48-49-50-51-publi-reportaje_Maquetaciรณn 1 3/1/20 10:53 Pรกgina 2
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Rainer Hundsdรถrfer, Chief Executive Officer Heidelberger Druckmaschinen AG.
The day began with a welcome from Rainer Hundsdรถrfer, Chief Executive Officer of Heidelberger Druckmaschinen AG, who introduced the company, the global market and the company's strategy. Next, under the slogan of 'Heidelberg Goes Digital', Thomas Fischer, Head of Product Management Subscription, explained the digital transformation the market is undergoing and how Heidelberg is embracing it and adapting it to its offering of products and services. Roland Krapp, Head of Print Media Centre, then took over to show the Print Media Centre Packaging and Commercial facilities. Mark Hammer, Post Press Packaging specialist, showcased the MK die-cutting equipment, and Jordi Giralt, Director Strategic Accounts Primefire, demonstrated how Primefire can be flexible and adaptable to the new requirements of the packaging market, where
Roland Krapp, Head of Print Media Center.
Mark Hammer, Post Press Packaging specialist.
short and customised runs are increasingly becoming the order of the day. After a break for lunch, the group visited the Innovation Centre (IVZ), where they viewed the facilities and test laboratories where studies are performed to ensure maximum quality and safety in Heidelberg products. They then moved on to the new Heidelberg Digital Unit building, accompanied by Sonja Mechling, Head of HDU, where they were able to see the innovative and modern concept of working in open, informal, comfortable and adaptable environments. Finally, they visited the World Logistic Centre and Production Halls, immense units where they were able to witness first hand the meticulous production work that goes into building the company's flagships: The Heidelberg equipment.
Jordi Giralt, Director Strategic Accounts Primefire.