380 (OMD)

General Admission: $22.00

Seniors (60+): $19.00

Children (3-12): $15.00

Free

Built in 1895, this conservatory features over 400 species of plants, as well as 90 acres of outdoor botanical gardens.

On the campus of OSU, this contemporary arts center features a collection of art in galleries, as well as landmark architecture, performance spaces, and a film theater.

480 E Broad St, Columbus, OH 43215

200,000 (OMD est.)

Adult: $18.00

Seniors (60+), Students (18+) & children (417): $9.00

Children (0-3): Free

Free Admission Sunday

This museum features an emphasis on nineteenth and early 20th century American and European works, as well as local, contemporary, and folk art.

Slate Run Living Historical Farm

Motorcycle Hall of Fame Museum

Table V-1 (Continued) Characteristics of Selected Visitor Attractions in Columbus,

1375 State Rte. 674 N. Canal Winchester OH 43110

13515 Yarmouth Dr, Pickerington, OH 43147

Motts Military Museum

Orton Geological Museum, OSU

Schumacher Gallery, Capital University

Central Ohio Fire Museum

Kelton House Museum & Gardens

5075 South Hamilton Rd. Groveport, Ohio 43125-9336

The Ohio State University, 144-150 Hagerty Dr, Columbus, OH 43210

2199 E Main St, Columbus, OH 43209

15,000

586 E Town St, Columbus, OH 43215

12,000 (OMD)

Free This attraction features an 1880s farm, interpreted by living history costumed interpreters, operated by Columbus MetroParks.

Adults: $10.00

Students: $3.00

Seniors: $8.00

Children 11 and younger: Free

Adults: $10.00

Seniors/Veterans with ID: $8.00

Students: $5.00

Children 5 and under: FREE

Home of the American Motorcycle Heritage Foundation, this museum and hall of fame celebrates and preserves the heritage of motorcycling.

This museum features collections of documents and artifacts, interpreting the importance of America’s military.

Free Part of OSU’s school of Earth Sciences, this natural history museum features a collection of rocks, minerals and fossils.

Free Gallery associated with Capital University featuring 2,500 works over 2000 years of cultural history.

Adults $8.00

Seniors $7.00

Children $6.00

Adults: $7.00

Seniors: $5.00

Students (K-12): $3.00

Historic 1908 Fire Station and exhibits about firefighting history and fire safety

Operated by the Junior League of Columbus, this 1852 house museum interprets Columbus and Underground Railroad history.

Table V-1 (Continued)

Characteristics of Selected Visitor Attractions in Columbus, OH

Location / Drive

Facility

Jack Nicklaus Museum

Thurber House

Ohio Statehouse

Time From Ohio History Center and Village Annual Attendance Admission Pricing Description

The Ohio State University, 2355 Olentangy River Rd, Columbus, OH 43210

77 Jefferson Ave, Columbus, OH 43215

1 Capitol Square, Columbus, OH 43215

National Veterans Memorial and Museum

300 W Broad St, Columbus, OH 43215

Not Available Adult: $10.00

Students (with ID): $5.00

Not Available General admission: Free

Guided Tours:

Adults: $4.00

Not Available Free

Columbus Cultural Arts Center

Frank W. Hale, Jr. Black Cultural Center

139 W. Main St. Columbus OH 43215

154 W. 12th Ave. Columbus OH 43210

Not Available Adult (18-64): $18.00

Senior (65+): $16.00

College w/ID: $13.00

Youth (5-17): $11.00

Child under 5 Free

50,000 (OMD)

Gallery admission is Free; charge for classes & workshops

Not Available Not available

A 24,000 SF educational and historical museum interpreting the history of Golf and a notable player from Columbus.

Historic house museum dedicated to humorist, author, and New Yorker cartoonist, James Thurber.

Among the oldest working statehouses in the U.S., the historic Greek Revival building is open for free tours during the week.

Opened in Fall 2018,, this 53,000 SF museum interprets the living history of Veterans in the U.S

Center for Cultural & Visual Arts, consisting of galleries, classrooms, conducting lectures, readings, special events.

Cultural center featuring works by local national & international artists, paintings, sculpture. (OSU Office of Diversity and Inclusion)

Source: Official Museum Directory (OMD), Nov. 2022; ConsultEcon, Inc.

Figure V-1

Map of Selected Visitor Attractions

Map of Selected Visitor Attractions

Figure V-1 (Continued)

Section VI

PRECEDENTS AND CASE STUDIES

This section provides an overview of African American and housing related museums and historic sites, and fifteen case studies on comparable institutions with elements of comparability with Poindexter Village. The overview of these African American related museums and historic sites; the individual institution profiles and the lessons learned will provide insights for the development of the proposed Poindexter Village

Museums dedicated to the African American experience have existed for over sixty years, but within the past two decades (1995 to 2015), the number of active African American museums has doubled. Within this time frame, the museums have grown not only in number but have generally evolved to be larger, accredited institutions with higher attendance; rather than the small, volunteer-run, heritage organizations model that were more typical, particularly in the Southern states. Geographically, African American related museums have spread from mostly southern locations to have a greater presence in the Mid-Atlantic, Mid-West, and the Western regions

The expansion and mainstreaming of the African American museum model across the United States is necessary and timely for education and fostering an understanding of African American history and culture. This expansion in the number, size and offerings of these institutions has occurred in parallel with an increased interest in the subject, which is best illustrated by the approximate 8.5 million visitors to the National Museum of African American History and Culture in Washington D.C. since its opening in 2016. 8 An important trend has been to have more narrowly focused institutions. New museums are opening that are specifically dedicated to slavery, the Jim Crow south, the civil rights movement, or to honor African Americans. Additionally, African American museums have augmented their museum roles by incorporating more public and community outreach to become essential

8 Smithsonian Newsdesk Visitor Statistics, 2016 to 2018: newsdesk.si.edu/about/stats. Note that this total accounts for 2022 as of July.

organization in their communities. This is achieved by including flexible space that can be used for lectures, performances, meetings, etc.; and by creating programming and reaching out to the community

Overview of African American Museums

Following is an overview of museums dedicated to the African American experience including a chart of the number of museums that have opened and remain active today. There are now approximately 200 active African American museums in the United States These museums generally have themes including heritage, art and culture, personality, and or are topic specific slavery or civil rights. The complete list of active African American Museums can be found in Appendix A.

Public Housing Museums

Along with African American museums, housing is a popular topic for visitors Tourists are interested in gaining insight into the past through relatable experiences like housing. Visitors are able to make connections to their own lives through seeing historic homes and related to artifacts Typically, housing museums are smaller institutions memorializing an individual. However, there are larger institutions that celebrate many people including generations of families in a particular residential building or neighborhood. The Lower East Side Tenement Museum was founded in 1988, and it interprets the historical significance of multiple families and the Lower East Side’s history as a whole. It remains a popular attraction with 218,000 visitors per year. Housing museums continue to be built with an emphasis on the entire community like the newly opened National Housing Museum in Chicago, IL.

Location

There is a concentration of African American Museums in the Southern and Mid-Atlantic region of the United States. The Midwest and the West are less densely populated with African American Museums. Albeit, the vast majority of museums located in the south are

relatively small, volunteer-run organizations, rather than the large scale, accredited, museums that have been more recently built.

Development Timeline

The first museum in the group of museums to open was the Old Slave Mart Museum in Charleston, South Carolina in 1938 For a few decades there were no additional museum openings but in the post-Civil Rights era there was a dramatic increase in museum openings. In the past two decades (1995 to 2015), the number of active African American museums has doubled, and more museums have opened in the in the 2020s There also has been a trend of renovations of older facilities in the past decade.

Museum Theme

The major themes for African American museums are Heritage, History, Culture, Art, Personality, and Civil Rights Heritage museums, which focus on general African American history, have been the most popular museum theme, and the first few opened in the 1960s in the era of the Civil Rights movement.

Museum Size

Referring to Table A-1, show a sample of African American Museums by facility size. The majority of African American Museums are below 65,000 SF There is one museum, the National Museum of African American History and Culture located in Washington D.C. that is larger than 200,000 SF. Generally, the African American Museum facility sizes are small to mid-sized in comparison to similar history and art museums in the United States.

Theme / Interpretive Focus

The majority of museums are heritage museums, which are classified as general museums dedicated to the African American experience. Museums dedicated to honoring the civil rights movement are predominantly in the south at significant sites of the movement

Case Studies and Criteria for Comparable Institutions

Based on the industry review, there were many museums and institutions that could be comparable to Poindexter Village Fifteen institutions were selected for review: These fifteen institutions were selected based on the criteria below:

♦ Geographical location

♦ Content inclusive of African American history, housing, and/or historically significant churches

♦ Community-oriented facilities

♦ Physical characteristics of museum

♦ Resident and tourism market context

The museums profiled include:

♦ African American Historical Museum & Cultural Center of Iowa, Cedar Rapids, IA

♦ Albany Civil Rights Institute, Albany, GA

♦ Banneker-Douglass Museum, Annapolis, MD

♦ Evansville African American Museum, Evansville, IN

♦ Harriet Beecher Stowe House, Cincinnati, OH

♦ Ohio History Center, Columbus, OH

♦ Lower East Side Tenement Museum, New York, NY

♦ National Afro American Museum and Cultural Center, Wilberforce, OH

♦ National Public Housing Museum, Chicago, IL

♦ Northwest African American Museum, Seattle, WA

♦ Project Row Houses, Houston, TX

♦ Rebuild Foundation/Theaster Gates, Chicago, IL

♦ Riley House Museum of African American History & Culture, Tallahassee, FL

♦ Wing Luke Museum, Seattle, WA

♦ Zora Neale Hurston National Museum of Fine Arts, Eatonville, FL

African American Historical Museum & Cultural Center of Iowa, Cedar Rapids, IA

The African American Historical Museum & Cultural Center of Iowa was chosen because it is a regional, African American history museum that has a strong oral history program The museum’s budget was $474,000 in 2019 with 10 full-time and 3 part-time paid employees. It is also under renovation, which demonstrates the continued investment and interest in the museum by the local community Refer to Figure VI-1 to see a rendering of the museum’s new exterior after renovation. The museum can serve as an example as Poindexter Village starts its own renovation process.

Figure VI-1

African American Museum of Iowa Renovated Exterior Drawing

Source: African American Museum of Iowa Facility Website

Albany Civil Rights Institute, Albany, GA

Albany Civil Rights Institute is a museum about the civil rights movement. It is also housed in a historically significant church. The museum uses artifacts and the building itself to tell African American history. However, the use of the historic church has caused a limitation in space; the museum is only 12,000 SF. Refer to Figure VI-2 for a photograph of the museum’s interior In 2019, it had a budget of $340,000 with 1 full-time and 6 part-time paid staff. The museum charges $6 for adults and has a visitation of approximately 6,500 visitors per year This museum shares Poindexter Village’s challenge of utilizing limited space in a historic site while telling a regional and national history.

Source: Explore Georgia

Figure VI-2

Albany Civil Rights Institute, Interior View

Banneker-Douglass Museum, Annapolis, MD

The Banneker-Douglass Museum is the state of Maryland’s official museum of African American Heritage The state transformed a historically significant church into the museum, and it focuses on the local history of the African American community. See Figure VI-3 for a photograph showing how the church’s exterior has been incorporated into the museum’s space The museum is state-run, so the budget is unknown. However, it has a support group that had a budget of $46,500 in 2020. The museum also does not charge admission because of its status as a state-run facility This museum has been able to effectively transform a historic church into a regional museum.

Figure VI-3

Banneker-Douglass Museum Interior

Source: Banneker-Douglass Facility Website

Evansville African American Museum, Evansville, IL

The Evansville African American Museum is an African American museum located in a historically African American community in one of the nation’s first housing projects Refer to Figure VI-4 for the museum’s exterior that draws the visitor to the main entrance. In 2019, the museum had a budget of $392,000 with 2 full-time and 3 part-time staff. The museum received approximately 4,000 visitors per year The Evansville African American Museum and Poindexter Village both celebrate the history of public housing, especially within the context of African American history These museums are also regional in focus and are both located in the Midwest.

Source: Visit Evansville

Figure VI-4

Evansville African American Museum Exterior

Harriet Beecher Stowe House, Cincinnati, OH

Harriet Beecher Stowe House is an Ohio Historic Connection’s historic site with African American interpretation It is a small historic home with only 3,900 SF of total space. In 2020, the museum’s budget was $107,000 with 1 full-time and 4 part-time paid staff. The museum charges $6 for admission. The museum drew 4,900 visitors in 2020. Poindexter Village and Harriet Beecher Stowe House are two historic residencies with limited space for interpretation.

Source: cincinnatirefined.com

Figure VI-5

Harriet Beecher Stowe House Museum Exterior

Ohio History Center, Columbus, OH

The Ohio History Center is a state history museum with an outdoor village, which has exhibits and programs The Ohio History Center is an Ohio History Connection site with an annual visitation of 109,000 visitors in 2016. It charges $16 for admission and has a significantly large facility size at 278,000 SF. While Poindexter Village is significantly smaller and was not originally built to be a museum, the Ohio History Center is also managed by the Ohio History Connection and is located in the same city.

Figure VI-6

Ohio History Center Exterior

Source: Smithsonian Magazine

Lower East Side Tenement Museum, New York, NY

The Lower East Side Tenement Museum uses historic tenements to tell the story of working-class residents in New York City In 2020, the museum had a budget of $10.4 million with 58 full-time and 81 part-time paid staff. The museum charges $30, which is largely due to its market context in New York city. The museum draws 218,000 visitors per year The museum and Poindexter Village both have historic sites that tell the story of public housing. While the market context may differ, Poindexter Village can glean from the Lower East Side Tenement Museum’s ability to utilize a small amount of space to tell a regional and national story.

Source: tripsavvy.com

Figure VI-7

The Lower East Side Tenement Museum Exterior

National Afro American Museum and Cultural Center, Wilberforce, OH

National Afro American Museum and Cultural Center is also an Ohio History Connection museum that interprets African American history locally and nationally Poindexter Village is under the museum in the Ohio History Connection’s organization chart. The museum has 7 full-time and 1 part-time paid staff and an admission price of $6. It draws approximately 2,000 visitors per year While the National Afro American Museum and Cultural Center differs in scale and was built to serve as a museum, Poindexter Village can look to the museum for its interpretation and as another museum managed under the Ohio History Connection.

Source: artsinohio.com

Figure VI-8

National Afro American Museum and Cultural Center Museum Exterior

National Public Housing Museum, Chicago, IL

The National Public Housing Museum is a museum that tells the story of public housing in the United States In 2019, it had a budget of $415,000 and had 2 full-time and 1 part-time paid staff. It is a newly built facility with 80,800 SF of total space. Despite the museum’s size, Poindexter can look to the museum’s incorporation of community stories to tell the story of public housing on a local and national scale.

Figure VI-9

The National Building Museum Exterior

Source: National Public Housing Museum Facility Website

Northwest African American Museum, Seattle, WA

The Northwest African American Museum is an African American history and culture museum that is community-oriented in its interpretation and events The museum is the former Colman School building. In 2019, it had a budget of $1.2 million and 8 full-time and 4 part-time paid staff. The museum’s annual visitation is 20,500 visitors. It is currently under renovation will reopen on Martin Luther King, Jr. Day in 2023 Like Poindexter Village, the Northwest African American Museum has transformed a historic site and interprets local African American history with a focus on community engagement.

Source: Northwest African American Museum Facility Website

Project Row Houses, Houston, TX

Project Row Houses is a community platform for art and neighborhood development. There is an emphasis on cultural identity and its impact on the urban landscape It is located in one of the city’s oldest African American neighborhoods encompassing 5 city blocks and houses 39 structures as a center for community-enriching activities like art programs and neighborhood development activities Like Poindexter Village, Project Row Houses is in a historically African American neighborhood and supports community enrichment.

Figure VI-10

The Northwest African American Museum Exterior

Figure VI-11

Project Row Houses Exterior

Source: Project Row Houses Facility Website

Figure VI-12

Project Row Houses Community Engagement

Source: Project Row Houses Facility Website

Rebuild Foundation/Theaster Gates, Chicago, IL

Rebuild Foundation/Theaster Gates is an artist-led, community-based platform for art, cultural development, and neighborhood transformation The Rebuild Foundation’s projects support artists and strengthen communities thorough creating cultural amenities, free art programming, and developing affordable housing, studio, and live-work space. It supports African American communities, especially in creative endeavors like the arts.

Figure VI-13

Rebuild Foundation/Theaster Gates Exterior

Source: burnaway.org

Riley House Museum of African American History & Culture, Tallahassee, FL

Riley House Museum of African American History & Culture is an African American house museum that uses connected space (The Smokey Hollow Commemoration) for its programming. It only has 900 SF of exhibit space, but it has added an adjacent outdoor space for community programming and interpretation. In 2019, the museum had a budget of $463,000 and 3 full-time and 2 part-time paid employees The museum charges $5 for admission and draws approximately 8,000 visitors annually. Poindexter Village can look to the Riley House Museum of African American History & Culture as a historic house with limited interior space that has been able to creatively expand its interpretation space.

Figure VI-14

Riley House Museum of African American History & Culture Exterior

Source: Visit Tallahassee

Figure VI-15

Smokey Hollow Commemoration

Source: Architect Magazine

Figure VI-16

Smokey Hollow Commemoration Sideview

Source: Architect Magazine

Wing Luke Museum, Seattle, WA

The Wing Luke Museum is a smaller museum with a neighborhood approach to interpretation The museum tells stories of Asian American, Native Hawaiian, and Pacific Islanders within the context of the local neighborhood. The facility is 60,000 SF and charges $17 for general admission. In 2019, the museum had a budget of $2.8 million with 14 full-time and 7 part-time paid employees The museum attracts 45,000 visitors annually Like Poindexter, it tells the story of minorities within a local context.

Source: Seattle Attractions

Figure VI-17

Wing Luke Museum Exterior

Zora Neale Hurston National Museum of Fine Arts, Eatonville, FL

The Zora Neale Hurston National Museum of Fine Arts is a gallery space for artists of African descent It is the only venue within 400 miles that showcases work of from Africa and/or the Diaspora. It has presented nearly fifty exhibitions since 1990. Like Poindexter Village, it is dedicated to advocating for African American creativity, especially in the arts.

Source: Facility Website

Comparable Institutions Summary

Currently in the United States, there are approximately 200 institutions and museums dedicated to the African American Experience These Museums have gained traction in the mainstream in the recent decade from 1990 to 2010 the number of openings doubled the initial number since the first museum opened in 1938.

Specifically, in the Midwestern region, there are only a few African American museums; most are concentrated in the mid-Atlantic and Southern region of the country. Poindexter Village has an opportunity to fill a niche nationally by creating a museum focused on the Central Ohio African American community and public housing. The following case studies were selected for their geographic context, museum content and format, project

Figure VI-18

Zora Neale Hurston National Museum of Fine Arts Gallery

development, and size of facility, and onsite attendance. Additionally, the Charles H. Wright and DuSable Museum are located in the Midwest, and they are among the original U.S. African American museums The most recent African American museums are Niagara Falls Underground Railroad Museum (2018), The Legacy Museum (2018), and the National Museum of African American Music (2019). These museums are more narrow in focus unlike institutions that have opened up earlier.

Along with African American museums, housing is a popular topic for visitors. Tourists are interested in gaining insight into the past through relatable experiences like housing Visitors are able to make connections to their own lives through seeing historic homes and related to artifacts. There are a plethora of house museums memorializing individuals but public housing for communities is also of interest to visitors. Institutions related to housing included in the case studies are:

♦ Harriet Beecher Stowe House, Cincinnati, OH

♦ Lower East Side Tenement Museum, New York, NY

♦ National Public Housing Museum, Chicago, IL

♦ Riley House Museum of African American History & Culture, Tallahassee, FL

All fifteen institutions and museums are well established in their respective cities and are successful in attracting attendance and revenues.

The selected comparable institutions:

♦ African American Historical Museum & Cultural Center of Iowa, Cedar Rapids, IA

♦ Albany Civil Rights Institute, Albany, GA

♦ Banneker-Douglass Museum, Annapolis, MD

♦ Evansville African American Museum, Evansville, IN

♦ Harriet Beecher Stowe House, Cincinnati, OH

♦ Ohio History Center, Columbus, OH

♦ Lower East Side Tenement Museum, New York, NY

♦ National Afro American Museum and Cultural Center, Wilberforce, OH

♦ National Public Housing Museum, Chicago, IL

♦ Northwest African American Museum, Seattle, WA

♦ Project Row Houses, Houston, TX

♦ Rebuild Foundation/Theaster Gates, Chicago, IL

♦ Riley House Museum of African American History & Culture, Tallahassee, FL

♦ Wing Luke Museum, Seattle, WA

♦ Zora Neale Hurston National Museum of Fine Arts, Eatonville, FL

The institutions all operate on fairly lean budgets, varying from $107,000 to $10.0 million dollars in operating expenses with the majority of budgets being less than $1.0 million annually These budgets support upwards of 3,900 square feet and 4,900 guests per year These nonprofit institutions are substantially reliant on donations, grants and/or government funding because their earned revenues do not cover their operating costs which is typical of history and cultural museums Additionally, these organizations have a prominent place in their city and often offer special events like concerts, lectures and meetings, offer school-age programming, and do community outreach in addition to traditional museum operations

Based on the existing market in the Midwest and the reviewed comparable institutions, it is likely that Poindexter Village will be able to achieve market success, due to the importance and relevance of its content, its niche position, and due to its prominence in the Columbus community.

Summary and Conclusions

Within the past two decades, the number of African American focused museums has increased dramatically. In the era of the Civil Rights Movement there was an increase in the number of African American focused museums these were general heritage and culture museums However, more recently narrowly focused museums have opened dedicated solely to the Civil Rights Movement, Slavery, Jim Crow South, or notable African American Americans. Also, there is a proven interest in house museums demonstrated by individual

house museums and larger community housing museums like the Lower East Side Tenement Museum. This trend of narrowed focus and interest in public housing bodes well with the proposed Poindexter Village because there are many African American museums currently open in the U.S., so it is important that Poindexter Village be differentiated and offer important and compelling content and programs.

Section VII

ALTERNATIVE DEVELOPMENT SCENARIOS

Based on the market analysis, current museum concept and programming, and community outreach and engagement conducted by OHC and Renter Mentor, OHC and the consultant team identified two alternative development scenarios for future operations evaluation and comparative purposes:

♦ Scenario #1: Renovating Building 1 and Building 2

♦ Scenario #2: Renovating Building 1 and 2 with Union Grove Partnership

Data in Table VII-1 shows the program of spaces for two alternative development scenarios.

Total building area for alternative development scenarios are as follows:

♦ Scenario #1: 16,800 total square feet

♦ Scenario #2: 11,600 total square feet

Total Construction Cost

Based on comparable projects completed by OHC, and average per square foot construction cost is used to evaluate the magnitude of scale of total construction cost for the alternative development scenarios As shown by data in Table VII-2, total construction costs are estimated at:

♦ Scenario #1: $5.46 million

♦ Scenario #2: $4.35 million

Construction cost materials and labor inflation has been high in recent years, and so these construction cost estimates are for illustrative and conceptual purposes only and subject to architectural and exhibit design and cost estimating.

Illustrative and Conceptual Construction Cost Estimates

Alternative Development Scenarios

Poindexter Village

Program Area

Scenario #1 with Union Grove

Scenario #2 without Union Grove

Total Building Area 16,790 11,610

Assumed Construction

Cost per Square Foot 1/ $325 $375

Total Construction Cost (Rounded) $5,460,000 $4,350,000

1/ Source: Ohio History Connection comparable project costs.

Source: Ohio History Connection and ConsultEcon, Inc.

Summary

There are two alternative development scenarios evaluated in this analysis They range in size and scale of total building area and total estimated construction cost. As planning and design advances, the program of spaces and operating potential of the proposed Poindexter Village development will need to be revisited and updated,

Table VII-2

Section VIII

ATTENDANCE AND OPERATING POTENTIAL

The evaluation of attendance and operating potential of alternative development scenarios for Poindexter Village is based on: the proposed program, interpretive and architectural concepts and plans and construction cost budget for the project established by the Ohio History Connection (OHC); the size and characteristics of the resident and tourist markets; the location of the Poindexter Village in Columbus; the competitive context in the Columbus region as a whole; the experience of the historic site and museum industries as a whole, including the experience of local cultural and heritage attractions and precedents in comparably sized metro markets

Attendance and Operating Assumptions

As a non-profit heritage attraction and educational organization, Poindexter Village will operate under the norms of such facilities nationally, adjusted for local conditions. As a department within a museum in the OHC system, Poindexter Village will benefit from the organization’s existing operations which will offer administrative, marketing, and fundraising support to sustain the Poindexter Village operation. Operating assumptions used in this analysis are as follows:

♦ Poindexter Village is assumed to operate as a department of the National Afro American Museum, which is part of the OHC system of historic sites and museums As such, this analysis does not include any property or corporate taxes, nor does it include depreciation, bond or mortgage payments, or management fees. It focuses on estimating net operating revenue.

♦ Poindexter Village renovations and any new facilities will be well designed and constructed. It will be of a scale in size and in quality to be recognized as a must-see attraction in Columbus For analytical purposes, this operations analysis is based on the preliminary project description in Section VII.

♦ The visitation and operations analyses focus on comparing future stable year of operations for each of the alternative scenarios.

♦ Poindexter Village will be open year-round, five or six days a week, closed also for major holidays, including Thanksgiving and Christmas Day.

♦ Poindexter Village will be open between 9 am and 5 or 6 pm. In addition, special events and facility rentals will occur after-hours at the facility when they do not disrupt regular visitation or programs.

♦ Poindexter Village will have the appropriate staff infrastructure to support project development, implementation and operations. The facility, its exhibits, finishes, mechanical equipment and support systems will be well maintained to minimize insurance risks and unexpected repair and maintenance expenditures. Maintaining the exhibits, program materials, grounds, and facility in excellent condition is key to customer satisfaction The facility will be used for facility rentals, special events and cultural activities after hours to promote community engagement and generate additional revenue. Educational groups will be encouraged to visit and will receive a worthwhile and enjoyable educational experience. Community outreach and collaborations with other organizations will be cornerstones of the programming effort.

♦ Poindexter Village will develop an aggressive marketing program to achieve and maintain attendance and interest. Pricing for programs and experiences will be commensurate with the overall experience and value delivered. The Poindexter Village will also provide dynamic, repeatable and effective educational programs and engaging, entertaining and continually evolving interpretive content Changing programs and exhibits are essential to attracting new visitors and to maintaining repeat visitation.

♦ Poindexter Village will operate on a schedule of changing exhibitions, interpretive and educational programming, events and community outreach that will be further explored in subsequent exhibit and architectural design planning.

Annual Visitation

Data in Table VIII-1 show the estimated annual visitation in a stable year of operations for the alternative development scenarios. Stabilized visitation levels are typically achieved in the second or third year after project opening Based on the assumptions in this report and the current stages of project design and development, a preliminary range of visitation potential for the alternative development scenarios has been established. The evaluation of visitation potential identified for the project is the mid-range of a range of market response, but it also reflects the project program/scale, the characteristics and size of the resident market population base as well as the characteristics of the available tourism markets. Data in Table VIII-2 provide a summary of the visitation by type.

Summary Annual Visitation by Type in a Stable Year of Operations Alternative Development Scenarios

Poindexter Village

Alternate Scenarios

1/ Does not include Outreach - i.e. participants in off-site programs.

2/ Geneology program only. Additional program visitation to be determined. Source: ConsultEcon, Inc.

Selected Operating Assumptions

Data in Table VIII-3 show selected pro forma operating assumptions for the alternative development scenarios.

Table VIII-2

Table VIII-3

Selected Pro Forma Operating Assumptions in a Stable Year of Operation Alternative Development Scenarios

Poindexter Village

Source: Ohio History Connection and ConsultEcon, Inc.

Per Capita Revenue

Data in Table VIII-4 provide assumptions about per capita sources of revenue, including all earned revenue (program) sources of revenue and the donation box collections. Contributed revenue from OHC is not include in the table but is assumed to provide the difference between revenue generated onsite and the operating budget.

Illustrative Staffing Profile

Data in Table VIII-5 show the staffing requirement for the alternative development scenarios. The staff is assumed to be focused on site operations and that OHC administrative, fundraising and marketing, among other, staff would be employed to support and sustain the operations of Poindexter Village.

Illustrative Staffing Profile and Personnel Cost Assumptions in Current Dollars

1/ Average based on mix of positions and average salaries for each position as reported in the American Alliance of Museum's Salary Survey, 2017. Salaries increased to reflect 20 percent inflation between 2017 and 2023.

Source: ConsultEcon, Inc.

Table VIII-5

Operating Expenses

Data in Table VIII-6 show the estimated operating expenses for the alternative development scenarios.

Table VIII-6

Net Operating Income

Data in Table VIII-7 show a summary of revenue and expenses for the alternative development scenarios

Table VIII-7

Summary of Revenue and Expenses in a Stable Year of Operations in Current Dollars Baseline and Alternative Development Scenarios

1/ The difference between the estimated operating expenses and the revenue potential. There is assumed to be potential to increase sources of contributed, non-earned revenue, such as government and private gifts, OHC and other grants, in-kind and other donations, and proceeds from investments and interest, above the amounts included in this analysis.

Source: ConsultEcon, Inc.

Cost and Benefits of Alternative Development Scenarios

Data in Table VIII-8 summarize costs of the project, including construction costs, staffing requirement, and operating budget

Table VIII-8

Poindexter

Source: Ohio History Connection (OHC) and ConsultEcon, Inc.

Benefits

In addition to the above costs, the project will provide in the following benefits.

♦ Capitalization of OHC

♦ New visitation and audiences for OHC historic sites and museums

♦ New operating revenues to OHC (and potentially the James Preston Poindexter Foundation, depending on their mission, capacity, programs developed, costs and funding availability)

o Earned revenue growth

o Contributed revenue growth

♦ Improved educational offerings for Columbus and Ohio residents

♦ Community pride, quality of life amenity / community resource

♦ New city and regional tourism offering focused on African American arts, culture and heritage

♦ Promotion of community cohesion, diversity and inclusion

♦ Opportunity to preserve and revitalize Union Grove while expanding OHC sites, facilities and programming

♦ Opportunity to develop community tours, events, programs and partnerships with neighborhood African American arts, culture, and heritage organizations to tell a comprehensive story, expand audiences and community impact

♦ Community, city and state partnership and investment in the future of Columbus’ historic African American neighborhood that has experienced sustained disinvestment over the past century

Summary

Based on the proposed visitor experience, programs and events, Poindexter Village has the potential to increase visitation, revenues, staffing, and overall operations for OHC. Poindexter Village needs sufficient capital and operating support from OHC to become a sustainable operation that has the capacity to achieve the mission and vision for the project The renovation of the historic structures and creation of museum and cultural learning center will appeal to multiple audience segments, residents and tourists, African American and nonAfrican American.

Appendix A

ACTIVE AFRICAN AMERICAN MUSEUMS

Table A-1

List of Active African American Museums

Source:

Table A-1 (continued)

List of Active African American Museums

Table A-1 (continued)

List of Active African American Museums

Table

(continued) List of Active African American Museums

List of Active African American Museums

Table A-1 (continued)

List of Active African American Museums

Table A-1 (continued)

List of Active African American Museums

Table A-1 (continued)

List of Active African American Museums

Table A-1 (continued)

List of Active African American Museums

Table A-1 (continued)

Paul

Penn

Table

List of Active African American Museums

List of Active African American Museums

Table A-1 (continued)