Page 1

Pocono Magazines

How We Get Your Message Out There! Pocono Living Magazine© and Pocono Family Magazine© can be found at all of our advertisers’ business locations, selected supermarkets, restaurants, diners, libraries, shopping malls, convenience stores and visitor centers, etc. They can also be found at the offices of professional health & wellness service providers, the Pocono Medical Center and its affiliate offices, health clubs, salons, spas and other similar locations. Our service area covers all of Monroe County with a concentration in the newly defined “East Stroudsburg Statistical Metropolitan Area”, where over 26,000* households can be reached cost effectively thereby keeping our advertising rates low. We publish an average of 10,000 copies per issue with an absorption rate of 98%. Our digital e-magazines are emailed directly to subscribers. Additionally, the magazines offer a two-month shelf life with overlapping exposure months. Since each magazine favors a different demographic, it allows us to create a customized advertising program to help you reach the largest number of consumers at the least possible cost. Whether you choose to place your ad in one or both publications, these programs are designed to maximize the exposure and success of your business.

*Source: 2010 U.S. Census Report

MEDIA KIT Publishing Pocono Living Magazine© and Pocono Family Magazine©– two regional publications filled with articles, features and photography exploring and capturing the real Pocono Mountains living experience. Some of What’s Inside:

Our publications can be found at many locations throughout the Pocono Mountains region, and are also available by subscription.

Monroe County

72,873 Person * 26,990 Households

BARRETT TOWNSHIP pop. 4,225 CHESTNUTHILL TOWNSHIP pop. 17,156 COOLBAUGH TOWNSHIP pop. 20,564 DELAWARE WATER GAP pop. 746 EAST STROUDSBURG pop. 9,840 ELDRED TOWNSHIP pop. 2,910 HAMILTON TOWNSHIP pop. 9,083 JACKSON TOWNSHIP pop. 7,033 MIDDLE SMITHFIELD pop. 15,997 MOUNT POCONO pop. 3,170

PARADISE TOWNSHIP pop. 3,186 POCONO TOWNSHIP pop. 11,065 POLK TOWNSHIP pop. 7,874 PRICE TOWNSHIP pop. 3,573 SMITHFIELD TOWNSHIP pop. 7,156 STROUD TOWNSHIP pop. 19,213 STROUDSBURG pop. 5,567 TOBYHANNA TOWNSHIP pop. 8,554 TUNKHANNOCK TOWNSHIP pop. 6,789

Pocono Magazines 1929 North Fifth Street Stroudsburg, PA 18360 570-424-1000 pmags@ptd.net

Pocono Magazines, LLC 1929 North 5th Street Stroudsburg, PA 18360 570 – 424 – 1000 plmag@ptd.net

MediaFolder_sept2013REV.indd 13099 Pocono Magazines Media Kit.indd 4 1

Prepare for Planting Trout Fishing at Its Best P.M.V.B. - The Poconos’ Best Resource for Fun Let’s Go Camping

9/5/13 2:14 PM

MediaFolder_sept2013REV.indd 1

Some of What’s In

side:

Winter Scenic Ph oto Gallery Shopping for You r Valentine Bald Eagle Watch ing What is the Ver nal Equinox?

10/15/13 9/5/13 2:14 5:15 PM PM


Some of What’s Inside: Ice Fishing “Hot Spots” “Tac Nite” at Pocono Pistol Club Valentine’s Day Vacations A Look Back at Poconos’ Ice Industry

Jan-Feb

Feb-Mar

Some of What’s Inside:

Some of What’s Inside:

Get Outside with Pocono Environmental and Monroe County Environmental Education June-July Centers Mar-Apr Apr-May May-June July-Aug Prepare for Planting Trout Fishing at Its Best P.M.V.B. - The Poconos’ Best Resource for Fun Let’s Go Camping

The Monroe County Conservation District’s Environmental Education Center, at Kettle Creek Wildlife Sanctuary on Running Valley Road near Bartonsville, offers many educational programs year-round. The building is open Monday - Friday, 8am 4:30pm and most Saturdays from 9am - 1pm. They can be found on the internet at www. mcconservation.org and their phone number is 570-6293061. Also, over 2 1/2 miles of maintained and well marked trails at the sanctuary are open for public use year-round, 7 days a week.

What We Do Differently Makes the Difference for You! Professional publishers, and readers alike, know that any magazine is only as good as its contents!

There’s Something for Everyone

at Delaware Water Gap National Recreation Area Written by the staff of DelaWare Water Gap national recreation area

C

reated by the power of the Delaware River and the commitment of grassroots conservationists, Delaware Water Gap National Recreation Area is renowned not only for the famed “Water Gap,” but also for abundant wildlife, cascading waterfalls in hemlock ravines, landscapes and historic buildings reflecting 12,000 years of continuous human occupation in the river valley, and outstanding opportunities for outdoor recreation. The recreation area spans 69,000 acres in Pennsylvania and New Jersey, along with 40 miles of the middle Delaware River, a designated component of the National Wild and Scenic Rivers System. It is the largest natural area in the National Park System between Virginia and Maine, yet is within a few hours drive of New York City and Philadelphia. Delaware Water Gap National Recreation Area was established on September 1, 1965 and was originally planned as lands surrounding the proposed Tocks Island Reservoir. “The battle to stop the Tocks Island Dam is one of the two events in the United States that has a clear nexus to the genesis of the American Environmental Movement,” says Superintendent John Donahue. “Along with the 1969 Santa Barbara Oil Spill, this epic grassroots struggle helped to firmly establish in the minds of the public the need to protect our environment at all costs. The story of the recreation area is not just that the dam was stopped – it is that this new American paradigm was born.”

Plan Your Visit in Advance – Find a wealth of information on the recreation area’s website: www.nps. gov/dewa. Or call 570-426-2452, between 8 am and 4:30 pm, Monday to Friday.

Saturday, January 5, 10 a.m. July/August 2012 Pocono Healthy Living Magazine © 17 Learn what it takes to become a birder with Environmental Educator, Darryl Speicher. Cost: $5/non-member, $3/EE Center member and children under 12.

n An eye-catching cover, superb photography, feature stories, and a variety of advertisements all collectively contribute to the making of a great magazine.

West Nile Virus

…Should You be Concerned??? Snowshoeing at Skytop by Dr. Jonathan a. GolDner,

Mondays, January, 7,, 14, 28 Winter is an excellent time to learn about the critters of the Poconos while enjoying the beautiful ecosystems that surround us. Join Environmental Educator Karen N. Boyle and Kimberly Matthew, Activities Director at Skytop, for a snowshoe hike. This two hour excursion will begin at 1 p.m. Participants meet at Skytop at 12:45 p.m. Cost: $8/non-members, $5/EE Center members and children under 12. Skytop snowshoe rental $10/Adult, $6/Child. Dress in layers and pre-registration is required. do fccp fccm

Sept-Oct

Saturday, February 2 “Watercolor & Photography - a Great Mix” Gary’s licensed Smokey Bear art depicts unique landscapes across the US. Nancy’s photography captures nature in the backyard and beyond. Opening Reception: 11 a.m. to 1 p.m.

11 a.m. to learn all there is to know about our four species of squirrels and go on a squirrel search at the Wildlife Sanctuary. Cost: $5/non-members, $3/EE Center members and children under 12.

bald eagles. This scenic region offers excellent opportunities for observing these stunning raptors. Participants will join Environmental Educator Brian Hardiman and meet at the Center at 8:30 a.m. and return 5:30 p.m. Cost: $20/non-member, $14/EE Center member and includes van transportation. Pre-registration and payment are required and limited. Refunds will be given only if notification is made at least one week in advance. Participants should pack a lunch and binoculars and dress appropriately for the weather. Stops will be made for coffee and snacks.

n The official magazines of the new Poconos 96.7 FM radio station.

For each of the next several days, Eric and I handfed the two-pound hawk five mice and administered medications. On December 31st, we arrived to find Legs standing up and ready to help himself to his breakfast. His pelvic injury was not critical after all! After four more quiet, rest days, Legs was moved to a flight enclosure outdoors to exercise and rebuild muscles to ensure successful flight and return to the wild. A week later, Legs was transported to a large field. Holding this magnificent bird, we paused to contemplate the things this bird had experienced in his Arctic world. One birder related to us that caribou bones are sometimes included in nesting material. Arms raised, a quick lift and release and Legs was off, soaring across the field. He circled twice, headed north, and disappeared from view. I hope he tells Santa that we were good boys and girls here at Pocono Wildlife Rehabilitation and Education Center!

Postscript: The Pocono Wildlife Rehabilitation and Education Center is a nonprofit, all-volunteer organization. Providing care for 32 years, support comes strictly from donations and its facility exists on leased property. The lease is ending but we have the opportunity to purchase this portion of the property. Your donation can help provide a permanent wildlife care and education facility in eastern PA. Please consider a tax-deductible donation by visiting www. poconowildlife.org . or sending by mail to PWRC 1161 Cherry Dr, Stroudsburg PA 18360

A Christmas Memory

Saturdays, February 9, 16 Sign up for this fabulous two week intermediate fly-tying course spearheaded by Scott Cesari. (Note: Attendance to beginner classes required.) It will be held at the EE Center from 9 a.m. to 12 noon and instruction is free. There is a $15/ material cost. Please contact Tom at (570) 236 1734 to register. Space is limited!

by Commissioner suzanne mCCool

My memory of Monroe County (The Poconos) more than fifty years ago was of forests and farms and beautiful quiet country roads with very little traffic. Growing up in Paradise Township when my sisters and I were young, there were lots of woods filled with evergreens, birches and a variety of other trees, beautiful mountain laurel and lots of rhododendron. The kids in our neighborhood often played in the woods building forts, picking flowers or greens for wreaths, or just generally running around in them and often seeing deer or other wildlife. I especially remember one crisp, clear winter’s day. There had been a snowfall earlier that week. My sister, Paulette, and I headed out for a walk with our dad, John Fretz. Leafless snow-dusted branches made jagged silhouettes against the blue-gray winter sky. We took the sled, my dad with an ax, and headed into the snowy woods behind our house. We were looking for a Christmas tree. I was probably ten and Paulette was eight years old at the time. Pulling the American Flyer, Daddy broke a trail through the snowy woods with Paulette and me trudging behind. We were probably less than half mile from the house but it seemed really far for our short little legs.

Happy Holidays,

6 Pocono Living Magazine© DECEMBER 2012/JANUARY 2013

Healthy New Year’s Resolution Ideas for Kids

MediaFolder_sept2013REV.indd 13099 Pocono Magazines Media Kit.indd 2-3 2

I

f eating healthier and getting more exercise tops your New Year’s resolution list, consider extending these worthwhile goals to the whole family. According to the Centers for Disease Control and Prevention, childhood obesity in this country has more than tripled over the past 30 years. But you can help your family get the right nutrition and exercise to stay healthy. “Not only is it extremely important for kids to get all the vitamins, nutrients and physical activity they need to stay healthy, but habits formed early in life -- both good and bad -- can last a lifetime,” says Dr. Thomas McInerny, president of the American Academy of Pediatrics (AAP). The AAP is offering some healthy living tips for parents to help kids get on the right track for the upcoming year.

Improving Eating Habits

CONTENT: StatePoint

www.pimsdoc.com 8 Pocono Healthy Living Magazine © January/February 2013

first, because Join the Na

Products underwritten by Nationwide Mutual Company and Affiliated Companies, Columbus, Ohio. Savings compared to standalone price of each auto, home and life policy. Savings based on new customer data from May 2010. Not all Nationwide affiliated companies are mutual companies and not all Nationwide members are insured by a mutual company. Nationwide, Nationwide Insurance, the Nationwide framemark, Nationwide is On Your Side and Join the Nation are service marks of Nationwide Mutual Insurance Company. ©2012 Nationwide Mutual Insurance Company. All rights reserved. NPR-0501M1 (07/12)

6 Pocono Healthy Living Magzine © November/December 2012

Sunday, February 10 The Bog in winter is much different compared to any other time of year. Join an Environmental Educator at 1 p.m. at the Bog parking lot and take a 2 ½ hour journey into the winter Bog environment. Participants should dress for the outdoors and possible snow covered trails. Cost: $5/non-member, $3/EE and Nature Conservancy members and children under 12. Pre-registration is required for this program by Friday, February 8, 2013. Directions: Route 611, at the light at the Tannersville Inn turn onto Cherry Lane Road. The parking lot is 1.9 miles on your right from Route 611.

In the Nation, what matters to us is what matt

Kathy and Eric Uhler, Directors

Winter Bog Walk

William T. Kesselring, Jr. M.D. Jonathan A. Goldner, D.O. Vincent Francescangeli, Jr. M.D. Ralph D. Hawks, M.D. Russell A. Horn, P.A.-C. Jeffrey S. Pallas, P.A.-C. 447 Plaza • 500 Plaza Court, Suite B • East Stroudsburg, PA

Dec-Jan

he hawk, named “Legs” for the feathering that goes all the way down their legs, was placed in a veterinary cage on a towel to provide him with a gentle resting place. He could not stand, but sat motionless- a strong sign that he was suffering from a pelvic injury. Rest and antiinflammatories were the course of treatment.

POCONO INTERNAL MEDICINE SPECIALISTS, LTD.

570.421.8526

Nov-Dec

T

28 Pocono Healthy Living Magzine © January/February 2013

12 Pocono Healthy Living Magazine © September/October 2012

Oct-Nov

n Independent content that is timely, entertaining, and objective.

PHOTO: Sergio Sanchez

n Reach the largest demographic with two magazines showcasing your business for one low monthly rate.

n A strict ratio of editorial space to advertising space is maintained soEagle your ad “The Scoop on Squirrels” Watch Saturday, January 12 January 25; February 1, 8, 15 is not competingFridays, with too Love ‘em or hate ‘em, they’re here to stay! Join The EE Center will offer field trips to the Upper many other Environmental Educator Jenifer Rituper from ads. 10 to Delaware River in search of resident and wintering

Shoppes Where Santa Shops Best of the Burgs Get Ready for Winter Fun Boots Visits the Deer Camps

Fall is For Planting Early Settlers of Monroe County Fall Scenic Photo Gallery Turkey Cooks

Art Opening: Gary & Nancy Embich

Intermediate Winter Fly Tying Course

Beginning Birding

16 Pocono Healthy Living Magazine © July/August 2012

Aug-Sept

Some of What’s Inside:

Some of What’s Inside:

Sunday, February 3 Winter is an excellent time to learn about the critters of the Poconos while enjoying the beautiful ecosystems that surround us. Join Environmental Educator Karen N. Boyle and Kimberly Matthew, Activities Director at Skytop, for a snowshoe hike. This two hour excursion will begin at 1 p.m. Participants meet at Skytop at 12:45 p.m. Cost: $8/non-members, $5/EE Center members and children under 12. Skytop snowshoe rental $10/ Adult, $6/Child. Dress in layers and preregistration required by Friday February 1.

Saturdays, January 5, 12, 19 Sign up for this fabulous three-week beginner basic fly-tying course spearheaded by Scott Cesari. It will be held at the EE Center from 9 a.m. to 12 noon and instruction is free. There is a $15/material cost. Please contact Tom at (570) 236-1734 to register. Space is limited! PHOTO: The falls at Diana’s Bath in the DWGNRA, by Matt Siptroth

Farmers’ Market Guide Antiquing in Stroudsburg Waterfalls Photo Gallery The Early Settlers of Monroe County

Snowshoe Hike at Skytop

Beginner Winter Fly Tying Course

Today, the recreation area receives nearly 5,000,000 visitors a year and is the eighth most visited of the 391 areas in the National Park System. Visitors are drawn to the recreation area to fish, kayak, canoe, and swim in the exceptionally clean waters of the Delaware River. They also come to picnic, camp, hike and climb, bicycle, birdwatch, hunt, and to seek out the remnants of the past along scenic country roads.

Some of What’s Inside:

Canoes, Kayaks & Rafts Pennsylvania’s Infamous “Walking Purchase” Classic Diners of Monroe County Boots Goes to Town on the Fourth of July

n You may have bad childhood memories of being forced to sit at the table until you cleaned your plate. Don’t perpetuate this method of mealtime management! It sends the wrong message by emphasizing quantity over quality and can lead to significant overeating. Foster a healthier attitude toward food by focusing on what you serve in the first place. n Establish a routine with regular meal and snack times. Always eat meals at the table.

DECEMBER 2012/

n Professional design and diverse content means a broader appeal to more demographics.

Children who eat meals with their family consume more fruits, vegetables, fiber, calcium-rich foods and vitamins. n Once kids are old enough, encourage self-feeding as much as possible. n Avoid soda, which is full of empty calories or artificial sweeteners. Milk and water are the best drink choices for your child. Offer whole milk or 2 percent milk to children ages 12 months to 2 years old, unless your pediatrician recommends lowfat milk. After age 2, offer low-fat milk. Limit juice to four to six ounces a day. n Kids can be picky at first, but don’t let a refusal of a new food stop you from trying again. Offer new foods multiple times in multiple ways. For infants, you may need to even try 10 to 15 times over several months. Parents are extremely influential and can serve as a child’s best role model. Eat a variety of foods of different flavors, colors and textures.

n Our magazines have been chosen by the physician recruitment center at Pocono Medical Center as the exclusive publications given to new health care practitioners who are seeking information about the area.

Encourage Active Play

n Don’t let a full day go by without active play. Take trips to the park, play in the yard, go for walks and make physical activity a part of your family’s daily routine. Reduce the amount of time spent in devices that restrain movement, such as strollers and bouncy seats. n Limit screen time, including TV, video games and computers, to less than two hours a day. Avoid placing computers or television sets in children’s bedrooms so they can get the best sleep possible. n Encourage your kids to take part in sports teams, gymnastic and dance classes, and other activities that will get them moving. More ideas about healthy living for families can be found at www. healthychildren.org/growinghealthy. “No matter how old your child is, it’s never too early to establish household routines that foster healthy habits.” says McInerny. 

January/February 2013 Pocono Healthy Living Magazine © 9

10/15/13 9/5/13 2:25 5:15 PM PM


Some of What’s Inside: Ice Fishing “Hot Spots” “Tac Nite” at Pocono Pistol Club Valentine’s Day Vacations A Look Back at Poconos’ Ice Industry

Jan-Feb

Feb-Mar

Some of What’s Inside:

Some of What’s Inside:

Get Outside with Pocono Environmental and Monroe County Environmental Education June-July Centers Mar-Apr Apr-May May-June July-Aug Prepare for Planting Trout Fishing at Its Best P.M.V.B. - The Poconos’ Best Resource for Fun Let’s Go Camping

The Monroe County Conservation District’s Environmental Education Center, at Kettle Creek Wildlife Sanctuary on Running Valley Road near Bartonsville, offers many educational programs year-round. The building is open Monday - Friday, 8am 4:30pm and most Saturdays from 9am - 1pm. They can be found on the internet at www. mcconservation.org and their phone number is 570-6293061. Also, over 2 1/2 miles of maintained and well marked trails at the sanctuary are open for public use year-round, 7 days a week.

What We Do Differently Makes the Difference for You! Professional publishers, and readers alike, know that any magazine is only as good as its contents!

There’s Something for Everyone

at Delaware Water Gap National Recreation Area Written by the staff of DelaWare Water Gap national recreation area

C

reated by the power of the Delaware River and the commitment of grassroots conservationists, Delaware Water Gap National Recreation Area is renowned not only for the famed “Water Gap,” but also for abundant wildlife, cascading waterfalls in hemlock ravines, landscapes and historic buildings reflecting 12,000 years of continuous human occupation in the river valley, and outstanding opportunities for outdoor recreation. The recreation area spans 69,000 acres in Pennsylvania and New Jersey, along with 40 miles of the middle Delaware River, a designated component of the National Wild and Scenic Rivers System. It is the largest natural area in the National Park System between Virginia and Maine, yet is within a few hours drive of New York City and Philadelphia. Delaware Water Gap National Recreation Area was established on September 1, 1965 and was originally planned as lands surrounding the proposed Tocks Island Reservoir. “The battle to stop the Tocks Island Dam is one of the two events in the United States that has a clear nexus to the genesis of the American Environmental Movement,” says Superintendent John Donahue. “Along with the 1969 Santa Barbara Oil Spill, this epic grassroots struggle helped to firmly establish in the minds of the public the need to protect our environment at all costs. The story of the recreation area is not just that the dam was stopped – it is that this new American paradigm was born.”

Plan Your Visit in Advance – Find a wealth of information on the recreation area’s website: www.nps. gov/dewa. Or call 570-426-2452, between 8 am and 4:30 pm, Monday to Friday.

Saturday, January 5, 10 a.m. July/August 2012 Pocono Healthy Living Magazine © 17 Learn what it takes to become a birder with Environmental Educator, Darryl Speicher. Cost: $5/non-member, $3/EE Center member and children under 12.

n An eye-catching cover, superb photography, feature stories, and a variety of advertisements all collectively contribute to the making of a great magazine.

West Nile Virus

…Should You be Concerned??? Snowshoeing at Skytop by Dr. Jonathan a. GolDner,

Mondays, January, 7,, 14, 28 Winter is an excellent time to learn about the critters of the Poconos while enjoying the beautiful ecosystems that surround us. Join Environmental Educator Karen N. Boyle and Kimberly Matthew, Activities Director at Skytop, for a snowshoe hike. This two hour excursion will begin at 1 p.m. Participants meet at Skytop at 12:45 p.m. Cost: $8/non-members, $5/EE Center members and children under 12. Skytop snowshoe rental $10/Adult, $6/Child. Dress in layers and pre-registration is required. do fccp fccm

Sept-Oct

Saturday, February 2 “Watercolor & Photography - a Great Mix” Gary’s licensed Smokey Bear art depicts unique landscapes across the US. Nancy’s photography captures nature in the backyard and beyond. Opening Reception: 11 a.m. to 1 p.m.

11 a.m. to learn all there is to know about our four species of squirrels and go on a squirrel search at the Wildlife Sanctuary. Cost: $5/non-members, $3/EE Center members and children under 12.

bald eagles. This scenic region offers excellent opportunities for observing these stunning raptors. Participants will join Environmental Educator Brian Hardiman and meet at the Center at 8:30 a.m. and return 5:30 p.m. Cost: $20/non-member, $14/EE Center member and includes van transportation. Pre-registration and payment are required and limited. Refunds will be given only if notification is made at least one week in advance. Participants should pack a lunch and binoculars and dress appropriately for the weather. Stops will be made for coffee and snacks.

n The official magazines of the new Poconos 96.7 FM radio station.

For each of the next several days, Eric and I handfed the two-pound hawk five mice and administered medications. On December 31st, we arrived to find Legs standing up and ready to help himself to his breakfast. His pelvic injury was not critical after all! After four more quiet, rest days, Legs was moved to a flight enclosure outdoors to exercise and rebuild muscles to ensure successful flight and return to the wild. A week later, Legs was transported to a large field. Holding this magnificent bird, we paused to contemplate the things this bird had experienced in his Arctic world. One birder related to us that caribou bones are sometimes included in nesting material. Arms raised, a quick lift and release and Legs was off, soaring across the field. He circled twice, headed north, and disappeared from view. I hope he tells Santa that we were good boys and girls here at Pocono Wildlife Rehabilitation and Education Center!

Postscript: The Pocono Wildlife Rehabilitation and Education Center is a nonprofit, all-volunteer organization. Providing care for 32 years, support comes strictly from donations and its facility exists on leased property. The lease is ending but we have the opportunity to purchase this portion of the property. Your donation can help provide a permanent wildlife care and education facility in eastern PA. Please consider a tax-deductible donation by visiting www. poconowildlife.org . or sending by mail to PWRC 1161 Cherry Dr, Stroudsburg PA 18360

A Christmas Memory

Saturdays, February 9, 16 Sign up for this fabulous two week intermediate fly-tying course spearheaded by Scott Cesari. (Note: Attendance to beginner classes required.) It will be held at the EE Center from 9 a.m. to 12 noon and instruction is free. There is a $15/ material cost. Please contact Tom at (570) 236 1734 to register. Space is limited!

by Commissioner suzanne mCCool

My memory of Monroe County (The Poconos) more than fifty years ago was of forests and farms and beautiful quiet country roads with very little traffic. Growing up in Paradise Township when my sisters and I were young, there were lots of woods filled with evergreens, birches and a variety of other trees, beautiful mountain laurel and lots of rhododendron. The kids in our neighborhood often played in the woods building forts, picking flowers or greens for wreaths, or just generally running around in them and often seeing deer or other wildlife. I especially remember one crisp, clear winter’s day. There had been a snowfall earlier that week. My sister, Paulette, and I headed out for a walk with our dad, John Fretz. Leafless snow-dusted branches made jagged silhouettes against the blue-gray winter sky. We took the sled, my dad with an ax, and headed into the snowy woods behind our house. We were looking for a Christmas tree. I was probably ten and Paulette was eight years old at the time. Pulling the American Flyer, Daddy broke a trail through the snowy woods with Paulette and me trudging behind. We were probably less than half mile from the house but it seemed really far for our short little legs.

Happy Holidays,

6 Pocono Living Magazine© DECEMBER 2012/JANUARY 2013

Healthy New Year’s Resolution Ideas for Kids

MediaFolder_sept2013REV.indd 13099 Pocono Magazines Media Kit.indd 2-3 2

I

f eating healthier and getting more exercise tops your New Year’s resolution list, consider extending these worthwhile goals to the whole family. According to the Centers for Disease Control and Prevention, childhood obesity in this country has more than tripled over the past 30 years. But you can help your family get the right nutrition and exercise to stay healthy. “Not only is it extremely important for kids to get all the vitamins, nutrients and physical activity they need to stay healthy, but habits formed early in life -- both good and bad -- can last a lifetime,” says Dr. Thomas McInerny, president of the American Academy of Pediatrics (AAP). The AAP is offering some healthy living tips for parents to help kids get on the right track for the upcoming year.

Improving Eating Habits

CONTENT: StatePoint

www.pimsdoc.com 8 Pocono Healthy Living Magazine © January/February 2013

first, because Join the Na

Products underwritten by Nationwide Mutual Company and Affiliated Companies, Columbus, Ohio. Savings compared to standalone price of each auto, home and life policy. Savings based on new customer data from May 2010. Not all Nationwide affiliated companies are mutual companies and not all Nationwide members are insured by a mutual company. Nationwide, Nationwide Insurance, the Nationwide framemark, Nationwide is On Your Side and Join the Nation are service marks of Nationwide Mutual Insurance Company. ©2012 Nationwide Mutual Insurance Company. All rights reserved. NPR-0501M1 (07/12)

6 Pocono Healthy Living Magzine © November/December 2012

Sunday, February 10 The Bog in winter is much different compared to any other time of year. Join an Environmental Educator at 1 p.m. at the Bog parking lot and take a 2 ½ hour journey into the winter Bog environment. Participants should dress for the outdoors and possible snow covered trails. Cost: $5/non-member, $3/EE and Nature Conservancy members and children under 12. Pre-registration is required for this program by Friday, February 8, 2013. Directions: Route 611, at the light at the Tannersville Inn turn onto Cherry Lane Road. The parking lot is 1.9 miles on your right from Route 611.

In the Nation, what matters to us is what matt

Kathy and Eric Uhler, Directors

Winter Bog Walk

William T. Kesselring, Jr. M.D. Jonathan A. Goldner, D.O. Vincent Francescangeli, Jr. M.D. Ralph D. Hawks, M.D. Russell A. Horn, P.A.-C. Jeffrey S. Pallas, P.A.-C. 447 Plaza • 500 Plaza Court, Suite B • East Stroudsburg, PA

Dec-Jan

he hawk, named “Legs” for the feathering that goes all the way down their legs, was placed in a veterinary cage on a towel to provide him with a gentle resting place. He could not stand, but sat motionless- a strong sign that he was suffering from a pelvic injury. Rest and antiinflammatories were the course of treatment.

POCONO INTERNAL MEDICINE SPECIALISTS, LTD.

570.421.8526

Nov-Dec

T

28 Pocono Healthy Living Magzine © January/February 2013

12 Pocono Healthy Living Magazine © September/October 2012

Oct-Nov

n Independent content that is timely, entertaining, and objective.

PHOTO: Sergio Sanchez

n Reach the largest demographic with two magazines showcasing your business for one low monthly rate.

n A strict ratio of editorial space to advertising space is maintained soEagle your ad “The Scoop on Squirrels” Watch Saturday, January 12 January 25; February 1, 8, 15 is not competingFridays, with too Love ‘em or hate ‘em, they’re here to stay! Join The EE Center will offer field trips to the Upper many other Environmental Educator Jenifer Rituper from ads. 10 to Delaware River in search of resident and wintering

Shoppes Where Santa Shops Best of the Burgs Get Ready for Winter Fun Boots Visits the Deer Camps

Fall is For Planting Early Settlers of Monroe County Fall Scenic Photo Gallery Turkey Cooks

Art Opening: Gary & Nancy Embich

Intermediate Winter Fly Tying Course

Beginning Birding

16 Pocono Healthy Living Magazine © July/August 2012

Aug-Sept

Some of What’s Inside:

Some of What’s Inside:

Sunday, February 3 Winter is an excellent time to learn about the critters of the Poconos while enjoying the beautiful ecosystems that surround us. Join Environmental Educator Karen N. Boyle and Kimberly Matthew, Activities Director at Skytop, for a snowshoe hike. This two hour excursion will begin at 1 p.m. Participants meet at Skytop at 12:45 p.m. Cost: $8/non-members, $5/EE Center members and children under 12. Skytop snowshoe rental $10/ Adult, $6/Child. Dress in layers and preregistration required by Friday February 1.

Saturdays, January 5, 12, 19 Sign up for this fabulous three-week beginner basic fly-tying course spearheaded by Scott Cesari. It will be held at the EE Center from 9 a.m. to 12 noon and instruction is free. There is a $15/material cost. Please contact Tom at (570) 236-1734 to register. Space is limited! PHOTO: The falls at Diana’s Bath in the DWGNRA, by Matt Siptroth

Farmers’ Market Guide Antiquing in Stroudsburg Waterfalls Photo Gallery The Early Settlers of Monroe County

Snowshoe Hike at Skytop

Beginner Winter Fly Tying Course

Today, the recreation area receives nearly 5,000,000 visitors a year and is the eighth most visited of the 391 areas in the National Park System. Visitors are drawn to the recreation area to fish, kayak, canoe, and swim in the exceptionally clean waters of the Delaware River. They also come to picnic, camp, hike and climb, bicycle, birdwatch, hunt, and to seek out the remnants of the past along scenic country roads.

Some of What’s Inside:

Canoes, Kayaks & Rafts Pennsylvania’s Infamous “Walking Purchase” Classic Diners of Monroe County Boots Goes to Town on the Fourth of July

n You may have bad childhood memories of being forced to sit at the table until you cleaned your plate. Don’t perpetuate this method of mealtime management! It sends the wrong message by emphasizing quantity over quality and can lead to significant overeating. Foster a healthier attitude toward food by focusing on what you serve in the first place. n Establish a routine with regular meal and snack times. Always eat meals at the table.

DECEMBER 2012/

n Professional design and diverse content means a broader appeal to more demographics.

Children who eat meals with their family consume more fruits, vegetables, fiber, calcium-rich foods and vitamins. n Once kids are old enough, encourage self-feeding as much as possible. n Avoid soda, which is full of empty calories or artificial sweeteners. Milk and water are the best drink choices for your child. Offer whole milk or 2 percent milk to children ages 12 months to 2 years old, unless your pediatrician recommends lowfat milk. After age 2, offer low-fat milk. Limit juice to four to six ounces a day. n Kids can be picky at first, but don’t let a refusal of a new food stop you from trying again. Offer new foods multiple times in multiple ways. For infants, you may need to even try 10 to 15 times over several months. Parents are extremely influential and can serve as a child’s best role model. Eat a variety of foods of different flavors, colors and textures.

n Our magazines have been chosen by the physician recruitment center at Pocono Medical Center as the exclusive publications given to new health care practitioners who are seeking information about the area.

Encourage Active Play

n Don’t let a full day go by without active play. Take trips to the park, play in the yard, go for walks and make physical activity a part of your family’s daily routine. Reduce the amount of time spent in devices that restrain movement, such as strollers and bouncy seats. n Limit screen time, including TV, video games and computers, to less than two hours a day. Avoid placing computers or television sets in children’s bedrooms so they can get the best sleep possible. n Encourage your kids to take part in sports teams, gymnastic and dance classes, and other activities that will get them moving. More ideas about healthy living for families can be found at www. healthychildren.org/growinghealthy. “No matter how old your child is, it’s never too early to establish household routines that foster healthy habits.” says McInerny. 

January/February 2013 Pocono Healthy Living Magazine © 9

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Pocono Magazines

How We Get Your Message Out There! Pocono Living Magazine© and Pocono Family Magazine© can be found at all of our advertisers’ business locations, selected supermarkets, restaurants, diners, libraries, shopping malls, convenience stores and visitor centers, etc. They can also be found at the offices of professional health & wellness service providers, the Pocono Medical Center and its affiliate offices, health clubs, salons, spas and other similar locations. Our service area covers all of Monroe County with a concentration in the newly defined “East Stroudsburg Statistical Metropolitan Area”, where over 26,000* households can be reached cost effectively thereby keeping our advertising rates low. We publish an average of 10,000 copies per issue with an absorption rate of 98%. Our digital e-magazines are emailed directly to subscribers. Additionally, the magazines offer a two-month shelf life with overlapping exposure months. Since each magazine favors a different demographic, it allows us to create a customized advertising program to help you reach the largest number of consumers at the least possible cost. Whether you choose to place your ad in one or both publications, these programs are designed to maximize the exposure and success of your business.

*Source: 2010 U.S. Census Report

MEDIA KIT Publishing Pocono Living Magazine© and Pocono Family Magazine©– two regional publications filled with articles, features and photography exploring and capturing the real Pocono Mountains living experience. Some of What’s Inside:

Our publications can be found at many locations throughout the Pocono Mountains region, and are also available by subscription.

Monroe County

72,873 Person * 26,990 Households

BARRETT TOWNSHIP pop. 4,225 CHESTNUTHILL TOWNSHIP pop. 17,156 COOLBAUGH TOWNSHIP pop. 20,564 DELAWARE WATER GAP pop. 746 EAST STROUDSBURG pop. 9,840 ELDRED TOWNSHIP pop. 2,910 HAMILTON TOWNSHIP pop. 9,083 JACKSON TOWNSHIP pop. 7,033 MIDDLE SMITHFIELD pop. 15,997 MOUNT POCONO pop. 3,170

PARADISE TOWNSHIP pop. 3,186 POCONO TOWNSHIP pop. 11,065 POLK TOWNSHIP pop. 7,874 PRICE TOWNSHIP pop. 3,573 SMITHFIELD TOWNSHIP pop. 7,156 STROUD TOWNSHIP pop. 19,213 STROUDSBURG pop. 5,567 TOBYHANNA TOWNSHIP pop. 8,554 TUNKHANNOCK TOWNSHIP pop. 6,789

Pocono Magazines 1929 North Fifth Street Stroudsburg, PA 18360 570-424-1000 pmags@ptd.net

Pocono Magazines, LLC 1929 North 5th Street Stroudsburg, PA 18360 570 – 424 – 1000 plmag@ptd.net

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Prepare for Planting Trout Fishing at Its Best P.M.V.B. - The Poconos’ Best Resource for Fun Let’s Go Camping

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Some of What’s In

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Winter Scenic Ph oto Gallery Shopping for You r Valentine Bald Eagle Watch ing What is the Ver nal Equinox?

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Media Kit  

2013 Media Kit